In 2022, search advertising spending amounted to ****** billion U.S. dollars worldwide. The expenditure was forecast to increase by approximately six percent annually until 2028, reaching close to *** billion U.S. dollars. Search Advertising Search advertising, or search engine advertising (SEA), refers to the placement of ads on search result pages above or next to organic search results. As these ads target local and keyword-related factors, they have a higher conversion probability, making them a popular tool for online marketers. In the past few years, search advertising has become one of the leading forms of digital advertising worldwide, seeing annual growth in spending. In 2019, global search ad spend stood at nearly ***** billion U.S. dollars, trailing only behind display ad expenditures. As consumers are increasingly using their phones for search requests, spending on mobile search advertising is set to increase in the following years. Leading segment drivers The United States is the world’s leading market for search advertising, as well as the segment’s top spender. In 2019, over ** billion U.S. dollars were spent on search advertising, and according to the latest forecasts, spending will surpass ** billion U.S. dollars by 2023. In return, revenue from search ads is expected to grow by roughly ten percent in 2020. Looking at the placement of ads and the allocation of search advertising budgets, Google stands out as the primary recipient. In 2018, advertisers reported allocating around ** percent of their search advertising budgets towards the U.S. tech giant.

The source forecast that, by 2028, the internet will account for nearly ************** of global advertising spending, up from less than **** of it in 2018. The only traditional medium projected to see its share increase again is the out-of-home (OOH) segment, which by 2028 will still remain far from its pre-pandemic relevance, according to the source's estimates. Ad spend growth rates worldwide were expected to surpass **** percent annually between 2023 and 2028.

In 2022, digital retail media advertising spending worldwide increased by **** percent. In the following six years, the spending is expected to keep growing but the growth will gradually slow down, to reach roughly *** percent in 2028.

The source forecast that, in 2024, mobile advertising spending worldwide will surpass *** billion U.S. dollars, up from little more than *** billion dollars a year earlier. That represents an annual increase of ** percent.

In 2023, global programmatic advertising spending grew by 11 percent on the figures reported for 2022. In dollar values, it would signify an increase from 492.5 to 546 billion U.S. dollars.

The source forecast that, while search, cinema, and influencer advertising expenditures will experience double-digit growth rates in 2025, the print format will continue its decline in North America. On average, total ad spending in the region was projected to increase by at least *** percent annually from 2025 to 2029.

In 2020, TV is expected to remain the largest advertising medium in Peru, attracting 532 million U.S. dollars in ad spending. Internet ranks second with a spending of 131.9 million U.S. dollars, followed by outdoor and cinema with 154.1 million.

In 2022, search advertising spending increased by more than 10 percent on the global level. The source projected that it would increase by further 6.6 percent in 2023 and keep growing in the following five years.

The ad spending in the 'Traditional Radio Advertising' segment of the advertising market in Colombia was forecast to continuously increase between 2024 and 2030 by in total **** million U.S. dollars (+***** percent). After the ***** consecutive increasing year, the ad spending is estimated to reach ****** million U.S. dollars and therefore a new peak in 2030. The Statista Market Insights cover a broad range of additional markets.

The ad spending in the 'Traditional Out-of-Home Advertising' segment of the advertising market in Colombia was forecast to continuously increase between 2024 and 2030 by in total 15.8 million U.S. dollars (+19.8 percent). After the tenth consecutive increasing year, the ad spending is estimated to reach 95.55 million U.S. dollars and therefore a new peak in 2030. The Statista Market Insights cover a broad range of additional markets.

The ad spending in the 'Social Media Advertising' segment of the digital advertising market in Lithuania was forecast to continuously increase between 2023 and 2028 by in total **** million U.S. dollars (+***** percent). After the ***** consecutive increasing year, the indicator is estimated to reach ***** million U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'Social Media Advertising' segment of the digital advertising market was continuously increasing over the past years.Find further information concerning the ad spending in the digital advertising market in Vietnam and the ad spending in the digital advertising market in Italy. The Statista Market Insights cover a broad range of additional markets.

In 2022, digital retail media advertising spending worldwide was estimated at ***** billion U.S. dollars. The source projected that the value would increase to more than *** billion by 2028. To compare, Amazon generated **** billion dollars in ad sales worldwide in 2022.

The ad spending in the digital advertising market in Singapore was forecast to continuously increase between 2023 and 2028 by in total ***** million U.S. dollars (+***** percent). After the tenth consecutive increasing year, the indicator is estimated to reach *** billion U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the digital advertising market was continuously increasing over the past years.Find further information concerning the ad spending growth in the digital advertising market in Poland and the average ad spending per internet user in the digital advertising market in the Netherlands. The Statista Market Insights cover a broad range of additional markets.

The global ad spending in the 'In-App Advertising' segment of the digital advertising market was forecast to continuously increase between 2023 and 2028 by in total ***** billion U.S. dollars (+***** percent). After the ***** consecutive increasing year, the indicator is estimated to reach ****** billion U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'In-App Advertising' segment of the digital advertising market was continuously increasing over the past years.The Statista Market Insights cover a broad range of additional markets.

The marketing and distribution costs of Roche totaled approximately **** million Swiss franks in 2022, a decrease of *** million compared to the previous year. The company’s marketing and distribution spending has averaged around ten billion since 2018.

The ad spending in the digital advertising market in the United States was forecast to continuously increase between 2023 and 2027 by in total 105.3 billion U.S. dollars (+38.83 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 376.49 billion U.S. dollars and therefore a new peak in 2027. Notably, the ad spending of the digital advertising market was continuously increasing over the past years.Find more information concerning North America and Vietnam.

Retail media advertising was estimated to account for approximately ** percent of global digital ad spending in 2022. The 2022 digital retail media spending worldwide stood at *** billion U.S. dollars.

In 2023, Alaska Air Group Inc. invested 78 million U.S. dollars in advertising activities. A year earlier, Alaska Airlines' advertising expenses stood at 85 million dollars.

The ad spending in the 'Newspaper Advertising' segment of the advertising market in Colombia was forecast to continuously decrease between 2024 and 2030 by in total **** million U.S. dollars (-***** percent). After the twelfth consecutive decreasing year, the ad spending is estimated to reach ***** million U.S. dollars and therefore a new minimum in 2030. The Statista Market Insights cover a broad range of additional markets.

The ad spending in the 'Magazine Advertising' segment of the advertising market in Colombia was forecast to continuously decrease between 2024 and 2030 by in total *** million U.S. dollars (-***** percent). After the ninth consecutive decreasing year, the ad spending is estimated to reach ***** million U.S. dollars and therefore a new minimum in 2030. The Statista Market Insights cover a broad range of additional markets.