In 2023, Adult Swim had an average of just *** thousand viewers in the United States across the year, nearly ** thousand fewer than were recorded in the previous year. Seven years ago, the network enjoyed an average viewership of over *** million, but like the Disney Channel, Cartoon Network, Nickelodeon, and other channels targeting younger generations, Adult Swim has suffered as its viewers increasingly move online.
As of the week running from December 30, 2020, Adult Swim programming broadcast at 11.30pm had a rating of 0.28, meaning that 0.28 percent of adults aged between 18 and 49 years old in TV-equipped households in the United States were tuned into Adult Swim at that time. Adult Swim is an adult-oriented programming block of Cartoon Network, and has sometimes been considered controversial for its focus on sexual themes and violence in its shows, which include 'Home Movies', 'Rick and Morty', and 'The Venture Bros.' to name but a few. Aside from its original content, Adult Swim also runs other adult animation features including syndicated programs like 'Mission Hill' and Seth McFarlane creations 'Family Guy' and 'American Dad'. One of the most well-known Adult Swim shows is sketch comedy 'Robot Chicken', created by Seth Green and Matthew Senreich in 2005.
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 6.09(USD Billion) |
MARKET SIZE 2024 | 6.68(USD Billion) |
MARKET SIZE 2032 | 14.02(USD Billion) |
SEGMENTS COVERED | Program Type ,Facility Type ,Business Model ,Target Audience ,Additional Services ,Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Rising health consciousness increasing disposable income Growing demand for waterbased activities Technological advancements such as swim tracking devices Increased focus on child safety and development Expansion of swim school franchises into new markets |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | U.S. Swim School ,British Swim School ,Goldfish Swim School ,Jimmys Swim School ,SwimJim ,SafeSplash Swim School ,AquaMobile Swim School ,iSwim ,SwimLabs ,WaterWorks Aquatics ,The Little Gym ,Little Otter Swim School |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | 1 Increasing health consciousness 2 Growing disposable income 3 Emphasis on childrens development 4 Franchising offers turnkey solutions 5 Expanding elearning platforms |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 9.72% (2025 - 2032) |
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In 2023, Adult Swim had an average of just *** thousand viewers in the United States across the year, nearly ** thousand fewer than were recorded in the previous year. Seven years ago, the network enjoyed an average viewership of over *** million, but like the Disney Channel, Cartoon Network, Nickelodeon, and other channels targeting younger generations, Adult Swim has suffered as its viewers increasingly move online.