In 2021, spending on digital advertising to children stood at *** billion U.S. dollars worldwide. North America was the largest market, accounting for ** percent of the total spending or **** billion U.S. dollars. Europe followed with ** percent or *** million dollars.

It is projected that digital advertising expenditures in the United States will increase by nearly ** percent between 2025 and 2029. In that five years period U.S. digital ad spend will grow from *** to *** billion dollars. These figures will represent roughly ** percent of global digital ad spending, which is expected to reach some *** billion U.S. dollars in 2027, up from the *** billion recorded in 2021. Mobile advertising in the U.S. With mobile growing in strength, sources predict that it will account for the lion’s share of total digital spending in the United States. In 2023, roughly *** billion U.S. dollars is forecast to be spent on mobile ads in the country. Sometime in early 2017 a clear change was seen in allocation of marketing dollars, when U.S. industry professionals started increasing the share of their budgets devoted to mobile marketing. Since then, a growing focus on this medium is evident. While mobile advertising is becoming more popular, marketers still have some concerns with its execution, mainly when it comes to data quality and sourcing, as well as measurement issues. All in all, those who decided to spend on mobile have been shifting away from display ads and towards video advertising since early 2018.

In 2021, spending on digital advertising to children stood at *** billion U.S. dollars worldwide. Between 2021 and 2031, it is expected to increase at a compound annual growth rate (CAGR) of roughly ** percent to reach **** billion dollars. Kids digital ad spending data by region reveals that North America (Canada, Mexico, and the United States) was the largest investor in this field, accounting for ** percent of the total, followed by Europe with ** percent, and Asia-Pacific with ** percent.

It was calculated that the total advertising expenditure in North America in 2021 amounted to about ***** billion U.S. dollars. However, the spending increased by nearly ** percent that year, after decreasing by just above *** percent in the previous year due to the impact of the coronavirus. Advertising spending in the United States The United States is the largest advertising market in the world, with ad spending amounting to *** billion U.S. dollars in 2020. Looking at breakdowns of expenditures by medium, in 2021 and 2025, approximately *** billion U.S. dollars were directed towards internet ads in 2021, which is estimated to increase even further in 2025. This was followed by over ** billion U.S. dollars spent on ads on TV in 2021 and is expected to increase by roughly ** billion in 2025. Advertising spending in Canada The advertising market in Canada is also following the global growth trend. Media spending in Canada has been steadily growing since 2012, reaching **** billion U.S. dollars in net ad spend in 2019. Unsurprisingly, in 2020, when the global advertising market was affected by the outbreak of the coronavirus pandemic, the Canadian market also suffered. That year ad spend in the country fell to ** billion U.S. dollars. Nonetheless, once the industry returns to normal, data on specific media expenditures in Canada suggest that the rise of the digital channels is evident in the country, as the advertising dollars are being directed towards the internet, while traditional media such as magazines and newspapers will be seeing less and less investments in the near future.

Based on 2021 data on U.S., UK, and EU companies, the retail industry invested ***** million U.S. dollars in paid search advertising, roughly ** percent less than in the previous year. The automotive industry spent ***** million on paid search ads in 2021, reducing its annual expenditure by a similar share as the retail industry.

In 2024, digital pure players (companies that operate primarily online, such as Google or Amazon) generated an advertising revenue of *** billion U.S. dollars worldwide. In 2025, their ad revenue is forecast to amount to *** billion dollars.

During a survey published in September 2021 and conducted among ad buyers in the United States, ** percent of respondents said they planned to increase spending on data-driven linear (DDL) TV over the next 12 months. Increased spending on over-the-top (OTT) and connected TV (CTV) was planned by ** percent of respondents, while ** percent said they were expecting to increase spending on addressable linear TV.

Upfront TV ad spending in the United States was forecast to add up to ***** billion U.S. dollars in 2024, marking a *** percent decrease compared to the previous year's value of ***** billion. Upfront TV ad spending was expected to further decrease by *** percent in 2025. Upfront TV “Upfronts” are gatherings held by television networks and attended by major advertisers. They allow advertisers to buy television ad airtime before the next broadcasting season begins. In the ******* season, U.S. national primetime TV upfront sales were forecast to reach ***** million dollars. Ad time per hour of primetime TV According to data surrounding the average ad time on U.S. broadcast networks, an average ** minutes and ** seconds of ad time per hour could be expected on ABC in the first quarter of 2019. FOX had the lowest ad time per primetime hour during that quarter, averaging at about ** minutes and ** seconds. On U.S. cable network groups however, Warner Media had the lowest average ad time per hour: roughly fourteen and a half minutes.

Based on the latest projections, advertising spending in the United Kingdom is set to reach **** billion British pounds in 2022. The source further estimated that the spending would surpass ** billion pounds by 2027. Post-covid recovery The UK is one of the world’s leading advertising markets, but even so, the region’s ad industry has experienced major disruptions following the onset of the pandemic. Revenue growth slowed for the first time in many years as many companies scaled down their budgets and reduced advertising activities amid the uncertainties of the time. This weariness subsided as early as 2021 when the industry made a full financial recovery – an upward trend that was also mirrored on a global scale. Between 2020 and 2021, global ad revenue jumped from *** to over *** billion U.S. dollars and visibly surpassed pre-pandemic levels. Let’s get digital Advertisers across the UK no longer place all their bets on traditional media formats as consumers gradually turn to digital channels for information, communication, and entertainment. The internet has long overtaken television as the leading advertising medium in the UK, and based on the latest data, digital ad spending reached an all-time high of around ** billion British pounds in 2021. Television and video, for example, drew less than five billion that year. And even though there has been an uplift in spending on TV commercials in 2021, other legacy media such as print newspapers and magazines continue to attract smaller investments and brand interest each year.

The internet is projected to strengthen its position as the most invested-in advertising medium worldwide in 2022. Nearly ** percent of all global ad investments were expected to be devoted to digital promotion that year, while television was forecast to receive around ** percent of total advertising expenditures. Traditional media struggles to maintain its relevance While the advertising industry has focused its efforts on traditional media formats for decades, if not centuries, the recent changes in consumer behavior have fundamentally altered the business. Audiences are spending more time online than ever, which has led television to forfeit its spot as the top advertising medium in the world. Other traditional channels such as radio and print are also struggling to remain relevant in today’s digitalized world. Given the rapidly rising global online penetration rates, this battle for relevance and advertising funds is unlikely to be won any time soon. Digital advertising is thriving Digital advertising channels and technologies claim larger slices of the global advertising pie each year. In 2021, digital ad spend amounted to an estimated *** billion U.S. dollars worldwide, and according to the latest data, this figure will have surpassed *** billion by 2024. One vital driver of digital ad spend growth is the mobile revolution. Smartphone adoption and mobile usage have rapidly accelerated in recent years, and seeing that consumers in many parts of the world spend more time browsing the web on their smartphones than on desktop computers, marketers are quick to follow suit. Mobile internet ad spend is expected to grow from *** billion in 2021 to nearly *** billion by 2024, showing how dynamic and adaptive today’s advertising landscape is.

In 2022, video game advertising spending in the United States amounted to ************ U.S. dollars and remained flat, compared to the figure reported a year earlier.

In 2025, advertising and marketing spending worldwide will reach an estimated **** trillion U.S. dollars, up from almost **** trillion dollars a year earlier. For comparison, Australia's gross domestic product (GDP) amounted to approximately *** trillion dollars in 2024, setting it as the world's 14th largest economy that year.

In the first half of 2021, Chinese online fast fashion retailer Shein invested ** million U.S. dollars in digital advertising in the United States. Swedish H&M spent ** million on online ads in the same period. The only beauty brand in the data set, Ulta Beauty, which is a U.S. chain of beauty stores, had a digital ad expenditure of ** million. The company's total ad expenses stood at ***** million in the fiscal year 2020.

In 2024, digital advertising spending in Europe amounted to ***** billion euros, up by 16 percent compared to the value of 102.5 billion recorded a year earlier. These figures do not include Russia and Belarus. The 2021 market size including the two Eastern European countries stood at ** billion euros. Digital is the common thread running through Europe’s advertising patchwork Europe’s advertising industry is as diverse and multi-faceted as the people it aims to address. But despite vast regional differences regarding technological advances and consumer preferences, there has been a visible trend toward digital advertising activities in recent years. Based on the latest available data, digital accounted for ** percent of Europe’s total ad spend in 2024, and this share is set to expand even further in the future. Zooming in on Western Europe, one can see that the internet has drawn particularly large chunks of advertising investments recently. The UK sets the tone for digital advertising in Europe The United Kingdom is the largest digital ad market in Europe. In 2024, digital ad expenditure in the UK reached an all-time high of **** billion British pounds, up from *** billion only a decade earlier. Not only that, but this figure also surpassed spending recorded in the four next largest European ad markets collectively. The UK has also been at the forefront of another distinctive trend, namely the shift towards mobile. Reports have indicated that the share of mobile in European digital ad spend currently stands at an estimated ** percent, whereas investments in mobile ad campaigns already hit the **-percent mark in the UK in 2024.

According to the latest estimates, programmatically sold advertising was worth *** billion U.S. dollars in 2023. This figure is expected to reach *** billion by 2028. What is programmatic advertising? Programmatic advertising refers to the automated buying and selling of digital ad space. Unlike manual advertising, which relies on human interaction and negotiation between publishers and marketers, programmatic ad buying harnesses technology to purchase digital display space. This data-driven approach helps streamline and accelerate ad buying processes and ensure campaign efficiency, explaining why programmatic has become one of the most indispensable digital marketing tools worldwide. Largest programmatic ad markets worldwide The United States and Canada made up the largest programmatic advertising market worldwide in 2021. The two countries collectively accounted for over ** percent of global programmatic ad investments that year, whereas advertisers in Asia claimed roughly one-third of the programmatic ad pie. Meanwhile, the shift towards automated ad buying is also taking hold across Europe. Based on the latest data, the value of Europe’s programmatic ad market has more than doubled since 2017, with spending forecast to hit the 100-billion-dollar mark by 2024.

The graph shows data on the programmatic digital video advertising spending in China from 2014 to 2018, and a forecast thereof until 2021. In 2020, the spending was estimated to reach approximately 39 billion U.S. dollars.

Industry data shows that, in 2021, the amusements, events, and miscellaneous entertainment category in the United States spent ****** million U.S. dollars on out-of-home advertising in the country. In 2019, this spending amounted to ****** million dollars.

In late 2021 it was estimated that the global travel industry ad expenditures will have grown by ** percent in 2021 compared to year prior. In 2022, the sector was expected to see growth of ** percent and slow down to ** percent in 2023.

In 2024, global advertising spending will reach an estimated *** billion U.S. dollars, up from *** billion dollars a year earlier. That represents a year-over-year (YoY) growth of approximately *** percent. The annual value was projected to continue to expand, surpassing **** trillion dollars by 2028. World's top advertising channels According to another source's forecasts, the internet alone attracted ***** out of ** ad dollars worldwide in 2024, solidifying digital channels' relevance for the industry. The rest of the top three global ad media included TV and outdoor displays, which collectively accounted for little more than ** percent of the market. However, the out-of-home (OOH) segment was expected to be the world's fastest-growing ad medium that year, and the only one with a double-digit increase rate. Leading countries and media companies In 2023, Alphabet concentrated around *********** of global ad revenues. Meta, Amazon, Alibaba, and TikTok followed , revealing that five big techs held **** of the world's ad revenues. Meanwhile, the United States came in first on the ranking of economies by ad spending in 2024. It stood far ahead of the second place, China, and both left the United Kingdom and Japan nearly tied for the third place.

In a survey conducted in 2022, the advertising spending in the paper mills industry in the United States reached **** million U.S. dollars. According to the data presented, the previous year's figure amounted to *** million dollars.