This timeline shows the net sales growth of the adidas Group worldwide from 2010 to 2023. In 2023, adidas Group's net sales decreased by roughly five percent when compared to the previous year. The company had net sales of 21.4 billion euros in 2023.

In 2023, the adidas Group had a global total of roughly 1,860 stores in operation, decreasing from 1,990 in the previous year. The company cited its decision to wind down operations in Russia for the difference. Back in 2016, the company accounted for more than 2,800 store locations across the globe.

How high is the brand awareness of adidas in the UK?When it comes to wearables users, brand awareness of adidas is at *** in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is adidas in the UK?In total, *** of UK wearables users say they like adidas. However, in actuality, among the *** of UK respondents who know adidas, *** of people like the brand.What is the usage share of adidas in the UK?All in all, *** of wearables users in the UK use adidas. That means, of the *** who know the brand, *** use them.How loyal are the users of adidas?Around *** of wearables users in the UK say they are likely to use adidas again. Set in relation to the *** usage share of the brand, this means that *** of their users show loyalty to the brand.What's the buzz around adidas in the UK?In August 2022, about *** of UK wearables users had heard about adidas in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's some buzz around adidas in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

This timeline shows adidas Group's net sales worldwide from 2000 to 2024. In 2024, adidas Group's net sales amounted to about **** billion euros. adidas The adidas Group is the largest sporting goods manufacturer in Europe and the second-largest worldwide – only behind long-term competitor Nike. The company manufactures sports clothing, as well as other products, such as bags, shirts, watches, eyewear, and so on. The company is headquartered in Herzogenaurach, Germany, but has many major locations all over the world. Adidas was founded in 1949 and employs nearly ****** employees worldwide. The company's name originated from its founder: ‘Adi’ from Adolf and ‘Das’ from Dassler’. The official adidas logo is characterized by the three stripes and the three leaves symbolizing the Olympic spirit, which combines the three continental plates. The adidas brand is one of the most valuable German sports brands and enjoys a great brand loyalty among consumers of both genders. The company's sales are divided among the following main product categories: footwear, apparel, and hardware. Footwear captured the largest sales share in 2024, as well as previous years. Besides selling sporting goods, the adidas Group has repeatedly sponsored a range of sport clubs involved in a large variety of different sports. However, the marketing focus of their sponsorship still focuses on the team sport of soccer.

Sporting goods company adidas was valued at over 15.7 billion U.S. dollars in 2023, an increase from the 14.6 billion U.S. dollars recorded for one year earlier. The multinational corporation is the second-largest sportswear company in the world.

adidas is in the game Footwear is a crucial product for adidas, with about half of net sales being generated by the category. The company sold approximately 419 million pairs of shoes in 2022. European football (soccer) is one of adidas' main focal points, with the brand sponsoring top clubs such as Manchester United.

Sponsorship revenue Big brands like adidas play a major in the world of sports sponsorships. To give an example, major sports leagues, such as the NFL and the NBA, each made over one and a half billion U.S. dollars' worth of sponsorship revenue in 2022.

In 2023, the adidas Group produced approximately 328 million units of apparel worldwide, significantly fewer than in the previous year.

Asia at the center of global operations network The adidas Group’s apparel production has risen year-on-year since 2012. To keep costs down, the company outsources almost all of its production to independent manufacturing partners, the majority of which are located in Asia. The continent is a hub for sourcing and manufacturing products: over 90 percent of the adidas Group’s apparel was produced in Asia in 2023, and almost all of its footwear was produced in the region. Footwear production decreased in 2023, with approximately 311 million pairs of shoes produced.

Rivals team up to take on Nike In August 2005, the adidas Group bought Reebok in a transaction valued at 3.8 billion U.S. dollars. The deal created a larger competitor for Nike, which remains the leading athletic apparel, footwear, and accessories company worldwide. At the time, the acquisition increased the visibility of the adidas brand, particularly in the United States, where the takeover expanded adidas’ share of the sports footwear market to around 20 percent. In 2021, however, the adidas Group sold Reebok, as it struggled to match the growth of the adidas brand.

The brand value of Nike has increased year-on-year since 2010 and reached over ** billion U.S. dollars in 2024. In comparison, the adidas brand was valued at approximately ** billion U.S. dollars in – this was a decrease compared to the previous year after eight consecutive years of increase. Will there be a power shift in North America? With instantly recognizable logos and catchy slogans, Nike and adidas are the two biggest sportswear brands, and Nike is one of the most valuable brands worldwide. Both companies are driving growth in the sportswear market worldwide, but Nike has a particularly firm hold of its home market of North America: the company generates over ** percent of its total revenue from the region, whereas around a quarter of adidas’ global revenue comes from North America. The stories behind the logos Nike has its swoosh; adidas has its three stripes. Those logos have become synonymous with the brands they represent, and consumers will pay a higher price to wear products with the logos emblazoned on them. The Nike swoosh was created by graphic design student Carolyn Davidson in 1971, who was paid a fee of ** U.S. dollars. The three stripes trademark was bought by adidas from another sportswear company in the early 1950s. The design used to belong to a Finnish brand called Karhu, but they sold the logo for a small fee that included 2 bottles of whiskey.

In 2024, nearly 32 percent of the adidas Group's net sales were generated in Europe. Sales shares from the key regions of North America and Greater China stood at about 22 and 15 percent, respectively. That year, the adidas Group generated some 23.7 billion euros in net sales worldwide. The adidas Group’s global appeal The adidas Group had consistently increased its global sales figures since 2013, exceeding 21 billion euros annually from 2017. In the year of the pandemic in 2020, however, sales had dropped slightly. In terms of product categories, footwear sales reached nearly 14 billion euros in 2024, which represents a 59 percent share of adidas’ net sales. Apparel makes up the company's second-largest product segment. The departure of Reebok The Reebok brand had been part of the adidas Group since the mid-2000s, continuously generating annual net sales worldwide of more than 1.4 billion euros. North America was the subsidiary's best performing region in 2020, with net sales of 397 million euros. However, adidas announced its plans to sell the brand in 2021, and in 2022, Reebok was acquired by Authentic Brands Group (ABG).

How high is the brand awareness of Adidas in the United States?When it comes to sports and outdoor online shop users, brand awareness of Adidas is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Adidas in the United States?In total, ** percent of U.S. sports and outdoor online shop users say they like Adidas. However, in actuality, among the ** percent of U.S. respondents who know Adidas, ** percent of people like the brand.What is the usage share of Adidas in the United States?All in all, ** percent of sports and outdoor online shop users in the United States use Adidas. That means, of the ** percent who know the brand, ** percent use them.How loyal are the customers of Adidas?Around ** percent of sports and outdoor online shop users in the United States say they are likely to use Adidas again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.What's the buzz around Adidas in the United States?In 2024, about ** percent of U.S. sports and outdoor online shop users had heard about Adidas in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around Adidas in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The adidas Group incremented its marketing and point-of-sale expenses to nearly **** billion euros in 2023. This represented a *** percent increase in comparison to the previous year. Adidas marketing spending Included in the marketing expenditures of the adidas Group is both point-of-sale investments, covering in-store advertising and shop fittings, and marketing investments, which includes sponsorship contracts, media advertising, and events. In terms of how this translates to sales, in 2023, the sporting goods manufacturer saw its global sales reach to **** billion euros. While it is a slight decline from the previous year, according to latest data, adida's brand value increased to by about *** billion dollars in 2023. The adidas Group business The adidas Group is a German manufacturer of sporting goods headquartered in Herzogenaurach, Bavaria. The majority of their revenue is generated from the manufacture of shoes, followed by clothing then sporting accessories. Globally, adidas is the second-largest producer of sports footwear, behind Nike, but ahead of their German rival Puma – which was infamously founded by Rudolph Dassler, the brother of adidas founder Adolf Dassler, following a bitter family feud.

This timeline shows the net sales of the adidas brand worldwide from 2000 to 2020. In 2020, net sales of the adidas brand amounted to about 18.1 billion euros.AdidasAdidas AG is the second largest sportswear manufacturer in the world. The Adidas Group's global net salesamounted to about 19.8 billion euros in 2020. That year, the North American region of the Adidas Group accounted for 24 percent of the company's retail sales.

The Adidas Group owns several sporting brands, including Reebok and Taylor Made. Reebok is seen as a cheaper and less of a premium brand. As well as sponsoring individual sports personalities like Lionel Messi and Damian Lillard, Adidas also sponsors major organizations such as FIFA and UEFA competitions, the NBA and the Olympics. By making these actions, Adidas increases their product awareness globally and raises its customer base; maintaining its appeal as one of the most valuable sports business brands in the world.

The graph illustrates adidas' revenue from the first half of 2023 to the first half of 2024, by region. In the first half of 2024, the North American region generated a revenue of about 2.4 billion euros for adidas. In total, the adidas Group generated a global 1st half revenue of approximately 10.6 billion euros in 2024. AdidasFrom famous athletes to school kids, Adidas wants to help everyone get in the game. The company sells sports shoes, apparel, and equipment; sporting its iconic three-stripe logo in over 150 countries. The second leading athletic apparel, accessories and footwear company (behind Nike), adidas focuses on football, soccer, basketball, running, training gear, apparel as well as lifestyle goods.The Germany-based company is a brand name to reckon with in the industry. The company's sales by category show the strength of the company across a number of key categories.Adidas is on the move and always has been. It has had an adventurous history since it first grew out of a family business in Herzogenaurach, Germany in the 1920s. With the hostile separation of two brothers’ interests in the 1940s, nearly going bust in the 1980s and then executing two rescue operations, first by sending production offshore to Asia and then by reinventing itself into a design and marketing company, Adidas has ridden the waves of change in the sports goods sector both up and down. Things are now definitely on track and, if the current marketing slogan, “Impossible is Nothing", is anything to go by, the company is brimming with confidence.

How high is the brand awareness of Adidas in Germany?When it comes to sports and outdoor online shop users, brand awareness of Adidas is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Adidas in Germany?In total, ** percent of German sports and outdoor online shop users say they like Adidas. However, in actuality, among the ** percent of German respondents who know Adidas, ** of people like the brand.What is the usage share of Adidas in Germany?All in all, ** percent of sports and outdoor online shop users in Germany use Adidas. That means, of the ** percent who know the brand, ** percent use them.How loyal are the customers of Adidas?Around ** percent of sports and outdoor online shop users in Germany say they are likely to use Adidas again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.What's the buzz around Adidas in Germany?In September 2023, about ** percent of German sports and outdoor online shop users had heard about Adidas in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's considerable buzz around Adidas in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of adidas in the United States?When it comes to sportswear owners, brand awareness of adidas is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is adidas in the United States?In total, **% of U.S. sportswear owners say they like adidas. What is the usage share of adidas in the United States?All in all, **% of sportswear owners in the United States own adidas. How loyal are the owners of adidas?Around **% of sportswear owners in the United States say they are likely to purchase adidas again.What's the buzz around adidas in the United States?In 2025, about **% of U.S. sportswear owners had heard about adidas in the media, on social media, or in advertising over the past three months.

This timeline illustrates adidas Group's footwear production worldwide from 2008 to 2023. In 2023, about 311 million pairs of shoes were produced globally by the adidas Group.

Adidas The adidas Group is rated among the most successful sportswear companies across Europe. Worldwide, the sporting goods manufacturer is ranked second behind long-term rival Nike. The company is known for manufacturing sportswear, athletic shoes and footwear, and further sports-related goods such as bags, watches, and eyewear. The adidas Group’s headquarter is located in Herzogenaurach, Germany. Additional locations are spread around the world. Adidas is named after Adolf (‘Adi’) Dassler (‘Das’) who founded the company in 1949.

Three stripes accompanied by three leaves are the special symbols which make up the adidas official brand logo. They are intended to symbolize the overall Olympic spirit which brings the three continental plates together. Adidas has developed a loyal following. In 2023, the brand was listed among the most valuable brands in Germany.

In 2023, the adidas Group reported net sales amounting to about 21.4 billion euros. The company’s revenue can be further categorized into footwear, apparel and hardware. Footwear made up the largest share of adidas' revenue in 2023. Besides the manufacture of sportswear, the company is listed as the sponsor of various sport clubs and individual athletes. Soccer plays the most dominant role in the company's sponsorship strategy.

The statistic shows the global revenues of the sporting goods companies Nike, Adidas and Puma from 2006 to 2023. That year, the adidas Group generated over 21 billion euros in revenue.

The biggest apparel brand in the world

The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams.

Adidas and Puma

Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for adidas. In 2023, over 50 percent of the adidas Group's net sales were generated by the footwear category.

Puma, also one of the globe's leading sporting goods brand, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains', Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.

This timeline shows adidas Group's net sales of footwear worldwide from 2010 to 2024. In 2024, adidas Group's footwear net sales amounted to nearly 14 billion euros, an increase compared to the previous fiscal year.Adidas AG, which is headquartered in Herzogenaurach, Germany, is one of the world's leading athletic apparel and footwear companies.

In 2024, the adidas Group's market capitalization amounted to approximately 42.28 billion euros, up from 32.88 billion euros in the previous year. The company’s market capitalization almost doubled between 2015 and 2016, when its value rose by around 12 billion euros. In 2000, the company’s market capitalization amounted to 2.99 billion euros. Market capitalization represents the value of a listed company. Adidas The adidas Group manufactures and sells a wide range of clothing items and sports equipment. Adidas is one of the best-known names in this industry. Its main competitors are Nike, Puma, and Under Armour. In 2024, the adidas Group had net sales amounting to 23.68 billion euros. The company’s increase in value is possibly attributed to its sponsorship deals with some of the most influential athletes in the world, most notably David Beckham and Lionel Messi. Furthermore, adidas has collaborated with fashion designers and celebrities such as Stella McCartney and Donald Glover in recent years.

The chart shows the share of adidas' net sales worldwide in 2024, broken down by product category. In 2024, footwear accounted for over half of all adidas' net sales. That year, adidas Group had net sales amounting to about 23.68 billion euros.

The statistic depicts the global revenue of Nike, Adidas, and Puma from their respective apparel segments from 2016 to 2024. In 2024, Nike's revenue from apparel amounted to roughly **** billion U.S. dollars. In addition to accounting for the highest revenue from its apparel segment, Nike had the highest footwear revenues out of these companies in the same year.