In 2024, the net revenue of the digital advertising market in Malaysia amounted to *** million U.S. dollars, an increase compared to the previous year. The value of the digital advertising market was forecast to continuously increase and reach *** million U.S. dollars by 2029.

The Malaysian Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market is experiencing robust growth, projected to reach a market size of $202.53 million in 2025, demonstrating a Compound Annual Growth Rate (CAGR) of 6.06% from 2019 to 2024. This expansion is driven by several key factors. Increased urbanization and a rising young, digitally-savvy population contribute significantly to higher ad engagement with OOH and DOOH formats. The strategic adoption of innovative technologies, such as programmatic DOOH and data-driven campaign optimization, is further fueling market growth. Furthermore, the integration of creative and impactful ad campaigns across diverse OOH channels including billboards, transit advertising, and street furniture, continues to attract advertisers seeking broader reach and high-impact visibility. The presence of established players like JCDecaux alongside dynamic local companies like Big Tree Outdoor Sdn Bhd indicates a healthy competitive landscape that fosters innovation and expansion. Looking ahead to 2033, the market's continued growth is anticipated, fueled by ongoing technological advancements and increasing advertiser investment in more targeted and data-driven campaigns. However, challenges exist. Competition from other advertising channels, particularly digital, necessitates continuous innovation to maintain market share. Maintaining cost-effectiveness, especially considering material and installation costs in the OOH sector, is also a crucial aspect for sustained market growth. Addressing regulatory complexities and ensuring sustainable practices within the industry will be critical to long-term success. The increasing focus on data analytics and audience measurement within the DOOH space will continue to drive its segment's expansion. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending On Smart City Projects​, Increase in Air Traffic Owing to Growth in Tourism Industry Aided the Spending on Airport Advertisement. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending On Smart City Projects​, Increase in Air Traffic Owing to Growth in Tourism Industry Aided the Spending on Airport Advertisement. Notable trends are: Billboards to Drive the Market.

The ad spending in the 'Social Media Advertising' segment of the advertising market in Malaysia was modeled to amount to ************* U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************** U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

In Malaysia Digital Out of Home Advertising Market is projected to grow from USD 4.8 billion in 2025 to USD 9.7 billion by 2031, at a CAGR of 12.3%

Malaysia Billboard Advertising Market is projected to reach USD 334.50 million by 2033, growing at a CAGR of 7.78% from 2025-2033.

The Malaysia OOH and DOOH Market Report is Segmented by Type (Static OOH, and Digital OOH [Programmatic DOOH, and Other Digital OOH (LED Screens]), Format (Billboards, Transit Media, and More), Location Environment (Outdoor, and Indoor), End-User Industry (Retail and Consumer Goods, Automotive, Healthcare and Pharma, Entertainment and Media, Telecom, and More). The Market Forecasts are Provided in Terms of Value (USD).

In Malaysia Digital Advertising Market, Is undergoing rapid transformation as businesses across sectors embrace digital platforms to reach their target audiences with precision, scalability, and measurable results.

In 2024, digital advertising had the largest market share in the advertising market in Malaysia, with ***** percent. This was followed by out-of-home (OOH) or outdoor advertising, which had ***** percent of the market share.

In Malaysia Connected TV Advertising (CTV) Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision.

Malaysia Internet Advertising Market size was valued at USD 2.03 Billion in 2024 and is projected to reach USD 3.39 Billion by 2032 growing at a CAGR of 6.6% during the forecast period 2026-2032.Malaysia Internet Advertising Market DriversThe market drivers for the Malaysia internet advertising market can be influenced by various factors. These may include:Rising Digital Penetration Rates: Significant growth in internet and smartphone adoption is being witnessed across Malaysia's urban and rural populations. Digital platforms are being accessed regularly by consumers through enhanced connectivity infrastructure and affordable data plans.Expanding E-commerce Ecosystem: Substantial investment in online retail platforms is being observed throughout the Malaysian market. Consumer purchasing behaviors are being shifted toward digital channels, with increased demand for targeted advertising solutions being created to drive online sales conversions.

Malaysia Online Advertising and Programmatic Market is valued at USD 1.2 billion, driven by internet penetration and digital strategies, with growth in mobile and e-commerce sectors.

As of 2024, the out-of-home (OOH) or outdoor advertising in Malaysia had a market share of around **** percent of the total advertising market. By 2029, the market share was forecast to slightly increase and reach **** percent. The market share of OOH advertising remained relatively stable during the observed period, with a noticeable decline in 2021 and 2022.

Malaysia Automotive Advertising Market focuses on the development and execution of marketing and promotional strategies.

As of 2024, the market share of radio advertising in Malaysia was around *** percent of the total advertising market, a decrease compared to the previous year. Due to the growing popularity of music streaming services in Malaysia, the radio advertising market share was forecast to continuously decrease and reach *** percent by 2029.

The South East Asia Digital Out-of-Home (DooH) advertising market is experiencing robust growth, projected to reach $648.85 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 5.56% from 2025 to 2033. This expansion is driven by several key factors. Increasing smartphone penetration and digital media consumption across Southeast Asia are creating a receptive audience for dynamic and targeted DooH campaigns. Furthermore, the region's burgeoning urbanization and rising disposable incomes are fueling demand for innovative advertising solutions. Smart city initiatives and the integration of advanced technologies like programmatic buying and data analytics are also enhancing the effectiveness and appeal of DooH advertising. The market is segmented by production, consumption, import/export analysis (both value and volume), and price trends, offering insights into the various facets of this dynamic market. Key players like JCDecaux, Clear Channel, and others are strategically investing in infrastructure and technology upgrades, contributing to market expansion. However, potential challenges include regulatory complexities in certain countries and the need for consistent measurement standards across the region to maintain growth trajectory. While Singapore, Malaysia, and Thailand are currently leading the market, there's significant potential for growth in other Southeast Asian nations such as Indonesia, Vietnam, and the Philippines as digital infrastructure improves and advertising budgets increase. The competitive landscape remains dynamic, with both established international players and local companies vying for market share. Future growth is likely to be influenced by the adoption of new technologies, innovative campaign formats, and the increasing sophistication of data-driven targeting. The market's sustained growth underscores the increasing relevance of DooH as a powerful and impactful advertising medium in the rapidly evolving Southeast Asian media landscape. Understanding the nuances of each regional market will be crucial for players seeking to maximize their return on investment. Recent developments include: December 2023: Vistar Media, one of the leading global providers of programmatic technology for digital out-of-home (DOOH), partnered with Malaysia's out-of-home (ooH) advertising solutions provider to provide a range of digital screens to advertisers across the region. Through this partnership, Vistar can seamlessly connect global advertisers to Big Tree's network of over 30 digital venues across Malaysia, spanning outdoor billboards, retail shopping malls, and transit train stations., October 2023: Hivestack increased its market share in Thailand. To achieve this, UP Media, a renowned media owner who specializes in elevator screens, developed a DooH relationship with the company. As a result of this partnership, 2,000 Up Media DooH screens on elevators would connect to Hivestack's Supply Side Platform (SSP). These displays can be found in upscale shopping centers, business buildings, hotels, and dwellings. Furthermore, buyers in Southeast Asia would have access to it immediately.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, High Demand from Commercial Segment. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, High Demand from Commercial Segment. Notable trends are: Billboards to Witness Significant Growth.

Discover the booming Southeast Asia Digital Out-of-Home (DooH) advertising market! This analysis reveals a $648.85 million market in 2025, growing at a CAGR of 5.56% through 2033. Learn about key drivers, trends, and top players shaping this dynamic sector. Explore regional market share and growth projections for Indonesia, Singapore, Malaysia and more. Recent developments include: December 2023 - Vistar Media, one of the leading global providers of programmatic technology for digital out-of-home (DOOH), partnered with Malaysia's out-of-home (OOH) advertising solutions provider to provide a range of digital screens to advertisers across the region. Through this partnership, Vistar can seamlessly connect global advertisers to Big Tree's network of over 30 digital venues across Malaysia, spanning outdoor billboards, retail shopping malls, and transit train stations., October 2023 - Hivestack has increased its market share in Thailand. To achieve this, UP Media, a renowned media owner who specializes in elevator screens, developed a DOOH relationship with the company. As a result of this partnership, 2,000 Up Media DOOH screens on elevators would connect to Hivestack's Supply Side Platform (SSP). These displays can be found in upscale shopping centers, business buildings, hotels, and dwellings. Furthermore, buyers in Southeast Asia would have access to it immediately.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, High Demand from Commercial Segment. Potential restraints include: High Installation and Maintenance Costs. Notable trends are: Billboards to Witness Significant Growth.

The average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market in Malaysia was modeled to be ***** U.S. dollars in 2024. Following a continuous upward trend, the average ad spending per internet user has risen by **** U.S. dollars since 2017. Between 2024 and 2030, the average ad spending per internet user will rise by **** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The Asia-Pacific (APAC) Digital Out-of-Home (DOOH) advertising market is experiencing robust growth, driven by increasing urbanization, rising smartphone penetration, and the adoption of advanced technologies like programmatic buying and data analytics. The region's diverse economies and large populations present significant opportunities for DOOH expansion, particularly in major markets like China, India, Japan, and South Korea. While precise market segmentation data for APAC is not provided, we can infer that significant growth is fueled by the increasing adoption of DOOH across various application segments, including billboards, transit advertising (particularly in rapidly expanding metro systems), and street furniture. Retail, healthcare, and financial services are likely leading end-user sectors, leveraging DOOH for targeted advertising campaigns. The increasing sophistication of DOOH technologies allows for precise audience targeting and measurable campaign results, making it an attractive alternative to traditional advertising methods. Challenges remain, such as variations in infrastructure development across the region and potential regulatory hurdles in specific countries. However, the overall trend indicates substantial growth potential, with a projected CAGR surpassing the global average, driven by the region’s rapidly evolving technological landscape and expanding digital consumer base. The market is expected to witness significant investment in infrastructure upgrades and technological innovations in the coming years. This, in turn, is likely to further propel the market’s growth trajectory and attract greater investment from both domestic and international players. The substantial growth trajectory observed globally and the inherent characteristics of APAC economies suggest that the APAC DOOH market will continue to outperform the global average CAGR of 12.34%. This is largely due to increased adoption rates of digital technologies and the growing prominence of programmatic advertising. While specific market size figures for APAC are unavailable, a logical estimation based on global market size and regional growth potential indicates a significant contribution from APAC to the overall global DOOH market. Furthermore, ongoing infrastructure improvements in many APAC countries, combined with a younger, digitally native population, create an environment particularly conducive to the growth of DOOH advertising. The market is expected to see further consolidation through mergers and acquisitions as larger players seek to expand their market share in this dynamic and lucrative sector. This report provides a detailed analysis of the Asia-Pacific (APAC) Digital Out-of-Home (DOOH) advertising market, covering the period from 2019 to 2033. It offers invaluable insights into market size, growth drivers, challenges, and future trends, equipping businesses with the knowledge needed to navigate this dynamic sector. With a focus on key players like JCDecaux Group, Outfront Media Inc, and Clear Channel Outdoor Holdings Inc, the report also examines crucial segments including billboard advertising, transit advertising, and street furniture, across various end-user industries. The study period covers the historical period (2019-2024), the base year (2025), the estimated year (2025), and a forecast period (2025-2033), providing a comprehensive view of market evolution. The report is crucial for understanding the booming APAC DOOH market, valued at billions, and making informed strategic decisions. Recent developments include: April 2022 - Group M, a media investment and outdoor advertising technology provider, has announced its partnership with Moving Walls to bring automation and accountability to digital-out-of-home (DOOH) advertising in Malaysia. The partnership will help clients of Group M to leverage Moving Audiences Plus, an audience data-driven planning, buying, measurement, and ad-play verification solution that can activate all connected DOOH screens across the country., January 2022 - Hivestack announced the launch of entire operations in Malaysia. Owing to this, brands, agencies, and omnichannel demand-side platforms (DSPs) in Malaysia will be able to access the Hivestack platform to activate and measure programmatic DOOH campaigns via Private Marketplace (PMP) and Open Exchange deals. In line with the expansion plans into Malaysia, Hivestack has also signed some of the largest and most potent OOH/DOOH media owners via the Hivestack Supply Side Platform (SSP).. Key drivers for this market are: Increasing Adoption of Digital Screens, High Advertising Flexibility with Connected Screens. Potential restraints include: High Installation and Maintenance Costs. Notable trends are: Transit is Expected to Hold Major Share.

The Malaysian metal advertising sign market reduced to $67M in 2024, falling by -9.1% against the previous year. In general, consumption, however, recorded a relatively flat trend pattern. As a result, consumption reached the peak level of $96M. From 2017 to 2024, the growth of the market failed to regain momentum.

In 2018, the total advertising market value in in Malaysia was estimated to be around ***** million U.S. dollars. This was projected to increase to **** billion U.S. dollars by 2024. Internet advertising made up the largest share of the Malaysian advertising market in 2018.