The source forecast that, in 2025, digital channels would attract nearly 61 percent of the global advertising expenditure, while TV would account for less than 22 percent. According to the projections, print and out-of-home (OOH) media will tie in third place, each with a 5.7-percent share. Shifts in advertising spending Another source forecast that, in 2024, the sectors with the fastest-growing ad spending worldwide would include politics, non-profit, and financial services, with politics alone standing with a projected increase of more than 500 percent by 2024 – presumably due to the presidential election in the United States. These changes, however, will not be the same everywhere. South Asia was projected to be the only world region recording a double-digit ad expenditure growth rate in 2024. The U.S. and Canada would follow with a combined 7.6 percent increase. Ad spend in the media sector Retail media stood first among channels with the highest annual change in advertising spending worldwide, surpassing 21 percent in 2024. Connected TV (CTV) and social media followed. In the U.S. alone, the ad spending per internet user of the social media advertising market was projected to continuously increase between 2024 and 2028, surpassing an estimated 265 U.S. dollars per user in the latter year.

As of April 2024, it was forecast that broadcaster video-on-deand advertising (BVOD) ad spending will show the largest growth in the United Kingdom (UK) in 2024, at 14.1 percent compared to 2023. Digital out-of-home is expected to grow by 9.5 percent in 2023, and search ad spend will increase by 8.9 percent at the same time.

In 2021, Nestlé invested nearly *** million U.S. dollars in advertising United States. TV ad spending covered around ** percent of the total, at *** million dollars. That year, Nestlé stood among the top ten U.S. food and beverage advertisers.

Digital ads dominated China's media ad market with a total spending of around *** billion U.S. dollars in 2021. The current driving force from mobile was expected to increase by more than ** percent by 2025 while print ads would slowly contract.

The source forecast that, while search, cinema, and influencer advertising expenditures will experience double-digit growth rates in 2025, the print format will continue its decline in North America. On average, total ad spending in the region was projected to increase by at least *** percent annually from 2025 to 2029.

Total advertising spending in Western Europe in 2021 amounted to ***** billion U.S dollars, out of which internet accounted for **** billion that year. TV was the second largest medium in that regard, with **** billion in ad spend in the region in 2021.

In 2024, total advertising spending per adult user hour in the United States will reach an estimated **** U.S. dollars, with a forecast to rise to **** dollars in the following year. Among the displayed media, only social networks had a projected ad spend per user hour above the average: **** dollars in 2024 and **** dollars in 2025.

The ad spending in the 'Social Media Advertising' segment of the advertising market in Latin America was forecast to continuously increase between 2024 and 2030 by in total 5.6 billion U.S. dollars (+80 percent). After the ninth consecutive increasing year, the ad spending is estimated to reach 12.55 billion U.S. dollars and therefore a new peak in 2030. Notably, the ad spending of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the ad spending in the 'TV & Video Advertising' segment of the advertising market in Japan and the ad spending in the 'Digital Video Advertising' segment of the advertising market in Czechia. The Statista Market Insights cover a broad range of additional markets.

The source forecast that, in 2024, advertising revenues in Mexico will reach approximately 132.75 billion Mexican pesos, up from less than 120 billion pesos a year earlier – an annual growth of about 11 percent.

Brands and where to find them in Mexico The Mexican market is home to multiple domestic and foreign brands. As of late 2023, Bimbo – a multinational food manufacturer – and Modelo – the brewery behind beer labels such as Corona – ranked among the most reputable brands in Mexico, followed Google. When offline, the Mexican consumer will most likely come across companies' names on TV and out-of-home (OOH) displays. Those were the traditional ad media with the highest reach in the North American country as of September 2023.

A place and a purpose for Mexican online ads While TV sets and billboards dominate offline consumers' attention, video portals (such as YouTube) and social media were Mexico's leading digital ad touchpoints as of September 2023. Video streaming services rounded up the top three. Mexican internet users know what they expect from commercials and displays within those environments. According to the same study, almost half of consumers in Mexico did not mind online ads if they received free content in return. Furthermore, only 16 percent of respondents reported using ad blockers while browsing the internet.

Based on the answers of U.S. ad investment decision makers, it was projected that digital video advertising would account for **** percent of U.S. ad spending in 2025. Paid search was expected to account for **** percent. Social media and digital display were also planned to exceed a 10-percent share.

In 2023, the ad spending of light-truck and van manufactures in the United States was the highest on television media, reaching a value of 3.5 billion U.S. dollars. In contrast, outdoor ranked last across all considered media, only amounting to 0.25 million U.S. dollars. Find further statistics regarding the U.S. advertising market like ad spending of financial service providers and ad spending of construction, engineering and architectural services.

In 2023, the ad spending of television stations in the United States was the highest on television media, reaching a value of 1.3 billion U.S. dollars. In contrast, cinema ranked last across all considered media, only amounting to 2.63 million U.S. dollars. Find further statistics regarding the U.S. advertising market like ad spending of financial service providers and ad spending of breweries.

In 2020, advertising spending on all media fell in Italy, compared to the values reported in 2019. TV advertising spending decreased from 3.59 billion to 3.25 billion euros. Radio dropped from 438 to 329 million euro. Digital was the medium that recorded the smallest decrease of 2.1 percent.

In 2021, the internet was expected to be the fastest growing ad medium in Mexico, with a year-on-year growth rate of 26 percent, followed by the cinema with a rate of 25 percent. Magazine ad spend is expected to contract most, with a rate of - 3 percent.

In 2024, ** percent of the advertising spending in Italy was expected to be made up by digital media, while TV was forecast to account for ** percent of the total ad expenditure. Out of home (OOH) was projected to round out the top three with ***** percent.

In 2022, Amazon invested most of its measured-media advertising budget into paid search and paid social media in the United States. The company devoted more than **** billion U.S. dollars to paid search in the country, while advertising on paid social media amounted to nearly *** billion dollars.

In 2023, the ad spending of the Ford Motor Company in the United States was the highest on television media, reaching a value of 219.07 million U.S. dollars. In contrast, newspaper ranked last across all considered media, only amounting to zero U.S. dollars. Find further statistics regarding the U.S. advertising market like ad spending of Subaru Of America and ad spending of Nissan North America.

According to June 2022 projections, advertising spending in Latin America increased by nearly eight percent in 2022. Cinema is the medium which saw the largest growth, with around ** percent, whereas newspapers experienced a decrease of *** percent.

In 2020, when the ad market was experiencing the negative impact of the COVID-19 pandemic, digital advertising spending in South Africa increased by ***** percent. However, ad spending print media (newspapers and magazines) contracted by ** percent. In total, the value of the South African ad market decreased by **** percent that year.

Among all mediums, cinema video advertising in China saw the highest ad spending gain at **** percent in 2023 after a loss of nearly ** percent in the previous year. Overall, the advertising industry reported a *** percent increase in 2023.