In 2024, Meta's average revenue per user was 49.63 U.S. dollars, up from 44.60 USD in 2023. The social network's family of apps segment revenue (which mainly consists of advertising) in 2024 was over 162 billion U.S. dollars.

Facebook’s efforts to monetize its users have vastly differing results across global regions. In the fourth quarter of 2023, Facebook's average revenue per user (ARPU) in the Asia Pacific region was 5.52 U.S. dollars. This result pales in comparison to the combined U.S. and Canada market, where Facebook’s APRU amounted to 68.44 U.S. dollars.

Facebook revenue Facebook accumulated an impressive 69.66 billion U.S. dollars in annual ad revenues in 2019. The social network generates the majority of its revenues via social media marketing and advertising. Almost all of Facebook's ad revenue is generated via mobile – a staggering 92 percent in 2018.

Facebook is the biggest social media platform worldwide and the platform’s annual revenue in 2019 amounted to 70.7 billion U.S. dollars. Despite Facebook’s impressive growth, the company still lags behind other online companies in terms of total revenue. The company stated in its 2018 10K filing that it was dependent on the retention and engagement of its users, which has become increasingly difficult in the North American market.

Facebook usage concerns in North America With various user data controversies such as the Cambridge Analytics scandal in early spring, Facebook had a tumultuous 2018. A significant portion of U.S. Facebook users have come to rethink their Facebook usage. An April 2018 survey of adults in the United States that almost a third of respondents planned on using Facebook much less in the future. It is estimated that the average daily time spent on Facebook will stagnate at around 38 to 37 minutes per day. In comparison, Facebook-owned photo sharing app Instagram is projected to increase daily user engagement to 29 daily minutes in 2021.

In 2024, social video platform Instagram had the highest advertising revenue per user in the United States, with an estimated 16.74 U.S. dollars in estimated monthly revenues. Instagram's ad revenue per user was projected to experience a growth of nine percent by 2026, surpassing 20 U.S. dollars per user. In comparison, Snapchat was estimated to have ad revenue of less than two dollars per user. TikTok, which is still subjected to a possible ban by January 2025 in the United States, was projected to have ad revenues of almost eight U.S. dollars per user in 2024.

In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

Significant fluctuations are estimated for all segments over the forecast period for the average ad spending per internet user. Only for the segment Video ads mobile, a significant increase can be observed over the forecast period. Here, the indicator exhibits a difference of 93.55 U.S. dollars between 2019 and 2028. Find other insights concerning similar markets and segments, such as a comparison of in the United Kingdom regarding average revenue per user (ARPU). The Statista Market Insights cover a broad range of additional markets.

TikTok's advertising revenue per TikTok user in the United States was projected to increase by 170.7 percent in 2022 compared to the previous year, when it had enjoyed an increase of 108.4 percent. This value was expected to further grow by 40.9 percent in 2023.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

The global average ad spending per internet user in the 'Search Advertising' segment of the advertising market was forecast to continuously increase between 2024 and 2030 by in total 16.2 U.S. dollars (+29.17 percent). After the tenth consecutive increasing year, the average ad spending per internet user is estimated to reach 71.68 U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per internet user of the 'Search Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the reach by social network in the 'Facebook' segment of the advertising market in Norway and the ad spending in the 'Influencer Advertising' segment of the advertising market in Russia. The Statista Market Insights cover a broad range of additional markets.

The global average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market was forecast to continuously increase between 2024 and 2030 by in total 18.1 U.S. dollars (+42.32 percent). After the eighth consecutive increasing year, the average ad spending per internet user is estimated to reach 60.9 U.S. dollars and therefore a new peak in 2030. Find further information concerning the average ad spending per capita in the 'Out-of-Home Advertising' segment of the advertising market in Australia and the average ad spending per internet user in the 'Search Advertising' segment of the advertising market in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

The average ad spending per internet user in the 'Social Media Advertising' segment of the digital advertising market in the United States was forecast to continuously increase between 2023 and 2028 by in total 33.4 U.S. dollars (+14.41 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 265.17 U.S. dollars and therefore a new peak in 2028. Notably, the average ad spending per internet user of the 'Social Media Advertising' segment of the digital advertising market was continuously increasing over the past years.Find other key market indicators concerning the revenue and revenue growth. The Statista Market Insights cover a broad range of additional markets.

TikTok's advertising revenue per TikTok user in the United States was projected to amount to 65.8 U.S. dollars in 2022, marking a 170.7 percent increase from the previous year. This value was expected to further increase over the next two years, before reaching a projected 112.94 dollars in 2024.

Comparing the four different segments for the year 2028, the segment 'Jobs' is forecast to led the ranking with 9.09 U.S. dollars. Contrastingly, 'General' is estimated to rank last, with 5.92 U.S. dollars. Their difference, compared to Jobs, lies at 3.17 U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of share of revenue generated via desktop purchases in the United States and a comparison of ad spending in Canada. The Statista Market Insights cover a broad range of additional markets.

The average ad spending per internet user in the 'Digital video ads' segment of the advertising market in the United States was forecast to continuously increase between 2024 and 2030 by in total 134.1 U.S. dollars (+50.38 percent). After the tenth consecutive increasing year, the average ad spending per internet user is estimated to reach 400.33 U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per internet user of the 'Digital video ads' segment of the advertising market was continuously increasing over the past years.Find further information concerning the average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market in Norway and the average ad spending per internet user in the 'Digital video ads' segment of the advertising market in Switzerland. The Statista Market Insights cover a broad range of additional markets.

In 2020, the amount spend on advertisement per user worldwide increased around 3.5 U.S. dollars to 28.3 U.S dollars. According to the Statista Digital Market Outlook advertising spending per user in estimated to increase to almost 40 U.S dollars by 2025.

Over the forecast period until 2028, the average ad spending per internet user is forecast to exhibit fluctuations among the three segments. In general, the indicator appears to exhibit a positive trend, with more segments showing increasing values rather than decreasing values until 2028. Among them, the segment Video ads mobile attains the highest value throughout the entire period, reaching 31.25 U.S. dollars. The Statista Market Insights cover a broad range of additional markets.

The average revenue per user of the free ad-supported streaming TV (FAST) market in the United States was forecast to continuously increase between 2025 and 2029 by in total 6.8 U.S. dollars (+9.18 percent). After the twelfth consecutive increasing year, the average revenue per user is estimated to reach 80.92 U.S. dollars and therefore a new peak in 2029.

In 2023, YouTube accounts with less than 2,000 subscribers generated virtually no revenues from advertising on the platforms. In comparison, accounts that had between 10,000 and 50,000 subscribers generated on average 0,03 U.S. dollars per video on YouTube, while accounts that recorded an audience between 50,000 and 55 million subscribers saw average ad revenues of 0.11 U.S. dollars, up by 37.5 percent year-over-year.

Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. Concerning the two selected segments, the segment Social Media Advertising Mobile has the largest average ad spending per internet user with 34.29 U.S. dollars. Contrastingly, Social Media Advertising Desktop is ranked last, with 6.95 U.S. dollars. Their difference, compared to Social Media Advertising Mobile, lies at 27.34 U.S. dollars. The Statista Market Insights cover a broad range of additional markets.

The statistic shows the share of Facebook's mobile advertising revenue from 2012 to 2018. In 2018, 92 percent of the social network's advertising revenues were generated via mobile, up from 88 percent in the previous year. This translates to over 50 billion U.S. dollars in annual mobile ad revenues. Facebook's mobile advertising revenue – additional information Founded in 2004 by then-Harvard student Mark Zuckerberg, Facebook is the largest social network in the world with more than two billion active users. In 2018, the social network amounted 55.8 billion U.S. dollars in revenue. From this total, about 55 billion U.S. dollars were generated from advertising, as the social network’s business model heavily relies on this revenue stream. Facebook generated, per user, an average of 24.96 U.S. dollars in advertising revenue in 2018, a figure considerably higher than the ones from the previous years. For instance, in 2012, Facebook's annualized revenue per user stood at 5.32 U.S. dollars. The U.S. and Canada are two of the most important markets for the social network, as Facebook’s average revenue per user in these countries stood above the global average in 2018.

In terms of advertising platforms, the shift from desktop advertising to mobile advertising is no longer a promise; it is a reality for Facebook. Mobile advertising has aggressively increased its share of Facebook’s total advertising revenue in the last few years, going from 11 percent in 2012 to 92 percent in 2018. An estimated of 34.35 billion U.S. dollars were generated in revenue from Facebook mobile advertising in 2016. These figures are expected to continue to grow in the coming years, with projections to pass the 60 billion U.S. dollars mark for the first time in 2021. According to forecasts, mobile sponsored stories ads is estimated to account for about half of this revenue; the social network's global mobile sponsored stories ad revenue is projected to reach almost 31 billion U.S. dollars by 2021.

Significant fluctuations are estimated for all segments over the forecast period for the average ad spending per internet user. The indicator decreases only in the segment Classifieds towards the end of the forecast period, while the remaining segments follow a positive trend. The absolute difference between 2018 and 2028 is 0.8000 U.S. dollars. Find further statistics on other topics such as a comparison of the average ad spending per internet user in the United Kingdom and a comparison of the average ad spending per internet user in Ireland. The Statista Market Insights cover a broad range of additional markets.