As of February 2025, it was found that around **** percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately **** percent of the platform's audience. The online audience of the popular social video platform was further composed of **** percent of female users aged between 25 and 34 years, and **** percent of male users in the same age group.

According to a May 2023 survey of social media users in the United States, over ** percent of users aged between 18 and 24 years were on TikTok. In comparison, approximately ** percent of U.S. teens were on TikTok and interacted with the app on a monthly basis. TikTok usage diminished in older users, with only ** percent of U.S. users aged between 55 and 64 years reporting engaging with the popular social video app.

Teenagers make up the largest group of active users on TikTok.

TikTok, a social video app launched in 2016 used for sharing and creating video content, continues to grow in popularity. As of 2022, approximately 41 percent of users in the U.S. engaged with the popular social video app. Around seven in 10 respondents aged between 18 and 19 years were using TikTok, while usage among respondents aged between 20 and 29 years was approximately 56 percent.

TikTok global usage In 2021, TikTok had 1 billion active monthly users worldwide, a growth of 45 percent on the previous year. As of April 2021, the majority of global TikTok users spent less than one hour per week on the platform. Eleven percent of users spent five to ten hours a week on the app, and six percent were using it for ten hours or more per week.

Users' opinion: safety concerns and positive influenceOnline TikTok challenges and hoaxes have been a topic of discussion in recent years, with parents raising concerns about safety regarding content posted on the platform. As for U.S. adults’ opinions of TikTok, favorable attitudes towards the platform decrease with age. Overall, as of November 2021, 33 percent of users aged 18 to 34 years had a favorable opinion of the app, but just one in 10 users aged between 45 and 64 years felt the same. Around 20 percent of all adults had a very unfavorable view of TikTok. Despite the criticism, the platform hosts a large number of positive influencers, focusing on themes such as mental health awareness and body positivity. In 2021, one of the most followed TikTok educators and activists was Nicole Lilly Christou, with her profile @nikkililly reporting approximately 7.7 million followers in the United Kingdom alone.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

As of June 2023, approximately **** percent of TikTok users in the United States were aged between 19 and 25 years. Younger users aged below 18 years accounted for around ** percent of the total. Users aged 46 years and older represented less than **** percent of the platform's audience in the United States in the examined period.

The average adult TikTok user in America spends 33 minutes per day on the app.

As of September 2022, the majority of content creators on TikTok were aged between 18 and 25 years old, as almost 50 percent of creators on the short-video platform belonged to this age group. TikTok creators under 13 years old represented roughly seven percent of the total. While TikTok does not present registration restrictions for users aged between 13 and 18 years old, users aged under 13 years old in the United States have to use the platform's "Younger Users" version.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

TikTok has a significantly larger female user base globally.

In 2021, women aged 13 to 17 years accounted for ** percent of TikTok audiences in the United States. Male teens in the same age group accounted for approximately *** percent of TikTok audiences. The social video app TikTok was more popular among users aged between 18 and 24 years old, with ** percent of women and ***** percent of men in this demographic being reported to use TikTok.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

In 2020, TikTok brought in $33.4 billion in revenue.

According to a survey conducted in May 2021, ** percent of Mexican mobile phone owners aged between 18 and 26 years old who had TikTok installed on their mobile phones claimed to use the app regularly. The usage decreased accordingly to the age of the respondents, as only *** percent of respondents older than 57 years claimed to use the video-based social platform actively.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

As of 2024, 35 percent of TikTok users in South Korea were between 18 and 24 years old. The following age bracket of 25 to 34 years olds made up 24 percent of users.

Social video platform TikTok made significant gains in popularity in the Netherlands between 2020 and 2023. In 2023, there were approximately four million TikTok users in the Netherlands, up from three million in the previous year. Users aged 20 to 24 years accounted for the biggest share of TikTok’s audience in the country, recording approximately 850,000 users in 2023.

Mobile social As of the end of 2022, mobile social media were the most engaging app category for users in the Netherlands. On average, Dutch users was reported spending 65 minutes per day on social apps, compared to 26 minutes spent interacting with casual gaming apps, and 14 daily minutes spent on shopping apps on a daily basis. Mobile-first communication and chat apps such as WhatsApp, Facebook Messenger, and Snapchat ranked among the most popular social platforms among Dutch users in the third quarter of 2022. Social video app TikTok has become increasingly more popular, reaching four million users in 2023.

Most popular Dutch content creators With 14 million followers and several years of activity within the global beauty content community, Nikkie Tutorials was the second most popular Dutch content creator on YouTube in February 2023. With the rise of TikTok and short-video features like Instagram Reels and YouTube Shorts, video has become one of the most engaging formats for content creators to connect with their audiences in the Netherlands as in the rest of the digital market. As of September 2022, online Dutch influencer Sherell Martini reportedly had 4.84 million TikTok followers, while online personality and hair influencer Quinity Mirjam recorded over three million followers.

There are currently over 1.5 billion active users on TikTok worldwide.

In February 2025, Sweden had around 3.3 million TikTok users, while Norway was home to approximately 1.71 million TikTok users. Denmark and Iceland had 1.37 and 0.14 million TikTok users, respectively. TikTok is a video sharing social app launched in 2017 and is owned by the Beijing-based tech company ByteDance.

TikTok demographics and engagement TikTok user base across Nordic markets is equally distributed across male and female users alike. However, Denmark registered the highest proportion of female users in the region, approximately 52 percent. The social video app's appeal varies significantly across age groups, with young users and Gen Z responding very positively to the appeal of TikTok short video format. A 2023 survey conducted in Sweden revealed that 66 percent of internet users aged 15-24 engaged with TikTok daily, compared to only 15 percent of users aged 25-44. Similarly, over half of internet users aged between 15 and 19 accessed TikTok daily in Denmark, while engagement among users aged between 20 and 24 interested approximately one-third of the demographic group.

YouTube use and demographics in the Nordics Despite its increasing popularity, TikTok still trails behind YouTube when it comes to viewership. As of January 2024, Sweden had approximately 8.5 million YouTube users, nearly 2.5 times its TikTok user count. Norway and Finland each had around 4.5 million YouTube users, significantly outpacing their respective TikTok audiences. As in the case of TikTok, YouTube's user base in the Nordics is evenly split between men and women engaging with the video platform. Additionally, YouTube popularity was not restricted to the younger segments of Swedish demographic groups, as over six in 10 Swedish internet users were reported engaging with YouTube daily.

In 2022, more than ** percent of the TikTok users in Spain were people with ages between 18 and 24 years old, accounting for around ***** million of the adult users of the platform. The usage of the video-based social network decreased according with age, as people with 25 and 34 years old accounted for almost ******** of users, while those older than 55 years old were only ***** percent of TikTok audiences.