This timeline shows the adidas Group's share price from 2000 to 2023. At the end of the fiscal year in 2023, the share price of the adidas Group was 184.16 euros.

In 2023, the adidas Group's market capitalization amounted to approximately 32.9 billion euros, up from 22.8 billion euros in the previous year. The company’s market capitalization almost doubled between 2015 and 2016, when its value rose by around 12 billion euros. In 2000, the company’s market capitalization amounted to 2.99 billion euros. Market capitalization represents the value of a listed company.

Adidas The adidas Group manufactures and sells a wide range of clothing items and sports equipment. Adidas is one of the best-known names in this industry. Its main competitors are Nike, Puma, and Under Armour. In 2023, the adidas Group had net sales amounting to 21.4 billion euros. The company’s increase in value is possibly attributed to its sponsorship deals with some of the most influential athletes in the world, most notably David Beckham and Lionel Messi. Furthermore, adidas has collaborated with fashion designers and celebrities such as Stella McCartney and Donald Glover in recent years.

The brand value of Nike has increased year-on-year since 2010 and reached over 53 billion U.S. dollars in 2023. In comparison, the adidas brand was valued at approximately 16.6 billion U.S. dollars in – increasing for the eight consecutive year following two years of decline.

Will there be a power shift in North America? With instantly recognizable logos and catchy slogans, Nike and adidas are the two biggest sportswear brands, and Nike is one of the most valuable brands worldwide. Both companies are driving growth in the sportswear market worldwide, but Nike has a particularly firm hold of its home market of North America: the company generates over 40 percent of its total revenue from the region, whereas around a quarter of adidas’ global revenue comes from North America.

The stories behind the logos Nike has its swoosh; adidas has its three stripes. Those logos have become synonymous with the brands they represent, and consumers will pay a higher price to wear products with the logos emblazoned on them. The Nike swoosh was created by graphic design student Carolyn Davidson in 1971, who was paid a fee of 35 U.S. dollars. The three stripes trademark was bought by adidas from another sportswear company in the early 1950s. The design used to belong to a Finnish brand called Karhu, but they sold the logo for a small fee that included two bottles of whiskey.

This timeline shows the net sales of the adidas Group worldwide from 2002 to 2023, by product category. In 2023, the global net sales of the adidas Group's footwear segment amounted to about 12.14 billion euros.

Adidas

Adidas is on the move and always has been. It has had an adventurous history since it first grew out of a family business in Herzogenaurach, Germany in the 1920s. With the hostile separation of two brothers’ interests in the 1940s, nearly going bust in the 1980s and then executing two rescue operations, first by sending production offshore to Asia and then by reinventing itself as a design and marketing company.

Adidas AG is the largest sportswear manufacturer in Europe and the second-largest in the world, employing approximately 60,000 people across the globe. In 2023, the adidas Group's global net sales amounted to about 21.4 billion euros. Typically, the EMEA region is responsible for the lion's share of the company's retail net sales.

In general, the Germany-based company is a brand name to reckon with in the industry. Having taken over sportswear company Reebok in 2005, the group then agreed to sell Reebok to Authentic Brands in 2021. Adidas has previously sold other brands under its ownership, such as Rockport and the golf company, TaylorMade. These brands were struggling to keep up with the progress of the main adidas brand, and so it was deemed they should be sold.

This timeline depicts the number of retail stores of the adidas Group worldwide from 2008 to 2023, by store type. In 2023, the adidas Group operated 744 concept stores worldwide, down from 834 stores in the previous year.

adidas

adidas first grew out of a family business in Herzogenaurach, Germany, in the 1920s. However, the company is on the move and always has been. It has had an adventurous history: from the hostile separation of two brothers’ interests in the 1940s to nearly going bust in the 1980s, and then executing two rescue operations, first by sending production offshore to Asia and then by reinventing itself into the design and marketing company we know today.

Adidas AG is the largest sportswear manufacturer in Europe and the second-largest in the world. In fact, the company employed about 59,000 people worldwide in 2023. The adidas Group's global net sales amounted to about 21.4 billion euros that year. The North American region of the adidas Group accounted for 25 percent of those retail net sales.

The competitive sportswear market

The global sports and fitness clothing industry is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names. adidas is one of the most popular brands amongst men and women when it comes to sportswear worldwide, however, even such well-established brands have to work hard to maintain their share of the market. Consumers are demanding more versatile wear with wider functionality, which means retailers continue producing new styles of sports apparel for men and women. In some instances, sports apparel companies, like adidas and Puma, have begun collaborating with fashion designers in order to produce new styles which will broaden their product lines.

Introduction

Adidas Statistics: Adidas AG is the largest sportswear manufacturer in Europe and ranks as the second-largest worldwide, trailing only Nike. Founded in 1949 and headquartered in Herzogenaurach, Germany, Adidas designs and manufactures a wide range of sporting goods, including footwear, apparel, and accessories. Known for its iconic three-stripe logo, the company enjoys high brand recognition globally and fierce loyalty from customers.

In 2023, Adidas was the fifth-largest apparel brand globally, with a brand value exceeding 15 billion USD. That year, Adidas reported around 21.4 billion euros in net sales, showing a slight decline from 2022, but still marking a significant increase from 2020 when sales were impacted by the COVID-19 pandemic.

The company employed approximately 59,000 people globally in 2023. Adidas's most significant markets include North America and Greater China, which together account for nearly 40% of the company's annual retail sales. Sales from the EMEA region also contribute nearly 40% to Adidas’s revenue. Adidas produces substantial volumes of products each year; in 2023, it manufactured around 330 million units of sportswear and approximately 310 million pairs of shoes. These production figures reflect a decline in footwear output following Adidas’s sale of the Reebok brand to Authentic Brands Group for 2.5 billion USD in early 2022. This divestiture marked the end of Reebok’s tenure within Adidas, which had spanned over a decade and a half.

The brand maintains strong competition with rivals such as Puma, Under Armour, and Nike. In addition to sports apparel, Adidas’s product portfolio includes bags, watches, and eyewear. The company has a long-standing presence in sports sponsorship, especially in soccer, highlighting its commitment to team sports.

This timeline shows the research and development (R&D) expenditure of the adidas Group worldwide from 2010 to 2023. In 2023, the adidas Group spent approximately 151 million euros on research and development.

This timeline depicts the adidas Group's financial leverage worldwide from 2000 to 2023. In 2023, the company's worldwide financial leverage amounted to 98.6 percent.

In 2023, the adidas Group reported a gross profit amounting to around 10.18 billion euros, decreasing by four percent from the previous year where it recorded a gross profit of around 10.64 billion euros. adidas is one of the largest and most recognizable sportswear and sporting goods manufacturers in the world. adidas generates the majority of its revenues from footwear, with the remainder coming from apparel and sporting equipment and accessories.

How does adidas’ gross profit compare to other companies within the industry?

The global sportswear industry is a lucrative sector, one that is only expected to keep growing in the next years. Nike is the world's leading athletic apparel company and its brand value is on another level in comparison to that of adidas. Nike’s gross profit also remains above that of adidas, however, its profit has not witnessed the same levels of growth as adidas over the years, pre-COVID-19. Puma, on the other hand, may be behind both Nike and adidas in some ways, but has experienced incredible growth in the last few years, reaching profits at nearly four billion euros in 2023.

In 2023, the company suffered a net loss of 58 million euros from continuing operations. In the previous year, the company had generated a net income of over 250 million euros from continuing operations. In 2023, adidas Group had net sales amounting to about 21.4 billion euros. The fiscal year end of the company is December 31, 2023.

Adidas reported EUR39.55B in Market Capitalization this March of 2025, considering the latest stock price and the number of outstanding shares.Data for Adidas | ADS - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last March in 2025.

Adidas aims to expand in the U.S. by 2025, leveraging diversification beyond its famed sneaker line under CEO Bjorn Gulden.

The online revenue of adidas.co.th amounted to US$19.4m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

This timeline depicts the adidas Group's operating profit worldwide from 2000 to 2023. In 2023, the company's worldwide operating profit decreased to approximately 268 million euros from the previous year's value of almost 670 million euros.

The online revenue of adidas.com.sg amounted to US$15.9m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The online revenue of adidas.ae amounted to US$15.5m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The India online fashion retail market is experiencing explosive growth, projected to reach $24.94 billion in 2025 and exhibiting a robust Compound Annual Growth Rate (CAGR) of 25.2%. This surge is driven by increasing internet and smartphone penetration, a burgeoning young population with a penchant for online shopping, and the rising popularity of e-commerce platforms offering convenient and diverse fashion choices. Factors such as improved logistics and payment gateways, coupled with aggressive marketing strategies by both established international brands and homegrown players, further fuel this expansion. The market is highly segmented, with apparel, footwear, and bags & accessories dominating sales, catering to distinct consumer preferences across women's, men's, and children's segments. Competitive pressures are intense, with a mix of global giants like Adidas, Amazon, and H&M vying for market share alongside established Indian players like Reliance Industries and Tata Sons, and rapidly growing online marketplaces such as Flipkart and Myntra. This competitive landscape necessitates innovative strategies focusing on personalized experiences, superior customer service, and leveraging data analytics for targeted marketing to achieve sustainable growth. The forecast period of 2025-2033 promises continued dynamism in this market. While challenges remain, including concerns over logistics in remote areas, inconsistent internet connectivity in certain regions, and counterfeit products, the overall trajectory is undeniably upward. The market's evolution will be shaped by the continuous adoption of new technologies, including augmented reality and virtual try-on features, which enhance the online shopping experience. Further expansion will be driven by strategic partnerships between online retailers and offline brands, aiming to bridge the gap between online and offline shopping and create omnichannel experiences tailored to the diverse needs and preferences of Indian consumers. This market presents a significant opportunity for both established and emerging players, demanding continuous innovation and adaptation to maintain competitiveness.

The online revenue of adidas.co.kr amounted to US$119.4m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The online revenue of adidas.ca amounted to US$181.9m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

In 2023, Puma's Americas region accounted for about 40 percent of their total sales worldwide. Puma generated around 8.6 billion euros from worldwide sales of its footwear, apparel, and accessories that year.