United States - Sources of Revenue: Media Buying for Advertising Agencies, All Establishments, Employer Firms was 8743.00000 Mil. of $ in January of 2022, according to the United States Federal Reserve. Historically, United States - Sources of Revenue: Media Buying for Advertising Agencies, All Establishments, Employer Firms reached a record high of 8743.00000 in January of 2022 and a record low of 5336.00000 in January of 2011. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Sources of Revenue: Media Buying for Advertising Agencies, All Establishments, Employer Firms - last updated from the United States Federal Reserve on September of 2025.

In 2024, digital pure players (companies that operate primarily online, such as Google or Amazon) generated an advertising revenue of *** billion U.S. dollars worldwide. In 2025, their ad revenue is forecast to amount to *** billion dollars.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

The chart shows media owners advertising revenue in India from 2012 to 2021, by medium. Magna global projected that print advertising revenue would increase from *** billion to ****** billion Indian rupees in the presented period.

Total-Revenue Time Series for Agile Media Network. Agile Media Network Inc. engages in the online advertising delivery agency; internet-based informational; internet-related system development, and seminars and events; and publishing businesses in Japan and other Asian regions. It also offers Ambassador platform, a fan development and activation solution. Agile Media Network Inc. was incorporated in 2007 and is based in Tokyo, Japan.

In 2022, digital advertising accounted for ** percent of total ad revenue worldwide. The share is expected to grow to ** percent in 2028, reaching ** percent in 2024.

In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

Total-Revenue Time Series for Three's Company Media Group Co Ltd. Three's Company Media Group Co., Ltd. provides integrated and digital marketing services. The company was founded in 2003 and is headquartered in Beijing, China.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

Current-Deferred-Revenue Time Series for Surya Citra Media Tbk. PT Surya Citra Media Tbk, together with its subsidiaries, provides multimedia services in Indonesia. The company operates through four segments: Television and Other Multimedia Platform, Digital, Content Creation and Production Support, and Marketing Services and Enabler. It owns SCTV, Indosiar, and Mentari TV television channels. The company also produces TV content and movies, and drama series of various genre; in-house content for national FTAs; and provides impresario, entertainment, online, printed, and electronic media, as well as artist management. In addition, it engages in the content production, studios and facility management, content library monetization, and content distribution; distribution and marketing activities; program production and creation services and other related business activities; movie production and distribution; film and video recording; and trading activities. Further, the company offers information technology, advertising, promotion and marketing, general telecommunication, entertainment, management agency and production, information technology consultancy, mass media, and audio recording services. additionally, it provides multiplexing services; ad based video-on-demand and subscription video-on-demand; and leases and manages broadcast and movie production equipment and facilities. The company was formerly known as PT Cipta Aneka Selaras and changed its name to PT Surya Citra Media Tbk in January 2002. PT Surya Citra Media Tbk was founded in 1999 and is based in Jakarta, Indonesia.

Current-Deferred-Revenue Time Series for Trump Media & Technology Group Corp.. Trump Media & Technology Group Corp. engages in social media and streaming services in the United States. The company operates Truth Social, a social media platform for free expression; and Truth+, a streaming platform focusing on news, Christian content, and family friendly programming. It also offers Truth.Fi, a financial service and FinTech brand that incorporates America First investment vehicles. Trump Media & Technology Group Corp. was founded in 2021 and is headquartered in Sarasota, Florida.

Online advertising revenue in the United States grew by 15 percent in 2024 compared to 2023, from 225 billion to 259 billion U.S. dollars. The figure first surpassed 100 billion dollars in 2018 and 200 billion in 2022, owing to the emergence of new channels and formats including digital audio (podcasts and streaming) and digital video (streaming and CTV) as well as strong growth from retail media. Online advertising at a glance Search is the dominating internet advertising format in the United States, accounting for 40 percent of the country's digital advertising revenue. Display follows, accounting for 29 percent of ad revenue, while 24 percent is attributed to digital video ads. However, it is spending on two specific types of platforms that is booming. Social media, with Instagram and TikTok, and retail media, with Amazon and Walmart, harvest the fruit of winning users’ attention. Consumer attitudes to online ads Consumers most often come across online ads on social media and in video content (both on streaming services such as Netflix or Amazon Prime and on video portals, such as YouTube). However, they believe that they were most receptive to ads while shopping online and consuming news content. What internet users did not appreciate at all, were ads based on their browsing history and on their social media behavior, which they considered the most invasive.

Retained-Earnings Time Series for Heilongjiang Publishing & Media Co Ltd. Heilongjiang Publishing & Media Co., Ltd. engages in publishing, printing, and distributing books, newspapers, and periodicals in China. The company offers digital products, such as audio-visual products, electronic products, and digital education products. It also engages in the online businesses, such as e-commerce, short videos, and live delivery. The company operates a chain of bookstore outlets. Heilongjiang Publishing & Media Co., Ltd. was founded in 2014 and is based in Harbin, China.

Total-Revenue Time Series for Magnite Inc. Magnite, Inc., together with its subsidiaries, operates an independent omni-channel sell-side advertising platform in the United States and internationally. The company's platform offers applications and services for sellers of digital advertising inventory, or publishers that own and operate CTV channels, applications, websites, and other digital media properties to manage and monetize their inventory; and for buyers, including advertisers, agencies, agency trading desks, and demand side platforms to buy digital advertising inventory, as well as an independent marketplace that brings buyers and sellers together. It markets its solutions through sales teams that operate from various locations. The company was formerly known as The Rubicon Project, Inc. and changed name to Magnite, Inc. in July 2020. Magnite, Inc. was incorporated in 2007 and is headquartered in New York, New York.

Current-Deferred-Revenue Time Series for ADEIA CORP. Adeia Inc., together with its subsidiaries, operates as a media and semiconductor intellectual property licensing company in the United States, Asia, Canada, Europe, the Middle East, and internationally. The company licenses its patent portfolios across various markets, including multichannel video programming distributors comprising cable, satellite, and telecommunications television providers that aggregate and distribute linear content over networks, as well as television providers that aggregate and stream linear content over broadband networks; over-the-top video service providers, such as subscription video-on-demand and free advertising-supported streaming service providers, as well as content providers, networks, and media companies. It also licenses consumer electronics manufacturers, which includes producers of smart televisions, streaming media devices, video game consoles, mobile devices, content storage devices, and other connected media devices; semiconductors, including providers of memory, logic, sensors, and radio frequency devices; and social media companies that allow users to stream and upload user-generated content. The company licenses its intellectual properties under the Adeia brand. Adeia Inc. was incorporated in 2019 and is headquartered in San Jose, California.

In 2022, X (formerly Twitter) generated **** billion U.S. dollars in advertising revenue. This figure is expected to drop to *** billion U.S. dollars by 2027. The social platform is responsible for roughly one percent of the global ad revenue. Social network platform in transition Established in 2006, California-based platform X (formerly known as Twitter) ranked among the most popular social networks worldwide by number of monthly users as of late 2023. The company has undergone a profound transformation after Elon Musk's acquisition in October 2022. After the billionaire bought the platform, advertisers and marketers have closely observed every change regarding its features and policies. Due to many contradictory developments at Twitter, industry professionals have become increasingly more cautious with their investments. A prominent example was IPG - one of the world's top five advertisers - advising its customers to temporarily abstain from putting money into the platform. Another big advertiser who has also ceased ad investment in Walmart. Social media powerhouse: Facebook In the meantime, nearly half of the responding marketing professionals named Facebook the most important social media platform for their business. The social network giant's revenue amounted to *** billion dollars in 2022. Although the figure was roughly ** percent of Google's ad revenue, Meta stood further ahead of X in terms of money earned through selling ad spaces.

It was calculated that the total advertising expenditure in North America in 2021 amounted to about ***** billion U.S. dollars. However, the spending increased by nearly ** percent that year, after decreasing by just above *** percent in the previous year due to the impact of the coronavirus. Advertising spending in the United States The United States is the largest advertising market in the world, with ad spending amounting to *** billion U.S. dollars in 2020. Looking at breakdowns of expenditures by medium, in 2021 and 2025, approximately *** billion U.S. dollars were directed towards internet ads in 2021, which is estimated to increase even further in 2025. This was followed by over ** billion U.S. dollars spent on ads on TV in 2021 and is expected to increase by roughly ** billion in 2025. Advertising spending in Canada The advertising market in Canada is also following the global growth trend. Media spending in Canada has been steadily growing since 2012, reaching **** billion U.S. dollars in net ad spend in 2019. Unsurprisingly, in 2020, when the global advertising market was affected by the outbreak of the coronavirus pandemic, the Canadian market also suffered. That year ad spend in the country fell to ** billion U.S. dollars. Nonetheless, once the industry returns to normal, data on specific media expenditures in Canada suggest that the rise of the digital channels is evident in the country, as the advertising dollars are being directed towards the internet, while traditional media such as magazines and newspapers will be seeing less and less investments in the near future.

The global advertising market experienced some fairly turbulent times between 2000 and 2010, seeing growth rates as high as **** percent as well as lows reaching **** percent during that time period. However, since 2011 the situation has stabilized, and advertising spending growth remained on average at roughly **** percent. Yet 2020 brought the coronavirus outbreak and with it a high drop in ad spend of about **** percent (though previous forecasts expected a **** percent drop). According to projections, by 2024 the industry will see expenditure growth return to around *** percent. Global advertising in 2022 Not surprisingly, the internet will be the largest advertising medium in 2024, accounting for a little over ** percent of global ad expenditures that year. Television, which has been the undisputed favorite among advertisers, will be overtaken by digital media. Between 2022 and 2024 TV is forecast to gain only around ***** billion U.S. dollars, while mobile internet is expected to gain *** billion dollars in the same period. Most of major media are projected to have small gains in investments during the measured period, while newspapers and magazines are projected to lose by roughly ***** and *** billion respectively. All in all, North America will still be the most prominent region, with the U.S. poised to hold the crown for the largest advertising market in 2024. Canada and Mexico will take the second and third spots within the region, but on a global scale are not predicted to rank anywhere close to the top three markets. As a matter of fact, Asian countries, China and Japan will close the top three, making Asia the second leading region in terms of ad expenditures.

This pie chart presents an estimation of the distribution of advertising spending in China in 2021. The source predicted that outdoor ads would account for *** percent of the total ad expenditure in China in 2021, while the internet would further increase its proportion to **** percent.

This chart shows the share of advertising expenditure by media type in Western Europe from 2017 to 2021. The figures for 2019, 2020, and 2021 are forecasts. The share of internet advertising spend increased from ** percent in 2017 to ** percent in 2018 and, according to these forecasts, will continue to grow.