18 datasets found
  1. Consumers willing to wait for discounts before buying online 2022, by...

    • statista.com
    Updated Jun 24, 2025
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    Statista (2025). Consumers willing to wait for discounts before buying online 2022, by generation [Dataset]. https://www.statista.com/statistics/1395897/shoppers-waiting-for-discounts-before-buying-online-age/
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Nov 2022
    Area covered
    Worldwide
    Description

    Younger consumers, specifically Gen Z and millennials, exhibit a higher propensity than older consumers to wait for discounts before making online purchases. According to a 2022 survey, ** percent of Gen Z shoppers and ** percent of millennials expressed willingness to wait for lower prices before buying. In contrast, just ** percent of Gen X consumers voiced a similar inclination for discounts, making them the least likely group to do so.

  2. c

    Consumer Behavior and Shopping Habits Dataset:

    • cubig.ai
    Updated May 28, 2025
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    CUBIG (2025). Consumer Behavior and Shopping Habits Dataset: [Dataset]. https://cubig.ai/store/products/352/consumer-behavior-and-shopping-habits-dataset
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    Dataset updated
    May 28, 2025
    Dataset authored and provided by
    CUBIG
    License

    https://cubig.ai/store/terms-of-servicehttps://cubig.ai/store/terms-of-service

    Measurement technique
    Synthetic data generation using AI techniques for model training, Privacy-preserving data transformation via differential privacy
    Description

    1) Data Introduction • The Consumer Behavior and Shopping Habits Dataset is a tabular collection of customer demographics, purchase history, product preferences, shopping frequency, and online and offline purchasing behavior.

    2) Data Utilization (1) Consumer Behavior and Shopping Habits Dataset has characteristics that: • Each row contains detailed consumer and transaction information such as customer ID, age, gender, purchased goods and categories, purchase amount, region, product attributes (size, color, season), review rating, subscription status, delivery method, discount/promotion usage, payment method, purchase frequency, etc. • Data is organized to cover a variety of variables and purchasing patterns to help segment customers, establish marketing strategies, analyze product preferences, and more. (2) Consumer Behavior and Shopping Habits Dataset can be used to: • Customer Segmentation and Target Marketing: You can analyze demographics and purchasing patterns to define different customer groups and use them to develop customized marketing strategies. • Product and service improvement: Based on purchase history, review ratings, discount/promotional responses, etc., it can be applied to product and service improvements such as identifying popular products, managing inventory, and analyzing promotion effects.

  3. Retail Transactions Dataset

    • kaggle.com
    Updated May 18, 2024
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    Prasad Patil (2024). Retail Transactions Dataset [Dataset]. https://www.kaggle.com/datasets/prasad22/retail-transactions-dataset
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    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    May 18, 2024
    Dataset provided by
    Kagglehttp://kaggle.com/
    Authors
    Prasad Patil
    License

    https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

    Description

    This dataset was created to simulate a market basket dataset, providing insights into customer purchasing behavior and store operations. The dataset facilitates market basket analysis, customer segmentation, and other retail analytics tasks. Here's more information about the context and inspiration behind this dataset:

    Context:

    Retail businesses, from supermarkets to convenience stores, are constantly seeking ways to better understand their customers and improve their operations. Market basket analysis, a technique used in retail analytics, explores customer purchase patterns to uncover associations between products, identify trends, and optimize pricing and promotions. Customer segmentation allows businesses to tailor their offerings to specific groups, enhancing the customer experience.

    Inspiration:

    The inspiration for this dataset comes from the need for accessible and customizable market basket datasets. While real-world retail data is sensitive and often restricted, synthetic datasets offer a safe and versatile alternative. Researchers, data scientists, and analysts can use this dataset to develop and test algorithms, models, and analytical tools.

    Dataset Information:

    The columns provide information about the transactions, customers, products, and purchasing behavior, making the dataset suitable for various analyses, including market basket analysis and customer segmentation. Here's a brief explanation of each column in the Dataset:

    • Transaction_ID: A unique identifier for each transaction, represented as a 10-digit number. This column is used to uniquely identify each purchase.
    • Date: The date and time when the transaction occurred. It records the timestamp of each purchase.
    • Customer_Name: The name of the customer who made the purchase. It provides information about the customer's identity.
    • Product: A list of products purchased in the transaction. It includes the names of the products bought.
    • Total_Items: The total number of items purchased in the transaction. It represents the quantity of products bought.
    • Total_Cost: The total cost of the purchase, in currency. It represents the financial value of the transaction.
    • Payment_Method: The method used for payment in the transaction, such as credit card, debit card, cash, or mobile payment.
    • City: The city where the purchase took place. It indicates the location of the transaction.
    • Store_Type: The type of store where the purchase was made, such as a supermarket, convenience store, department store, etc.
    • Discount_Applied: A binary indicator (True/False) representing whether a discount was applied to the transaction.
    • Customer_Category: A category representing the customer's background or age group.
    • Season: The season in which the purchase occurred, such as spring, summer, fall, or winter.
    • Promotion: The type of promotion applied to the transaction, such as "None," "BOGO (Buy One Get One)," or "Discount on Selected Items."

    Use Cases:

    • Market Basket Analysis: Discover associations between products and uncover buying patterns.
    • Customer Segmentation: Group customers based on purchasing behavior.
    • Pricing Optimization: Optimize pricing strategies and identify opportunities for discounts and promotions.
    • Retail Analytics: Analyze store performance and customer trends.

    Note: This dataset is entirely synthetic and was generated using the Python Faker library, which means it doesn't contain real customer data. It's designed for educational and research purposes.

  4. Walmart Retail Data

    • kaggle.com
    Updated May 6, 2024
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    Saad Abdur Razzaq (2024). Walmart Retail Data [Dataset]. https://www.kaggle.com/datasets/saadabdurrazzaq/walmart-retail-data/data
    Explore at:
    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    May 6, 2024
    Dataset provided by
    Kagglehttp://kaggle.com/
    Authors
    Saad Abdur Razzaq
    License

    MIT Licensehttps://opensource.org/licenses/MIT
    License information was derived automatically

    Description

    The dataset comprises transactional information from previous 5 years from Walmart retail stores, with diverse details such as customer demographics, order specifics, product attributes, and sales logistics. It includes data on the city where purchases were made, customer age, names, and segments, along with any applied discounts and the quantity of products ordered. Each transaction is uniquely identified by an order ID, accompanied by order date, priority, and shipping details like mode, cost, and dates. Product-related information encompasses base margins, categories, containers, names, and sub-categories, enabling insights into profitability, sales, and regional performance. The dataset also provides granular details such as profit margins, unit prices, and ZIP codes, facilitating analysis at multiple levels like customer behavior, product performance, and operational efficiencies within Walmart's retail ecosystem.

    The columns in dataset are:

    1. City: The city where the purchase was made.
    2. Customer Age: Age of the customer making the purchase.
    3. Customer Name: Name of the customer.
    4. Customer Segment: Segment to which the customer belongs (like retail, wholesale, etc.).
    5. Discount: Any discount applied to the purchase.
    6. Number of Records: The count of records for each transaction.
    7. Order Date: Date when the order was placed.
    8. Order ID: Unique identifier for each order.
    9. Order Priority: Priority level of the order (like high, medium, low).
    10. Order Quantity: Quantity of products ordered.
    11. Product Base Margin: Base margin percentage for the product.
    12. Product Category: Category to which the product belongs (like electronics, groceries, etc.).
    13. Product Container: Container type of the product.
    14. Product Name: Name of the product.
    15. Product Sub-Category: Sub-category to which the product belongs.
    16. Profit: Profit earned from the transaction.
    17. Region: Region where the purchase was made.
    18. Row ID: Unique identifier for each row.
    19. Sales: Total sales amount.
    20. Ship Date: Date when the order was shipped.
    21. Ship Mode: Mode of shipping (like standard, express, etc.).
    22. Shipping Cost: Cost associated with shipping.
    23. State: State where the purchase was made.
    24. Unit Price: Price per unit of the product.
    25. Zip Code: ZIP code of the customer or store location.
  5. o

    Synthetic Retail Transactions Dataset

    • opendatabay.com
    .undefined
    Updated Jul 2, 2025
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    Datasimple (2025). Synthetic Retail Transactions Dataset [Dataset]. https://www.opendatabay.com/data/dataset/a25d7b0f-dc8c-4c01-b0af-c90597f4a20f
    Explore at:
    .undefinedAvailable download formats
    Dataset updated
    Jul 2, 2025
    Dataset authored and provided by
    Datasimple
    License

    CC0 1.0 Universal Public Domain Dedicationhttps://creativecommons.org/publicdomain/zero/1.0/
    License information was derived automatically

    Area covered
    E-commerce & Online Transactions
    Description

    This dataset provides simulated retail transaction data, offering valuable insights into customer purchasing behaviour and store operations. It is designed to facilitate market basket analysis, customer segmentation, and a variety of other retail analytics tasks. Each row captures detailed transaction information, including a unique identifier, the date and time of purchase, customer details, a list of purchased products, total items, total cost, payment method, and location details such as city and store type. Furthermore, it includes indicators for discounts and promotions applied, along with a customer category based on background or age group, and the season of purchase. This dataset is entirely synthetic, generated using the Python Faker library, making it a safe and versatile resource for researchers, data scientists, and analysts to develop and test algorithms, models, and analytical tools without using real customer data.

    Columns

    • Transaction_ID: A unique 10-digit identifier for each individual transaction, ensuring each purchase can be uniquely identified.
    • Date: The precise date and time when each transaction occurred, providing a timestamp for every purchase.
    • Customer_Name: The name of the customer who completed the purchase, offering a means to identify individual customers.
    • Product: A detailed list of all products included in a specific transaction.
    • Total_Items: The total quantity of items purchased within a single transaction.
    • Total_Cost: The overall financial value of the transaction, denominated in currency.
    • Payment_Method: The chosen payment method for the transaction, such as credit card, debit card, cash, or mobile payment.
    • City: The geographical location (city) where the transaction took place.
    • Store_Type: The classification of the store where the purchase was made, e.g., supermarket, convenience store, department store.
    • Discount_Applied: A boolean indicator (True/False) showing whether a discount was applied to the transaction.
    • Customer_Category: A categorisation of the customer based on their background or age group.
    • Season: The season (e.g., spring, summer, autumn, winter) in which the purchase was made.
    • Promotion: The specific type of promotion applied to the transaction, if any (e.g., "None", "BOGO", "Discount on Selected Items").

    Distribution

    This dataset is typically provided in a CSV file format. It contains approximately 1 million individual transaction records. The data spans a time range from 2020-01-01 to 2024-05-19. There are 329,738 unique customer names and 571,947 unique product entries. Payment methods are distributed with 25% Cash, 25% Debit Card, and 50% Other. Transaction locations include Boston (10%), Dallas (10%), and other cities (80%). Store types are categorised as Supermarket (17%), Pharmacy (17%), and other types (67%). Discounts were applied to approximately 50% of the transactions.

    Usage

    This dataset is ideally suited for: * Market Basket Analysis: Uncovering associations between products and identifying common buying patterns. * Customer Segmentation: Grouping customers based on their purchasing behaviour to target specific offers. * Pricing Optimisation: Developing strategies to optimise pricing and identify opportunities for discounts and promotions. * Retail Analytics: Analysing overall store performance and emerging customer trends. * Algorithmic Development: Testing and refining machine learning models for retail forecasting or recommendation systems.

    Coverage

    The dataset's geographic coverage includes transactions from various cities, such as Boston and Dallas, representing a broad, though simulated, global scope. The time range of the transactions extends from 1st January 2020 to 19th May 2024. Demographic insights are provided through the Customer_Category column, which classifies customers based on background or age group, allowing for demographic-based analyses. As a synthetic dataset, specific real-world demographic notes are not applicable.

    License

    CC0

    Who Can Use It

    This dataset is beneficial for a wide range of users, including: * Researchers: For academic studies on consumer behaviour and retail economics. * Data Scientists: To develop and validate predictive models, such as recommender systems or churn prediction models. * Analysts: For performing in-depth retail analytics, market basket analysis, and customer segmentation to inform business decisions. * Students: As a practical, realistic dataset for learning and applying data analysis techniques in a retail context.

    Dataset Name Suggestions

    • Retail Transactions Dataset
    • Customer Purchasing Behaviour Data
    • Market Basket Analysis Data
    • Synthetic Retail Transactions
    • E-commerce Transaction Log

    Attributes

    Original Dat

  6. Customer Lifetime Value Analytics: Case Study

    • kaggle.com
    Updated Jun 12, 2023
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    Bhanupratap Biswas☑️ (2023). Customer Lifetime Value Analytics: Case Study [Dataset]. https://www.kaggle.com/datasets/bhanupratapbiswas/customer-lifetime-value-analytics-case-study/suggestions?status=pending&yourSuggestions=true
    Explore at:
    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Jun 12, 2023
    Dataset provided by
    Kagglehttp://kaggle.com/
    Authors
    Bhanupratap Biswas☑️
    Description

    Sure! Let's dive into a case study on customer lifetime value (CLV) analytics.

    Case Study: E-commerce Store

    Background: ABC Electronics is an online retailer specializing in consumer electronics. They have been in operation for several years and have built a substantial customer base. ABC Electronics wants to understand the lifetime value of their customers to optimize their marketing strategies and improve customer retention.

    Objectives: 1. Calculate the customer lifetime value for different segments of customers. 2. Identify the most valuable customer segments. 3. Develop personalized marketing strategies to increase customer retention and maximize CLV.

    Data Collection: ABC Electronics collects various data points about their customers, including: - Customer demographics (age, gender, location, etc.) - Purchase history (transaction dates, order values, products purchased, etc.) - Website behavior (pages visited, time spent, etc.) - Customer interactions (customer service inquiries, feedback, etc.)

    Data Preparation: To perform CLV analysis, ABC Electronics needs to aggregate and organize the collected data. They merge customer demographic information with purchase history and website behavior data to create a comprehensive dataset for analysis.

    Calculating CLV: ABC Electronics uses the following formula to calculate CLV:

    CLV = (Average Order Value) x (Purchase Frequency) x (Customer Lifespan)

    1. Average Order Value (AOV): Calculated by dividing the total revenue by the number of orders placed during a specific period.

    2. Purchase Frequency: Calculated by dividing the total number of orders by the total number of unique customers during a specific period.

    3. Customer Lifespan: The average time a customer remains active. It can be calculated by averaging the time between a customer's first and last order.

    ABC Electronics calculates the CLV for each customer and then segments them based on their CLV values.

    Segmentation and Analysis: ABC Electronics segments their customers into three groups based on CLV:

    1. High-Value Customers: Customers with CLV in the top 20% percentile. These customers generate the most revenue for the business.

    2. Medium-Value Customers: Customers with CLV in the middle 60% percentile. These customers contribute to the overall revenue and have decent long-term potential.

    3. Low-Value Customers: Customers with CLV in the bottom 20% percentile. These customers have low spending patterns and may require additional nurturing to increase their CLV.

    ABC Electronics analyzes the behavior, preferences, and characteristics of each customer segment to identify patterns and insights that can inform their marketing strategies.

    Marketing Strategies: Based on the analysis, ABC Electronics formulates the following marketing strategies:

    1. High-Value Customers:

      • Offer personalized recommendations and exclusive deals based on their purchase history.
      • Provide excellent customer service and priority support to ensure their loyalty.
      • Implement a loyalty program to reward their continued patronage.
    2. Medium-Value Customers:

      • Create targeted email campaigns to showcase new products and promotions.
      • Use retargeting ads to remind them of products they have shown interest in.
      • Offer limited-time discounts to encourage repeat purchases.
    3. Low-Value Customers:

      • Implement a win-back campaign to re-engage with these customers.
      • Send personalized offers and discounts to encourage them to make additional purchases.
      • Collect feedback and address any concerns to improve their experience.

    Monitoring and Evaluation: ABC Electronics continuously monitors the effectiveness of their marketing strategies by tracking CLV over time and assessing changes in customer behavior. They analyze metrics such as repeat purchase rate, average order value, and customer retention rate to evaluate the success of their initiatives.

    By leveraging CLV analytics, ABC Electronics can allocate their marketing resources effectively, focus on customer segments with the highest potential, and develop strategies to maximize

    customer retention and long-term profitability.

    This case study demonstrates the practical application of CLV analytics in a real-world scenario and highlights the importance of data-driven decision-making for optimizing business performance.

  7. United States: consumer satisfaction selected department and discount stores...

    • statista.com
    • ai-chatbox.pro
    Updated Jun 23, 2025
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    Statista (2025). United States: consumer satisfaction selected department and discount stores 2024 [Dataset]. https://www.statista.com/statistics/819723/consumer-satisfaction-with-selected-department-and-discount-stores-us/
    Explore at:
    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2024 - Dec 2024
    Area covered
    United States
    Description

    In 2024, Sam's Club scored highest on the consumer satisfaction index for department and discount stores in the United States with a rating of **, seven points above the average rating of **. The index score is based on a 100-point scale. What is Sam’s Club? Comparable to Costco, Sam’s Club is a membership-only warehouse store, selling everything from groceries to books, video games, and furniture. Sam’s club is also a division of the Walmart corporation. The most active warehouse club in the United States As of November 2024, Sam’s Club was the warehouse club with the highest number of monthly active users in the United States. Costco, however, was not far behind. Additionally, according to Statista’s Consumer Insights Global survey, young people (aged 18 to 29) shop at Costco more regularly than the same age group at Sam’s Club.

  8. Malted Food Drinks Market Report | Global Forecast From 2025 To 2033

    • dataintelo.com
    csv, pdf, pptx
    Updated Oct 16, 2024
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    Dataintelo (2024). Malted Food Drinks Market Report | Global Forecast From 2025 To 2033 [Dataset]. https://dataintelo.com/report/global-malted-food-drinks-market
    Explore at:
    pptx, pdf, csvAvailable download formats
    Dataset updated
    Oct 16, 2024
    Dataset authored and provided by
    Dataintelo
    License

    https://dataintelo.com/privacy-and-policyhttps://dataintelo.com/privacy-and-policy

    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Malted Food Drinks Market Outlook



    The global malted food drinks market size was valued at USD 5.2 billion in 2023 and is projected to reach USD 9.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.1% during the forecast period. This remarkable growth can be attributed to the rising health consciousness among consumers, coupled with increasing disposable income that is allowing individuals to invest more in health and wellness products.



    The escalating demand for nutritional supplements and health drinks is one of the significant growth factors driving the malted food drinks market. More and more people are becoming aware of the benefits associated with malted food drinks, which are rich in essential vitamins and minerals. These drinks are particularly beneficial for children and elderly who require added nutrition in their diet. The market's growth is further fueled by the increasing trend of fitness and sports activities, where athletes and fitness enthusiasts opt for malt-based nutritional supplements to enhance their performance and recovery.



    Another major factor contributing to the market growth is the innovation in product formulation and flavors. Manufacturers are increasingly focusing on developing new flavors and formulations that cater to the varied taste preferences of consumers. The introduction of malted food drinks with added health benefits such as probiotics, proteins, and other nutrients has broadened the consumer base, attracting not just health-conscious individuals but also those seeking functional beverages for specific health needs.



    Moreover, the penetration of online retail channels has significantly boosted market growth. The convenience of online shopping, coupled with attractive discounts and the availability of a wide range of products, has made it easier for consumers to access malted food drinks. Online platforms also provide detailed product information and customer reviews, helping consumers make informed decisions. The expansion of e-commerce platforms into rural and suburban areas is also expected to drive market growth.



    Regionally, the Asia Pacific region is anticipated to witness substantial growth during the forecast period. This can be attributed to the increasing population, rising disposable income, and growing awareness regarding health and nutrition. Countries like India and China are major contributors to the market growth due to their large consumer base and increasing urbanization. Additionally, the introduction of government initiatives promoting health and wellness further augments market growth in this region.



    Product Type Analysis



    The malted food drinks market is segmented into chocolate-based, vanilla-based, and others, including flavors such as strawberry, banana, and mixed fruit. The chocolate-based segment holds the largest market share, primarily due to the widespread preference for chocolate flavor across all age groups. Chocolate-based malted drinks are particularly popular among children, which is a significant consumer demographic for this market. The rich taste and nutritional benefits make chocolate-based malted drinks a preferred choice among parents, contributing to the segment’s dominance.



    Vanilla-based malted food drinks are also gaining traction, especially among adults and the elderly who prefer a milder, less sweet flavor. Vanilla-based drinks are often perceived as more versatile, as they can be used in various recipes and blended with other flavors. This segment is expected to grow steadily, supported by the increasing demand for flavored nutritional supplements and health drinks that cater to different taste preferences.



    The 'others' category, which includes flavors like strawberry, banana, and mixed fruit, is witnessing moderate growth. These flavors are often targeted at younger consumers who prefer variety and innovative flavors in their beverages. Manufacturers are continuously experimenting with new and exotic flavors to capture this segment, thereby boosting its growth. Seasonal and limited-edition flavors also contribute to the dynamic nature of this segment, attracting consumers looking for unique taste experiences.



    In terms of innovation, product formulation plays a crucial role in the growth of all segments. Manufacturers are incorporating various health-boosting ingredients such as vitamins, minerals, and probiotics into their products. This not only enhances the nutritional value but also appeals to health-conscious consumers looking for multifunctional beverages. Th

  9. Social media shoppers 2024, by generation

    • statista.com
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    Statista, Social media shoppers 2024, by generation [Dataset]. https://www.statista.com/statistics/1273928/share-social-buyers-age-group-worldwide/
    Explore at:
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Oct 2024 - Nov 2024
    Area covered
    Worldwide
    Description

    More than **** of consumers belonging to Generation Z bought something on social media platforms, according to a survey in 2024. Almost a ***** of overall consumers bought on social media platforms. The consumer experience In a 2023 survey, Facebook and Instagram were the social media platforms offering the best shopping experience. To gain deeper insights into the elements constituting a satisfactory social commerce shopping journey from the user's viewpoint, key factors shaping consumers' heightened engagement with social commerce included, but were not limited to, deals and discounts, seamless purchasing processes, exclusive offers, and increased availability of customer reviews. Social shopping destinations Facebook is the leading social commerce platform globally, except among Gen Z, who favor Instagram and TikTok. However, the types of social media accounts that shoppers followed and purchased from varied by age group. Gen Z and Millennials predominantly bought from brand accounts, with Gen Z also showing a preference for social media influencers. Conversely, Gen X and Boomers preferred purchasing from trusted retailer accounts.

  10. Synthetic Consumer Behaviour Dataset

    • opendatabay.com
    .undefined
    Updated May 6, 2025
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    Opendatabay Labs (2025). Synthetic Consumer Behaviour Dataset [Dataset]. https://www.opendatabay.com/data/synthetic/ad9e2ab7-7559-4c89-af01-7d9df45b4255
    Explore at:
    .undefinedAvailable download formats
    Dataset updated
    May 6, 2025
    Dataset provided by
    Buy & Sell Data | Opendatabay - AI & Synthetic Data Marketplace
    Authors
    Opendatabay Labs
    License

    CC0 1.0 Universal Public Domain Dedicationhttps://creativecommons.org/publicdomain/zero/1.0/
    License information was derived automatically

    Area covered
    Retail & Consumer Behavior
    Description

    This synthetic customer purchase dataset has been created as an educational resource for data science, machine learning, and retail analytics applications. The data focuses on key consumer purchase behaviours, including demographic information, product details, purchase history, and payment methods. It is designed to help users practice data manipulation, analysis, and predictive modelling in the context of retail and e-commerce.

    Dataset Features:

    • Customer ID: Unique identifier for each customer.
    • Age: Age of the customer (in years).
    • Gender: Gender of the customer (e.g., "Male," "Female").
    • Item Purchased: Item that was purchased (e.g., "Blouse," "Sandals").
    • Category: Category of the item purchased (e.g., "Accessories," "Clothing").
    • Purchase Amount (USD): The amount spent on the purchase (in USD).
    • Location: Geographical location of the customer (e.g., "Wyoming," "Hawaii").
    • Size: Size of the purchased item (e.g., "M," "S," "L").
    • Color: Color of the purchased item (e.g., "Red," "White").
    • Season: Season during which the item was purchased (e.g., "Winter," "Summer").
    • Review Rating: Rating given by the customer to the purchased item (on a scale from 1 to 5).
    • Subscription Status: Whether the customer is subscribed to a loyalty program or subscription service (e.g., "Yes," "No").
    • Shipping Type: Shipping method used for the purchase (e.g., "Free Shipping," "Standard").
    • Discount Applied: Whether a discount was applied to the purchase (e.g., "Yes," "No").
    • Promo Code Used: Whether a promotional code was used during the purchase (e.g., "Yes," "No").
    • Previous Purchases: Number of previous purchases made by the customer.
    • Payment Method: Method of payment used (e.g., "Bank Transfer," "PayPal," "Venmo").
    • Frequency of Purchases: How often the customer makes purchases (e.g., "Annually," "Bi-Weekly," "Monthly").

    Sample:

    https://storage.googleapis.com/opendatabay_public/images/image_e2373b5a-94d0-4587-a7c9-72e63e79115c.png" alt="image_e2373b5a-94d0-4587-a7c9-72e63e79115c.png">

    Usage:

    This dataset is useful for a variety of applications, including:

    • Customer Behavior Analysis: To explore trends in customer demographics, purchase behaviours, and preferences.
    • Retail Analytics: To understand how different factors (like season, location, and payment method) influence purchasing decisions.
    • Predictive Modeling: To develop models that predict customer behaviours such as purchase frequency or subscription status.
    • Marketing Strategy: To analyze the effectiveness of promotions, discounts, and shipping methods in driving purchases.

    Coverage:

    This dataset is synthetic and anonymized, making it a safe tool for experimentation and learning without compromising any real customer data.

    License:

    CCO (Public Domain)

    Who can use it:

    Data science enthusiasts: For learning and practising retail data analysis, customer segmentation, and predictive modelling. Researchers and educators: For academic studies or teaching purposes in retail analytics and consumer behaviour. Marketing professionals: For analyzing purchasing patterns and designing targeted promotional campaigns.

  11. Global Halloween Candy Market Size By Type Of Candy, By Packaging Type, By...

    • verifiedmarketresearch.com
    Updated Aug 5, 2024
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    VERIFIED MARKET RESEARCH (2024). Global Halloween Candy Market Size By Type Of Candy, By Packaging Type, By Distribution Channel, By Geographic Scope And Forecast [Dataset]. https://www.verifiedmarketresearch.com/product/halloween-candy-market/
    Explore at:
    Dataset updated
    Aug 5, 2024
    Dataset provided by
    Verified Market Researchhttps://www.verifiedmarketresearch.com/
    Authors
    VERIFIED MARKET RESEARCH
    License

    https://www.verifiedmarketresearch.com/privacy-policy/https://www.verifiedmarketresearch.com/privacy-policy/

    Time period covered
    2024 - 2031
    Area covered
    Global
    Description

    Halloween Candy Market Size And Forecast

    Halloween Candy Market size is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2031.

    Global Halloween Candy Market Drivers

    The market drivers for the Halloween Candy Market can be influenced by various factors. These may include:

    Seasonal Demand: The Halloween Candy Market thrives on seasonal demand, primarily driven by the celebration of Halloween. As consumers prepare for this festive occasion, there is a significant surge in candy purchases to accommodate trick-or-treaters, parties, and themed events. Retailers often capitalize on this seasonal demand by stocking a diverse array of candies, from chocolate bars to gummy treats, resulting in heightened sales during this period. This boost in consumption not only impacts sales volumes but also encourages innovative product offerings, such as limited-edition flavors and themed packaging, enhancing the overall shopping experience and attracting more customers. Marketing And Promotions: Marketing and promotional activities are crucial drivers in the Halloween Candy Market. Retailers and brands often launch targeted advertising campaigns designed to evoke the spirit of Halloween and engage consumers. Promotions such as discounts, buy-one-get-one-free offers, and bundled deals entice shoppers to purchase more candy. Social media campaigns utilizing festive themes help brands connect with younger audiences while leveraging influencer marketing further amplifies outreach. Eye-catching displays in stores and collaboration with popular franchises or movies add to the excitement, encouraging spontaneous buys. Effective marketing strategies play a pivotal role in shaping consumer preferences and boosting sales. Demographic Trends: Demographic trends significantly influence the Halloween Candy Market, as varying age groups celebrate the occasion differently. Families with young children represent a substantial share of consumers as they stock up on candy for trick-or-treating and school parties. Furthermore, the increasing popularity of Halloween-themed events and gatherings among millennials and Gen Z has expanded the target audience. Additionally, demographic shifts, including growing ethnic diversity, lead to increased interest in a wider range of culturally-inspired sweets. Brands that tailor their offerings to meet the preferences and traditions of different demographics stand to gain a competitive edge in this evolving market. Innovation And Product Variety: Innovation and product variety are key drivers in the Halloween Candy Market, as consumers seek unique and exciting options each year. Candy manufacturers continuously experiment with new flavors, textures, and ingredients to captivate consumers, leading to the rise of gourmet and artisanal candies. Special editions, organic options, and custom packaging aligned with Halloween themes create additional appeal. This differentiation encourages brand loyalty while enticing consumers to try new products. Additionally, collaborations between snack brands and popular licensed characters or franchises add to the excitement, allowing consumers to celebrate Halloween with innovative and memorable treats that enhance the overall experience. Health Consciousness: Health consciousness is becoming an increasingly important driver in the Halloween Candy Market. As consumers become more aware of nutrition and dietary restrictions, there is a growing demand for healthier candy alternatives. This shift has led to the introduction of options such as sugar-free, organic, and plant-based candies, appealing to health-conscious consumers and parents who wish to provide better choices for their children. Brands that successfully cater to this demand often highlight their products' health benefits, utilizing transparent ingredient lists and clean labels to build trust. Consequently, balancing indulgence with health considerations is essential for growth in the Halloween candy sector. E-commerce Growth: The growth of e-commerce is transforming the Halloween Candy Market, providing consumers with convenient shopping options. Online platforms enable retailers to reach a wider audience, allowing consumers to purchase candy from the comfort of their homes. This trend has been accelerated by the increasing adoption of mobile shopping and advancements in delivery logistics. Seasonal promotions and online-exclusive offers attract consumers, while subscription boxes featuring Halloween-themed treats promote ongoing customer engagement. Furthermore, personalized shopping experiences through data analytics enable retailers to recommend products based on consumer preferences, thereby enhancing the online shopping experience and driving sales in the sector.

  12. Hobby & Toy Stores in the US - Market Research Report (2015-2030)

    • ibisworld.com
    Updated Feb 15, 2025
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    Hobby & Toy Stores in the US - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/united-states/market-research-reports/hobby-toy-stores-industry/
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    Dataset updated
    Feb 15, 2025
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2015 - 2030
    Area covered
    United States
    Description

    Hobby and toy stores endured a strong shift in the retail landscape through the end of 2025. The popularity of e-commerce has significantly altered how consumers shop, with many preferring the convenience, variety and easy access offered by online platforms. This shift has pushed traditional retailers to diversify their sales channels and strengthen their digital presence. The popularity of licensed toys and merchandise, inspired by popular film, television and gaming franchises, has greatly impacted the industry, leading to robust sales and collaborations between toy companies and entertainment studios. Simultaneously, large discount retailers and mass merchandisers, aided by their national scale and direct connections with manufacturers, have become an increasing threat to hobby and toy stores. Still, hobby and toy stores that successfully established an online presence and carry popular toys and hobby supplies have remained competitive and profitable. Revenue for hobby and toy stores is expected to swell at a CAGR of 4.6% to $64.0 billion through the end of 2025, including growth of 2.2% in 2025 alone. A surge in digital gaming and the convenience of online shopping has intensified competition, pushing hobby and toy retailers to innovate. Some have successfully integrated augmented reality experiences and personalized shopping into their offerings, creating hybrid experiences that blend the physical and digital. The emphasis on sustainable toys has also grown, reflecting broader societal trends. There has been a noticeable uptick in sales of nostalgic and educational toys, driven partly by the pandemic, which prompted families to seek engaging home activities. At the same time, stores have had to contend with significant supply chain disruptions and expanding logistical expenses. New and innovative toys, particularly those focusing on STEAM education, technology integration and environmental sustainability, will support revenue growth. Licensed toys based on popular franchises will continue to dominate the market. Also, aging consumers will be a growing market segment with sales being driven by higher disposable income and increased leisure time. In response to the rising competitive landscape, smaller hobby and toy stores must leverage their unique characteristics, like superior customer service and unique hobby supplies and toys. Developing a solid online presence will remain crucial for hobby and toy stores to remain competitive. Revenue is expected to climb at a CAGR of 3.0% to $74.4 billion through the end of 2030.

  13. Sporting Goods Stores in Canada - Market Research Report (2015-2030)

    • ibisworld.com
    Updated Feb 15, 2025
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    IBISWorld (2025). Sporting Goods Stores in Canada - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/canada/market-research-reports/sporting-goods-stores-industry/
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    Dataset updated
    Feb 15, 2025
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2015 - 2030
    Area covered
    Canada
    Description

    Sporting goods stores withstood challenges from intense competition, while sales of bicycles, camping equipment, exercise and fitness equipment, apparel and footwear have climbed. The industry withstood the pandemic, rebounding because of strong per capita disposable income growth and renewed interest in pursuing athletic hobbies. Nonetheless, the pandemic contributed to a challenging retail environment that boosted competition from discount department stores and e-commerce sites, which can offer consumers lower prices and a wider variety of goods. The popularity of online shopping exploded, reshaping the wider retail sector. Revenue for sporting goods stores is expected to climb at a CAGR of 0.4% to $11.2 billion through the end of 2025, including growth of 1.6% in 2025. The retail environment has become cluttered and growing competition has created difficult operating conditions for brick-and-mortar sporting goods stores. Viral ad campaigns on Instagram and TikTok have created influencers who sell products directly to customers. In 2025, 59.0% of Americans now prefer shopping online. Some sporting goods stores have closed underperforming locations to focus on more profitable locations. Retailers have also focused on expanding their selection of in-demand products like athleisure wear and designer sneakers. Even as stores have maintained their niche among equipment-intensive sports because consumers prefer to see products in person, the popularity of specialized goods stores has been overshadowed by the hike in competitive pressures. Unsurprisingly, profitability across the industry has diminished. Sporting goods stores will exhibit moderate growth as the economy improves and consumers increasingly emphasize maintaining their physical at all ages. Consumer confidence is expected to expand with an uptick in per capita disposable income. Retail stores will continue to turn to luxury and specialized athletic apparel and equipment alongside a boost in health consciousness, especially for high-income consumers with higher disposable income to burn. Retailers will continue to spend lavishly on ad campaigns to attract buyers, as the worldwide advertising expenditure for retailers topped $150.0 billion in 2024. Department stores and online retailers will remain a constant threat and prevent retail stores from better capitalizing on Canada's sports spending. Revenue is expected to expand at a CAGR of 1.5% to $12.1 billion through the end of 2030.

  14. Millennials' favorite grocery stores in the U.S. as of Q1 2025

    • statista.com
    Updated Jun 30, 2025
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    T. Ozbun (2025). Millennials' favorite grocery stores in the U.S. as of Q1 2025 [Dataset]. https://www.statista.com/topics/1779/us-millennials-grocery-shopping-behavior/
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    Dataset updated
    Jun 30, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    T. Ozbun
    Description

    In the United States, 7-Eleven was the most popular grocery store among millennials surveyed in the first quarter of 2025. It had a popularity of 67 percent, with Aldi and Trader Joe's following in the ranking with over 60 percent of respondents having a positive opinion of them. Grocery stores in the U.S. There is a huge market for groceries in the United States, with grocery store sales in the country having increased over the last number of years and reaching around 895 billion U.S. dollars in 2024. Among the grocery retailers, Kroger was the leading one in the United States in 2023, by a wide margin. It had nearly double the retail sales of the next chain, Albertsons, with a total of close to 150 billion U.S. dollars. Consumer behavior According to a June 2023 survey, store environment was the leading factor when choosing which store to shop at for groceries among grocery shoppers in U.S. households. Other leading factors included the variety of the product range, proximity to home and workplace, and the offers, discounts, and promotions offered by the grocery store.

  15. Share of online shoppers in Germany 2024, by age group

    • statista.com
    Updated May 13, 2025
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    Statista (2025). Share of online shoppers in Germany 2024, by age group [Dataset]. https://www.statista.com/statistics/506181/e-commerce-online-shoppers-by-age-group-germany/
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    Dataset updated
    May 13, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2024
    Area covered
    Germany
    Description

    In 2024, around ** percent of 25- to 45-year-olds in Germany had ordered and purchased products online in the past three months. They were also the largest age group of online consumers. 65- to 75-year-olds were the group that shopped online the least. Where are people shopping online? Some of the most visited fashion websites in Germany included zalando.de, hm.com, and vinted.de. Zalando is especially popular because it sells items from multiple different brands, allowing the consumer to find all different types of clothes, shoes, accessories, and more in one place. Another advantage of shopping online is that consumers are not just limited to shopping in the country in which they live. Products can be ordered from almost anywhere in the world (if, of course, consumers are willing to pay a little extra). If a better deal is available elsewhere or a product is not available anywhere in the home country, then this can be a good reason to make a purchase on a foreign website. Challenges of online shopping Online shopping, however, is not without its challenges. Retailers themselves continued to be worried about challenges facing e-commerce. These included customer reluctance to buy due to higher prices, as well as competitive pressure from other businesses and supply bottlenecks. Most customers preferred to return products they did not want to keep via an online self-service, which means declaring a return online and then dropping off the package, e.g. at the post, a return point located in another establishment or a package pick-up station. While the return option is an integral part of online shopping, it brings with it a multitude of issues. These include putting a significant strain on the environment, transportation and logistics, as well as staff involved.

  16. Coupon use in the United States 2017-2020

    • statista.com
    Updated Jul 3, 2025
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    Statista (2025). Coupon use in the United States 2017-2020 [Dataset]. https://www.statista.com/statistics/240237/coupon-use-in-the-united-states/
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    Dataset updated
    Jul 3, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jun 2020
    Area covered
    United States
    Description

    In 2020, ** percent of survey respondents in the United States stated that they had used coupons for shopping, a decrease of *** percent compared to the previous year. Digital coupon apps and websites Based on average monthly visits, Slickdeals.net was the preferred coupon website in the United States in 2019. Groupon.com and ebates.com were also among the most popular websites that year. One year earlier, some ** percent of American adults searched for digital coupons on store websites themselves, making it the most common search method. Coupon apps were used to a lesser degree by American consumers during 2018: just under ***** percent used grocery/drug/mass store and/or supercenter saving apps in order to use coupons. Importance of digital coupons In 2018, just over ** percent of American 18 to 39-year-olds considered discounts and coupons for digital purchases to be very important. While each age group found such digital coupons to be quite important, people aged sixty and over were the least concerned with them overall.

  17. Key motivations for sustainable purchasing Australia 2024

    • statista.com
    Updated May 7, 2025
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    Statista (2025). Key motivations for sustainable purchasing Australia 2024 [Dataset]. https://www.statista.com/statistics/1609352/australia-key-reasons-for-sustainable-purchasing/
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    Dataset updated
    May 7, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Mar 2024
    Area covered
    Australia
    Description

    According to a 2024 survey conducted among Australian consumers, around ** percent of respondents said concerns surrounding the impact of environmental changes on wildlife and nature were a key motivation for sustainable purchasing. Preserving the environment for future generations was also a prevalent incentive to shop sustainably among those surveyed.  Barriers and incentives to sustainable shopping Despite rising awareness and desire to make environmentally friendly and ethical choices, over ** percent of Australian consumers surveyed in March 2024 reported that high price tags of ‘green’ product alternatives were the main obstacle to adopting a more sustainable lifestyle. Price incentives, for example, discounts and rebates, were suggested by respondents to be an effective factor in boosting sustainable shopping activities. To further encourage eco-friendly purchasing habits, over ** percent of those surveyed indicated that clear and transparent product labeling would be motivating, likely due to consumers’ growing distrust of Australian businesses’ green claims. How do eco-friendly habits among Australians vary? The commitment to sustainability varies across age groups, with Australian consumers aged 18 to 24 years being the most likely to consider sustainability in their purchase decisions. In contrast, those 55 years and over were least likely to prioritize sustainability when shopping. When it comes to product types, paper products saw the highest frequency of environmentally friendly purchases across shopping categories, with around half of respondents always or often buying eco-friendly alternatives. Fashion and footwear, on the other hand, had the lowest frequency of sustainable purchases across the categories represented.

  18. Walmart: number of stores in the U.S. 2012-2025, by type

    • statista.com
    • ai-chatbox.pro
    Updated Apr 30, 2025
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    Statista (2025). Walmart: number of stores in the U.S. 2012-2025, by type [Dataset]. https://www.statista.com/statistics/269425/total-number-of-walmart-stores-in-the-united-states-by-type/
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    Dataset updated
    Apr 30, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    As of January 31, 2025, Walmart had a total of 3,559 supercenter stores throughout the United States and 691 neighborhood markets. How many Walmart stores are in the United States? Walmart U.S. store number totaled 4,605 throughout the United States as of January 31, 2025. Walmart, formerly known as Wal-Mart Stores, Inc., is one of the most well-known and valuable brands in the world. As of 2025, Walmart had a total of 11,150 properties throughout the world, of which 10,771 were retail stores. Walmart began in the United States as a single discount store, whose model was to sell more for less. Nowadays, Walmart has discount stores, supercenters, and neighborhood markets around the world. The multinational company has developed into the largest retailer in the world. Powerhouse of retail in both domestic and international markets Walmart deals in a wide variety of products, such as groceries, apparel, furniture, home appliances, and electronics. The company operates through three distinct business segments: Walmart U.S., Walmart International, and Sam’s Club. Walmart’s strongest segment, in terms of revenue, is Walmart U.S., which operates retail stores in the company’s domestic market of the United States. This segment also includes Walmart’s U.S. eCommerce website: walmart.com. The company’s Walmart International and Sam’s Club business divisions operate globally generating revenue through retail, wholesale, membership club, and online product sales. As of 2024, around 69 percent of Walmart’s net sales came from the company’s Walmart U.S. division.

  19. Not seeing a result you expected?
    Learn how you can add new datasets to our index.

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Statista (2025). Consumers willing to wait for discounts before buying online 2022, by generation [Dataset]. https://www.statista.com/statistics/1395897/shoppers-waiting-for-discounts-before-buying-online-age/
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Consumers willing to wait for discounts before buying online 2022, by generation

Explore at:
Dataset updated
Jun 24, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
Nov 2022
Area covered
Worldwide
Description

Younger consumers, specifically Gen Z and millennials, exhibit a higher propensity than older consumers to wait for discounts before making online purchases. According to a 2022 survey, ** percent of Gen Z shoppers and ** percent of millennials expressed willingness to wait for lower prices before buying. In contrast, just ** percent of Gen X consumers voiced a similar inclination for discounts, making them the least likely group to do so.

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