In October 2022, banner ads accounted for 71 percent of in-app advertising revenue in iOS apps and for 61 percent in Android apps. Video ads were responsible for two and six percent, respectively.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

In-app Advertising Market size was valued at USD 348.15 Million in 2024 and is projected to reach USD 1492.99 Million by 2031, growing at a CAGR of 19.96% from 2024 to 2031.

In-app advertising is the method of presenting advertisements within mobile applications (apps) on smartphones, tablets, and other portable devices. These ads can be in the form of native ads, video commercials, interstitial ads, banner ads, and more. Connecting and interacting with consumers when active on the app is the main objective of in-app advertising. Using the context of the app and user interaction to their advantage, advertisers utilize in-app placements to sell goods, services, or brands. This allows them to target and engage users with relevant marketing messages.

By providing a platform for businesses to interact with their target audiences in a mobile environment, in-app advertising is an essential element of the mobile advertising ecosystem and a significant revenue generator for app developers.

Expanding Mobile User Base and User Engagement and Attention are some of the key aspects skyrocketing the growth of In-App Advertising Market. The increased use of smartphones worldwide has created a perfect setting for efficient brand communication, and in-app advertising is a perfect solution providing advertisers with a large and engaged audience.

In October 2022, Android devices accounted for 56 percent of in-app advertising revenue worldwide, and iOS devices for the remaining 44 percent.

A breakdown of the advertising revenue generated by LINE Corporation showed that the account advertising segment accounted for a revenue of approximately 62.7 billion Japanese yen in 2019. During that year, the total revenue of LINE Corporation amounted to more than 227 billion yen.

Global In-App Advertising market size 2025 was XX Million. In-App Advertising Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

According to Cognitive Market Research, the global Mobile Advertising Platform market size will be USD 176958.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 12.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 70783.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 53087.46 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 40700.39 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 8847.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 3539.16 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.2% from 2024 to 2031.
The Search category is the fastest growing segment of the Mobile Advertising Platform industry

Market Dynamics of Mobile Advertising Platform Market

Key Drivers for Mobile Advertising Platform Market

Increasing Smartphone Penetration to Boost Market Growth

Increasing smartphone penetration is a significant driver of the mobile advertising platform market, as smartphones have become ubiquitous in daily life. With billions of users globally, smartphones provide a direct channel for brands to engage with consumers. This accessibility allows advertisers to reach a diverse audience, facilitating targeted marketing strategies tailored to user preferences and behaviors. Enhanced mobile internet connectivity also enables seamless access to various apps and websites, encouraging higher engagement with mobile content. Furthermore, the shift towards mobile-first consumption—where users primarily access information, shop, and socialize through their devices—has transformed how brands strategize their advertising efforts. Consequently, advertisers are increasingly investing in mobile platforms to leverage the growing smartphone user base, enhancing brand visibility and driving sales. For instance, InMobi, a company specializing in content, monetization, and marketing technologies that drive business growth, has announced a partnership with Lord & Taylor, America’s oldest department store, to implement retail media advertising. This collaboration will utilize InMobi Commerce, an advanced suite of solutions designed for product discovery and monetization, enabling retailers to enhance media-generated revenues while effectively engaging and inspiring shoppers.

Rising Internet Connectivity to Drive Market Growth

Rising internet connectivity is a crucial driver of the mobile advertising platform market, as it enhances user access to online content and services through mobile devices. With improved infrastructure and the proliferation of 4G and 5G networks, more consumers can enjoy high-speed internet on their smartphones, facilitating seamless browsing, streaming, and shopping experiences. This connectivity allows advertisers to reach users anytime, anywhere, increasing the effectiveness of mobile advertising campaigns. Additionally, with more consumers engaging with mobile apps and websites, businesses can leverage data analytics to create targeted and personalized ad experiences. As internet accessibility continues to expand, it enables brands to tap into a larger audience, driving up mobile ad spending and enhancing overall market growth.

Restraint Factor for the Mobile Advertising Platform Market

Increasing awareness of data privacy will Limit Market Growth

Increasing awareness of data privacy is a significant restraint on the mobile advertising platform market as consumers become more concerned about how their personal information is collected and used. With the introduction of regulations like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), companies face stricter guidelines on data handling and transparency. This heightened scrutiny can limit the data available for targeted advertising, making it challenging for advertisers to deliver personalized experiences. As...

In 2021, 67.1 percent of arcade gaming app revenues were generated through advertising. In-app purchases only accounted for 32.9 percent of mobile arcade gaming revenues. In contrast, mobile casino games generated only 23.81 percent of revenues through ads and 76.19 percent of revenues through in-app sales of items.

According to Cognitive Market Research, the global Kids Digital Advertising market size will be USD 8240 million in 2025. It will expand at a compound annual growth rate (CAGR) of 23.40% from 2025 to 2033.

North America held the major market share for more than 37% of the global revenue with a market size of USD 3048.80 million in 2025 and will grow at a compound annual growth rate (CAGR) of 21.6% from 2025 to 2033.
Europe accounted for a market share of over 29% of the global revenue with a market size of USD 2389.60million.
APAC held a market share of around 24% of the global revenue with a market size of USD 1977.60 million in 2025 and will grow at a compound annual growth rate (CAGR) of 26.5% from 2025 to 2033.
South America has a market share of more than 4% of the global revenue with a market size of USD 313.12 million in 2025 and will grow at a compound annual growth rate (CAGR) of 24.2% from 2025 to 2033.
Middle East had a market share of around 4.00% of the global revenue and was estimated at a market size of USD 329.60 million in 2025 and will grow at a compound annual growth rate (CAGR) of 24.9% from 2025 to 2033.
Africa had a market share of around 2.2% of the global revenue and was estimated at a market size of USD 181.28 million in 2025 and will grow at a compound annual growth rate (CAGR) of 23.7% from 2025 to 2033.
Desktop & Laptops category is the fastest growing segment of the Kids Digital Advertising industry

Market Dynamics of Kids Digital Advertising Market

Key Drivers for Kids Digital Advertising Market

Growing Utilization of Cutting-Edge Digital Marketing Tools to Boost Market Growth

businesses are investing a lot of money in digital marketing since it strengthens their brand, expands their customer base, and increases return on investment (ROI). These days, kids use social media sites like Facebook, Instagram, Snapchat, and educational apps. As a result, targeting children is simple for digital advertising companies. Digital marketing firms employ a range of advertising formats, including broadcast, sponsored search, social media, and display advertising. For instance, According to a parent study conducted in October 2021 by C.S. Mott Children's Hospital, 49% of parents of children aged 10 to 12 reported using social media apps in the previous six months, followed by educational apps (28%), and miscellaneous apps (23%). 32% of parents reported using social media applications, 50% said they used educational apps, and 18% said they used other apps for children ages 7 to 9.

https://mottpoll.org/reports/sharing-too-soon-children-and-social-media-apps

Increasing in Children's Smartphone Adoption and Internet Penetration Boosts The Need For Advanced kids Digital Advertising To Boost Market Growth

In addition to the channels and choices they make, children's extensive usage of technology is having a significant impact on families. The market for digital advertising for children is anticipated to grow as more children acquire smartphones. Additionally, the internet has transformed the world, helping businesses, sectors, and consumers alike. One major factor contributing to the sharp rise in mobile applications is the rise in mobile Internet usage, which is expected to drive the children's digital advertising market over the course of the projected period.

Restraint Factor for the Kids Digital Advertising Market

Parental Concerns About the Effect on Health Of kids Digital Advertising Limit Market Growth, Will Limit Market Growth

The possible harm that digital advertisements may do to children's development, behavior, and mental health is making parents more conscious. Increased scrutiny and opposition to digital advertising aimed at youngsters are the results of this expanding awareness. In order to allay these worries, advertisers need to develop moral and responsible advertising strategies that put the welfare of kids first. Regulations have been put in place by governments and trade associations to guarantee that advertisements are age-appropriate, truthful, and do not take advantage of children's inexperience. These rules restrict the kinds of products and presentational styles that can be promoted to youngsters. These rules must be followed by advertisers, which may limit their marketing tactics and creative freedom.

Market Trends in Kids Digital Advertising Market

Growing Digital Platforms to Lead Global ...

According to Cognitive Market Research, the global Digital Ad Spending market size will be USD 621451.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 248580.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 186435.48 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 142933.87 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 31072.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 12429.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031.
The Display Ads category is the fastest growing segment of the Digital Ad Spending industry

Market Dynamics of Digital Ad Spending Market

Key Drivers for Digital Ad Spending Market

Increasing Consumer Attention on Digital Channels to Boost Market Growth

As more people spend considerable time online across various digital platforms—such as social media, search engines, streaming services, and e-commerce sites—advertisers adapt to this change in consumer behavior. Currently, there are 4.76 billion social media users worldwide, representing nearly 60 percent of the global population. However, the growth of social media users has slowed recently, with this year's addition of 137 million new users reflecting an annual growth rate of just 3 percent. The shift away from traditional media like TV, print, and radio toward digital platforms has fueled significant growth in digital ad spending.

Growing Penetration of the Smartphones to Drive Market Growth

With the widespread adoption of smartphones and high-speed mobile internet globally, advertisers are increasingly prioritizing mobile-first campaigns. In 2022, 73 percent of the global population aged 10 and above owned a mobile phone, seven percentage points higher than the proportion of internet users. Recent data shows that 70 percent of the world’s population now owns a mobile phone, with the number of unique mobile users reaching 5.68 billion by July 2024. Smartphone usage continues to grow, with over 7 billion smartphones in use, making up approximately 87 percent of all mobile phones worldwide. Mobile advertising, especially through in-app ads, social media, and video ads, has become a major driver of digital ad spending growth. Additionally, increased internet access in developing regions like Asia Pacific, Latin America, and Africa has expanded the audience for advertisers, significantly enhancing the global reach and potential of digital marketing campaigns.

Restraint Factor for the Digital Ad Spending Market

Ad Fraud and Brand Safety Concerns Will Limit Market Growth

One of the biggest challenges in the digital ad space is ad fraud, which involves deceptive practices like fake clicks, fake impressions, or fake installs, often driven by bots or malicious actors. This can result in advertisers paying for non-human traffic, diminishing the return on investment (ROI) for digital ad campaigns. The prevalence of click fraud and invalid traffic is a major concern for brands, leading to a cautious approach when it comes to increasing digital ad budgets. Advertisers are concerned about their ads appearing alongside inappropriate or controversial content, which could harm their brand reputation. Issues like ads being placed on websites with offensive or harmful content, or being associated with fake news, can erode trust in digital platforms. As a result, many advertisers might limit their spending on platforms that cannot guarantee brand safety.

Impact of Covid-19 on the Digital Ad Spending Market

At the onset of the pandemic, many businesses across industries reduced their advertising budgets as they faced economic uncertainty, supply chain disruptions, and changing consumer behavior. This resulted in a temporary decline in digital ad spending, particu...

According to Cognitive Market Research, the global Mobile Marketing Platforms market size is USD XX million in 2024 andwill expand at a compound annual growth rate (CAGR) of 18.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD XX million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.2% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.6% from 2024 to 2031.
Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.9% from 2024 to 2031.
The Messaging held the highest Mobile Marketing Platforms market revenue share in 2024.

Market Dynamics of Mobile Marketing Platforms market

Key Drivers of Mobile Marketing Platforms market

Rise of Mobile Commerce to Increase the Demand Globally

With the increasing use of smartphones for online shopping, consumers are turning to mobile devices to make purchases, browse products, and compare prices. This shift towards m-commerce is driven by factors such as convenience, ease of use, and the availability of mobile payment options. Mobile Marketing Platforms play a critical role in supporting m-commerce by enabling businesses to create mobile-friendly websites, develop mobile apps, and launch targeted marketing campaigns to drive traffic and sales. These platforms offer features such as mobile-optimized content, personalized recommendations, and seamless checkout experiences, which are essential for driving conversions in the m-commerce landscape.

Growth of Mobile Advertising Spending to Propel Market Growth

One key driver in the Mobile Marketing Platforms market is the significant growth of mobile advertising spending. As more consumers around the world use smartphones and mobile devices, advertisers are increasingly shifting their budgets towards mobile advertising to reach their target audiences. This trend is driven by the widespread adoption of mobile devices, the increasing availability of high-speed internet, and the popularity of mobile apps and social media platforms. Mobile Marketing Platforms play a crucial role in this ecosystem by providing advertisers with tools and solutions to create, manage, and optimize their mobile advertising campaigns. These platforms offer advanced targeting capabilities, real-time analytics, and automation features that help advertisers reach the right audience at the right time, driving engagement and conversions.

Restraint Factors of Mobile Marketing Platforms market

Privacy Concerns and Regulatory Challenges to Limit the Sales

One of the key restraints in the Mobile Marketing Platforms market is the increasing concern over privacy and the regulatory challenges associated with it. As mobile marketing relies heavily on collecting and analyzing user data to deliver targeted advertisements, there is a growing backlash from consumers and regulators regarding data privacy and security. Regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States have placed strict requirements on how companies collect, use, and store user data. Compliance with these regulations adds complexity and costs to mobile marketing campaigns, making it challenging for businesses to navigate the regulatory landscape.

Impact of Covid-19 on the Mobile Marketing Platforms market

The COVID-19 pandemic has had a profound impact on the Mobile Marketing Platforms market, reshaping the way businesses engage with their customers through mobile channels. With lockdowns and social distancing measures in place, there has been a significant shift towards digital and mobile-first strategies, as consumers increasingly rely on their smartphones for shopping, entertainment, and communication. This has led to an increase in mobile app usage and mobile web traffic, presenting both opportunities and challenges for mobile marke...

In 2024, mobile gaming advertising revenue in the United States amounted to 6.8 billion U.S. dollars. In 2025, it is projected to increase to roughly 7.3 billion U.S. dollars.

According to the source's projections for 2023, Asia alone accounted for 60 percent of the global in-game advertising revenues. The United States and Canada followed with nearly 28 percent, while Europe's share stood just below nine percent.

The App Analytics Market Report is Segmented by Type (Mobile Apps, Web/Desktop Apps), Application (Marketing/Advertising Analytics, Revenue Analytics, In-App Performance Analytics), End-User Industry (BFSI, E-Commerce, Media and Entertainment, Travel and Tourism, IT & Telecom), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

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Recipe Apps Market Size 2025-2029

The recipe apps market size is forecast to increase by USD 436.9 million at a CAGR of 11.6% between 2024 and 2029.

The market is witnessing significant growth due to several key factors. The adoption of fast-paced lifestyles and the resulting need for convenience have led to an increasing number of individuals turning to mobile apps for meal planning and preparation. Furthermore, changing dietary habits and the trend towards cooking at home have also contributed to the market's growth.
However, the market faces challenges, including the threat of cyber-attacks and data breaches, which can compromise user data and privacy. To mitigate these risks, recipe app providers must prioritize data security and implement strong cybersecurity. Overall, the market is expected to continue its growth trajectory, driven by these trends and challenges.

What will be the Recipe Apps Market Size of the During the Forecast Period?

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The market continues to thrive, driven by user feedback and innovation that caters to diverse meal planning needs. Content strategy plays a crucial role, offering personalized meal planning features, social media integration, and voice control for enhanced user experience. In-app purchases, subscription models, and monetization through advertising provide business models for developers. 
User demographics span from picky eaters to vegans, with smart features that visualize the cooking process, offer healthy comparison, and cater to specific diets. User acquisition is bolstered by user reviews, food bloggers, and influencer marketing. Development trends include machine learning for personalized meal planning, data analytics for user behavior insights, and AI for food notification and meal suggestions.

How is this Recipe Apps Industry segmented and which is the largest segment?

The recipe apps industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product Type

  Free
  Paid


End-user

  Android
  iOS


Revenue Model

  Subscription-Based
  In-App Purchases
  Advertising


Smartphone Type

  Tablets
  Laptops
  Smart TVs


Dietary Restrictions

  Vegan
  Vegetarian
  Gluten-Free
  Dairy-Free
  Paleo


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan
    South Korea


  South America



  Middle East and Africa

By Product Type Insights

The free segment is estimated to witness significant growth during the forecast period.The recipe app market caters to health-conscious consumers seeking convenient and personalized culinary experiences. With the increasing penetration of smartphones, recipe apps have gained popularity as a go-to solution for meal planning, grocery list arrangement, and step-by-step instructions. Free apps dominate the market due to their accessibility and affordability, attracting a diverse audience. AI-powered features, such as semantic analysis and machine learning, offer recipe recommendations based on user preferences, past behavior, and dietary restrictions. Social networks and food bloggers have also integrated recipe sharing, expanding the market's reach. Meal planning, smart kitchen appliances, and food delivery services further enhance the user experience.

Niche markets, including gluten-free cooking and gourmet dishes, are catered to, ensuring a broad appeal. Premium content and subscription-based services provide additional revenue streams. Technological advancements, such as augmented reality and voice commands, offer innovative features. Advertising and personalized culinary experiences also contribute to the market's growth. The recipe app market continues to evolve, providing real-time food notification information and meal preparation guidance for a lifestyle-conscious audience.

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The Free segment was valued at USD 330.30 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 30% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is experiencing significant growth due to the increasing health consciousness among consumers. According to the Centers for Disease Control and Prevention (CDC), over 130 million Americans have one or more chronic diseases, driving the demand for healthier food options and meal planning solutions. Recipe apps offe

Gaming app monetization is largely focused on video apps. An October 2019 survey of global app developers found that on average, 44 percent of revenue from gaming apps was derived from video ads whereas other apps only generated 27 percent of revenues through that particular monetization channel.

In 2022, Apple generated 4.7 billion U.S. dollars with its global advertising business. A year earlier, the company’s ad revenue stood at one billion less, namely 3.7 billion.

Bitesize info on Apple’s financials

With an estimated brand value of over 947 billion U.S. dollars, Apple beat Google and Amazon in the running for the title of world’s most valuable brand in 2022. During the past decade, the California-based technology titan has expanded and innovated its product and service portfolio at an impressive pace, now serving millions of loyal customers worldwide. Company reports highlighted that Apple’s revenue jumped from just under 275 billion U.S. dollars in 2020 to over 365 billion in 2021, marking an unparalleled annual boost of one hundred billion. The lion’s share of this sum was generated via sales of the iPhone – Apple’s most profitable operating segment by far.

Apple’s position in the online advertising market

Apple’s growth is primarily supported by device sales, whereas its advertising business only accounts for a small fraction of total revenues. This distribution of revenue streams looks fundamentally different from other tech giants. For example, Amazon reported advertising takings of around 31.2 billion U.S. dollars in 2021, whereas Google’s ad revenues peaked at 210 billion U.S. dollars that year. But even though Apple remains a comparatively small fish in the online advertising pond, the company’s advertising endeavors are still worth looking out for – especially those that center around its Search Ads feature.