As of January 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2023, there were approximately 247 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2023. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

As of January 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for 24.2 percent of the social network's user base, with 12.3 percent of those users being women. Overall, 9.7 percent of users aged 35 to 44 years were women, and 9.3 percent were men. How many people use Facebook in the United States? Facebook is by far the most used social network in the world and finds a huge share of its audience in the United States. Facebook’s U.S. audience size comes second only to India. In 2023, there were over 246 million Facebook users in the U.S. By 2028, it is estimated that around 263 million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, 72 percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that 20 percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

Users aged 25 to 34 years old made up the largest audience of Facebook in the United Kingdom in January 2025, accounting for 24.7 percent of all users. Overall, Facebook users aged 35 to 44 were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of November 2024, there were over 55.9 million Facebook users in the UK, up from 39.01 million in September 2018, according to napoleoncat.com. However, since a peak of 57.1 million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted 305 million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately 211 million British pounds in revenue during 2015, a figure that skyrocketed  to 842 million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly one billion British pounds. In the third quarter of 2024, the company’s total European revenue reached over 9.49 billion U.S. dollars 

There were 55 902 500 Facebook users in United Kingdom in January 2025, which accounted for 80.9% of its entire population. The majority of them were women - 53.3%. People aged 25 to 34 were the largest user group (13 800 000). The highest difference between men and women occurs within people aged 55 to 64, where women lead by 2 900 000.

There were 32 200 000 Facebook users in Canada in March 2024, which accounted for 82% of its entire population. The majority of them were women - 53.1%. People aged 25 to 34 were the largest user group (8 200 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 600 000.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

There were 516 900 000 Facebook users in India in February 2023, which accounted for 35.2% of its entire population. The majority of them were men - 68.4%. People aged 25 to 34 were the largest user group (173 000 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 121 900 000.

There were 44 800 000 Facebook users in France in February 2024, which accounted for 66.9% of its entire population. The majority of them were women - 53.1%. People aged 25 to 34 were the largest user group (11 300 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 800 000.

There were 4 048 200 Facebook users in New Zealand in January 2023, which accounted for 77.4% of its entire population. The majority of them were women - 54.4%. People aged 25 to 34 were the largest user group (932 200). The highest difference between men and women occurs within people aged 65 and above, where women lead by 163 500.

As of January 2025, 9.9 percent of Facebook users in France were aged 65 years and older, whereas 20.1 percent of platform users were aged between 18 and 24 years. Users between the ages of 25 and 34 years accounted for the largest group of Facebook users in France, with 24.9 percent.

There were 22 500 000 Facebook users in Australia in March 2024, which accounted for 82.1% of its entire population. The majority of them were women - 52.9%. People aged 25 to 34 were the largest user group (5 700 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 100 000.

In the United Kingdom in January 2025, women aged 25 to 34 years made up Facebook's largest audience in the country, accounting for almost 13 percent of all users. Men in the same age bracket were the second-largest audience base, accounting for 12 percent of users. Around 11 percent of Facebook users in the UK were aged 65 and older. Facebook UK  Facebook UK Limited generated approximately 211 million British pounds in revenue during 2015, a figure that skyrocketed to 1.27 billion British pounds in 2017. According to Facebook UK, this was the result of the company commencing advertiser reseller services in April 2016. For the year 2019, the company declared a revenue of roughly one billion British pounds within the UK. In the first quarter of 2021, the company generated a total European revenue of 6.5 billion U.S. Dollars.     Growth in European active users As well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015, Facebook attracted 307 million MAUs, a figure that would rise to 423 million by the first quarter of 2021. Globally, Facebook had roughly 2.85 billion MAUs by the first quarter of 2021.

There were 566 751 300 Facebook users in India in February 2024, which accounted for 38.6% of its entire population. The majority of them were men - 68.4%. People aged 25 to 34 were the largest user group (207 300 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 143 900 000.

There were 84 412 000 Facebook users in Viet Nam in January 2024, which accounted for 82% of its entire population. The majority of them were women - 51.1%. People aged 25 to 34 were the largest user group (24 900 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 11 100 000.

36.6% of Twitter users are aged 25-34 and make up the biggest age group on the platform. Only 2.4% of Twitter users are aged 13-17.

In March 2018, heavy Facebook users were likely to use the application for 82.6 hours per month, whereas their activity on the YouTube app reached an average of 18.8 hours per month. Nevertheless, in terms of the two platforms' engagement rate, YouTube had more than doubled online user activity levels compared to Facebook.

Popularity of Facebook

In May 2020, there were almost 19.5 million Facebook users, which was a steady increase from the previous year. The platform is most popular among Poles aged 25 to 34 years old, and women users dominate it. Moreover, most photo-sharing platform users also came from a primary educational background and lived in the countryside. Nearly all of the Polish users accessed Facebook via their mobile phone in 2020. Moreover, Facebook holds the highest advertising reach among the leading social media platforms in Poland, with e-commerce figuring as the most popular industry, with over 32.8 million fans. Looking at the financial results, in 2019, profits from sales or operations of Facebook Poland more than tripled compared to the previous year.

Demographics of YouTube users

Polish people of all ages are open to the socializing and entertaining roles of other popular social media. Popularity wise, YouTube is fast catching up with TV, with at least 88 percent of Poles watching the platform’s video content at least once a month. The most viewed YouTube videos fall under the entertainment and education categories. In 2019, the dominating age group for YouTube users was between 25 to 34 years old and with men accounting for almost 58 percent of all users. Simultaneously, 28 percent of the video-sharing platform users resided in the countryside and mostly had a primary school education background.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

As of January 2025, around one quarter of Facebook users in Canada were aged between 25 and 34 years, meaning that this age group accounted for the largest share of Facebook's audience in the country. Users aged 35 to 44 years accounted for 19.4 percent of users.