This timeline shows adidas Group's net sales worldwide from 2000 to 2024. In 2024, adidas Group's net sales amounted to about **** billion euros. adidas The adidas Group is the largest sporting goods manufacturer in Europe and the second-largest worldwide – only behind long-term competitor Nike. The company manufactures sports clothing, as well as other products, such as bags, shirts, watches, eyewear, and so on. The company is headquartered in Herzogenaurach, Germany, but has many major locations all over the world. Adidas was founded in 1949 and employs nearly ****** employees worldwide. The company's name originated from its founder: ‘Adi’ from Adolf and ‘Das’ from Dassler’. The official adidas logo is characterized by the three stripes and the three leaves symbolizing the Olympic spirit, which combines the three continental plates. The adidas brand is one of the most valuable German sports brands and enjoys a great brand loyalty among consumers of both genders. The company's sales are divided among the following main product categories: footwear, apparel, and hardware. Footwear captured the largest sales share in 2024, as well as previous years. Besides selling sporting goods, the adidas Group has repeatedly sponsored a range of sport clubs involved in a large variety of different sports. However, the marketing focus of their sponsorship still focuses on the team sport of soccer.
In 2024, the company had a net income of around *** million euros from continuing operations. In the previous year, the company had suffered a net loss of around ** million euros from continuing operations. In 2024, adidas Group had net sales amounting to about **** billion euros. The fiscal year end of the company is December 31, 2023.
In 2024, nearly 32 percent of the adidas Group's net sales were generated in Europe. Sales shares from the key regions of North America and Greater China stood at about 22 and 15 percent, respectively. That year, the adidas Group generated some 23.7 billion euros in net sales worldwide. The adidas Group’s global appeal The adidas Group had consistently increased its global sales figures since 2013, exceeding 21 billion euros annually from 2017. In the year of the pandemic in 2020, however, sales had dropped slightly. In terms of product categories, footwear sales reached nearly 14 billion euros in 2024, which represents a 59 percent share of adidas’ net sales. Apparel makes up the company's second-largest product segment. The departure of Reebok The Reebok brand had been part of the adidas Group since the mid-2000s, continuously generating annual net sales worldwide of more than 1.4 billion euros. North America was the subsidiary's best performing region in 2020, with net sales of 397 million euros. However, adidas announced its plans to sell the brand in 2021, and in 2022, Reebok was acquired by Authentic Brands Group (ABG).
adidas.com, operated by adidas America, Inc., is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in the United States. With regards to the product range, adidas.com achieves the greatest part of its eCommerce net sales in the “Toys, Hobby & DIY” category. Furthermore, products from the “Fashion” category are part of the offer. *Figures from this year on are forecasts.
The online revenue of adidas.com.sa amounted to US$6.1m in 2022. Discover eCommerce insights, including sales development, shopping cart size, and many more.
This timeline shows the quarterly net sales of the adidas Group worldwide from 2017 to 2024. In the first quarter of 2024, the net sales of the adidas Group amounted to approximately 5.5 billion euros.
The statistic depicts the global revenue of Nike, Adidas, and Puma from their respective apparel segments from 2016 to 2024. In 2024, Nike's revenue from apparel amounted to roughly **** billion U.S. dollars. In addition to accounting for the highest revenue from its apparel segment, Nike had the highest footwear revenues out of these companies in the same year.
The graph illustrates adidas' revenue from the first half of 2023 to the first half of 2024, by region. In the first half of 2024, the North American region generated a revenue of about 2.4 billion euros for adidas. In total, the adidas Group generated a global 1st half revenue of approximately 10.6 billion euros in 2024. AdidasFrom famous athletes to school kids, Adidas wants to help everyone get in the game. The company sells sports shoes, apparel, and equipment; sporting its iconic three-stripe logo in over 150 countries. The second leading athletic apparel, accessories and footwear company (behind Nike), adidas focuses on football, soccer, basketball, running, training gear, apparel as well as lifestyle goods.The Germany-based company is a brand name to reckon with in the industry. The company's sales by category show the strength of the company across a number of key categories.Adidas is on the move and always has been. It has had an adventurous history since it first grew out of a family business in Herzogenaurach, Germany in the 1920s. With the hostile separation of two brothers’ interests in the 1940s, nearly going bust in the 1980s and then executing two rescue operations, first by sending production offshore to Asia and then by reinventing itself into a design and marketing company, Adidas has ridden the waves of change in the sports goods sector both up and down. Things are now definitely on track and, if the current marketing slogan, “Impossible is Nothing", is anything to go by, the company is brimming with confidence.
This timeline shows the net sales growth of the adidas Group worldwide from 2010 to 2023. In 2023, adidas Group's net sales decreased by roughly five percent when compared to the previous year. The company had net sales of 21.4 billion euros in 2023.
The statistic depicts the global revenue of Nike, adidas, and Puma from their respective footwear segments from 2010 to 2024. In 2024, adidas' revenue from footwear amounted to more than 14 and a half billion U.S. dollars. The three major athletic footwear giants Nike is the market leader in the global sports footwear industry, generating revenues of over 35 billion U.S. dollars in 2024. This figure is larger than the combined footwear revenues of its two closest rivals, adidas and Puma. Of Nike’s footwear revenue in 2024, about eight and a half billion dollars was generated in the Europe, Middle East & Africa region (or EMEA) and a further 4.87 billion U.S. dollars came from the emerging markets of Asia Pacific and Latin America. North America remained the biggest regional market for Nike as footwear sales there reached over 14.5 billion U.S. dollars that year. In comparison, sales of Nike apparel in North America amounted to close to six billion U.S. dollars, while equipment sales reached some 906 million U.S. dollars. Although the company remains behind Nike on the global market, adidas is still, without question, one of the world's largest players. In 2023, the company's athletic footwear division produced approximately 311 million pairs of shoes. Being a global enterprise, adidas generates revenue in many places, however, the European region is the market in which adidas generates its largest share of income. Although Nike and adidas are consistently at the very top of the list, Puma’s footwear sales increased considerably over the years. In 2024, the company's sales had increased every year since 2020. Over the years, Puma's apparel sales have grown tremendously, reaching some 2.8 billion euros in 2024. That said, its footwear segment remains the company’s biggest earner.
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The Middle East and Africa (MEA) e-commerce footwear market is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 8.35% from 2025 to 2033. This expansion is driven by several key factors. Increasing internet and smartphone penetration across the MEA region is significantly boosting online shopping adoption, particularly among younger demographics. The convenience of online purchasing, coupled with wider product selection and competitive pricing compared to traditional brick-and-mortar stores, is fueling market demand. Furthermore, the rise of e-commerce platforms and logistics providers offering reliable and efficient delivery services is playing a crucial role. The market is segmented by product type (athletic and non-athletic footwear), end-user (men, women, and children), and platform type (third-party retailers and company websites). Significant regional variations exist, with the United Arab Emirates likely representing a larger market share due to its high disposable income and advanced e-commerce infrastructure compared to other MEA countries. Growth is further spurred by the increasing popularity of athleisure and the growing adoption of online payment methods. However, challenges such as unreliable internet connectivity in some areas, concerns regarding product authenticity, and limited returns/exchange options in certain regions continue to pose restraints to broader market penetration. Key players like Adidas, Nike, and Puma are leveraging strong brand recognition and online marketing strategies to capitalize on this growth. The ongoing evolution of e-commerce logistics and consumer confidence in online transactions will further shape the trajectory of this expanding market. The competitive landscape is characterized by a mix of international brands and local players. International brands benefit from established brand equity and extensive distribution networks, while local companies often possess a better understanding of regional preferences and market dynamics. To enhance market share, businesses are focusing on personalized marketing strategies, improved website user experience, and strategic partnerships with local logistics providers. The market's future trajectory will depend on several interrelated factors, including improvements in infrastructure, further enhancement of digital payment systems, and the successful addressal of consumer concerns regarding online transactions in this diverse and geographically expansive region. The forecast suggests continued positive growth, driven by rising consumer spending power and the sustained adoption of e-commerce across various socioeconomic segments within the MEA region. Recent developments include: November 2022: Steve Madden announced its first-ever African collaboration with South African media personality Bonang Matheba. The apparel, footwear, and accessory brand stated that this collaboration is part of their 10-year celebration in Africa. The company launched six pieces of footwear and two handbags as a part of this collaboration in Africa., October 2022: Jordan Brand of Nike Inc. partnered with South African retailer Shelflife, its first African-based collaboration to launch the Air Jordan 2 Retro Low Shelflife. As per the company, the shoes are available online and at Shelflife stores in Cape Town and Johannesburg., April 2021: Adidas Originals and Arwa Al Banawi collaborated to launch a thoughtfully designed rendition of the iconic Forum silhouette. The newly crafted sneaker was made available for virtual early access exclusively through AlUla in Saudi Arabia.. Key drivers for this market are: Social Media Influence and Aggressive Marketing Fueling Market Demand, Augmented Expenditure on Advertisement and Promotional Activities by Key players. Potential restraints include: Social Media Influence and Aggressive Marketing Fueling Market Demand, Augmented Expenditure on Advertisement and Promotional Activities by Key players. Notable trends are: Social Media Influence and Aggressive Marketing Fueling Market Demand.
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According to Cognitive Market Research, The global Women Luxury Footwear market is USD 15.2 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 5.80% from 2023 to 2030
Demand for Women Luxury Footwear is rising due to the increasing global middle class and their rising disposable incomes, coupled with changing consumer lifestyles, especially in emerging markets, where consumers are emphasising fashion and personal appearance more.
Demand for More than 1600remains higher in the Women Luxury Footwear market.
The Offline category held the highest Women Luxury Footwear market revenue share in 2023.
North American Women Luxury Footwear makeup will continue to lead, whereas the Asia-Pacific Women Luxury Footwear market will experience the most substantial growth until 2030.
Fashion Innovation and Design Excellence to Provide Viable Market Output
The relentless pursuit of fashion innovation and design excellence is a key driver in the Women Luxury Footwear market. Luxury footwear brands continuously push boundaries to create avant-garde designs, integrating unique materials, intricate craftsmanship, and cutting-edge technologies. The allure of exclusive and aesthetically appealing designs captivates discerning consumers and fuels the market's growth. Collaborations with renowned designers and the emphasis on limited editions contribute to the market's dynamism, as consumers seek distinct, statement-making luxury footwear that reflects their individuality.
Louis Vuitton Malletier SAS introduced eco-friendly sneakers in August 2022, designed by Virgil Abloh, an American fashion designer and entrepreneur. The new LV trainer is crafted from 90% recycled and organic materials.
Growing Affluence and Aspirational Lifestyle to Propel Market Growth
The rising affluence and the aspirational lifestyle of consumers globally serve as another pivotal driver in the Women Luxury Footwear market. With increasing affluent individuals seeking exclusive and premium experiences, luxury footwear becomes a symbol of status and sophistication. The desire for unique and high-quality products and a willingness to invest in premium brands propel the market forward. The perception of luxury footwear as a tangible expression of one's lifestyle and identity fosters sustained demand, making it imperative for brands to align with evolving consumer aspirations to maintain their competitive edge.
Adidas AG and Guccio Gucci S.p.A. are set to launch their much-anticipated footwear collection featuring the Gazelle silhouette in June 2022.
(Source:www.designboom.com/design/gucci-adidas-collection-streetwear-sportswear-07-28-2022/)
Market Dynamics of Women's Luxury Footwear
Economic Uncertainties and Price Sensitivity to Restrict Market Growth
Economic uncertainties and heightened consumer price sensitivity significantly restrain the Women Luxury Footwear market. During periods of economic downturn or global crises, consumers may exhibit more cautious spending behaviours, impacting the demand for high-end luxury footwear. The premium pricing associated with luxury brands becomes a potential barrier, leading to a decline in purchasing frequency. Brands need to navigate these economic fluctuations by strategically adjusting pricing strategies, offering value through exclusive designs, and addressing consumer concerns about the perceived extravagance of luxury footwear.
Impact of COVID–19 on the Women Luxury Footwear Market
The Women's Luxury Footwear market underwent substantial shifts due to the COVID-19 pandemic. The initial phases of the crisis saw a significant downturn in consumer spending and disrupted supply chains, leading to a decline in overall sales. Retail closures, social distancing measures, and economic uncertainties created a challenging environment for luxury footwear brands. However, as the pandemic progressed, there emerged a notable surge in online sales, reflecting a shift in consumer behavior towards e-commerce. Luxury footwear brands adapted by enhancing their online presence, investing in digital marketing, and emphasizing comfort and versatility in their designs. The pandemic underscored the importance of agility and digital resilience in the industr...
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The Asia-Pacific swimwear market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 4.60% from 2025 to 2033. This expansion is driven by several key factors. Rising disposable incomes, particularly in rapidly developing economies like India and China, are fueling increased consumer spending on leisure activities, including swimming and water sports. The burgeoning popularity of fitness and wellness trends further contributes to market growth, with swimwear becoming an essential part of active lifestyles. E-commerce platforms are playing a significant role, offering convenient access to a wide variety of swimwear options and boosting online sales. Furthermore, innovative product developments, including sustainable and technologically advanced swimwear fabrics, are attracting consumers seeking both performance and eco-friendly choices. The market is segmented by product type (women's, men's, accessories), distribution channel (online and offline), and geography, with China, India, Japan, and Australia representing key regional markets. Competition is fierce, with established international brands like Adidas, Puma, Nike, and Speedo alongside local players vying for market share. However, the market faces certain challenges. Fluctuations in raw material prices and currency exchange rates can impact profitability. The market's susceptibility to seasonal demand patterns requires effective inventory management strategies. Increased competition and the emergence of private labels also pose challenges to established brands. Successfully navigating these factors will be crucial for swimwear companies to capitalize on the Asia-Pacific market's substantial growth potential. The forecast suggests continued growth throughout the forecast period, driven by a combination of economic development, lifestyle changes, and technological advancements within the industry. Brands that effectively cater to diverse consumer preferences across various segments and leverage the power of e-commerce are likely to achieve the greatest success in this dynamic market. Recent developments include: July 2022: McDonald's collaborated with Australian brand Budgy Smuggler to launch a new collection of swimwear for the summer. They collaborated to sell a limited edition of Macca's Swimwear. The products retailed across Australia with exclusive prints. The swimwear collection contains McDonald's products imitations imprinted on it., June 2022: H&M launched sustainable swimwear products in Malaysia. The products are made using sustainable fabric and can be recycled up to 85%. The collection includes breezy pieces, retro-style bikinis, and bandeau tops available in a palette of black and white, rust, and shimmery pink., January 2022: The Bay B company launched its kids' premium swimwear apparel and other swimwear products, including aqua shoes and bucket flap caps. The products were introduced in South Korea and are available in specialty stores and online platforms.. Notable trends are: Increasing Inclination toward Swimming as a Fitness Sport.
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As per newly released data by Future Market Insights (FMI), the Men’s Sneakers Market is estimated at USD 31,927 million in 2022 and is projected to reach USD 52,135 million by 2032, at a CAGR of 5% from 2022 to 2032.
Attribute | Details |
---|---|
Estimated Men’s Sneakers Market Size 2022 | US$ 31,927 Million |
Projected Men’s Sneakers Market (2032) Market Size | US$ 52,135 Million |
Value CAGR (2022 to 2032) | 5% |
Scope of Report
Attribute | Details |
---|---|
Forecast Period | 2022 to 2032 |
Historical Data Available for | 2017 to 2021 |
Market Analysis | USD Million for Value |
Key Regions Covered | North America, Latin America, Europe, East Asia, South Asia, Oceania & Middle East and Africa(MEA) |
Key Countries Covered | USA, Canada, Brazil, Mexico, Germany, UK, France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand. |
Key Segments Covered | Product Type, Application, Closure Type, Sales Channel, and Region. |
Key Companies Profiled |
|
Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Customization & Pricing | Available upon Request |
The statistic shows the global revenues of the sporting goods companies Nike, Adidas and Puma from 2006 to 2023. That year, the adidas Group generated over 21 billion euros in revenue.
The biggest apparel brand in the world
The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams.
Adidas and Puma
Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for adidas. In 2023, over 50 percent of the adidas Group's net sales were generated by the footwear category.
Puma, also one of the globe's leading sporting goods brand, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains', Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.
In financial year 2023, the revenue of Adidas in India was approximately ** billion Indian rupees. This was a significant increase in revenue compared to the previous fiscal year. Adidas, headquartered in Bavaria, Germany, is a leading sportswear manufacturer globally.
In 2024, adidas had a net income of about 832 million euros, in comparison Puma’s net income amounted to about 147 million euros. adidas and Puma are two of the largest and most recognizable sports companies in the world. Both companies hold a noteworthy share of the sportswear market and are beaten only by the athletic apparel giant Nike. Background of adidas & Puma Both sporting goods manufacturers originate from Germany. adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory), established by two brothers, Adolf and Rudolf Dassler in the 1920s. 24 years after the foundation of this company, the Dassler brothers separated over an argument, leading to the creation of two distinct companies. Adolf Dassler set up adidas, while his brother Rudolf established Puma. Since then, both companies have developed into multinational companies, generating billions of euros in revenues annually. They remain strong competitors, as both still primarily focus on the design and manufacture of active footwear, apparel, and accessories. How do these companies compare with market leader Nike? Nike’s net income of over five billion U.S. dollars was significantly higher than that of its German competitors. Despite adidas being the nearest competitor, Nike is increasingly the industry's frontrunner and dwarfs the company in terms of brand value. The gap between both enterprises was also noticeably smaller in the past.
Sporting goods company adidas was valued at over 15.7 billion U.S. dollars in 2023, an increase from the 14.6 billion U.S. dollars recorded for one year earlier. The multinational corporation is the second-largest sportswear company in the world.
adidas is in the game Footwear is a crucial product for adidas, with about half of net sales being generated by the category. The company sold approximately 419 million pairs of shoes in 2022. European football (soccer) is one of adidas' main focal points, with the brand sponsoring top clubs such as Manchester United.
Sponsorship revenue Big brands like adidas play a major in the world of sports sponsorships. To give an example, major sports leagues, such as the NFL and the NBA, each made over one and a half billion U.S. dollars' worth of sponsorship revenue in 2022.
The chart shows the sales share of the adidas Group worldwide in 2020, broken down by brand. In 2020, the adidas brand accounted for almost 91.2 percent of the adidas Group's net sales. That year, the adidas brand had net sales amounting to about 19.8 billion euros. In 2021, Adidas announced its plans to divest the Reebok brand, and in 2022, Authentic Brands Group acquired the brand.
In 2022, sporting goods store sales in the United States amounted to about **** billion U.S. dollars; a considerable jump compared to previous years, but a slight drop compared to 2021. Athletic apparel market The global sportswear market is a lucrative one, and is set to grow with each consecutive year. Nike and adidas are, by some margin, the leading companies in the sportswear industry worldwide. Other big companies that operate in this market include Puma, lululemon, and Under Armour. Not only is Nike one of the most prominent producers within the athletic apparel market worldwide, but the company also holds the honor of being ranked the world's leading apparel brand in general. Athletic footwear market In the United States alone, athletic footwear generates billions of U.S. dollars each year, making it a vital segment for this industry. Demonstrating its dominance within this sector once again, Nike was the global leader with more revenue from footwear than adidas and Puma combined.
This timeline shows adidas Group's net sales worldwide from 2000 to 2024. In 2024, adidas Group's net sales amounted to about **** billion euros. adidas The adidas Group is the largest sporting goods manufacturer in Europe and the second-largest worldwide – only behind long-term competitor Nike. The company manufactures sports clothing, as well as other products, such as bags, shirts, watches, eyewear, and so on. The company is headquartered in Herzogenaurach, Germany, but has many major locations all over the world. Adidas was founded in 1949 and employs nearly ****** employees worldwide. The company's name originated from its founder: ‘Adi’ from Adolf and ‘Das’ from Dassler’. The official adidas logo is characterized by the three stripes and the three leaves symbolizing the Olympic spirit, which combines the three continental plates. The adidas brand is one of the most valuable German sports brands and enjoys a great brand loyalty among consumers of both genders. The company's sales are divided among the following main product categories: footwear, apparel, and hardware. Footwear captured the largest sales share in 2024, as well as previous years. Besides selling sporting goods, the adidas Group has repeatedly sponsored a range of sport clubs involved in a large variety of different sports. However, the marketing focus of their sponsorship still focuses on the team sport of soccer.