During a 2023 survey, ** percent of responding marketers from across the world stated they often or sometimes used Facebook ads in their work. According to the results of this survey, Facebook was the most used ad platform. Instagram ranked second, with ** percent of respondents saying they often or sometimes used ads on this platform.

As of September 2024, approximately ** percent of adults surveyed in the United States said they had seen or heard a social media advertisement that caused them to buy a product, while ** percent reported watching a TV commercial that led them to make a purchase. However, the shares varied depending on the interviewees' age group. Around ** percent of Gen Zers shopped after seeing a social ad, while ** percent of Gen Xers did so after watching a TV commercial.

About

This dataset provides insights into user behavior and online advertising, specifically focusing on predicting whether a user will click on an online advertisement. It contains user demographic information, browsing habits, and details related to the display of the advertisement. This dataset is ideal for building binary classification models to predict user interactions with online ads.

Features

• id: Unique identifier for each user.
• full_name: User's name formatted as "UserX" for anonymity.
• age: Age of the user (ranging from 18 to 64 years).
• gender: The gender of the user (categorized as Male, Female, or Non-Binary).
• device_type: The type of device used by the user when viewing the ad (Mobile, Desktop, Tablet).
• ad_position: The position of the ad on the webpage (Top, Side, Bottom).
• browsing_history: The user's browsing activity prior to seeing the ad (Shopping, News, Entertainment, Education, Social Media).
• time_of_day: The time when the user viewed the ad (Morning, Afternoon, Evening, Night).
• click: The target label indicating whether the user clicked on the ad (1 for a click, 0 for no click).

Goal

The objective of this dataset is to predict whether a user will click on an online ad based on their demographics, browsing behavior, the context of the ad's display, and the time of day. You will need to clean the data, understand it and then apply machine learning models to predict and evaluate data. It is a really challenging request for this kind of data. This data can be used to improve ad targeting strategies, optimize ad placement, and better understand user interaction with online advertisements.

Introduction

Social Media Marketing Statistics: Social media marketing is a key part of any digital marketing plan today. With over 50% of the world’s population using social media, brands need to be active on these platforms. But it’s not just about making profiles and posting content. Effective social media marketing involves keeping up with changing algorithms and trends and understanding the behaviors of your target audience. Social media’s interactive and engaging nature helps businesses connect with their audience in ways they couldn’t before.

This opens up new opportunities for engaging with people, building the brand, and doing direct marketing. We shall shed more light on Social Media Marketing Statistics through this article.

Introduction

Targeted Advertising Statistics: Targeted advertising is a marketing strategy where ads are tailored to specific groups of people based on their interests, behaviors, demographics, or online activity. Instead of showing the same message to everyone, targeted ads aim to reach the right audience with relevant content. This makes the ads more likely to engage people and lead to sales.

However, there are challenges like privacy issues, changing regulations, and the need to keep up with shifting consumer preferences. To stay effective, companies must keep improving their targeting strategies. This article will guide you accordingly, as it includes several current trends and analyses from different insights of recent years.

According to Cognitive Market Research, the global Mobile Advertising Market was valued at approximately USD XX billion in 2025 and is expected to grow to USD XX billion by 2031, expanding at a CAGR of XX% during the forecast period.

North America held largest share of XX% in the year 2025. Europe held share of XX% in the year 2025. Asia-Pacific held significant share of XX% in the year 2025. South America held significant share of XX% in the year 2025. Middle East and Africa held significant share of XX% in the year 2025. Market Dynamics Key Drivers

Consumer behavior – The mobile first is a key driver in the mobile advertising market

Consumer behavior has increasingly shifted towards a mobile-first approach, driven by the widespread use of smartphones and the availability of mobile internet. This surge in mobile connectivity has transformed consumer behavior with individuals increasingly relying on smartphones for daily activities like shopping, entertainment and financial transactions. The convenience and portability of mobile devices have them a preferred medium for tapping into digital services which has led businesses to adopt mobile-first strategies to engage with consumers.

For instance,

As of 2023, over half (54%) of the global population use smartphones. 
49% of the global population use mobile internet on smartphones.

(Source:https://www.gsma.com/newsroom/press-release/smartphone-owners-are-now-the-global-majority-new-gsma-report-reveals/)

This shift has led to an increase in mobile ad spending. Advertisers are no focusing on campaigns designed for smaller screens and shorter attention spans to reach a wider audience.

The rise of social media is driving the growth of mobile advertising

The growth of mobile advertising is heavily influenced by the rise of social media and its increased usage on mobile devices. Social media platforms such as Facebook, Instagram, Twitter have become major hubs for mobile advertising.

For instance,

 5.24 billion use social media worldwide, as of January, 2025.Facebook remains to be the leading social media platform with over 3 billion monthly active users, followed by YouTube with 2.5 billion and Instagram with 2 billion monthly active users.
90% of consumers rely on social media to keep up with trends and cultural moments and nearly half of them interact with brands more often on social media platforms. 

(Source: https://backlinko.com/social-media-users)

https://sproutsocial.com/insights/social-media-statistics/#social-media-usage-statistics)

The rise of in-app advertising across these platforms with the growing popularity of video and interactive ad formats has further fueled the market growth. Such advertising also leverages data to optimize targeting and engagement, leading to more effective campaigns. Paid ads now dominate social feeds.

For instance, the total spend on social media advertising is expected to reach $276 billion in 2025. It is projected that more than 80% of this spend will be generated though mobile by 2030.

(Source:https://sproutsocial.com/insights/social-media-statistics/#social-media-advertising-statistics-and-roi)

Key Restraints

Data privacy concerns to hinder mobile advertising market

Mobile phones have become a personal hub for information. With the increasing amount of sensitive data stored on these devices, privacy concerns have emerged as one of the most pressing issues. These concerns significantly hinder mobile advertising by leading to consumer distrust, ad avoidance and increased regulations that impact the effectiveness and reach of ad campaigns.

Consumers are becoming more aware of how their data is being collected and used under the context of mobile advertising, making them actively avoid interacting with ads and uninstalling apps they believe violate their privacy. This has also led to widespread adoption of ad-blocking technologies.

For instance, as of 2024, 43% of global internet users use ad-blocking tools with mobile device users accounting for 63% of them. 

(Source: https://seosandwitch.com/new-ad-blocking-stats/)

This trend is largely driven by the growing desire to protect personal data. However, the same has had implications on advertisers. Regulatory development amid these concerns further add to the challenges faced by the mobile industry market. Strict data privacy laws have b...

Around *************** consumers interviewed in a 2024 survey considered getting recommendations from a brand based on past purchases cool. Shoppers also liked to receive personalized offers and email reminders about an abandoned shopping cart. On the other hand, ** percent of respondents stated that ads based on location data were creepy.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

Graph and download economic data for Producer Price Index by Industry: Internet Publishing and Web Search Portals: Internet Publishing and Web Search Portals - Search and Textual Advertising Sales (PCU519130519130101) from Dec 2009 to Oct 2020 about advertisement, internet, printing, sales, PPI, industry, inflation, price index, indexes, price, and USA.

Per Local Law 83 of 2021, the Mayor's Office of Ethnic and Community Media is required to report annually on each agency's full advertising spend across all media categories, including ethnic and community (ECM), mainstream, out-of-home, social media, etc. This dataset reflects the raw data that MOECM received from City Agencies on their annual advertising spend. For more information, please visit the MOECM website.

Industry research found that the click-through rate of search ads worldwide stood at **** percent in the second quarter of 2024. Click-through rate is the share of clicks an ad receives in the number of users that view it.

Introduction

Meta Statistics: As a marketer, it's important to understand the social media platforms you're using. Knowing who uses each platform can help you decide where to spend your time and marketing budget. Plus, it's interesting to learn more about the platforms we use every day, both personally and for work. In this article, we've gathered some key meta-statistics for 2025.

Meta business statistics will provide you with key details about who your potential customers are, what they like, how they act online, and what their spending habits are.

Graph and download economic data for Producer Price Index by Industry: Advertising Agencies (PCU5418154181) from Dec 2003 to May 2025 about advertisement, agency, PPI, industry, inflation, price index, indexes, price, and USA.

Advertisement Review Case Statistics Form.........

Graph and download economic data for Producer Price Index by Commodity: Advertising Space and Time Sales: Advertising Space Sales in Periodicals and Newspapers (WPU3611) from Jun 2009 to May 2025 about periodicals, advertisement, sales, commodities, PPI, inflation, price index, indexes, price, and USA.

As per newly released data by Future Market Insights (FMI), the global salеs of the nativе advеrtising industry is еstimatеd to be worth USD 103,229.3 million in 2025 and anticipatеd to reach a value of USD 733,315.8 million by 2035. Salеs arе projеctеd to risе at a CAGR of 21.7% ovеr thе forеcast pеriod bеtwееn 2025 and 2035. Share of native advertising market in its parent market (global advertising market) is 20% to 25%.

Attributes	Details
Estimated Size, 2025	USD 103,229.3 million
Projected Size, 2035	USD 733,315.8 million
Value-based CAGR (2025 to 2035)	21.7%
Native Advertising Industry Top Players Share in 2024.	25 to 30%

Semi-Annual Industry Update

Particular	Value CAGR
H1	23.7% (2024 to 2034)
H2	22.1% (2024 to 2034)
H1	24.7% (2025 to 2035)
H2	18.6% (2025 to 2035)

Graph and download economic data for Employment for Professional, Scientific, and Technical Services: Advertising and Related Services (NAICS 5418) in the United States (IPUMN5418W200000000) from 1987 to 2024 about advertisement, science, professional, NAICS, services, employment, and USA.

During a September 2024 online survey among TV or video streaming viewers in the United States, 76 percent said they would like to see ads better targeted to their interests. Around 63 percent credited to an ad they saw their purchase of a product or service they had been unaware of, while 61 percent stated ads' frequency made them less likely to want to purchase from the advertiser.

Graph and download economic data for Total Revenue for Advertising Agencies, Establishments Subject to Federal Income Tax, Employer Firms (REVEF54181TAXABL) from 1998 to 2022 about advertisement, agency, employer firms, accounting, revenue, establishments, tax, services, and USA.

Advertising agencies have benefitted from rising consumer spending, corporate profit and per capita disposable income. Despite the outbreak of COVID-19 and falling advertising expenditure in 2020, as corporate profit returned in the following years, agencies were able to capitalize on an explosion of pent-up demand as businesses targeted a consumer base with growing disposable income. As traditional media advertising expenditures decline, digital ad spending has captured the spotlight. Consumer behavior, increasingly leaning towards online platforms and mobile devices, has reshaped advertising strategies, pushing agencies to focus on digital-first approaches. Industry-wide revenue has been growing at a CAGR of 3.6% over the past five years and is expected to total $78.2 billion in 2025, when revenue will jump by an estimated 1.6% and profit will inch forward to 8.7%. The industry has benefited from the growth of digital media, encouraging investment in online ads. The pivot towards digital, hastened by the pandemic, saw businesses diverting budgets from traditional media to more agile and nuanced digital platforms. The rising demand for digital services motivated more companies to invest in advertising since audiences are more fragmented now than ever. A more fragmented audience requires clients to purchase advertising space on an increasing number and types of platforms to achieve a wide-reaching message. Increased data analytics and programmatic buying proficiency enable agencies to craft more targeted, measurable campaigns. Companies like Omnicom have adopted aggressive acquisition strategies to fortify their digital capabilities. In the future, advertising agencies will continue to enjoy growth, driven by solid increases in advertising expenditure. As companies adapt to benefits from the development of digital platforms, clients will seek integrated marketing solutions that combine multiple media platforms, resulting in a greater need for advertising agencies. New forms of advertising will continue to promote growth. With the dominance of mobile advertising and the prominence of connected TV due to cord-cutting trends, agencies are set to delve deeper into emerging video formats and artificial intelligence. Viral marketing will keep profit stable for advertising agencies since there are minimal costs once the advertisement is online. Privacy concerns and regulatory shifts, such as third-party cookie deprecation, will push agencies towards more privacy-centric ad models, with first-party data becoming crucial. Despite these challenges, the industry is poised for growth, driven by burgeoning corporate ad budgets and per capita disposable income. Industry revenue is forecast to mount at a CAGR of 2.6% through the end of 2029 to total $88.9 billion.