In this blog are the latest Facebook advertising statistics that show how effective Facebook ads are now and what’s likely to happen in the future.

Introduction

Google Ads Statistics: Google Ads, launched in 2000, has become a key player in the global digital advertising market. It provides businesses with a platform to reach their target audiences through search and display advertising. As of 2023, Google Ads has firmly established itself, contributing a substantial portion of revenue to its parent company, Alphabet.

This article will explore the latest statistics, key trends, market shares, and revenue analyses for 2023 and 2024. It will examine the recent performance of Google Ads, discuss its importance for advertisers, and consider its potential for future growth.

As of September 2024, approximately 43 percent of adults surveyed in the United States said they had seen or heard a social media advertisement that caused them to buy a product, while 43 percent reported watching a TV commercial that led them to make a purchase. However, the shares varied depending on the interviewees' age group. Around 62 percent of Gen Zers shopped after seeing a social ad, while 47 percent of Gen Xers did so after watching a TV commercial.

The summary statistics by North American Industry Classification System (NAICS) which include: operating revenue (dollars x 1,000,000), operating expenses (dollars x 1,000,000), salaries wages and benefits (dollars x 1,000,000), and operating profit margin (by percent), of all NAICS under advertising, public relations, and related services (NAICS 5418), annual, for five years of data.

Introduction

Location Based Advertising Statistics: In the modern digital era advertising has become more personal and more targeted. One of the trends that fall within this paradigm is LBA, a.k.a. Location-Based Advertising. LBA offers ads based on geographic data to enhance the relevance and engagement of advertising based on an individual's current location.

By the end of 2024, the LBA market will have grown with the help of advancements in technology and changes in consumer behavior.

In this article, we discuss the latest data, trends, and insights related to Location Based Advertising statistics in 2025.

Introduction

Targeted Advertising Statistics: Targeted advertising is a marketing strategy where ads are tailored to specific groups of people based on their interests, behaviors, demographics, or online activity. Instead of showing the same message to everyone, targeted ads aim to reach the right audience with relevant content. This makes the ads more likely to engage people and lead to sales.

However, there are challenges like privacy issues, changing regulations, and the need to keep up with shifting consumer preferences. To stay effective, companies must keep improving their targeting strategies. This article will guide you accordingly, as it includes several current trends and analyses from different insights of recent years.

Around seven out of 10 consumers interviewed in a 2024 survey considered getting recommendations from a brand based on past purchases cool. Shoppers also liked to receive personalized offers and email reminders about an abandoned shopping cart. On the other hand, 55 percent of respondents stated that ads based on location data were creepy.

Introduction

Facebook Ads vs. Google Ads Statistics: ​In 2024, Facebook Ads and Google Ads remained dominant forces in the digital advertising landscape, with each platform offering distinct advantages. Meta Platforms, Inc., the parent company of Facebook, reported approximately USD 160.63 billion in advertising revenue, accounting for 96% of its total income. Facebook's advertising reach extended to about 2.28 billion users, representing 35.3% of the global population aged 13 and above.

In contrast, Google Ads, operated by Alphabet Inc., held a larger share of the global digital advertising market, approximately 28%, compared to Facebook's 23%. Google's dominance is attributed to its extensive reach through search and video ad platforms, catering to a diverse range of industries and regions.​

Cost metrics varied between the platforms. Facebook Ads had an average cost per click (CPC) of USD 1.88, while Google Ads' average CPC was approximately USD 4.66. The average cost per lead (CPL) across all industries for Facebook Ads was about USD 21.98.​

Regarding return on investment (ROI), Google Ads demonstrated a higher average ROI, with advertisers earning approximately USD 8 for every USD 1 spent . Facebook Ads offered an ROI ranging from 3:1 to 4:1, indicating a return of USD 3 to USD 4 for every USD 1 invested.

These statistics underscore the distinct strengths of each platform. Facebook Ads excel in audience segmentation and social engagement, making them suitable for brand awareness campaigns. Google Ads leverage active search intent, providing higher ROI for businesses targeting users ready to make purchasing decisions.

Introduction

Social Media Marketing Statistics: Social media marketing is a key part of any digital marketing plan today. With over 50% of the world’s population using social media, brands need to be active on these platforms. But it’s not just about making profiles and posting content. Effective social media marketing involves keeping up with changing algorithms and trends and understanding the behaviors of your target audience. Social media’s interactive and engaging nature helps businesses connect with their audience in ways they couldn’t before.

This opens up new opportunities for engaging with people, building the brand, and doing direct marketing. We shall shed more light on Social Media Marketing Statistics through this article.

People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

Introduction

Facebook Advertising Statistics: Facebook is one of the biggest social media platforms in the world, with billions of users every day. Because so many people use it, businesses see Facebook as a great place to advertise their products and services. Facebook ads help companies reach the right people based on age, location, interests, etc. In this article, we will look at the latest Facebook advertising statistics.

These stats explain why Facebook ads work so well. They show how much money businesses invest and how users respond. If you’re a business owner, marketer, or just interested, this info will help you see why using Facebook ads is still a smart move in today's online world.

During a 2023 survey, ** percent of responding marketers from across the world stated they often or sometimes used Facebook ads in their work. According to the results of this survey, Facebook was the most used ad platform. Instagram ranked second, with ** percent of respondents saying they often or sometimes used ads on this platform.

In 2022, search advertising spending amounted to ****** billion U.S. dollars worldwide. The expenditure was forecast to increase by approximately six percent annually until 2028, reaching close to *** billion U.S. dollars. Search Advertising Search advertising, or search engine advertising (SEA), refers to the placement of ads on search result pages above or next to organic search results. As these ads target local and keyword-related factors, they have a higher conversion probability, making them a popular tool for online marketers. In the past few years, search advertising has become one of the leading forms of digital advertising worldwide, seeing annual growth in spending. In 2019, global search ad spend stood at nearly ***** billion U.S. dollars, trailing only behind display ad expenditures. As consumers are increasingly using their phones for search requests, spending on mobile search advertising is set to increase in the following years. Leading segment drivers The United States is the world’s leading market for search advertising, as well as the segment’s top spender. In 2019, over ** billion U.S. dollars were spent on search advertising, and according to the latest forecasts, spending will surpass ** billion U.S. dollars by 2023. In return, revenue from search ads is expected to grow by roughly ten percent in 2020. Looking at the placement of ads and the allocation of search advertising budgets, Google stands out as the primary recipient. In 2018, advertisers reported allocating around ** percent of their search advertising budgets towards the U.S. tech giant.

Introduction

Podcast Advertising Statistics: Podcast advertising is experiencing rapid growth as more people tune in to shows on a wide range of topics. Brands are seizing this opportunity to speak directly to their audience in a friendly and personal manner. With millions of people listening to podcasts worldwide, it has become a valuable way for companies to showcase their offerings.

In this article, you’ll see updated statistics that show how much the podcast ad world is growing, how well it works, and why more businesses are choosing it. Whether you're in marketing or just interested in digital trends, these numbers will show you why podcast ads are becoming so popular today. Let’s explore what makes podcast advertising so popular and why it’s becoming a smart choice for many businesses.

Introduction

AdTech Statistics: Companies worldwide are using digital platforms to grow their customer base, which is increasing the need for advanced advertising tools. AdTech helps these businesses reach the right people more accurately, boosting engagement and return on investment (ROI) in a competitive market. Also, artificial intelligence (AI) and machine learning (ML) are making advertising smarter by allowing personalized ads, predictions based on data, and real-time bidding.

These technologies enable marketers to analyse large amounts of data and display more relevant ads to users, ultimately making campaigns more effective. The rising use of smartphones and the growing popularity of social media are also creating a strong outlook for the AdTech industry. AdTech tools allow companies to reach users on their favorite devices and platforms, using mobile-friendly and interactive ad styles to improve results. We shall shed more light on AdTech Statistics through this article.

According to a survey conducted among consumers in the United States in February 2024, State Farm's "Like a Good Neighbaaa" was the most popular ad at Super Bowl LVIII, with an ad meter score of 6.68. Dunkin's "The DunKings" followed with a score of 6.52, while Kia' "Perfect 10 | The Kia EV9" completed the top three with a score of 6.36.

During a 2023 survey, **** percent of responding app users stated that they always skipped an in-app video ad if there was an option to do so after a certain time frame. On the other hand, **** percent said they did not skip such ads if they were relevant to them.

The results of a March 2022 survey conducted in the United States show that 52 percent of respondents disliked advertising of products and services that were not related to them. A the same time 54 percent of survey participants said they liked ads of products and services that were highly relevant to them.

Industry research found that the click-through rate of search ads worldwide stood at 1.63 percent in the second quarter of 2024. Click-through rate is the share of clicks an ad receives in the number of users that view it.

In the second quarter of 2023, sponsored product ads on Instacart had a click-through rate of 2.04 percent i.e. that out of every 100 impressions, the ads were clicked twice. Cost-per-click (CPC) stood at 91 U.S. cents.