In the third quarter of 2020, Facebook stated that 10 million active advertisers were using the social networking platform to promote their products and services, up from seven million advertisers in the first quarter of the previous year. Facebook advertising revenue Facebook generates the vast majority of its revenues through advertising. In 2020, the social network’s ad revenue amounted to over 84.2 billion U.S. dollars, compared to 1.7 billion U.S. dollars in other revenues.

Most of Facebook’s ad sales are generated via mobile, to the tune of 50.6 billion U.S. dollars in 2018. The company stated that mobile accounted for 92 percent of its total advertising revenue. This is hardly surprising when looking at the dominance of Facebook’s mobile presence which includes the namesake platform app but also Facebook Messenger, Instagram, WhatsApp, and various other Facebook properties and products.

As of the second quarter of 2021, Facebook’s advertising revenue in the United States and Canada amounted to roughly 13.3 billion U.S. dollars. Other revenues came to 372 million U.S. dollars. During the same period, global Facebook ad revenues amounted to 28.5 billion U.S. dollars.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

As of January 29, 2024, there were more than ***** thousand advertising agencies worldwide, marking a *** percent increase from the ****** thousand agencies registered in 2023. A decade prior, in 2014, there were approximately *** thousand ad agencies worldwide.

In the second quarter of 2021, **** thousand U.S. advertisers invested in ads on Facebook, up from ** thousand in the same period a year earlier. In 2020, Facebook, Inc. generated a whopping ** billion dollars with advertising services on its various properties.

The ad spending in the 'Out-of-Home Advertising' segment of the advertising market in Australia & Oceania was forecast to continuously increase between 2024 and 2030 by in total 280.9 million U.S. dollars (+30.79 percent). After the tenth consecutive increasing year, the ad spending is estimated to reach 1.2 billion U.S. dollars and therefore a new peak in 2030. Notably, the ad spending of the 'Out-of-Home Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the ad spending in the advertising market in Canada and the average ad spending per capita in the 'Out-of-Home Advertising' segment of the advertising market in Japan. The Statista Market Insights cover a broad range of additional markets.

In 2022, advertising agencies across the United States employed more than 195.28 thousand people, up 10.4 percent from 176.87 thousand a year earlier. The number of people employed by public relations (PR) firms rose nearly 14 percent to 62.37 thousand. Meanwhile, U.S. ad agencies' and PR firms' annual payrolls increased by about nine and 12 percent, respectively.

In 2021, U.S. ad revenue reached close to 304 billion U.S. dollars. Over the past decade, excluding 2020 when the advertising market was reorganized due to the coronavirus outbreak, advertising revenue in the United States has been constantly growing. In 2021, the ad market in the country saw positive growth of 22.7 percent, showing recovery from the impact of the pandemic. Which media are important for U.S. advertisers?    Industry figures indicate the clear significance of internet advertising, and within that the predominance of search. TV advertising has been dethroned by increased internet advertising and is calculated to account for close to 21.4 percent of ad total media ad revenues in 2022. U.S. CMOs are investing less in offline media in favor of digital formats. Traditional media are facing continuous reductions in marketing budgets, while digital media remain the focus of marketers. Magazines and newspapers are experiencing the most serious declines in ad spending, with growth rates below five and 10 percent respectively.

In 2023, the number of billboards spread across the United States grew by less than *** percent to approximately ***** thousand. Despite the slight annual increase, the 2023 figure stood *** percent below the number recorded in 2017, when the U.S. harbored nearly *** thousand billboards. That includes bulletins, digital billboards, posters, junior posters, and wall murals. OOH ads in the U.S. While the total number of billboards practically stalled, digital billboards rose. In 2023, their presence in the U.S. skyrocketed by over ** percent, reaching **** thousand. Considering out-of-home (OOH) advertising in the U.S. altogether – including other formats – the segment's revenue peaked in 2023, reaching **** billion U.S. dollars and surpassing pre-pandemic heights. Relatively small presence, big budgets Billboards are not the most common type of OOH display in the U.S. Transit and place-based ads topped that ranking in 2023, with roughly *** million and *** million pieces, respectively. Meanwhile, the billboard category counted less than *** thousand displays. Yet it concentrated OOH ad spending in the U.S. In 2023, advertisers invested more than *** billion dollars in billboards. That was over twice as much as the combined values spent on transit, place-based, and street furniture displays.

The source forecast that local advertising revenue in the United States will slightly decrease by less than *** percent in 2025, reaching an estimated ***** billion U.S. dollars. The decline was credited to the previous year's elections, which boosted 2024's local ad spending. Digital and non-digital local ads According to the same study, in 2025, local advertising on traditional media would generate approximately **** billion dollars in revenue. That accounted for almost ** percent of that year's total. The prevalence of online channels over non-digital ones stressed that the resilience of traditional media for local ads may be over, as the U.S. ranks among the countries with the largest number of inhabitants with access to the internet, third only to China and India. The U.S. online and traditional ad media Meanwhile, digital channels remain paramount within the overall American ad market. In 2025, online ad spending will reach an estimated ***** billion dollars or over ** percent of total ad revenues in the U.S. That amount was projected to expand in the following years and exceed ************** of the ad expenditure by 2027.

Over the last two observations, the reach is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire forecast period from 2019 to 2029. It is estimated that the indicator is continuously rising in all segments. In this regard, the Internet Users segment achieves the highest value of ****** million users in 2029. Find further statistics on other topics such as a comparison of the ad spending in the United States and a comparison of the ad spending in Australia & Oceania. The Statista Market Insights cover a broad range of additional markets.

In 2024, the global advertising agencies industry was projected to have two million employees worldwide. Since 2019, the number of employees has been decreasing 0.3 percent annually in the presented period.

The global number of Twitter users in was forecast to continuously increase between 2024 and 2028 by in total 74.3 million users (+17.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 503.42 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like South America and the Americas.

The reach by social network in the 'Facebook' segment of the advertising market in France was forecast to increase between 2025 and 2030 by in total 1.8 million users (+4.54 percent). This overall increase does not happen continuously, notably not in 2029 and 2030. The reach by social network is estimated to amount to 41.41 million users in 2030. Notably, the reach by social network of the 'Facebook' segment of the advertising market was continuously increasing over the past years.Find more information concerning the Philippines and Spain. The Statista Market Insights cover a broad range of additional markets.

In the first quarter of 2022, Hulu showed 7.1 ads per show and 11.1 ads per hour to its users, whereas, for Paramount+, the numbers stood at 18.6 and 26.8 ads, respectively. Hulu was the leading ad-supported video-on-demand (AVOD) platform in the U.S. as of September 2021, with a 12-month ad revenue of 2.1 billion U.S. dollars.

The reach by social network in the 'Facebook' segment of the advertising market in Poland was forecast to continuously increase between 2025 and 2030 by in total 2.1 million users (+8.99 percent). After the ninth consecutive increasing year, the reach by social network is estimated to reach 25.42 million users and therefore a new peak in 2030. Notably, the reach by social network of the 'Facebook' segment of the advertising market was continuously increasing over the past years.Find more in-depth information regarding the ad spending concerning the audio advertising segment of the advertising market in the Philippines and the ad spending concerning the search advertising segment of the advertising market in Russia. The Statista Market Insights cover a broad range of additional markets.

Louisiana-based out-of-home (OOH) media corporation Lamar Advertising Company ended 2023 operating over 360 thousand displays across the United States and Canada, of which little more than 154 thousand (or 42.7 percent) consisted of static billboards. Logo displays amounted to almost 154 thousand or 42.7 percent of the total as well. Lamar Advertising's net revenue reached 2.21 billion U.S. dollars that year.

The reach is forecast to experience significant growth in all segments in 2029. The trend observed from 2019 to 2029 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Internet Users segment achieves the highest value of ****** million users at 2029. Find further statistics on other topics such as a comparison of the ad spending in Canada and a comparison of the ad spending in China. The Statista Market Insights cover a broad range of additional markets.

In 2024, digital pure players (companies that operate primarily online, such as Google or Amazon) generated an advertising revenue of *** billion U.S. dollars worldwide. In 2025, their ad revenue is forecast to amount to *** billion dollars.

In December 2023, there were ***** thousand brands or companies advertising their mobile apps on digital platforms worldwide. A year earlier, the number stood at ***** thousand advertisers, which means it increase by over ** percent year on year.

The reach is forecast to experience significant growth in all segments in 2029. As part of the positive trend, the indicator reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment Internet Users, which has the highest value of 218.53 million users. Find further statistics on other topics such as a comparison of the reach in Russia and a comparison of the ad spending in Germany. The Statista Market Insights cover a broad range of additional markets.