87 datasets found
  1. Consumers using ad-supported and ad-free streaming services in the U.S....

    • statista.com
    • ai-chatbox.pro
    Updated Jun 25, 2025
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    Statista (2025). Consumers using ad-supported and ad-free streaming services in the U.S. 2021-2024 [Dataset]. https://www.statista.com/statistics/1497778/ad-supported-ad-free-streaming-services-usage-us/
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    Dataset updated
    Jun 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jun 2021 - Jun 2024
    Area covered
    United States
    Description

    In June 2024, the share of U.S. consumers using ad-free streaming services significantly dropped to ** percent, compared to ** percent recorded in 2023, suggesting a change in viewing behavior. Meanwhile, the share of consumers using ad-supported services increased from ** percent in June 2021 to ** percent in June 2024.

  2. Preference of using ad-supported vs. ad-free video services in the U.S. 2024...

    • statista.com
    • ai-chatbox.pro
    Updated Aug 28, 2024
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    Statista (2024). Preference of using ad-supported vs. ad-free video services in the U.S. 2024 [Dataset]. https://www.statista.com/statistics/1488912/ad-supported-versus-ad-free-service-preference-united-states/
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    Dataset updated
    Aug 28, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jun 2024
    Area covered
    United States
    Description

    A 2024 survey found that U.S. consumers using ad-free video services are more likely to keep their subscriptions within a year than ad-supported consumers, with 85 percent of respondents indicating they will definitely or probably continue using SVOD services. In comparison, 74 percent of users of ad-supported services expressed similar interest in keeping their platforms.

  3. Ad-supported vs ad-free video streaming subscribers in the U.S. 2024, by...

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Ad-supported vs ad-free video streaming subscribers in the U.S. 2024, by platform [Dataset]. https://www.statista.com/statistics/1468533/ad-supported-vs-ad-free-subscribers-video-streaming-platforms/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    As of the first quarter of 2024, ** percent of U.S. Prime Video consumers had an ad-supported account, while ** percent had an ad-free subscription. In contrast, ** percent of Netflix subscribers had an ad-free account and just ** percent subscribed to an ad-supported tier.

  4. Preference of ad-supported vs. ad-free video streaming in the U.S. 2023, by...

    • statista.com
    Updated Jun 25, 2025
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    Statista (2025). Preference of ad-supported vs. ad-free video streaming in the U.S. 2023, by age group [Dataset]. https://www.statista.com/statistics/1384490/ad-supported-vs-ad-free-video-streaming-us-by-age/
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    Dataset updated
    Jun 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Mar 9, 2023 - Mar 16, 2023
    Area covered
    United States
    Description

    An early 2023 survey conducted in the U.S. found that more people preferred ad-supported over ad-free video streaming services, with ** percent of respondents stating to prefer advertising-based platforms. Whilst 60 to 69-year-olds were most likely to use AVOD services, the typical ad-free consumer was 18 to 29 years.

  5. Top ad preferences of FAST users in the U.S. 2024

    • statista.com
    • ai-chatbox.pro
    Updated Jul 4, 2025
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    Statista (2025). Top ad preferences of FAST users in the U.S. 2024 [Dataset]. https://www.statista.com/statistics/1473206/top-ad-preferences-free-ad-supported-tv-users-us/
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    Dataset updated
    Jul 4, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    During a survey among free ad-supported streaming TV (FAST) users in the United States and released in April 2024, approximately 67 percent of respondents said they preferred seeing advertisements that were relevant to their streaming content. Another 29 percent of respondents preferred targeted ads tailored to their preferences.

  6. Opinion about watching free or lower-cost content with ads in Norway 2023

    • statista.com
    Updated Jul 11, 2025
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    Statista (2025). Opinion about watching free or lower-cost content with ads in Norway 2023 [Dataset]. https://www.statista.com/statistics/1398702/preference-ad-supported-content-norway/
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    Dataset updated
    Jul 11, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Dec 22, 2022 - Jan 11, 2023
    Area covered
    Norway
    Description

    The majority of Norwegian respondents to a survey from 2023 preferred ads in exchange for lower-cost content plans over a paid ad-free experience, with ** percent accepting some ad-supported TV shows and movies. Meanwhile, around one in four people preferred to pay for ad-free tiers.

  7. Preference for cell phones with free and ad-supported apps in Brazil...

    • statista.com
    Updated Jan 14, 2025
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    Statista (2025). Preference for cell phones with free and ad-supported apps in Brazil 2022-2024 [Dataset]. https://www.statista.com/statistics/1410659/cellphones-free-targeted-ad-apps-preference-brazil/
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    Dataset updated
    Jan 14, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Brazil
    Description

    In 2024, around 84 percent of adult internet users surveyed in Brazil said they were more or very likely to prefer cell phones with free apps containing targeted advertising instead of a model with ad-free, paid apps. Two years earlier, the share stood at 87 percent. According to the same study, 63 percent of internet users in Brazil preferred to consume free online services and content with targeted ads in 2024.

  8. Ad-supported and ad-free HVOD users in the U.S. 2022, by generation

    • statista.com
    Updated Jul 9, 2025
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    Statista (2025). Ad-supported and ad-free HVOD users in the U.S. 2022, by generation [Dataset]. https://www.statista.com/statistics/1358549/ad-supported-ad-free-hvod-us-by-generation/
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    Dataset updated
    Jul 9, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Mar 2022
    Area covered
    United States
    Description

    According to a March 2022 survey conducted among U.S. adults, most of the Gen X or older users at selected hybrid video-on-demand platforms were more likely to select the ad-free tier rather than the ad-supported one. For example, the share of Gen Xers and older using the ad-free version of Peacock Premium amounted to ** percent, while ** percent of this generation were ad-supported viewers.

  9. Users likely to subscribe to ad-free and ad-supported streaming services...

    • statista.com
    Updated May 22, 2023
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    Statista (2023). Users likely to subscribe to ad-free and ad-supported streaming services U.S. 2021 [Dataset]. https://www.statista.com/statistics/1295097/consumers-likely-subscribe-selected-ad-free-and-ad-supported-streaming-services-us/
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    Dataset updated
    May 22, 2023
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Dec 2021
    Area covered
    United States
    Description

    A survey conducted in December 2021 discovered that 79 percent of U.S. TV viewers were likely to continue to subscribe to the ad-free tier of HBO Max in the next three months. In comparison, 69 percent of respondents were likely to keep subscribing to the ad-supported version of the same service.

  10. Mexico: free TV ads 2019, by target age group

    • statista.com
    Updated Jan 6, 2023
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    Statista (2023). Mexico: free TV ads 2019, by target age group [Dataset]. https://www.statista.com/statistics/1124622/tv-advertising-age-mexico/
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    Dataset updated
    Jan 6, 2023
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 2018 - Mar 2019
    Area covered
    Mexico
    Description

    Among the top 100 most often shown ads on free TV in Mexico between April 2018 and March 2019, 71 percent was targeting adults, 23 percent was targeting young adults and six percent was targeting adolescents. TV ad spending in Mexico in 2018 amounted to 2.27 billion U.S. dollars.

  11. Acceptance of ads in exchange for free content in Denmark 2015-2023

    • statista.com
    Updated Jul 11, 2025
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    Statista (2025). Acceptance of ads in exchange for free content in Denmark 2015-2023 [Dataset]. https://www.statista.com/statistics/1466325/accept-ads-free-content-denmark/
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    Dataset updated
    Jul 11, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Denmark
    Description

    During a 2023 survey carried out in Denmark, ** percent of responding consumers stated they accepted ads to get free access to news, information and/or entertainment. In 2015, the share stood at ** percent.

  12. Reasons why consumers prefer free ad-supported streaming TV services in the...

    • statista.com
    • ai-chatbox.pro
    Updated Feb 7, 2025
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    Statista (2025). Reasons why consumers prefer free ad-supported streaming TV services in the U.S. 2024 [Dataset]. https://www.statista.com/statistics/1459048/reasons-choosing-free-ad-supported-streaming-tv-services-us/
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    Dataset updated
    Feb 7, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Aug 2024
    Area covered
    United States
    Description

    According to a survey conducted in August 2024, nearly half of consumers in the United States indicated that their primary motivation for choosing free ad-supported streaming services was variety, making it the most mentioned reason. Another 45 percent of U.S. respondents also expressed that free streaming channels are easy to use.

  13. Viewers who would rather watch ads than pay more for ad-free services U.S....

    • statista.com
    • ai-chatbox.pro
    Updated Jul 2, 2025
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    Statista (2025). Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2024 [Dataset]. https://www.statista.com/statistics/1359626/viewers-who-would-rather-watch-ads-than-pay-more-video-streaming-us/
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    Dataset updated
    Jul 2, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Dec 2024
    Area covered
    United States
    Description

    According to a survey conducted among TV viewers in the United States in the fourth quarter of 2024, ** percent of respondents said they would rather watch ads if it meant they would save * or * U.S. dollars per month. Conversely, ** percent of respondents said they would rather avoid ads even if that cost them * or * dollars more per month.

  14. Canceling subscription and adding free ad-supported CTV services in the U.S....

    • statista.com
    • ai-chatbox.pro
    Updated Feb 11, 2025
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    Statista (2025). Canceling subscription and adding free ad-supported CTV services in the U.S. 2024 [Dataset]. https://www.statista.com/statistics/1340507/remove-subscription-service-adding-free-ad-service-ctv-us/
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    Dataset updated
    Feb 11, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 2024 - Mar 2024
    Area covered
    United States
    Description

    As of March 2024, 32 percent of U.S. respondents to a survey on CTV services removed a subscription streaming service from their connected TV devices in the past 12 months. During this time, one in four people added a free ad-supported streaming platform. The study revealed that more consumers plan to cancel subscriptions and shift to ad-supported streaming options.

  15. Most influential video ad types according to Gen Zers in the U.S. 2023

    • statista.com
    • ai-chatbox.pro
    Updated Jun 24, 2025
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    Statista (2025). Most influential video ad types according to Gen Zers in the U.S. 2023 [Dataset]. https://www.statista.com/statistics/1374716/most-influential-video-advertising-types-generation-z-united-states/
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 1, 2023 - Jan 2, 2023
    Area covered
    United States
    Description

    During a January 2023 survey among members of Generation Z – aged between 18 and 24 years at the time of data collection – in the United States, ** percent said social media featured the type of video ads with the most influence on their buying decision process. That included what they bought, where they ate and shopped, and the movies and TV shows they watched. TV commercials – including on ad-supported streaming services – and ads on free video websites followed, mentioned by ** and ** percent of respondents, respectively.

  16. Listeners who would rather consume ads than pay more for ad-free services...

    • statista.com
    Updated Jul 9, 2025
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    Statista (2025). Listeners who would rather consume ads than pay more for ad-free services Italy 2023 [Dataset]. https://www.statista.com/statistics/1478825/listeners-who-would-rather-consume-ads-than-pay-more-audio-streaming-italy/
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    Dataset updated
    Jul 9, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Italy
    Description

    During a survey conducted among audio listeners in Italy in 2023, around ** percent of respondents said they would rather listen to ads instead of paying a higher price for their content. Conversely, ** percent of respondents said they would rather avoid ads even if that cost them a higher price.

  17. People comfortable with ads for free content in selected countries worldwide...

    • statista.com
    • ai-chatbox.pro
    Updated Jan 29, 2025
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    Statista (2025). People comfortable with ads for free content in selected countries worldwide 2025 [Dataset]. https://www.statista.com/statistics/1452668/people-comfortable-with-ads-for-free-content-in-selected-countries-worldwide/
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    Dataset updated
    Jan 29, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2024 - Dec 2024
    Area covered
    Worldwide
    Description

    When it comes to the people comfortable with ads for free content in selected countries worldwide, Spain ranks the highest in this list. 52 percent of consumer in Spain share this attitude. Following in the second place is South Africa, while Japan can be found at the bottom of the ranking.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

  18. Ad-supported and ad-free HVOD users in the U.S. 2022, by income

    • statista.com
    • ai-chatbox.pro
    Updated Sep 20, 2023
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    Statista (2023). Ad-supported and ad-free HVOD users in the U.S. 2022, by income [Dataset]. https://www.statista.com/statistics/1358517/ad-supported-ad-free-video-streaming-us-by-income/
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    Dataset updated
    Sep 20, 2023
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Mar 2022
    Area covered
    United States
    Description

    A survey from March 2022 found that the share of Peacock Premium users with a household income of less than 50,000 U.S. dollars subscribing to the ad-free tier was higher than the share of lower-cost ad-supported Peacock users, with 41 percent of ad-free users and 31 percent of ad-supported users. Consumers with a household income of more than 100,000 U.S. dollars were more likely to to choose the ad-supported version of the streaming service. The same can be observed for Discovery+, albeit not with such a large difference. By comparison, lower-income HBO Max viewers opted for the ad-funded plan, while higher-income households rather selected the ad-free tier.

  19. Attitudes to paid and ad-supported podcasts U.S. 2020, by age group

    • statista.com
    Updated May 29, 2024
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    Statista (2024). Attitudes to paid and ad-supported podcasts U.S. 2020, by age group [Dataset]. https://www.statista.com/statistics/1128195/paid-or-ad-supported-podcasts-us-age-group/
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    Dataset updated
    May 29, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jun 8, 2020 - Jun 10, 2020
    Area covered
    United States
    Description

    Results from a survey held in the United States in 2020 showed that younger podcasts user were more in favor of paid, ad-free podcast content than older generations, with ten percent of adults aged 18 to 34 years old saying that they believed all podcasts should cost money and should not contain ads, compared to just two percent of adults aged over 55 who said the same.

  20. Preference towards ad-free versus ad-supported online TV in France 2023

    • statista.com
    Updated Jul 9, 2025
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    Statista (2025). Preference towards ad-free versus ad-supported online TV in France 2023 [Dataset]. https://www.statista.com/statistics/1378991/preference-ad-free-vs-supported-online-tv-france/
    Explore at:
    Dataset updated
    Jul 9, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Dec 22, 2022 - Jan 11, 2023
    Area covered
    France
    Description

    According to a survey conducted in December 2022 and January 2023, ** percent of TV users in France prefer to watch free ad-supported content. In comparison, only ** percent of consumers prefer to pay for an ad-free experience.

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Statista (2025). Consumers using ad-supported and ad-free streaming services in the U.S. 2021-2024 [Dataset]. https://www.statista.com/statistics/1497778/ad-supported-ad-free-streaming-services-usage-us/
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Consumers using ad-supported and ad-free streaming services in the U.S. 2021-2024

Explore at:
Dataset updated
Jun 25, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
Jun 2021 - Jun 2024
Area covered
United States
Description

In June 2024, the share of U.S. consumers using ad-free streaming services significantly dropped to ** percent, compared to ** percent recorded in 2023, suggesting a change in viewing behavior. Meanwhile, the share of consumers using ad-supported services increased from ** percent in June 2021 to ** percent in June 2024.

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