In this blog are the latest Facebook advertising statistics that show how effective Facebook ads are now and what’s likely to happen in the future.

A comprehensive dataset providing insights into the advertising industry for 2025, highlighting global advertising spending, digital and traditional marketing trends, the influence of social media advertising, mobile ad growth, advertising impact on consumer behavior, and the rise of programmatic advertising.

As of September 2024, approximately ** percent of adults surveyed in the United States said they had seen or heard a social media advertisement that caused them to buy a product, while ** percent reported watching a TV commercial that led them to make a purchase. However, the shares varied depending on the interviewees' age group. Around ** percent of Gen Zers shopped after seeing a social ad, while ** percent of Gen Xers did so after watching a TV commercial.

Introduction

Location Based Advertising Statistics: In the modern digital era advertising has become more personal and more targeted. One of the trends that fall within this paradigm is LBA, a.k.a. Location-Based Advertising. LBA offers ads based on geographic data to enhance the relevance and engagement of advertising based on an individual's current location.

By the end of 2024, the LBA market will have grown with the help of advancements in technology and changes in consumer behavior.

In this article, we discuss the latest data, trends, and insights related to Location Based Advertising statistics in 2025.

During a 2023 survey, **** percent of responding app users stated that they always skipped an in-app video ad if there was an option to do so after a certain time frame. On the other hand, **** percent said they did not skip such ads if they were relevant to them.

The summary statistics by North American Industry Classification System (NAICS) which include: operating revenue (dollars x 1,000,000), operating expenses (dollars x 1,000,000), salaries wages and benefits (dollars x 1,000,000), and operating profit margin (by percent), of all NAICS under advertising, public relations, and related services (NAICS 5418), annual, for five years of data.

People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

36.8% of the entire world’s population uses Facebook at least once per month.

Around *************** consumers interviewed in a 2024 survey considered getting recommendations from a brand based on past purchases cool. Shoppers also liked to receive personalized offers and email reminders about an abandoned shopping cart. On the other hand, ** percent of respondents stated that ads based on location data were creepy.

Introduction

Targeted Advertising Statistics: Targeted advertising is a marketing strategy where ads are tailored to specific groups of people based on their interests, behaviors, demographics, or online activity. Instead of showing the same message to everyone, targeted ads aim to reach the right audience with relevant content. This makes the ads more likely to engage people and lead to sales.

However, there are challenges like privacy issues, changing regulations, and the need to keep up with shifting consumer preferences. To stay effective, companies must keep improving their targeting strategies. This article will guide you accordingly, as it includes several current trends and analyses from different insights of recent years.

During a 2023 survey, ** percent of responding marketers from across the world stated they often or sometimes used Facebook ads in their work. According to the results of this survey, Facebook was the most used ad platform. Instagram ranked second, with ** percent of respondents saying they often or sometimes used ads on this platform.

In 2022, search advertising spending amounted to ****** billion U.S. dollars worldwide. The expenditure was forecast to increase by approximately six percent annually until 2028, reaching close to *** billion U.S. dollars. Search Advertising Search advertising, or search engine advertising (SEA), refers to the placement of ads on search result pages above or next to organic search results. As these ads target local and keyword-related factors, they have a higher conversion probability, making them a popular tool for online marketers. In the past few years, search advertising has become one of the leading forms of digital advertising worldwide, seeing annual growth in spending. In 2019, global search ad spend stood at nearly ***** billion U.S. dollars, trailing only behind display ad expenditures. As consumers are increasingly using their phones for search requests, spending on mobile search advertising is set to increase in the following years. Leading segment drivers The United States is the world’s leading market for search advertising, as well as the segment’s top spender. In 2019, over ** billion U.S. dollars were spent on search advertising, and according to the latest forecasts, spending will surpass ** billion U.S. dollars by 2023. In return, revenue from search ads is expected to grow by roughly ten percent in 2020. Looking at the placement of ads and the allocation of search advertising budgets, Google stands out as the primary recipient. In 2018, advertisers reported allocating around ** percent of their search advertising budgets towards the U.S. tech giant.

During an April 2023 survey carried out among podcast listeners from the United States, ** percent of respondents agreed or strongly agreed that the majority of the ads they hear on podcasts were relevant to them, with ** percent saying that they go out of their way to support brands advertising on their favorite podcasts.

During a January 2023 survey among members of Generation Z – aged between 18 and 24 years at the time of data collection – in the United States, 37 percent said social media featured the type of video ads with the most influence on their buying decision process. That included what they bought, where they ate and shopped, and the movies and TV shows they watched. TV commercials – including on ad-supported streaming services – and ads on free video websites followed, mentioned by 35 and 27 percent of respondents, respectively.

Industry research found that the click-through rate of search ads worldwide stood at **** percent in the second quarter of 2024. Click-through rate is the share of clicks an ad receives in the number of users that view it.

During a September 2024 online survey among TV or video streaming viewers in the United States, ** percent said they would like to see ads better targeted to their interests. Around ** percent credited to an ad they saw their purchase of a product or service they had been unaware of, while ** percent stated ads' frequency made them less likely to want to purchase from the advertiser.

During a December 2023 survey, around ** percent of United States consumers aged 18 to 29 selected influencer posts as the most likely advertising format to encourage them to try a new product, followed by ** percent aged 30 to 44. In contrast, television ads ranked highest among older groups, favored by ** percent of ** to ** and ** percent of consumers over **.

During a survey conducted among consumers in the United States in February 2024, 62 percent of respondents who had heard an ad during a podcast in the week leading up to the survey stated podcast ads were the best way to reach them. Among respondents who recalled seeing an Instagram ad, 67 percent said this ad channel was the best way to reach them.

The results of a March 2022 survey conducted in the United States show that 52 percent of respondents disliked advertising of products and services that were not related to them. A the same time 54 percent of survey participants said they liked ads of products and services that were highly relevant to them.

In 2024, digital pure players (companies that operate primarily online, such as Google or Amazon) generated an advertising revenue of *** billion U.S. dollars worldwide. In 2025, their ad revenue is forecast to amount to *** billion dollars.