In the fiscal year of 2021, there were a total of 376 white people and 192 Black people who died in custody in the United States. This is compared to 31 American Indian/Alaska Native people who died in custody in that same year.

As of November 17, 277 Black people were killed by the police in the United States in 2024. This compares to 201 Hispanic people and 445 white people. The rate of police shootings of Black Americans is much higher than any other ethnicity, at 6.2 per million people. This rate stands at 2.8 per million for Hispanic people and 2.4 per million for white people.

In 2019, 2,144 white state prison inmates died in the United States. A further 1,174 Black or African American inmates died in that same year. In total, 3,853 United States state prison inmates died in 2019.

Following the May 25th death of George Floyd while in police custody, wide-ranging protests and demonstrations against the use of excessive force by police officers and lack of police accountability were held in multiple U.S. cities and abroad. During a June 2020 survey, 31 percent of White adults in the United States stated that they had a more favorable view of brands who posted their support of the police on social media, more than any other group. However, 32 percent of African American respondents stated the opposite. Some of the consequences of Floyd's death include demonstrations, public outcry, and increased discourse regarding racial inequality and the impact of the currents state of policing in the United States on social media.

Black Lives Matter (BLM) is a social movement advocating for an end to police brutality and violence against Black people. The death of George Floyd in police custody in Minneapolis in May 2020 caused a renewed wave of public outrage and, following his death, many athletes threw their support behind the BLM movement and advocated social change. During a June 2020 survey in the United States, 46 percent of NHL fans stated that they had made a personal and financial contribution to the Black Lives Matter movement.

The death of George Floyd in police custody in Minneapolis in May 2020 caused a wave of public outrage. Following his death, many athletes and NFL players called for an end to police brutality and advocated social change. During a June 2020 survey in the United States, 64 percent of African American respondents said that kneeling during the national anthem was an acceptable form of protest.

Following the May 25th death of George Floyd while in police custody, wide-ranging protests and demonstrations against the use of excessive force by police officers and lack of police accountability were held in multiple U.S. cities and abroad. During a June 2020 survey, 43 percent of African American U.S. adults stated that they had a more favorable view of brands who posted their support of the protestors on social media. However, 21 percent of White respondents stated the same. Some of the consequences of Floyd's death include demonstrations, public outcry, and increased discourse regarding racial inequality in the United States on social media. Many brands have posted statements of support to their social media platforms but this has not been a universally popular move.