This timeline shows adidas Group's net sales worldwide from 2000 to 2024. In 2024, adidas Group's net sales amounted to about 23.7 billion euros. adidas The adidas Group is the largest sporting goods manufacturer in Europe and the second-largest worldwide – only behind long-term competitor Nike. The company manufactures sports clothing, as well as other products, such as bags, shirts, watches, eyewear, and so on. The company is headquartered in Herzogenaurach, Germany, but has many major locations all over the world. Adidas was founded in 1949 and employs nearly 60,000 employees worldwide. The company's name originated from its founder: ‘Adi’ from Adolf and ‘Das’ from Dassler’. The official adidas logo is characterized by the three stripes and the three leaves symbolizing the Olympic spirit, which combines the three continental plates. The adidas brand is one of the most valuable German sports brands and enjoys a great brand loyalty among consumers of both genders. The company's sales are divided among the following main product categories: footwear, apparel, and hardware. Footwear captured the largest sales share in 2024, as well as previous years. Besides selling sporting goods, the adidas Group has repeatedly sponsored a range of sport clubs involved in a large variety of different sports. However, the marketing focus of their sponsorship still focuses on the team sport of soccer.

The statistic shows a ranking of athletic apparel vendors by global market share in athletic apparel sales 2011. Adidas is the biggest athletic apparel vendor with an estimated global market share of 11.2 percent.Sporting Goods IndustryConsumer interest in sports has been steadily rising in recent years partly due to wider media coverage of sporting events, making sports popular with huge numbers of people, young and old. TV and internet sports coverage also serve to make sporting events more and more accessible to the masses.The global sports and fitness clothing industry is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names. Even well-established brands have to work hard to maintain their share of the market. Consumers are demanding more versatile wear with wider functionality, which means retailers continue producing new styles of sports apparel for men and women.Over the years, the industry has seen many mergers and acquisitions. Key players in the industry include Reebok, Adidas, Puma and Nike, with the latter generating a global revenue over 25 billion U.S. dollars in 2013. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.