The statistic shows the global revenues of the sporting goods companies Nike, Adidas, and Puma from 2006 to 2024. That year, the Adidas Group generated over 23 billion euros in revenue, while Nike had over double the revenue of Adidas. The biggest apparel brand in the world The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, Adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams. Adidas and Puma Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for Adidas. In 2023, over 50 percent of the Adidas Group's net sales were generated by the footwear category. Puma, also one of the globe's leading sporting goods brands, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains,' Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy among these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.

In 2024, nearly 32 percent of the adidas Group's net sales were generated in Europe. Sales shares from the key regions of North America and Greater China stood at about 22 and 15 percent, respectively. That year, the adidas Group generated some 23.7 billion euros in net sales worldwide. The adidas Group’s global appeal The adidas Group had consistently increased its global sales figures since 2013, exceeding 21 billion euros annually from 2017. In the year of the pandemic in 2020, however, sales had dropped slightly. In terms of product categories, footwear sales reached nearly 14 billion euros in 2024, which represents a 59 percent share of adidas’ net sales. Apparel makes up the company's second-largest product segment. The departure of Reebok The Reebok brand had been part of the adidas Group since the mid-2000s, continuously generating annual net sales worldwide of more than 1.4 billion euros. North America was the subsidiary's best performing region in 2020, with net sales of 397 million euros. However, adidas announced its plans to sell the brand in 2021, and in 2022, Reebok was acquired by Authentic Brands Group (ABG).

The chart shows the share of adidas' net sales worldwide in 2024, broken down by product category. In 2024, footwear accounted for over half of all adidas' net sales. That year, adidas Group had net sales amounting to about 23.68 billion euros.

In financial year 2023, the revenue of Adidas in India was approximately ** billion Indian rupees. This was a significant increase in revenue compared to the previous fiscal year. Adidas, headquartered in Bavaria, Germany, is a leading sportswear manufacturer globally.

The statistic depicts the global revenue of Nike, adidas, and Puma from their respective footwear segments from 2010 to 2024. In 2024, adidas' revenue from footwear amounted to more than 14 and a half billion U.S. dollars. The three major athletic footwear giants Nike is the market leader in the global sports footwear industry, generating revenues of over 35 billion U.S. dollars in 2024. This figure is larger than the combined footwear revenues of its two closest rivals, adidas and Puma. Of Nike’s footwear revenue in 2024, about eight and a half billion dollars was generated in the Europe, Middle East & Africa region (or EMEA) and a further 4.87 billion U.S. dollars came from the emerging markets of Asia Pacific and Latin America. North America remained the biggest regional market for Nike as footwear sales there reached over 14.5 billion U.S. dollars that year. In comparison, sales of Nike apparel in North America amounted to close to six billion U.S. dollars, while equipment sales reached some 906 million U.S. dollars. Although the company remains behind Nike on the global market, adidas is still, without question, one of the world's largest players. In 2023, the company's athletic footwear division produced approximately 311 million pairs of shoes. Being a global enterprise, adidas generates revenue in many places, however, the European region is the market in which adidas generates its largest share of income. Although Nike and adidas are consistently at the very top of the list, Puma’s footwear sales increased considerably over the years. In 2024, the company's sales had increased every year since 2020. Over the years, Puma's apparel sales have grown tremendously, reaching some 2.8 billion euros in 2024. That said, its footwear segment remains the company’s biggest earner.

This timeline shows the adidas Group's share price from 2000 to 2024. At the end of the fiscal year in 2024, the share price of the adidas Group was 236.80 euros.

This timeline shows the net sales of the adidas Group worldwide from 2002 to 2024, by product category. In 2024, the global net sales of the adidas Group's footwear segment amounted to almost 14 billion euros. Adidas Adidas is on the move and always has been. It has had an adventurous history since it first grew out of a family business in Herzogenaurach, Germany in the 1920s. With the hostile separation of two brothers’ interests in the 1940s, nearly going bust in the 1980s and then executing two rescue operations, first by sending production offshore to Asia and then by reinventing itself as a design and marketing company. Adidas AG is the largest sportswear manufacturer in Europe and the second-largest in the world, employing approximately 60,000 people across the globe. In 2023, the adidas Group's global net sales amounted to about 21.4 billion euros. Typically, the EMEA region is responsible for the lion's share of the company's retail net sales. In general, the Germany-based company is a brand name to reckon with in the industry. Having taken over sportswear company Reebok in 2005, the group then agreed to sell Reebok to Authentic Brands in 2021. Adidas has previously sold other brands under its ownership, such as Rockport and the golf company, TaylorMade. These brands were struggling to keep up with the progress of the main adidas brand, and so it was deemed they should be sold.

In 2024, the adidas Group's market capitalization amounted to approximately 42.28 billion euros, up from 32.88 billion euros in the previous year. The company’s market capitalization almost doubled between 2015 and 2016, when its value rose by around 12 billion euros. In 2000, the company’s market capitalization amounted to 2.99 billion euros. Market capitalization represents the value of a listed company. Adidas The adidas Group manufactures and sells a wide range of clothing items and sports equipment. Adidas is one of the best-known names in this industry. Its main competitors are Nike, Puma, and Under Armour. In 2024, the adidas Group had net sales amounting to 23.68 billion euros. The company’s increase in value is possibly attributed to its sponsorship deals with some of the most influential athletes in the world, most notably David Beckham and Lionel Messi. Furthermore, adidas has collaborated with fashion designers and celebrities such as Stella McCartney and Donald Glover in recent years.

The brand value of Nike has increased year-on-year since 2010 and reached over ** billion U.S. dollars in 2024. In comparison, the adidas brand was valued at approximately ** billion U.S. dollars in – this was a decrease compared to the previous year after eight consecutive years of increase. Will there be a power shift in North America? With instantly recognizable logos and catchy slogans, Nike and adidas are the two biggest sportswear brands, and Nike is one of the most valuable brands worldwide. Both companies are driving growth in the sportswear market worldwide, but Nike has a particularly firm hold of its home market of North America: the company generates over ** percent of its total revenue from the region, whereas around a quarter of adidas’ global revenue comes from North America. The stories behind the logos Nike has its swoosh; adidas has its three stripes. Those logos have become synonymous with the brands they represent, and consumers will pay a higher price to wear products with the logos emblazoned on them. The Nike swoosh was created by graphic design student Carolyn Davidson in 1971, who was paid a fee of ** U.S. dollars. The three stripes trademark was bought by adidas from another sportswear company in the early 1950s. The design used to belong to a Finnish brand called Karhu, but they sold the logo for a small fee that included 2 bottles of whiskey.

How high is the brand awareness of Adidas in the UK?When it comes to sports and outdoor online shop users, brand awareness of Adidas is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Adidas in the UK?In total, ** percent of UK sports and outdoor online shop users say they like Adidas. However, in actuality, among the ** percent of UK respondents who know Adidas, ** percent of people like the brand.What is the usage share of Adidas in the UK?All in all, ** percent of sports and outdoor online shop users in the UK use Adidas. That means, of the ** percent who know the brand, ** percent use them.How loyal are the customers of Adidas?Around ** percent of sports and outdoor online shop users in the UK say they are likely to use Adidas again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.What's the buzz around Adidas in the UK?In September 2023, about ** percent of UK sports and outdoor online shop users had heard about Adidas in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around Adidas in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

This timeline shows adidas Group's net sales worldwide from 2000 to 2024. In 2024, adidas Group's net sales amounted to about **** billion euros. adidas The adidas Group is the largest sporting goods manufacturer in Europe and the second-largest worldwide – only behind long-term competitor Nike. The company manufactures sports clothing, as well as other products, such as bags, shirts, watches, eyewear, and so on. The company is headquartered in Herzogenaurach, Germany, but has many major locations all over the world. Adidas was founded in 1949 and employs nearly ****** employees worldwide. The company's name originated from its founder: ‘Adi’ from Adolf and ‘Das’ from Dassler’. The official adidas logo is characterized by the three stripes and the three leaves symbolizing the Olympic spirit, which combines the three continental plates. The adidas brand is one of the most valuable German sports brands and enjoys a great brand loyalty among consumers of both genders. The company's sales are divided among the following main product categories: footwear, apparel, and hardware. Footwear captured the largest sales share in 2024, as well as previous years. Besides selling sporting goods, the adidas Group has repeatedly sponsored a range of sport clubs involved in a large variety of different sports. However, the marketing focus of their sponsorship still focuses on the team sport of soccer.

The statistic depicts the global revenue of Nike, Adidas, and Puma from their respective apparel segments from 2016 to 2024. In 2024, Nike's revenue from apparel amounted to roughly **** billion U.S. dollars. In addition to accounting for the highest revenue from its apparel segment, Nike had the highest footwear revenues out of these companies in the same year.

In 2023, the adidas Group produced approximately 328 million units of apparel worldwide, significantly fewer than in the previous year.

Asia at the center of global operations network The adidas Group’s apparel production has risen year-on-year since 2012. To keep costs down, the company outsources almost all of its production to independent manufacturing partners, the majority of which are located in Asia. The continent is a hub for sourcing and manufacturing products: over 90 percent of the adidas Group’s apparel was produced in Asia in 2023, and almost all of its footwear was produced in the region. Footwear production decreased in 2023, with approximately 311 million pairs of shoes produced.

Rivals team up to take on Nike In August 2005, the adidas Group bought Reebok in a transaction valued at 3.8 billion U.S. dollars. The deal created a larger competitor for Nike, which remains the leading athletic apparel, footwear, and accessories company worldwide. At the time, the acquisition increased the visibility of the adidas brand, particularly in the United States, where the takeover expanded adidas’ share of the sports footwear market to around 20 percent. In 2021, however, the adidas Group sold Reebok, as it struggled to match the growth of the adidas brand.

As one of the largest and most recognizable athletic brands on the planet, it is of little surprise that Nike is the leader within its industry of athletic apparel, accessories and footwear, with sales reaching almost ** billion U.S. dollars in 2024. This was more than double that of second-placed Adidas. Top athletic brands The sports apparel industry is a lucrative one, which is forecast to grow further in the coming years. Not only is Nike one of the most prominent producers within this market worldwide, but the company also holds the honor of being ranked as one of the world's leading apparel brands. Adidas, Puma, and Under Armour are some of Nike’s main competitors, as they operate within the same markets. However, Nike’s brand value has historically been significantly higher than that of its closest competitor, adidas, and the gap has grown. Sportswear stores In 2023, there were over ***** Nike stores worldwide. In comparison, the number of adidas Group retail stores was roughly ***** in 2024. The most prominent Adidas store type was factory outlets of which there were almost ***** worldwide.

Adidas is one of the leading brands in sports fashion and footwear alongside Nike and Puma. In Spain, Adidas is also one of the predominant sports brands, as their Spanish subsidiary's revenue amounted to approximately *** million euros in 2023 .

In 2023, Nike returned to the top of the list of leading outdoor athletic footwear brands on China's e-commerce platform Tmall in terms of sales value, with a market share of **** percent. Adidas, on the other hand, had lost ground since 2020, ranking behind domestic brands ANTA and Li-Ning in 2023. Notably, FILA, another brand of Anta Sports Products Limited, saw a steady increase in market share from *** percent in 2017 to *** percent in 2023.

In 2023, Nike accounted for **** percent of the total sales value of sportswear products on Taobao, JD.com and Douyin, ranking first in China's online sportswear retail market. Li-Ning, the local sportswear brand, overtook adidas to come in second with approximately *** percent market share that year. FILA and ANTA, both brands of a Chinese sports corporation ANTA Sports Products Ltd., made up together around **** percent of the online sportswear market in the country.

How high is the brand awareness of Adidas in Germany?When it comes to sports and outdoor online shop users, brand awareness of Adidas is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Adidas in Germany?In total, ** percent of German sports and outdoor online shop users say they like Adidas. However, in actuality, among the ** percent of German respondents who know Adidas, ** of people like the brand.What is the usage share of Adidas in Germany?All in all, ** percent of sports and outdoor online shop users in Germany use Adidas. That means, of the ** percent who know the brand, ** percent use them.How loyal are the customers of Adidas?Around ** percent of sports and outdoor online shop users in Germany say they are likely to use Adidas again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.What's the buzz around Adidas in Germany?In September 2023, about ** percent of German sports and outdoor online shop users had heard about Adidas in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's considerable buzz around Adidas in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

As of December 31, 2024, Nike's market capitalization exceeded *** billion U.S. dollars, eclipsing its closest competitor, Lululemon. With a market capitalization of about ** billion U.S. dollars, Adidas sat in third place, but still surpassed other key players in the athletic apparel industry such as Under Armour and Puma.

At the end of the 2024 fiscal year, the adidas Group had ****** employees worldwide, which was an increase compared to the previous year. adidas' workforce has declined since 2019 when the company accounted for over ****** employees. adidas The adidas Group is the largest sportswear manufacturer in Europe and the second-largest in the world. The adidas Group's global net sales amounted to about **** billion euros in 2024. adidas in North America About a quarter of the group's sales was specifically accounted for by North America, making it the company's ******-largest focus market. In 2023, this sales share equated to roughly *** billion euros.