Introduction

Location Based Advertising Statistics: In the modern digital era advertising has become more personal and more targeted. One of the trends that fall within this paradigm is LBA, a.k.a. Location-Based Advertising. LBA offers ads based on geographic data to enhance the relevance and engagement of advertising based on an individual's current location.

By the end of 2024, the LBA market will have grown with the help of advancements in technology and changes in consumer behavior.

In this article, we discuss the latest data, trends, and insights related to Location Based Advertising statistics in 2025.

Introduction

Digital marketing Statistics: Digital marketing is a process used by global businesses that allows promoting products and services using the internet and digital devices. This is an important component of marketing in almost every business, which allows them to reach their customers. This marketing segment basically includes computers, smartphones, social media, other online platforms, emails, search engines, and mobile apps. Digital marketing helps brands to grow enormously and globally by connecting with the right audience at the right time.

This article explores all current trends of digital marketing from different insights that will guide you in understanding the topic effectively. Digital Marketing Statistics mainly cover the overall spending, social media marketing, mobile marketing, email marketing, SEO & content marketing, influencer marketing, B2B vs. B2C marketing stats, and many other factors.

The global number of Twitter users in was forecast to continuously increase between 2024 and 2028 by in total 74.3 million users (+17.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 503.42 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like South America and the Americas.

During a December 2023 survey, 38 percent of female consumers in the United States said they found influencer posts most likely to encourage them to try a new product, while 24 percent of male consumers felt the same. Television ads where stated by 33 percent of females and 30 percent of males. Social ads, banner ads, magazine ads, and radio ads followed with lower reported percentages.

A comprehensive dataset providing insights into the advertising industry for 2025, highlighting global advertising spending, digital and traditional marketing trends, the influence of social media advertising, mobile ad growth, advertising impact on consumer behavior, and the rise of programmatic advertising.

Introduction

Targeted Advertising Statistics: Targeted advertising is a marketing strategy where ads are tailored to specific groups of people based on their interests, behaviors, demographics, or online activity. Instead of showing the same message to everyone, targeted ads aim to reach the right audience with relevant content. This makes the ads more likely to engage people and lead to sales.

However, there are challenges like privacy issues, changing regulations, and the need to keep up with shifting consumer preferences. To stay effective, companies must keep improving their targeting strategies. This article will guide you accordingly, as it includes several current trends and analyses from different insights of recent years.

People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

In 2020, advertising spending in Mexico is expected to amount to 78.1 billion Mexican pesos. That would signify a drop of 7.7 percent compared to the spending of 84.62 billion recorded in 2019. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Introduction

Google Ads Statistics: The online advertising of Google Ads, an integral part of the whole scheme at large, has been the leading figure in the global digital market. Incepted in 2000, businesses have been using this tool as a means to reach their potential market through search and display advertising. By 2023, Google Ads would have cemented its position beyond doubt, contributing a huge percentage of revenue to Alphabet, which is its parent company.

Therefore, this paper will dive into the latest statistics from key trends, market shares, and revenue analysis for 2023 and 2024. It will also look at how Google Ads statistics have performed lately, why it is important for advertisers, and find out whether it will still grow in the future.

Introduction

Small Business Online Marketing Statistics: For the year 2024, there was a continued shift for small businesses to pour money into online marketing efforts encompassing websites, social media, SEO, emails, and content strategies. Digital marketing is what could go from being the best thing to touch smaller firms if they wish to remain competitive in an overcrowded marketplace.

According to recent studies, 58 to 60% of small businesses have embraced digital marketing, with 73% setting up a website and 96% engaging in social media promotion for their products or services.

Coming up ahead, let us look into some key small business online marketing statistics, success rates, budgets, methods, and outcomes in 2024, all supported by data and industry sources.

Europe was by far the United Kingdom's most important export trading partner region of advertising services in 2024, with an export value of 10.7 billion British pounds. The second most important export trading partner was North America, with exports amounting to 4.1 billion pounds.

As of the third quarter of 2023, more than 43 percent of online users in the United States declined cookies on websites sometimes. Furthermore, an earlier survey found that over four in 10 respondents were concerned about how companies might use their online data. About 25.7 percent said they used a virtual private network (VPN) to access the internet at least some of the time.

In 2024, local advertising spending of the food and restaurant industry in the United States was expected to amount to approximately 14.1 billion U.S. dollars, marking an over three percent increase compared to the previous year.

I have compiled a list of over 150+ digital marketing statistics to help you see how others are leveraging digital marketing for their own businesses today.

Introduction

Surprising Instagram Marketing Statistics: Instagram has solidified its position as a pivotal platform for digital marketing, boasting over 2.4 billion monthly active users globally as of 2024. India leads with approximately 362.9 million users, followed by the United States with around 158.4 million. The platform's visual-centric features, including Stories and Reels, have significantly contributed to its widespread adoption. Notably, over 400 million users engage with Instagram Stories daily

In terms of advertising, Instagram's influence is substantial. Brands are projected to invest over USD 10 billion in Instagram ads in 2024. This surge is attributed to the platform's high engagement rates and its ability to connect businesses with a diverse audience. Furthermore, Instagram is anticipated to generate more than half of Meta Platforms' advertising revenue in the U.S. by 2025, driven by improved monetization strategies and the growing popularity of short-form videos like Reels.

User engagement on Instagram remains robust. U.S. adults spend an average of 33.1 minutes per day on the platform, reflecting its integral role in daily digital consumption. Additionally, 60% of users discover new products through Instagram, underscoring its effectiveness as a tool for brand discovery and consumer influence.

Given these Instagram Marketing statistics, Instagram continues to be an essential platform for businesses aiming to enhance their online presence and engage with a global audience.

Introduction

Digital Marketing Statistics: In 2024, the digital marketing landscape experienced significant growth, reflecting the increasing reliance on online platforms for business engagement. Global internet users reached 5.35 billion, marking a 1.8% increase from the previous year. Social media usage also expanded, with over 5 billion active user identities, accounting for 62.3% of the global population.

Digital advertising budgets saw a 10% increase between 2023 and 2024, indicating a strategic shift towards online marketing channels. Mobile advertising spending reached a record USD 327 billion worldwide in 2023, while global mobile internet advertising spending surpassed USD 400 billion.

The influencer marketing industry grew substantially, with the global market estimated at USD 24 billion in 2024. Additionally, as of September 2024, 2.71 billion people were shopping online, representing about 34% of the global population.

These statistics underscore the pivotal role of digital marketing in today's business environment, highlighting the necessity for companies to adapt and invest in online strategies to remain competitive. So, let's buckle up because we're diving into the fascinating world of digital marketing statistics to show you why it's more important than ever.

Introduction

Podcast Statistics: Globally, podcasts have quickly become a popular way to share stories and information. People mostly use them to stream shows online or download; they usually come out in episodes, so that listeners can enjoy them whenever they want. This makes podcasts a flexible and easy option for learning or entertainment. Podcasts are basically available in audio-based, some also offer video versions too, especially on platforms like YouTube, making the format more versatile and widely accessible across different devices and audiences.

This article explores the overall market analysis of podcasts and how fast the streaming service is growing, followed by the technology impacts, key trends, user behavior, and how creators and brands alike are leveraging this medium to build deeper connections with their audiences.

Content marketing is a core part of a digital marketing strategy. 62% of marketers plan to increase content marketing budgets within the next fiscal year.

Introduction

Content Marketing Statistics: Content marketing has evolved into a powerful and results-oriented strategy for organizations in 2024, aiding in customer engagement, loyalty, and sales. As digital platforms proliferate and consumers begin to rely on Internet resources, businesses are putting more money into content creation to compete effectively.

For instance, the article will discuss content marketing statistics for the year 2025, with specific emphasis on market trends, spending patterns, and consumer behavior. It will incorporate figures, %ages, and explanations in an understanding manner.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.