According to the results of a survey conducted in October 2023 among communications specialist worldwide, people between 17 and 19 years-old were targeted with influencer marketing by ** percent of respondents. The most targeted age group was the 20-29-year-old consumers, targeted by ** percent of influencer marketing professionals.

As of February 2025, 37.5 percent of X’s (formerly Twitter) global audience was aged between 25 and 34 years. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years, with a share of 32.1 percent. Users aged less than 18 years accounted for two percent of users, while those aged 50 or older accounted for roughly 7.3 percent. X is a male-dominated platform As of January 2024, more than 60 percent of X users were male. Although all mainstream social media platforms tend to have a slightly more male-skewing audience, X stands out above Instagram, Snapchat, TikTok, and Facebook when it comes to user gender demographics. Overall, Pinterest is the only mainstream platform to have a higher share of female users. X Blue for you It is not uncommon for social media users to now have the chance to become subscribers of their chosen online networks for a monthly fee. X Blue is a subscription service from X that gives users special benefits and features. A blue verification mark, edit post functionality, fewer ads, priority ranking in chats, and longer video upload times are some of the perks offered.

Women aged 18 to 24 years old made up 13.8 percent of the advertising audience of Facebook, Instagram, and Messenger in Japan as of January 2024. Women accounted for a larger share than men among age groups below the age of 65, while men made up a slightly bigger share among users aged 65 years and above.

Premium B2C Consumer Database - 269+ Million US Records

Supercharge your B2C marketing campaigns with comprehensive consumer database, featuring over 269 million verified US consumer records. Our 20+ year data expertise delivers higher quality and more extensive coverage than competitors.

Core Database Statistics

Consumer Records: Over 269 million

Email Addresses: Over 160 million (verified and deliverable)

Phone Numbers: Over 76 million (mobile and landline)

Mailing Addresses: Over 116,000,000 (NCOA processed)

Geographic Coverage: Complete US (all 50 states)

Compliance Status: CCPA compliant with consent management

Targeting Categories Available

Demographics: Age ranges, education levels, occupation types, household composition, marital status, presence of children, income brackets, and gender (where legally permitted)

Geographic: Nationwide, state-level, MSA (Metropolitan Service Area), zip code radius, city, county, and SCF range targeting options

Property & Dwelling: Home ownership status, estimated home value, years in residence, property type (single-family, condo, apartment), and dwelling characteristics

Financial Indicators: Income levels, investment activity, mortgage information, credit indicators, and wealth markers for premium audience targeting

Lifestyle & Interests: Purchase history, donation patterns, political preferences, health interests, recreational activities, and hobby-based targeting

Behavioral Data: Shopping preferences, brand affinities, online activity patterns, and purchase timing behaviors

Multi-Channel Campaign Applications

Deploy across all major marketing channels:

Email marketing and automation

Social media advertising

Search and display advertising (Google, YouTube)

Direct mail and print campaigns

Telemarketing and SMS campaigns

Programmatic advertising platforms

Data Quality & Sources

Our consumer data aggregates from multiple verified sources:

Public records and government databases

Opt-in subscription services and registrations

Purchase transaction data from retail partners

Survey participation and research studies

Online behavioral data (privacy compliant)

Technical Delivery Options

File Formats: CSV, Excel, JSON, XML formats available

Delivery Methods: Secure FTP, API integration, direct download

Processing: Real-time NCOA, email validation, phone verification

Custom Selections: 1,000+ selectable demographic and behavioral attributes

Minimum Orders: Flexible based on targeting complexity

Unique Value Propositions

Dual Spouse Targeting: Reach both household decision-makers for maximum impact

Cross-Platform Integration: Seamless deployment to major ad platforms

Real-Time Updates: Monthly data refreshes ensure maximum accuracy

Advanced Segmentation: Combine multiple targeting criteria for precision campaigns

Compliance Management: Built-in opt-out and suppression list management

Ideal Customer Profiles

E-commerce retailers seeking customer acquisition

Financial services companies targeting specific demographics

Healthcare organizations with compliant marketing needs

Automotive dealers and service providers

Home improvement and real estate professionals

Insurance companies and agents

Subscription services and SaaS providers

Performance Optimization Features

Lookalike Modeling: Create audiences similar to your best customers

Predictive Scoring: Identify high-value prospects using AI algorithms

Campaign Attribution: Track performance across multiple touchpoints

A/B Testing Support: Split audiences for campaign optimization

Suppression Management: Automatic opt-out and DNC compliance

Pricing & Volume Options

Flexible pricing structures accommodate businesses of all sizes:

Pay-per-record for small campaigns

Volume discounts for large deployments

Subscription models for ongoing campaigns

Custom enterprise pricing for high-volume users

Data Compliance & Privacy

VIA.tools maintains industry-leading compliance standards:

CCPA (California Consumer Privacy Act) compliant

CAN-SPAM Act adherence for email marketing

TCPA compliance for phone and SMS campaigns

Regular privacy audits and data governance reviews

Transparent opt-out and data deletion processes

Getting Started

Our data specialists work with you to:

1. Define your target audience criteria

2. Recommend optimal data selections

3. Provide sample data for testing

4. Configure delivery methods and formats

5. Implement ongoing campaign optimization

Why We Lead the Industry

With over two decades of data industry experience, we combine extensive database coverage with advanced targeting capabilities. Our commitment to data quality, compliance, and customer success has made us the preferred choice for businesses seeking superior B2C marketing performance.

Contact our team to discuss your specific ta...

During a December 2023 survey, around ** percent of United States consumers aged 18 to 29 selected influencer posts as the most likely advertising format to encourage them to try a new product, followed by ** percent aged 30 to 44. In contrast, television ads ranked highest among older groups, favored by ** percent of ** to ** and ** percent of consumers over **.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

Curious about age demographics of your clientele in United Kingdom? Wondering about which generation can be most often seen flocking to your store? Dive deep into customer insights using our population by age group data of United Kingdom. Whether your customers are down your street or across the globe, we empower you to pinpoint the ideal demographic for your marketing campaigns or projects. Our dataset offers intricate details on this country's age distribution.

Demographics Analysis with Consumer Edge Credit & Debit Card Transaction Data

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Transact Signal is an aggregated transaction feed that includes consumer transaction data on 100M+ credit and debit cards, including 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants and deep demographic and geographic breakouts. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel

This data sample illustrates how Consumer Edge data can be used to compare demographics breakdown (age and income excluded in this free sample view) for one company vs. a competitor for a set period of time (Ex: How do demographics like wealth, ethnicity, children in the household, homeowner status, and political affiliation differ for Walmart vs. Target shopper?).

Inquire about a CE subscription to perform more complex, near real-time demographics analysis functions on public tickers and private brands like: • Analyze a demographic, like age or income, within a state for a company in 2023 • Compare all of a company’s demographics to all of that company’s competitors through most recent history

Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs.

Use Case: Demographics Analysis

Problem A global retailer wants to understand company performance by age group.

Solution Consumer Edge transaction data can be used to analyze shopper transactions by age group to understand: • Overall sales growth by age group over time • Percentage sales growth by age group over time • Sales by age group vs. competitors

Impact Marketing and Consumer Insights were able to: • Develop weekly reporting KPI's on key demographic drivers of growth for company-wide reporting • Reduce investment in underperforming age groups, both online and offline • Determine retention by age group to refine campaign strategy • Understand how different age groups are performing compared to key competitors

Corporate researchers and consumer insights teams use CE Vision for:

Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts

Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention

Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities

Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring

Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence.

Most popular use cases among public and private investors include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details • Customer lifetime value • Earnings predictions • Uncovering macroeconomic trends • Analyzing market share • Performance benchmarking • Understanding share of wallet • Seeing subscription trends

Fields Include: • Day • Merchant • Subindustry • Industry • Spend • Transactions • Spend per Transaction (derivable) • Cardholder State • Cardholder CBSA • Cardholder CSA • Age • Income • Wealth • Ethnicity • Political Affiliation • Children in Household • Adults in Household • Homeowner vs. Renter • Business Owner • Retention by First-Shopped Period ...

People aged 45 to 49 years old made up more than ** percent of the advertising audience of LINE in Japan in 2023. The messaging app was released in 2011 and subsequently became Japan's dominating messenger service.

Curious about age demographics of your clientele in Italy? Wondering about which generation can be most often seen flocking to your store? Dive deep into customer insights using our population by age group data of Italy. Whether your customers are down your street or across the globe, we empower you to pinpoint the ideal demographic for your marketing campaigns or projects. Our dataset offers intricate details on this country's age distribution.

Here are a few use cases for this project:

1. Demographic Analysis in Retail: The "age&gender" computer vision model could be used in stores or shopping malls to analyze customer demographics. It will help in identifying the age and gender groups of shoppers, enabling store managers to customize marketing strategies, store layouts, or product placement according to different groups' preferences.

2. Audience Measurement in Media and Advertising: TV channels, billboard owners, or digital marketers could use this model to determine who their primary audience is, by identifying the age group and gender of viewers or passers-by. This data will allow them to tailor their content and advertising to attract and retain their target audience effectively.

3. Social Research and Urban Planning: Researchers could deploy this model in public areas to gather demographic data which could inform a range of policies from social services provision to creating more inclusive urban spaces. It can also be used to gain insights into population movements and density in cities.

4. Interactive Installations: In museums, expos, and other public installations, the age&gender model could be used to tailor the information or experience to the visitor automatically, based on their detected age group and gender, resulting in a more personalized encounter.

5. Healthcare and Well-being: For applications where users are comfortable sharing this data, gym clubs or wellness centers could use this model to provide personalized training routines or wellness plans according to the detected age and gender groups. This could help to improve the effectiveness of the user's workouts or wellness regimes.

As of February 2025, around ** percent of Meta’s advertising audience in Singapore fell within the ** to ** age group. This segment comprised ** percent males and ** percent females. Meanwhile, females accounted for nearly * percent of Meta’s advertising audience within the ** to ** age group.

Curious about age demographics of your clientele in Czech Republic? Wondering about which generation can be most often seen flocking to your store? Dive deep into customer insights using our population by age group data of Czech Republic. Whether your customers are down your street or across the globe, we empower you to pinpoint the ideal demographic for your marketing campaigns or projects. Our dataset offers intricate details on this country's age distribution.

In a study of out-of-home advertising effectiveness conducted in early 2019, it was found that the average age of viewers heavily exposed to OOH advertising in the United States (those who have traveled in a car and seen OOH ads) was 42 years. The smallest exposure was among young adults, aged 18 to 24 - only ** percent of heavy OOH viewers fell into this age group.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

Video Games Advertising Market Outlook

The video games advertising market size was valued at approximately USD 5.6 billion in 2023 and is projected to reach a staggering USD 14.1 billion by 2032, growing at an impressive compound annual growth rate (CAGR) of 10.7% during the forecast period. This growth is primarily driven by the increasing engagement of users with video games, which have become a prevalent form of entertainment across various demographics. The seamless integration of advertisements into gaming environments has allowed advertisers to reach a broad audience, enhancing brand visibility and consumer interaction in innovative ways. Consequently, the video games advertising market is experiencing significant expansion as marketers leverage these platforms to engage consumers in immersive and interactive ways.

The growth of the video games advertising market is significantly influenced by the surging popularity of gaming as a mainstream entertainment medium. The demographics of gamers have expanded beyond traditional boundaries, attracting diverse age groups and genders. This broadening of the gamer demographic provides advertisers with an expansive and varied audience to target. Moreover, the rapid advancements in technology, such as augmented reality (AR) and virtual reality (VR), have enriched gaming experiences, enabling more engaging and immersive advertising formats. The integration of these advanced technologies enhances user engagement, allowing advertisers to deliver personalized and interactive ads that blend seamlessly into the gaming environment.

Another crucial factor fueling the growth of the video games advertising market is the increasing adoption of mobile gaming. With the proliferation of smartphones and improved internet connectivity, mobile games have become accessible to a wider audience, contributing significantly to the overall gaming industry. The convenience of mobile gaming allows users to engage with games at any time and place, providing advertisers with continuous access to consumers. Furthermore, the rise of free-to-play games, which generate revenue through in-game advertisements and microtransactions, has incentivized developers to incorporate ad formats that enhance the gaming experience rather than disrupt it. This trend is expected to continue, providing advertisers with innovative avenues to capture consumer attention.

In addition to mobile gaming, the growing influence of social integration within games has opened new opportunities for advertisers. Games that allow players to connect with friends and share achievements on social media platforms create additional touchpoints for advertising. This integration not only extends the reach of advertisements but also enhances their credibility as they are shared within trusted social networks. Moreover, the increasing collaboration between gaming companies and brands to create branded content and sponsorships further drives market growth. These partnerships enable brands to engage with gamers on a deeper level, fostering brand loyalty and increasing consumer awareness.

The regional outlook for the video games advertising market reveals that North America currently holds a significant share, attributed to the high penetration of gaming consoles and PCs, along with the presence of major gaming companies. The Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by the booming mobile gaming sector and the increasing number of gamers in countries like China and India. Europe also presents lucrative opportunities for market expansion, supported by the rising popularity of e-sports and the growing trend of online gaming. Meanwhile, Latin America and the Middle East & Africa regions are anticipated to experience moderate growth, with increasing investments in digital infrastructure and gaming culture contributing to market development.

Ad Format Analysis

In the video games advertising market, ad formats play a pivotal role in defining how brands engage with gamers. In-game advertising is one of the most prevalent formats, where ads are integrated directly into the gaming environment. This format allows advertisers to effectively blend their messages into the game, ensuring a seamless experience for gamers without interrupting gameplay. In-game advertisements can take various forms, such as static banners, branded environments, and dynamic billboards that can be updated in real-time. This versatility makes in-game advertising a lucrative option for brands looking to increase visibility and engagement. As gaming technology advances, the sophistication of in-game ads is exp

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

Introduction

Instagram Demographics Statistics: Instagram is a popular platform known for its eye-catching visuals and user-generated content. With over 2 billion monthly active users, it offers a lively and engaged community for brands and businesses of all sizes.

This includes important user demographics, trends in usage, advertising insights, and the rise of video content. Understanding this information can help you improve your brand’s social media strategy and connect better with Instagram’s diverse audience.

Our consumer data is gathered and aggregated via surveys, digital services, and public data sources. We use powerful profiling algorithms to collect and ingest only fresh and reliable data points.

Our comprehensive data enrichment solution includes a variety of data sets that can help you address gaps in your customer data, gain a deeper understanding of your customers, and power superior client experiences.

1. Geography - City, State, ZIP, County, CBSA, Census Tract, etc.
2. Demographics - Gender, Age Group, Marital Status, Language etc.
3. Financial - Income Range, Credit Rating Range, Credit Type, Net worth Range, etc
4. Persona - Consumer type, Communication preferences, Family type, etc
5. Interests - Content, Brands, Shopping, Hobbies, Lifestyle etc.
6. Household - Number of Children, Number of Adults, IP Address, etc.
7. Behaviours - Brand Affinity, App Usage, Web Browsing etc.
8. Firmographics - Industry, Company, Occupation, Revenue, etc
9. Retail Purchase - Store, Category, Brand, SKU, Quantity, Price etc.
10. Auto - Car Make, Model, Type, Year, etc.
11. Housing - Home type, Home value, Renter/Owner, Year Built etc.

Consumer Graph Schema & Reach: Our data reach represents the total number of counts available within various categories and comprises attributes such as country location, MAU, DAU & Monthly Location Pings:

Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a suitable interval (daily/weekly/monthly).

Consumer Graph Use Cases:

360-Degree Customer View:Get a comprehensive image of customers by the means of internal and external data aggregation.

Data Enrichment:Leverage Online to offline consumer profiles to build holistic audience segments to improve campaign targeting using user data enrichment

Fraud Detection: Use multiple digital (web and mobile) identities to verify real users and detect anomalies or fraudulent activity.

Advertising & Marketing:Understand audience demographics, interests, lifestyle, hobbies, and behaviors to build targeted marketing campaigns.

Using Factori Consumer Data graph you can solve use cases like:

Acquisition Marketing Expand your reach to new users and customers using lookalike modeling with your first party audiences to extend to other potential consumers with similar traits and attributes.

Lookalike Modeling

Build lookalike audience segments using your first party audiences as a seed to extend your reach for running marketing campaigns to acquire new users or customers

And also, CRM Data Enrichment, Consumer Data Enrichment B2B Data Enrichment B2C Data Enrichment Customer Acquisition Audience Segmentation 360-Degree Customer View Consumer Profiling Consumer Behaviour Data

80% of parents say that their children under the age of 11 watch YouTube regularly.