In 2023, affiliate marketing generated *** million transactions in the United Kingdom (UK). A year earlier, the number stood at *** million, which indicates an annual growth rate of roughly ** percent.

The source estimated that advertisers lost approximately *** billion dollars in revenue due to invalid traffic in digital affiliate marketing programs worldwide in 2022. Two year earlier, the amount stood at *** billion dollars.

A worldwide study auditing ***** direct-to-consumer (D2C) brands showed that companies gave high priority to marketing technologies. ** percent of surveyed companies used marketing software Klavyio, while ** percent of them opted for Attentive. Affiliate marketing software provided by Refersion was used by ** percent of D2C brands worldwide.

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Business To Business (B2B) E-Commerce Market Size 2024-2028

The business to business (b2b) e-commerce market size is forecast to increase by USD 11158.3 billion, at a CAGR of 15.2% between 2023 and 2028.

The Business-to-Business (B2B) E-commerce market is experiencing significant growth, particularly in developing countries where adoption is on the rise. This trend is driven by the increasing digitization of business processes and the convenience and efficiency gains offered by online platforms. Another key driver is the strategic collaboration among companies, who are recognizing the benefits of partnerships in expanding their reach and enhancing their offerings. However, this market is not without challenges. Data and cybersecurity concerns are becoming increasingly prevalent, as companies grapple with the complexities of securing sensitive business information in the digital realm.
These challenges necessitate robust security measures and strategic planning to mitigate risks and maintain trust with business partners. Companies seeking to capitalize on the opportunities presented by the B2B E-commerce market must navigate these challenges effectively, while also staying abreast of the latest trends and collaborative opportunities.

What will be the Size of the Business To Business (B2B) E-Commerce Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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In the dynamic and ever-evolving business-to-business (B2B) e-commerce market, various entities interplay to facilitate seamless transactions and optimize operations. Channel management and supplier relationship management are crucial for effective procurement processes, ensuring a steady supply chain. Optimization of inventory management systems and demand planning enable businesses to maintain an adequate stock level, reducing the risk of stockouts or overstocking. Business intelligence and data analytics provide valuable insights, enabling sales forecasting and pricing strategies. E-commerce platforms serve as the backbone, integrating order management systems, payment terms, and invoice processing. Technical support and contract negotiation are essential for maintaining strong business relationships and resolving any disputes.

Fraud prevention measures, such as data encryption and compliance regulations, protect businesses from potential threats. Marketing automation and discounting strategies help attract and retain customers, while branding strategies and reputation management ensure a strong market presence. International trade and import/export procedures necessitate a deep understanding of various tax regulations and customs regulations. Sales automation and affiliate marketing expand reach and streamline operations, while predictive analytics and return management optimize customer service and account receivables. Warehouse management, shipping logistics, and negotiation tactics ensure efficient order fulfillment and risk management. Quality control and product returns maintain customer satisfaction, while company onboarding and supply chain finance facilitate smooth supplier relationships.

Email marketing, digital marketing, content marketing, and social media marketing are essential for lead generation and customer engagement. Legal frameworks and contract management ensure a solid foundation for business operations. In this continuously unfolding market, entities such as payment gateways, lead generation, and compliance regulations are integral components, shaping the B2B e-commerce landscape.

How is this Business To Business (B2B) E-Commerce Industry segmented?

The business to business (b2b) e-commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  Home and kitchen
  Beauty and personal care
  Consumer electronics
  Clothing and others


Business Segment

  Small and medium enterprises
  Large enterprises


Type

  Buyer-oriented
  Seller-oriented
  Intermediary-oriented


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Application Insights

The home and kitchen segment is estimated to witness significant growth during the forecast period.

The Business-to-Business (B2B) e-commerce market in the US has experienced significant growth, driven by various factors. Security protocols and order management systems ensure seamless transactions, while technical support facilitates smooth operations. Contra

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US B2C E-Commerce Market Size 2025-2029

The US B2C e-commerce market size is valued to increase USD 289.2 billion, at a CAGR of 8.7% from 2024 to 2029. Rise in online spending and smartphone penetration will drive the US B2C e-commerce market.

Major Market Trends & Insights

By Type - B2C retailers segment was valued at USD 191.90 billion in 2022
By Application - Consumer electronics and home appliances segment accounted for the largest market revenue share in 2022
CAGR from 2024 to 2029: 8.7%

Market Summary

The B2C E-Commerce Market in the US continues to evolve, driven by the rising trend of online spending and increasing smartphone penetration. US e-commerce sales are projected to reach USD 863.4 billion by 2023, representing a significant market expansion. Core technologies and applications, such as artificial intelligence and augmented reality, are transforming the shopping experience, while service types and product categories, including food delivery and subscription services, are gaining popularity. The emergence of omnichannel retailing is blurring the lines between online and offline shopping, offering consumers seamless experiences.
However, logistics management remains a critical challenge, leading to high overhead costs. Regulations, such as data privacy laws, also impact the market dynamics. Staying updated on these evolving trends and patterns is essential for businesses aiming to succeed in the US B2C E-Commerce Market.

What will be the Size of the US B2C E-Commerce Market during the forecast period?

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How is the B2C E-Commerce in US Market Segmented ?

The B2C e-commerce in US industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  B2C retailers
  Classifieds


Application

  Consumer electronics and home appliances
  Apparel and accessories
  Personal care
  Others


Platform

  Multi-brand
  Single-brand


Consumer Segment

  Millennials
  Gen Z
  Baby Boomers
  Families


Platform Type

  Online Marketplaces
  Brand Websites
  Social Commerce


Delivery Format

  Standard Shipping
  Same-Day Delivery
  Subscription-Based


Geography

  North America

    US

By Type Insights

The B2C retailers segment is estimated to witness significant growth during the forecast period.

The B2C e-commerce market in the US continues to evolve, driven by increasing retail sales and the preference for secure online transactions. According to recent data, e-commerce sales accounted for over 16% of total retail sales in 2020, a figure that is expected to reach 22% by 2024. To attract and retain customers, B2C companies employ various strategies, including conversion rate optimization, digital marketing, and personalization. These efforts result in substantial website traffic, with an average shopping cart abandonment rate of 69.57%. Effective customer relationship management is crucial, with tools like CRM systems, email marketing automation, and customer loyalty programs helping to foster long-term relationships.

E-commerce platforms and inventory management systems streamline operations, while search engine optimization and social media marketing boost website visibility. Mobile commerce and mobile app development cater to the growing number of mobile users, and influencer marketing, content marketing, and affiliate marketing expand reach. Security remains a priority, with e-commerce security measures, fraud detection systems, and data analytics dashboards ensuring a safe and efficient shopping experience. Pricing strategies, user experience design, and search advertising further enhance the customer journey. Ultimately, the focus on improving the overall shopping experience and supply chain efficiency drives growth in the B2C e-commerce market.

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The B2C retailers segment was valued at USD 191.90 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

In the dynamic and ever-evolving B2C e-commerce landscape of the US market, businesses are constantly seeking innovative strategies to optimize their online retail customer journey and enhance conversion rates. Website design plays a pivotal role in this process, with effective email marketing automation strategies complementing the digital marketing efforts. Measuring return on investment (ROI) from these initiatives is crucial, necessitating ecommerce platform integration with payment gateways. Mobile shopping experi

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Direct-To-Consumer Genetic Testing Market Size 2024-2028

The direct-to-consumer genetic testing market size is forecast to increase by USD 1.22 billion, at a CAGR of 12.99% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing adoption of these tests for early disease diagnosis. This trend is fueled by advancements in next-generation genetic sequencing technology, which enables faster and more accurate analysis of genetic material. However, the market faces challenges, primarily centered around doubts over the analytical and clinical validity of these tests. As consumers gain greater access to genetic information, ensuring the reliability and accuracy of test results becomes paramount. Companies in this space must prioritize validating their tests through rigorous clinical studies and collaborations with healthcare providers to build trust and credibility with consumers. Effective communication of test results and their implications is also crucial, as consumers require clear guidance to make informed decisions about their health. Navigating these challenges while capitalizing on the opportunities presented by the growing demand for personalized healthcare will be key for market success.

What will be the Size of the Direct-To-Consumer Genetic Testing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleThe direct-to-consumer (DTC) genetic testing market continues to evolve, driven by advancements in technology and shifting consumer preferences. Affiliate marketing plays a significant role in customer acquisition, while genetic counseling ensures accurate interpretation of results. Carrier screening and prenatal testing expand application areas, and marketing automation optimizes outreach. Influencer marketing boosts brand awareness, and UI/UX design enhances user experience. FDA regulations and HIPAA compliance ensure data security, with data integration enabling seamless analysis. AI and machine learning facilitate disease prediction and personalized medicine. E-commerce platforms streamline sales, and sample processing expedites turnaround time. Data visualization and report generation simplify results presentation. SNP analysis, API integrations, and ce marking expand regulatory compliance. Lifetime value (LTV) optimization and GDPR compliance enhance customer retention. Newborn screening and clinical interpretation expand testing scope. A/B testing and machine learning-driven algorithm development improve marketing effectiveness. DNA extraction and saliva samples simplify testing methods. Laboratory services ensure accuracy and reliability. Email marketing and social media marketing broaden reach. Data security and data analysis are ongoing priorities. The market's continuous dynamism reflects the evolving needs of consumers and the industry.

How is this Direct-To-Consumer Genetic Testing Industry segmented?

The direct-to-consumer genetic testing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ServiceDiagnostic screeningPrenatal newborn screening & PGDRelationship testingOthersGeographyNorth AmericaUSEuropeFranceGermanyUKAPACChinaRest of World (ROW)

By Service Insights

The diagnostic screening segment is estimated to witness significant growth during the forecast period.Direct-to-consumer genetic testing has gained significant traction in the healthcare industry, offering consumers insights into their inherited disease risks and predispositions. Market companies provide various tests, categorized as diagnostic screening and carrier screening. Diagnostic screening includes cancer predisposition tests, such as Myriad's myRisk Hereditary Cancer test, and genetic health risk tests for conditions like neurological disorders, diabetes, cardiovascular diseases (CVDs), and rare diseases, using advanced technologies like artificial intelligence and machine learning. Carrier screening tests determine if an individual carries specific genes linked to certain diseases, enabling them to make informed decisions regarding family planning. Marketing strategies, such as affiliate marketing, influencer marketing, and content marketing, are employed to boost customer acquisition. User interface (UI) design and data integration ensure seamless testing kit ordering and data analysis processes. FDA regulations and HIPAA compliance are adhered to, ensuring data security and privacy. E-commerce platforms and software development facilitate the purchase and delivery of genetic testing kits. Digital marketing, including email marketing and social media marketing, help increase brand awareness and customer retention. Data vis

In 2022, e-commerce and point-of-sales platform Shopify was estimated to have generated over five billion U.S. dollars in revenues. Content creators' platform OnlyFans followed with annual revenues of 2.5 billion U.S. dollars. Blockchain and social platform BitClout ranked third, with annual revenues of around one billion U.S. dollars. Impact.com, a website for influencers' recruiting and affiliate marketing, saw revenues of 233.6 million U.S. dollars in 2022. From recruiting and brand pairing to AI analysis of content libraries such as in the case of Jellysmack, internet personalities and creators have seen their opportunity for content monetization grow in the last years.