In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

An increase in the average revenue from AdSense has been observed in Poland. In 2017, the aforementioned monthly revenue was nearly *** thousand zloty, while in 2021 it amounted to more than ** thousand zloty.

This statistic presents the average cost-per-mille (CPM) of Google AdSense campaigns in Spain as of August 2019, by type. The average CPM in the country for AdSense page campaigns stood at 0.15 U.S. dollars as of August 2019.

In the first quarter of 2025, Google's revenue amounted to over 89.52 billion U.S. dollars, up from the 79.97 billion U.S. dollars registered in the same quarter a year prior. The company amounted to an annual revenue of 348.16 billion U.S. dollars throughout 2024, its highest value to date, with most of its earnings being powered by advertising through Google sites and its network. Google advertising The foundations of Google's earnings are its advertising revenues, generated through its Google Ads platform, which enables advertisers to display ads, product listings, and service offerings across its extensive network (properties, partner sites, and apps) to web users via programs like AdSense or AdSearch. In 2024, Google accounted for most of its parent company Alphabet's annual revenues with 234.2 billion U.S. dollars in Google website ad revenues alone. Other sources of revenue Google's multitude of income sources also includes digital content products and apps sold through the digital content distribution platform Google Play, as well as hardware including Chromecast devices and smartphones. Geographically, the biggest single country share of Alphabet’s revenue comes from the United States, and close to 30 percent of revenues originate from the EMEA region.

Advertising remained the main revenue-generating segment for Google in 2024. During the examined year, 77.8 percent of Google’s revenue came from advertising on Google properties and YouTube. The Google Cloud revenue segment generated 10.8 percent of the company's revenues, up from 4.3 percent in 2018.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the marketing and advertising industry in Italy reached **** U.S. dollars and was the highest among the presented industries. At the same time the lowest result was for the fashion retail sector, with CPC valued at ** cents.

In May 2023, the average monthly cost-per-click (CPC) in Google Ads search advertising in South Africa stood at ** U.S. cents. In Egypt, it amounted to ** cents, and in Nigeria to ** cents.

As of January 2025, Amazon's market capitalization surpassed 2.4 trillion U.S. dollars, making it the most valuable internet company by market capitalization worldwide. Second-ranked Alphabet had a market capitalization of approximately 2.2 trillion U.S. dollars. Social networking company Meta Platforms (née Facebook Inc.) ranked third. Facebook is the leading social network worldwide and has successfully taken advantage of the increasingly mobile online environment. Amazon's position in the market Amazon is one of the biggest internet companies worldwide by revenue. It generates profit from its position as the world's largest online retailer. In 2023, the company's net sales revenue amounted to 574.78 billion U.S. dollars. The e-commerce giant's net revenue, generated through online stores, was 231.87 billion U.S. dollars. Google and its most profitable services Google, with the parent company Alphabet inc, generates its revenue mainly from advertising. The company uses its advertisement services, such as Google AdWords – which takes advantage of Google searches and appears as small advertisements next to search results – and Google AdSense, which generates advertisements based on a user's search history and location, among others. Advertisements based on AdSense appear across Google-owned sites, including YouTube and Google Finance. The online company also profits from the development of Android OS, licensing, and mobile apps. In 2024, Google’s total revenue amounted to 348.16 billion U.S. dollars.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the insurance industry in Mexico amounted to **** U.S. dollars and was the highest among the industries presented in the statistic.Search advertisingMexico is the second-largest search advertising market in Latin America, with a 2022 spending of **** billion U.S. dollars, trailing behind Brazil with **** billion. In Mexico, search advertising was expected to account for ** percent of digital advertising, which would make it the second most important digital ad format after online video, trumping banner and social media spending, among others.Digital advertisingInternet is the most popular ad medium in Mexico, accounting for roughly ** percent of the country's total ad spending. In total, digital advertising was expected to generate **** billion U.S. dollars in expenditure in Mexico in 2024, which would translate into approximately **** U.S. dollars of spending per internet user. In June 2024, industries investing most in digital adverting in the North American country were onlien retail, transportation, travel, and tourism, as well as telecommunications.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the online banking industry in Spain reached **** U.S. dollars and was the highest among the presented industries. At the same time the lowest result was for the beauty and skincare sector, with CPC valued at **** U.S. dollars.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the home and garden industry in the United States reached 1.47 U.S. dollars and was the highest among the presented countries. In France, the value stood at 39 U.S. cents.

The "Influencer Galaxy" business of Uuum Co., Ltd. generated net sales of about 18.4 billion Japanese yen in fiscal year 2024. The category comprises income generated via Google AdSense, person-to-consumer (P2C) goods sales, and other activities, such as gaming app advertising and ticket sales for events. The influencer marketing agency was founded in 2013. Prominent content creators who work together with Uuum include Hikakin, Hajime Syacho, Fischer's, and Tokai On Air.