The Social Media Ad Optimization Dataset provides a comprehensive collection of user interaction data related to digital advertising campaigns. It is designed to support research in predictive modeling, targeted advertising, and AI-driven campaign optimization.

Key Features: User Demographics: Age, gender, location, and interests.

Ad Metadata: Ad ID, category, platform, type, and textual content.

User Engagement Data: Impressions, clicks, conversions, and time spent on ads.

Temporal Information: Interaction timestamps and day of the week.

Device Insights: Device type used for accessing the ad.

Applications: Ad engagement prediction and conversion modeling.

Behavioral analysis for personalized targeting.

Optimization of ad delivery strategies using AI.

Social media companies are starting to offer users the option to subscribe to their platforms in exchange for monthly fees. Until recently, social media has been predominantly free to use, with tech companies relying on advertising as their main revenue generator. However, advertising revenues have been dropping following the COVID-induced boom. As of July 2023, Meta Verified is the most costly of the subscription services, setting users back almost 15 U.S. dollars per month on iOS or Android. Twitter Blue costs between eight and 11 U.S. dollars per month and ensures users will receive the blue check mark, and have the ability to edit tweets and have NFT profile pictures. Snapchat+, drawing in four million users as of the second quarter of 2023, boasts a Story re-watch function, custom app icons, and a Snapchat+ badge.

During a 2023 survey, ** percent of responding marketers from across the world stated they often or sometimes used Facebook ads in their work. According to the results of this survey, Facebook was the most used ad platform. Instagram ranked second, with ** percent of respondents saying they often or sometimes used ads on this platform.

Introduction In 2010, a small coffee shop in Portland decided to run its first Facebook ad. The owner spent just $20, targeting locals within a 5-mile radius. The result? A weekend rush that nearly tripled their regular traffic. Fast forward to 2025, and stories like this are no longer the...

On a foggy morning in early January 2025, a small fitness brand in Austin, Texas, posted a short behind-the-scenes clip on TikTok. Within 48 hours, that video had over 2.3 million views, tripled their followers, and caused their website to crash from unexpected traffic. It wasn’t a stroke of luck,...

Every year billions of dollars are spent on advertising on social media in the United States. In 2022, the amount reached ** billion U.S. dollars, and included paid advertising on social networks as well as games and applications on social media. By 2025, advertisers are expected to spend over ** billion dollars on promoting their products on social networks. Facebook commands the lion’s share of these expenditures (more than ** percent), followed by LinkedIn and Pinterest with * and * percent respectively. Social network advertising – a closer look   Studies show that a little over ** percent of U.S. companies are and will be using social media for marketing purposes. In 2017, social messaging and video were thought to be the trends of the future in relation to social media advertising and believed to have the biggest effect on marketing strategies. Lo and behold, advertising spending on social video has been growing ever since, and is expected to amount to nearly ** billion U.S dollars in 2021. Even in this respect, Facebook has the lead, especially when it comes to influencer marketing. In fact, all tiers of influencers - from microinfluencers to celebrities - post the majority of their videos on Facebook. The second choice of platform to share their videos is YouTube, which despite being 'the' video sharing platform is not as popular yet among influencers most probably due to smaller user reach.

Over the five years through 2025-26, industry revenue is forecast to expand at a compound annual rate of 20.3% to reach £12.5 billion. Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the past five years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform has over 30 million monthly users in the UK in 2025. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. In 2025, more social media platforms are using AI to boost user engagement. This improves click-through rates and drives higher advertising revenue. Industry revenue is expected to grow by 6.3% in 2025-26. Over the five years through 2030-31, social media platforms' revenue is projected to climb at an estimated 9.2% to reach £19.4 billion. Regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The tightening of regulations will raise industry compliance costs, weighing on profit margin. Older age groups present a new revenue opportunity for social media platforms if they can bridge the gap between passive TV consumption and interactive digital engagement. Augmented Reality (AR) technology will move beyond filters to become standard for immersive product trials, interactive ads, and virtual meetups

Survey of 620 businesses on social media advertising pricing

As of early 2025, advertising on LinkedIn had the highest reach in the United States among the presented social networks, with **** percent. YouTube and Facebook followed, with **** and **** percent, respectively.

Publisher Name: Eurostat

This data is gathered by Eurostat and is available in European Commission online for free. you can check it out by this link.

European Union is the covered area in this data set and covers from 2013 to 2021 and is a 44456 * 11 dataset.

This Data Set is containing Social media use by type, internet advertising and size class of enterprise.

This data identifies by isoc_cismt.

The ad spending is forecast to experience significant growth in all segments in 2028. As part of the positive trend, the indicator achieves the maximum value across all two different segments by the end of the comparison period. Notably, the segment Social Media Advertising Mobile stands out with the highest value of ****** billion U.S. dollars. Find further statistics on other topics such as a comparison of the ad spending in the United States and a comparison of the ad spending in Germany.The Statista Market Insights cover a broad range of additional markets.

The social media advertising market is booming, projected to reach $347 billion by 2033 with a 14.4% CAGR. Learn about key drivers, trends, and the leading players shaping this dynamic industry, including Facebook, Google, and more. Discover insights into regional market shares and future growth potential.

The dataset contains rich, structured information related to social media advertising campaigns, which can be analyzed to uncover trends, compare platform performance, and optimize future campaigns based on target audience and geography.

The data is modified base on https://www.kaggle.com/datasets/manishabhatt22/marketing-campaign-performance-dataset

this version is cleaned and blended with some real data crawled.

due to security reason, i am not allowed shared the original crawled data

During a survey carried out in 2024, 62 percent of responding marketers who were looking to decrease spend on cookie-based activations said they were planning to shirt spending towards social media. Nearly half were planning to invest in first-party data.

According to a survey conducted in August 2024 in the United States, Facebook and Instagram were the most popular social media platforms among small to midsize businesses. Around ** percent of respondents reported using Facebook to promote products and services. Approximately ** percent of respondents mentioned the same for Instagram. TikTok and X had the lowest usage levels among SMBs.

A Rakuten Insight survey on consumer attitudes to social media advertising, revealed that a majority of Indian consumers purchased products after seeing an ad on social media, albeit at varying frequencies in 2025. Around ** percent of the respondents admitted to sometimes buying an item after seeing a social media ad, while another ** percent did so often. Social media was one of the leading digital advertising formats employed in India.

As of early 2025, advertising on YouTube had the highest reach in the United Kingdom among the presented social media platforms, at ** percent. LinkedIn and Facebook followed, with about ** and ** percent, respectively. An ad medium attractive for marketers… The UK is the third-largest social media market worldwide, behind the United States and China. The market was worth *** billion U.S. dollars in 2023 and was expected to grow to **** billion by 2028. In the same period, social media usage is also forecast to increase. Its penetration rate is projected to deepen from an already high ** percent to **** percent of internet users. …but not so trusted by consumers Popular as it is, social media advertising was the second-least trusted medium among adults in the UK in 2023. Only influencer ads scored lower. This holds true across all age groups, underscoring the fact that even though social media is especially popular among younger internet users, they do not necessarily trust everything they see there. In the age group of 18 to 34, cinema is the most trusted ad medium; among older adults, TV reigns supreme.

As of September 2024, approximately ** percent of adults surveyed in the United States said they had seen or heard a social media advertisement that caused them to buy a product, while ** percent reported watching a TV commercial that led them to make a purchase. However, the shares varied depending on the interviewees' age group. Around ** percent of Gen Zers shopped after seeing a social ad, while ** percent of Gen Xers did so after watching a TV commercial.

During an October 2023 survey, *** percent of responding Gen Z consumers from the United States said that influencer recommendations in a social media ad would be the most influential factor in their decision to make a purchase. *************** ranked first, named by ** percent of respondents in this age group.

In the first quarter of 2025, the volume of social media ad impressions was ***** percent lower than in the first quarter of 2024. In the presented period, the volume was lowest in the second quarter of 2024, at ** percent.