As of February 2025, it was found that around **** percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately **** percent of the platform's audience. The online audience of the popular social video platform was further composed of **** percent of female users aged between 25 and 34 years, and **** percent of male users in the same age group.

Teenagers make up the largest group of active users on TikTok.

As of June 2023, approximately **** percent of TikTok users in the United States were aged between 19 and 25 years. Younger users aged below 18 years accounted for around ** percent of the total. Users aged 46 years and older represented less than **** percent of the platform's audience in the United States in the examined period.

TikTok, a social video app launched in 2016 used for sharing and creating video content, continues to grow in popularity. As of 2022, approximately 41 percent of users in the U.S. engaged with the popular social video app. Around seven in 10 respondents aged between 18 and 19 years were using TikTok, while usage among respondents aged between 20 and 29 years was approximately 56 percent.

TikTok global usage In 2021, TikTok had 1 billion active monthly users worldwide, a growth of 45 percent on the previous year. As of April 2021, the majority of global TikTok users spent less than one hour per week on the platform. Eleven percent of users spent five to ten hours a week on the app, and six percent were using it for ten hours or more per week.

Users' opinion: safety concerns and positive influenceOnline TikTok challenges and hoaxes have been a topic of discussion in recent years, with parents raising concerns about safety regarding content posted on the platform. As for U.S. adults’ opinions of TikTok, favorable attitudes towards the platform decrease with age. Overall, as of November 2021, 33 percent of users aged 18 to 34 years had a favorable opinion of the app, but just one in 10 users aged between 45 and 64 years felt the same. Around 20 percent of all adults had a very unfavorable view of TikTok. Despite the criticism, the platform hosts a large number of positive influencers, focusing on themes such as mental health awareness and body positivity. In 2021, one of the most followed TikTok educators and activists was Nicole Lilly Christou, with her profile @nikkililly reporting approximately 7.7 million followers in the United Kingdom alone.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

As of the third quarter of 2020, a quarter of UK internet users aged 15 to 25 years were using short-form video sharing app TikTok. By comparison, just nine percent of those aged 26 to 35 years were using the app.

According to a survey conducted in May 2022, approximately ** percent of TikTok users in Canada were aged between 18 and 29 years. By comparison, a little over ***** in ** Canadian users engaging with the popular short-video social app were aged between 30 and 39 years.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

TikTok has a significantly larger female user base globally.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

In 2022, the majority of TikTok accounts in Indonesia belonged to users aged 18 to 24 years old, reaching 50 million accounts. It was followed by users between 25 to 34 years of age, which amounted to around **** million TikTok accounts.

The average adult TikTok user in America spends 33 minutes per day on the app.

In 2022, more than **** million of the TikTok users in Spain were people with ages between 18 and 24 years old, accounting for a share of around ** percent of the adult users of the platform. The usage of the video-based social network decreased according with the age, as people with 25 and 34 years old accounted for **** percent, while those older than 55 years old were only ***** percent.

According to a survey of adults in the United States conducted in March 2024, ** percent of respondents reported not using popular social media TikTok. In comparison, ** percent of younger online audiences aged between 18 and 29 years reported accessing TikTok multiple times per day or daily. In comparison, ** percent of users aged between 30 and 44 years reported accessing TikTok daily.

In 2020, TikTok brought in $33.4 billion in revenue.

According to a survey conducted in February 2024 among users in Canada, approximately 37 percent of TikTok users in Canada belonged to the Gen Z generation. By comparison, a little over two in 10 Canadian users engaging with the popular short-video social app belonged to Generation X, and were aged between 44 and 59 years.

According to a survey conducted in June 2022, ** percent of TikTok users in Brazil were aged 19-29 years. The share of users aged between 30 to 49 years old has decreased * percentage points since the previous year, while the distribution of those older than 50 years remained the same. Furthermore, ** percent of the social video platform in the country were women.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

In February 2025, Sweden had around 3.3 million TikTok users, while Norway was home to approximately 1.71 million TikTok users. Denmark and Iceland had 1.37 and 0.14 million TikTok users, respectively. TikTok is a video sharing social app launched in 2017 and is owned by the Beijing-based tech company ByteDance.

TikTok demographics and engagement TikTok user base across Nordic markets is equally distributed across male and female users alike. However, Denmark registered the highest proportion of female users in the region, approximately 52 percent. The social video app's appeal varies significantly across age groups, with young users and Gen Z responding very positively to the appeal of TikTok short video format. A 2023 survey conducted in Sweden revealed that 66 percent of internet users aged 15-24 engaged with TikTok daily, compared to only 15 percent of users aged 25-44. Similarly, over half of internet users aged between 15 and 19 accessed TikTok daily in Denmark, while engagement among users aged between 20 and 24 interested approximately one-third of the demographic group.

YouTube use and demographics in the Nordics Despite its increasing popularity, TikTok still trails behind YouTube when it comes to viewership. As of January 2024, Sweden had approximately 8.5 million YouTube users, nearly 2.5 times its TikTok user count. Norway and Finland each had around 4.5 million YouTube users, significantly outpacing their respective TikTok audiences. As in the case of TikTok, YouTube's user base in the Nordics is evenly split between men and women engaging with the video platform. Additionally, YouTube popularity was not restricted to the younger segments of Swedish demographic groups, as over six in 10 Swedish internet users were reported engaging with YouTube daily.

During the fourth quarter of 2023, ** percent of Norwegian men aged 18 to 29 years were using the social video platform TikTok, compared to ** percent of women of the same age group. During the examined period, TikTok appeared to be more popular among the younger segments of the population in Norway, while only ** percent of men and ** percent of women aged between 50 and 59 years old reported engaging with the app. The app was the least popular with those aged 60 years and older.