As of September 2023, 29 percent of Facebook users in the United States were aged 30 to 39 years, while a further 29 percent of users were aged 50 to 64 years, making these demographics the biggest audiences of the online network in the country. Meta’s Instagram was also popular among users aged 30 to 39 years, who accounted for 32 percent of the audience of the photo-based platform, while those aged 18 to 29 years accounted for another third of the network’s U.S. users. Overall, TikTok and Snapchat were the most popular social media platforms amongst younger audiences, while LinkedIn was the least used platform by those aged 18 to 29 in the United States as of 2023.

The social media market in the United States

The number of social media users in the United States has shown continuous growth in the past years, and it is forecast to continue increasing to reach 342 million users in 2029. As of 2023, the social network user penetration in the United States amounted to an impressive 91.56 percent, meaning that more than nine in ten people in the country engaged with online platforms. Furthermore, Facebook was by far the most popular social media platform in the United States, accounting for 45 percent of all social media visits in 2023, followed by Pinterest with 21.2 percent of visits.

The global social media landscape

As of April 2024, 5.07 billion people were social media users, accounting for 62.6 percent of the world’s population. Northern Europe was the region with the highest social media penetration rate with a reach of 80.2 percent, followed by Western Europe with 78.2 percent and Eastern Asia 74.9 percent. In contrast, less than one in ten people in Middle Africa used social networks. Facebook’s popularity is not limited to the United States: this network leads the market on a global scale, and it accumulated more than three billion monthly active users (MAU) as of 2024, which is far more any other social media platform. 272014 YouTube, Instagram, and WhatsApp followed, all with two billion or more MAU.

In February 2024, adults in the United States aged between 18 and 24, spent 186 minutes per day engaging with social media platforms. In comparison, respondents aged 65 and older dedicated approximately 102 minutes of their day to social media. TikTok was the most engaging social media platform for U.S. consumers aged between 18 and 24 years. The popular video was also the most engaging among users aged 35 and 54 years, commanding between 45 and 50 minutes of users' daily attention. Respondents aged between 55 and 65, reported to spending between 45 minutes daily on Facebook.

Survey data collected in Canada, 2019. n = 1539. Using, Age, Facebook use and meme understanding to determine differences between demographics in relation to Instagram use

As of January 2021, 14.8 percent of female social media users and approximately 19.3 percent of male social media users in Indonesia were between the ages of 25 and 34 years old. The 13 to 44 year old age group has the largest share of audience and is most notable for marketers who plan on reaching out to them.

Gen Z and Millennials are the biggest social media users of all age groups.

In 2024, over 92 percent of internet users aged between 16 and 34 years surveyed in Brazil stated that they used social media. Approximately four out of five responding internet users in Brazil said they were on social media.

The goal of this study was to examine young American teenagers' social media use and their perceptions of effects. Data is from a large-scale, nationally representative and probability-based online survey taken by teens ages 13 to 17. Participants answered questions about how often they use social media, their attitudes about social media's role in their lives, the experiences they have on social media, and how social media makes them feel. Social media includes: Social networking sites (Facebook, MySpace, and GooglePlus) Programs like Twitter or Tumblr, virtual worlds like Second Life Online chatting in video or computer games like World of Warcraft Things posted on sites like YouTube, Formspring, or other websites Additional information was collected about participants' social and emotional well-being. Demographics include age, gender, race/ethnicity, and U.S. region.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

As of September 2024, 46 percent of social media users in the United Kingdom were aged between 30 to 49 years. Overall, one-quarter of social network users in the UK were aged 18 to 29 years. Over 20 percent of social media users in the UK stated that Facebook was their favorite social media platform.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

In 2024, around 74.7 percent of social media users in Thailand were between 18 to 24 years old. In comparison, only 1.2 percent of users were 55 years and above. Social media has become a very prominent form of online communication among Thais.

There are more male LinkedIn users than females – although it is pretty balanced.

The vast majority of TikTok users are below 30 years old. Approximately 37 million Gen-Zers used TikTok in the US.

As of March 2020, a survey on parenting in the United States revealed that less than one percent of parents believe their child aged 0 to 2 years old should be able to begin using social media sites. In comparison, 34 percent of U.S. parents believe it is acceptable for their child to begin using social media sites at ages 12 to 14, and 44 percent believe it is acceptable to begin using at ages 15-17.

A March 2020 survey of U.S. parents revealed that 13 percent of U.S. children aged 11 or younger used TikTok. The video sharing platform was by far the most popular social network among young children in the United States. Overall, 30 percent of parents with kids aged 9 to 11 years stated that their knew of their child using TikTok.

According to a survey of younger internet users conducted in the United Kingdom in 2021, 97 percent of respondents aged between 16 and17 years old used social media, while 94 percent had their own social media profile. Over nine in 10 respondents belonging to the 12 to 15 year age group used social media, whilst 89 percent had their profiles. Overall, around one fifth of those aged three to four years used social media, and one quarter of this age group had their own social media profile.

As of December 2019, over 29 percent of social network users in Latin America were between 15 and 24 years old. The 25-34 age group accounted for 24 percent of the user base. In addition, the graph shows that the use of social media decreases as the age group gets older.

According to a survey of internet users in Great Britain (GB) conducted between July 20 and 23, over half of respondents aged 18 to 24 reported having used Facebook in this period. The same amount of users in the age cohort reported having used TikTok, while 81 percent used YouTube in the examined time. Overall, Facebook was the most popular social media platform across the older demographics, with 72 percent of users aged between 50 and 64 reporting to having engaged with the Meta-powered social media in the examined period. The 2024 general election in the United Kingdom was held on July 4, and saw parties and politicians make ample usage of social media channels in the weeks before the country casted its vote.

In the United States, Gen Z are the most likely to search for product information through social media platforms. According to a survey conducted in 2023, over a third (35 percent) of U.S. shoppers between 18 and 26 years old start the purchasing process through this shopping channel.

As of January 2021, about 41.5 percent of social media users in China aged above 40 years. The Chinese Facebook-like mobile messenger app WeChat has become an indispensable tool for the everyday life in the country, providing various services like digital payment, online banking, ride hailing, gaming, and much more.