This timeline shows the adidas Group's share price from 2000 to 2024. At the end of the fiscal year in 2024, the share price of the adidas Group was 236.80 euros.

In 2024, the company had a net income of around 824 million euros from continuing operations. In the previous year, the company had suffered a net loss of around 58 million euros from continuing operations. In 2024, adidas Group had net sales amounting to about 23.7 billion euros. The fiscal year end of the company is December 31, 2023.

Adidas, one of the leading sportswear manufacturers in the world, is a key player within the global athletic apparel market. As of 2015, Adidas held a 11.6 percent share of the global athletic apparel market, ahead of second placed Nike who had a 10.8 percent share. VF Corp, Under Armour, and Gildan were the other companies in the top five in 2015.

Athletic apparel market
The global sportswear market is a lucrative market, which is forecast to grow further in the coming years. Not only is Nike one of the most prominent producers within this market worldwide, but the company also holds the honor of being ranked as the world's leading athletic apparel brand. Nike and adidas are, by some margin, the leading companies in the sportswear industry worldwide. Puma and Under Armour are two other big companies which operate within this market.

Athletic footwear market
Nike generates more revenue from footwear than adidas and Puma combined, showing the company’s dominance in this sector. In the United States alone, the athletic footwear market generates billions of U.S. dollars each year. Nike dominates the U.S. athletic footwear market, with its brands holding over half of the market share.

The statistic depicts the global market share of athletic footwear companies in 2015. Nike's market share of the athletic footwear market stood at 22.9 percent in 2015.

Athletic footwear market share – additional information

Nike, the world's largest supplier and manufacturer of athletic shoes, apparel and other sports equipment, is a clear leader in the athletic footwear market. Founded in 1964, Nike acquired several footwear and apparel companies such as Cole Haan, Bauer Hockey, Converse, Hurley International, Starter and Umbro over the years, further increasing its market share in the global athletic footwear market. With more than one thousand stores worldwide and almost 20 billion U.S. dollars revenue from its footwear segment, Nike held about 23 percent of the global athletic footwear market share in 2015.

Nike’s main competitor in the footwear market is the German multinational corporation Adidas, one of the most successful sportswear companies in Europe and Nike’s long-term rival. Headquartered in Herzogenaurach, Germany, Adidas is the second largest athletic footwear company in the world with about ten percent of the market share. In 2016, the adidas Group produced around 360 million pairs of shoes, which were sold under brand names such as adidas, Reebok and TaylorMade. This was the highest number since 2008. In 2014, for instance, about 258 million pairs of shoes were produced globally by the adidas Group. Footwear is the most profitable category for the adidas Group, closely followed by apparel.

In 2024, adidas had a net income of about 832 million euros, in comparison Puma’s net income amounted to about 147 million euros. adidas and Puma are two of the largest and most recognizable sports companies in the world. Both companies hold a noteworthy share of the sportswear market and are beaten only by the athletic apparel giant Nike. Background of adidas & Puma Both sporting goods manufacturers originate from Germany. adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory), established by two brothers, Adolf and Rudolf Dassler in the 1920s. 24 years after the foundation of this company, the Dassler brothers separated over an argument, leading to the creation of two distinct companies. Adolf Dassler set up adidas, while his brother Rudolf established Puma. Since then, both companies have developed into multinational companies, generating billions of euros in revenues annually. They remain strong competitors, as both still primarily focus on the design and manufacture of active footwear, apparel, and accessories. How do these companies compare with market leader Nike? Nike’s net income of over five billion U.S. dollars was significantly higher than that of its German competitors. Despite adidas being the nearest competitor, Nike is increasingly the industry's frontrunner and dwarfs the company in terms of brand value. The gap between both enterprises was also noticeably smaller in the past.

In 2024, nearly 32 percent of the adidas Group's net sales were generated in Europe. Sales shares from the key regions of North America and Greater China stood at about 22 and 15 percent, respectively. That year, the adidas Group generated some 23.7 billion euros in net sales worldwide. The adidas Group’s global appeal The adidas Group had consistently increased its global sales figures since 2013, exceeding 21 billion euros annually from 2017. In the year of the pandemic in 2020, however, sales had dropped slightly. In terms of product categories, footwear sales reached nearly 14 billion euros in 2024, which represents a 59 percent share of adidas’ net sales. Apparel makes up the company's second-largest product segment. The departure of Reebok The Reebok brand had been part of the adidas Group since the mid-2000s, continuously generating annual net sales worldwide of more than 1.4 billion euros. North America was the subsidiary's best performing region in 2020, with net sales of 397 million euros. However, adidas announced its plans to sell the brand in 2021, and in 2022, Reebok was acquired by Authentic Brands Group (ABG).

The pandemic disrupted and has transformed the Footwear Retailing industry, reshaping consumer spending habits. Traditionally reliant on instore purchases, the industry experienced significant challenges during lockdowns as physical stores temporarily closed. Online retailers capitalised on this shift by offering convenience, extensive product ranges and free returns, gaining a competitive edge. In response, traditional retailers quickly enhanced their online platforms, maintaining demand and ensuring the industry’s resilience. With footwear products largely constant, discounting has been a key strategy to maintain market share, putting downwards pressure on revenue growth. However, pandemic-related stock shortages temporarily eased discounting, boosting profit margins over the five years through 2024–25. Major retailers have performed better than smaller players, forcing some out of the market. The closure of Rivers, a major brand under Mosaic Brands, highlights this trend, with 136 stores closing and 650 job losses, reflecting growing consolidation as firms exit less profitable segments. Rising disposable incomes and strong online sales have supported industry revenue, which is expected to have grown at an annualised 3.5% over the five years through 2024–25, reaching $4.9 billion. However, revenue is anticipated to dip 3.5% in 2024–25 as rising cost-of-living pressures prompt budget-conscious consumer behaviour. The industry is forecast to stabilise, with revenue forecast to climb at a modest annualised 1.0% over the five years through 2029–30 to $5.1 billion. Retailers will focus on streamlining their operations and optimising online retail channels to diversify revenue streams. Rising disposable income and improved consumer sentiment will support sales of high-end casual shoes. Industry profitability is set to dwindle as heavy discounting strategies resurge. While retailers will continue to focus on premium offerings and cost efficiencies, aggressive discounting practices to maintain demand will significantly pressure industry profitability over the long term, although stabilising operating costs may offer some relief.

The statistic depicts the global revenue of Nike, adidas, and Puma from their respective footwear segments from 2010 to 2024. In 2024, adidas' revenue from footwear amounted to more than 14 and a half billion U.S. dollars. The three major athletic footwear giants Nike is the market leader in the global sports footwear industry, generating revenues of over 35 billion U.S. dollars in 2024. This figure is larger than the combined footwear revenues of its two closest rivals, adidas and Puma. Of Nike’s footwear revenue in 2024, about eight and a half billion dollars was generated in the Europe, Middle East & Africa region (or EMEA) and a further 4.87 billion U.S. dollars came from the emerging markets of Asia Pacific and Latin America. North America remained the biggest regional market for Nike as footwear sales there reached over 14.5 billion U.S. dollars that year. In comparison, sales of Nike apparel in North America amounted to close to six billion U.S. dollars, while equipment sales reached some 906 million U.S. dollars. Although the company remains behind Nike on the global market, adidas is still, without question, one of the world's largest players. In 2023, the company's athletic footwear division produced approximately 311 million pairs of shoes. Being a global enterprise, adidas generates revenue in many places, however, the European region is the market in which adidas generates its largest share of income. Although Nike and adidas are consistently at the very top of the list, Puma’s footwear sales increased considerably over the years. In 2024, the company's sales had increased every year since 2020. Over the years, Puma's apparel sales have grown tremendously, reaching some 2.8 billion euros in 2024. That said, its footwear segment remains the company’s biggest earner.

This statistic shows the leading sports apparel brands in Canada in 2015, by dollar share. For the 12 months ending September 2015, Adidas accounted for 13 percent of the total sports apparel market dollar sales in Canada.

Sporting brands in Canada - additional information

With less than 20 percent of Canadians saying they do not exercise or participate in sports activities, there is a large market for sporting goods in the country. In 2015, the sports apparel market was valued at 2.37 billion Canadian dollars in Canada. Moreover, brands such as Nike and Adidas are able to use their branding power to sell sports apparel for fashion uses as well. Bathing suits and swim trunks are an example of sports clothing that can be used both in and outside of exercise. This may contribute to bathing suits and swim trunks being the largest category of sports apparel in Canada by dollar share, responsible for 10 percent of sports apparel sales.

In Canada the leading brands seen above choose primarily to distribute their goods through sporting goods retailers rather than stand alone outlets for their brand. The largest of such retailers is Sports Chek who as of August 2015 had 189 outlets across Canada. In such a diverse and competitive market, brand image is highly important for the leading brands in Canada. One way of improving brand image is through partnerships or sponsorship deals with professional sports teams and athletes. Nike, who sponsor Canadian basketball player Joel Anthony, held brand loyalty among 7.62 percent of sports fans in Canada according to a May 2015 survey. Not only can sponsorship create loyalty to apparel brands, it can increase a sports brand’s likeability. In the same survey, sports fans gave Nike and Adidas each a likeability score of 6.94 and 6.82 out of 10 respectively. As such the large players such as Nike and Adidas have a considerable advantage in the Canadian sports market as they are able to afford large sponsorship deals to supply gear to Canada’s favorite athletes.

The statistic shows the global revenues of the sporting goods companies Nike, Adidas and Puma from 2006 to 2023. That year, the adidas Group generated over 21 billion euros in revenue.

The biggest apparel brand in the world

The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams.

Adidas and Puma

Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for adidas. In 2023, over 50 percent of the adidas Group's net sales were generated by the footwear category.

Puma, also one of the globe's leading sporting goods brand, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains', Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.

This statistic looks at the market share of the 10 leading shoe retailers in Russia in 2015. Centrobuv is the leading retailer, with a market share of 5.5 percent. Next is Adidas with a market share of 3.9 percent.

The statistic depicts the market share of companies/brands in the U.S. basketball shoe market in 2015. The Nike brand, including the subsidiary Jordan brand, had a market share of 93 percent in the U.S. basketball shoe market. Charlotte Hornets owner and NBA Hall of Famer Michael Jordan has not played in the NBA since 2003. But the billionaire's basketball shoes are still the industry's biggest sellers and the main reason why Nike has 90% of the U.S. basketball shoe market. The frenzied sneaker culture began with a genius marketing idea that continues to create hype in the market today. Converse sneakers were released in 1917, but it was not until 1921, after basketball player Chuck Taylor made a few suggestions, that his name became associated with the now-classic shoe.

The average selling price for athletic footwear was around 58 U.S. dollars as of 2017. This figure has remained relatively flat over the past number of years. The price of sneakers, one of the most popular forms of athletic footwear, varies greatly depending on the brand of sneaker in question.

What is athletic footwear?
Formal, casual, athletic: footwear comes in a wide variety of shapes, styles, colors, and sizes. Sports or athletic footwear relates to footwear which is intended for use in sports. However, it also includes shoes which are athletic in style but not made for playing sports. There are many terms for athletic footwear, such as sports shoes, gym shoes, tennis shoes, and kicks.

Who are the leading footwear companies in the United States?
Nike, adidas, and Puma are some of the leading footwear companies in the world, generating billions of U.S. dollars from footwear sales each year. As of 2016, Nike held the largest share of the U.S. footwear market with a 17.9 percent share. As of 2017, Nike and adidas held the lion’s share of the U.S. sports footwear market, with a combined share of over 50 percent.

As of May 31, 2024, Nike operated a total of 1,045 retail stores throughout the entire world, which is 13 stores less than the previous financial year. The number of Nike stores in the United States amounted to nearly 380 in that year. Nike’s history U.S.-based Nike is the world leader in athletic footwear and apparel. The company, which is traded as NKE on the New York Stock Exchange, has acquired several footwear and apparel companies over its history, such as Cole Haan, Bauer Hockey, Converse, Hurley International, Starter, and Umbro. On top of that, the Nike swoosh is one of the most recognized logos, as well as one of the most reputable athletic sponsors in the world. Despite a dip in 2020, likely due to the effects of the COVID-19 pandemic, Nike’s revenue has increased steadily year-on-year. Nike versus adidas With both companies having instantly recognizable logos globally, Nike and adidas are driving growth in the worldwide sportswear and athletic apparel markets. One can look at a number of indicators to see who is winning in the war of the retail giants. With a simple brand comparison of Nike and adidas, it is clear that Nike is the overall frontrunner, with a brand value of close to 54 billion U.S. dollars. In comparison, adidas was valued at nearly 17 billion U.S. dollars. Globally, Nike’s share of the sportswear and sporting goods market is much larger than that of adidas, however, both Nike and adidas far exceed all other competitors.

This timeline shows the net sales of the Reebok brand worldwide from 2006 to 2022. In 2022, the Reebok business under Adidas saw a net sales amounting to about 353 million euros. The Reebok brand was sold by Adidas to Authentic Brands Group LLC with the change in ownership taking effect from 1 March 2022.

Reebok Reebok's history began way back in 1890, when a shoemaker named J.W. Foster developed the first known running shoes with spikes, enabling athletes to run faster than ever before. Reebok is a subsidiary of the adidas Group. The company designs and markets sports, fitness and casual footwear, apparel and equipment. The company has operations throughout North America, Europe, the Middle East, Africa and Asia Pacific. Reebok holds licensing agreements with different professional leagues such as the National Football League, National Hockey League and the National Lacrosse League in the United States.

Reebok is an American-inspired sports brand with the clear objective to become the leading fitness brand in the world. Understanding and embracing the multi-facets and lifestyle potential of fitness, Reebok provides consumers with innovative products, experiences and inspirations. Its strong roots and history in fitness allow Reebok to empower consumers to be fit for life.

As one of the largest and most recognizable athletic brands on the planet, it is of little surprise that Nike is the leader within its industry of athletic apparel, accessories and footwear, with sales reaching almost 49 billion U.S. dollars in 2024. This was more than double that of second-placed Adidas. Top athletic brands The sports apparel industry is a lucrative one, which is forecast to grow further in the coming years. Not only is Nike one of the most prominent producers within this market worldwide, but the company also holds the honor of being ranked as one of the world's leading apparel brands. Adidas, Puma, and Under Armour are some of Nike’s main competitors, as they operate within the same markets. However, Nike’s brand value has historically been significantly higher than that of its closest competitor, adidas, and the gap has grown. Sportswear stores In 2023, there were over 1,000 Nike stores worldwide. In comparison, the number of adidas Group retail stores was roughly 2,000 in 2024. The most prominent Adidas store type was factory outlets of which there were almost 1,100 worldwide.

The most popular sports shoe brand in Germany, based on the share of purchases made, was adidas. At the same time, almost half of consumers surveyed for this statistic didn’t buy any sports shoes at all within the specified time period.

Best foot forward

adidas is one of the largest corporations in the world and traces its roots back to Germany, where it still has its headquarters. This history also explains the enduring popularity of the brand among German sports shoes buyers in particular. adidas was also the leading choice for consumers in terms of sportswear and swimwear. Competitors Nike and Puma followed closely, both regarding footwear and sportswear.

If the shoe fits

In Germany, it’s been more or less and even split between how much attention consumers pay to the brand and price when buying sports shoes. Purchase numbers further confirm the popularity of adidas when picking an athletic footwear brand. As of 2021, adidas generated around 21.2 billion euros worth of revenue globally.

The timeline shows Nike's estimated global market share in athletic footwear from 2011 to 2025. Between 2011 and 2025, Nike's global market share in sports and sports inspired footwear is predicted to remain steady at around 27.4 percent. Nike Founded in January 25, 1964 and headquartered in Beaverton, Oregon, Nike, Inc. is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. In 2016, the company employed over 70 thousand people worldwide.

The company sponsors many high-profile professional athletes such as Cristiano Ronaldo, Rafael Nadal, Lebron James, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona, Manchester City, and Paris Saint-Germain and many U.S. colleges as well.

Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Reebok, Adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.

Puma India reported an annual revenue of about 33 billion Indian rupees in the financial year 2024. The company's revenue more than doubled in comparison to the fiscal year 2021. The German sportswear brand had the highest overall sales than the combined sales of its competitors Nike, Adidas, and Reebok. Footwear market in India The Indian footwear sector had a market size of 15 billion U.S. dollars in 2022, and it is anticipated to double in the coming years. During 2021, men's footwear dominated the market, followed by women's, with kids' shoes holding a smaller share. However, a shift towards a more balanced market share distribution between men's and women's footwear is expected. Global outlook Casting a global footprint, India's footwear industry expanded its global presence in 2023. Notably, France emerged as a prominent destination, with an export value surpassing 34 million U.S. dollars. The United States and Germany also stood out, underlining India's international reach. Nonetheless, there is a marked discrepancy, as India's footwear imports substantially outweigh its exports, underscoring a trade imbalance within the industry.