The US agricultural industry has been shaped by fluctuations in crop prices, production levels and yields. While prices for core US crops such as corn and wheat remain above historical averages, they have moderated from the peaks seen in 2021-2022. This moderation has clashed with high production costs, particularly for inputs like seeds and fertilizers, which have not decreased in line with prices and revenues. Purchase costs also stand to worsen as tariffs imposed by the US have the potential to drive up prices for imported agricultural inputs. As a result, farmers are encountering tighter profit, even as industry revenue has grown overall. Despite the pressures from input costs, technological advancements such as precision agriculture are helping to offset some challenges by improving efficiency and production. Overall, revenue has grown at a CAGR of 2.7% to reach an estimated $586.5 billion after a decrease of 2.6% in 2025. In tandem with these price and production shifts, consumer preferences are exerting significant influence over the agricultural landscape. The demand for sustainable and ethically produced livestock products is rising, prompting producers to adapt their practices to meet changing consumer expectations. This shift comes amid severe drought conditions forcing cattle herd liquidations, a move that has boosted revenues through higher prices and sales volumes but ultimately stresses long-term supplies. Meanwhile, climate change continues to introduce strong production fluctuations, as evidenced by altering pest and disease patterns and extreme weather events disrupting traditional farming cycles. Adaptation strategies, such as planting drought-resistant crops and investing in climate-smart technologies, are becoming increasingly common as farmers strive to maintain resilience. In the coming five years, the sector will struggle to maintain revenue as prices decline in key segments and climate change adds a great deal of volatility. Sector revenue is forecast to decline at a CAGR of 0.5% to reach $573.3 billion in 2030. Crop prices are projected to decline over the next decade, while yields are expected to trend upward due to ongoing technological advancements. Despite drops in overall export revenue and competition from producers such as China and Brazil, emerging markets, particularly in Asia and Africa, will present new avenues for growth as demand for diverse agricultural products increases. Additionally, the potential for income generation through participation in carbon markets and adoption of nature-positive farming practices offers promising revenue diversification. The increasing frequency of extreme seasons and weather events, however, will make production planning challenging and exaggerate farmers' dependence on agricultural services, agrochemicals, irrigation and other expenses, putting pressure on profit as farmers try to maintain yields.

Graph and download economic data for Employment Level - Agriculture and Related Industries (LNU02034560) from Jan 1948 to Aug 2025 about agriculture, 16 years +, household survey, employment, industry, and USA.

This statistic presents the value added of the agriculture sector in the United States from 2000 to 2023 and provides a forecast for 2024 (in billion U.S. dollars). In 2023, the net value added of the United States agricultural sector amounted to approximately *** billion U.S. dollars based on current U.S. dollar values.

Precision agriculture systems and services have experienced substantial growth over the past five years. This growth is primarily driven by the increased adoption of IoT and smart devices, allowing farmers to optimize production efficiencies through real-time data on soil conditions, crop health and weather patterns. Despite initial disruptions from the COVID-19 pandemic, the industry demonstrated resilience due to technological advancements, improved agricultural markets and increasing demand for larger equipment. As a result, industry revenue has grown at a CAGR of 10.9% to $7.6 billion in 2024, with a 1.4% increase in 2024 alone. Advances in drone technology, precision farming software and data analytics have further contributed to this robust growth, enabling more precise and efficient farming practices. Industry profit is predominantly driven by demand from agribusiness sectors, government support and ongoing technological innovations. The various downstream markets, including farm machinery manufacturers, family-owned farms and publicly funded research operations, significantly contribute to revenue generation. The rapid adoption of cutting-edge technologies such as AI, ML and smart devices, combined with government policies promoting sustainable agricultural practices, has bolstered industry profit during the current period. Additionally, partnerships between tech companies and agricultural firms have accelerated innovation, enhancing the capabilities of precision agriculture technologies and supporting higher profitability for machinery manufacturers and service providers. The industry is projected to sustain its robust expansion, growing at a CAGR of 2.7% to $8.7 billion over the next five years. The continuation of favorable policies, such as the potential renewal of the Farm Bill, will support rural development and provide financial aid that make precision agriculture products more accessible. Advances in AI and machine learning will further revolutionize farm management through predictive analytics and automated decision-making capabilities. However, challenges persist, such as the reluctance of some farmers to adopt new technologies and concerns over data security and privacy. Despite these challenges, the expansion of autonomous farming equipment and the increased penetration of broadband and mobile technologies in rural areas are expected to drive greater acceptance and integration of precision agriculture practices, ensuring the industry's sustained growth and profitability.

This statistic shows the projected number of firms in the forestry, fishing, hunting and agriculture industry in the United States in 2019 and 2026, by size of firm. By 2026, the forestry, fishing, hunting and agriculture industry in the U.S. is projected to have *** companies each employing between ***** and ***** people.

Graph and download economic data for Employment for Agriculture, Forestry, Fishing and Hunting: Oilseed and Grain Farming (NAICS 1111) in the United States (IPUAN1111W010000000) from 1987 to 2024 about grains, hunting, forestry, fishing, agriculture, NAICS, IP, employment, and USA.

Graph and download economic data for Employment for Agriculture, Forestry, Fishing and Hunting: Other Crop Farming (NAICS 1119) in the United States (IPUAN1119W201000000) from 1988 to 2024 about crop, hunting, forestry, fishing, agriculture, NAICS, IP, employment, and USA.

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Agribusiness Market Size 2025-2029

The agribusiness market size is forecast to increase by USD 843.4 million, at a CAGR of 4.6% between 2024 and 2029.

The market is experiencing significant shifts driven by population growth, which is leading to an increased demand for food production. This trend is placing immense pressure on the industry to find innovative solutions to meet the rising demand, particularly in the context of a shrinking amount of arable land. One response to this challenge is the adoption of automation in agriculture, with technologies such as precision farming, drones, and robotics gaining traction. These solutions aim to optimize resource usage and increase efficiency, enabling farmers to produce more with less land. However, the implementation of automation also presents challenges, including high upfront costs and the need for significant investment in technology and infrastructure.
Additionally, regulatory compliance and data security concerns add complexity to the adoption process. To capitalize on the market opportunities presented by population growth and the need for more efficient agriculture, companies must navigate these challenges and invest in technologies that can help them stay competitive while addressing the sustainability and productivity demands of the industry.

What will be the Size of the Agribusiness Market during the forecast period?

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The market continues to evolve, shaped by various dynamics that impact different sectors. Land use patterns are shifting, with an increasing focus on carbon sequestration and sustainable farming practices. Precision agriculture is revolutionizing yield optimization, while food processing and packaging technologies advance to ensure food safety and traceability. Seed production and agricultural biotechnology are driving innovation in crop production, and harvesting equipment is becoming more efficient and eco-friendly. Food security remains a critical concern, leading to the adoption of irrigation systems, biodiversity conservation, and sustainable farming practices. Livestock feed and breeding are undergoing transformations, with a focus on disease prevention and environmental sustainability.

Pest control methods are evolving, with a shift towards more natural and less harmful alternatives. Supply chain management is becoming more complex, with the integration of farm management software and crop rotation techniques. Water conservation is a priority, with new technologies and practices emerging to address this challenge. Agribusiness investment is on the rise, driven by market volatility and price fluctuations due to climate change adaptation and commodity trading. Direct marketing and consumer dietary trends are influencing food distribution, with a growing demand for locally sourced and organic produce. Vertical farming and agricultural finance are gaining traction, offering solutions to land tenure issues and providing access to capital for small-scale farmers.

The ongoing unfolding of these market activities and evolving patterns underscores the continuous nature of the agribusiness landscape.

How is this Agribusiness Industry segmented?

The agribusiness industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Grains and cereals
  Dairy
  Oilseeds
  Livestock
  Others


Application

  Agrichemicals
  Seed business
  Breeding
  Machinery and equipment


Technology

  Traditional agriculture
  Mechanized farming
  Precision agriculture and smart farming
  Organic and sustainable Farming


Distribution Channel

  Retail chains and supermarkets
  Wholesale distribution
  Direct-to-consumer
  Food processing and manufacturing companies


Farm Size

  Small-Scale Farms
  Medium-Scale Farms
  Large-Scale Farms


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Argentina
    Brazil


  Rest of World (ROW)

.

By Product Insights

The grains and cereals segment is estimated to witness significant growth during the forecast period.

The market encompasses various sectors, including grains and cereals, dairy production, land use, carbon sequestration, agricultural machinery, organic farming, yield optimization, food security, irrigation systems, biodiversity conservation, supply chain management, livestock feed, livestock breeding, pest control, poultry farming, government subsidies, farm management software, crop rotation, water conservation, sust

Number of Businesses statistics on the Agriculture, Forestry, Fishing and Hunting industry in the US

Access North America Agriculture Analytics Industry Overview which includes North America country analysis of (United States, Canada, Mexico), market split by Offering, Agriculture Type, Farm Size, Technology, End-User

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Agriculture Analytics Market Size 2024-2028

The agriculture analytics market size is forecast to increase by USD 1.23 billion at a CAGR of 12.97% between 2023 and 2028. The market is experiencing significant growth due to the increasing demand for food production to meet the needs of a growing global population. Infrastructure development, including the integration of artificial intelligence (AI) and smart farming technologies, is a key driver in this market. Smart farming practices, such as field planning and irrigation management, are becoming increasingly important for sustainable agricultural production. However, the high cost of implementing analytics in agriculture remains a challenge for many farmers and agribusinesses, particularly in developing countries. Despite this, the long-term benefits of using data analytics insights to optimize farming practices are expected to outweigh the initial investment costs. By utilizing AI and other advanced technologies, farmers can optimize their operations, improve crop yields, and reduce water usage, ultimately leading to more sustainable and profitable farming practices. The market is expected to continue growing as more farmers adopt these technologies to meet the demands of a changing agricultural landscape.

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The market is witnessing significant growth as farmers and agricultural businesses seek to enhance their productivity and efficiency. This market is driven by the increasing demand for food production to meet the growing population and the need to address various challenges in the agricultural sector. Cloud computing and internet of things (IoT) technologies are playing a crucial role in the market. Farmers can now collect vast amounts of data from various sources, including weather data analytics, crop growth monitoring, land preparation, and farm operations. This data is then analyzed using predictive models to optimize farm output and improve efficiency.

Moreover, positioning systems and navigation satellite systems, such as those used in drones, are also contributing to the market. These technologies enable farmers to monitor their crops and livestock with precision, ensuring optimal growth conditions and preventing potential losses. Crop management is a significant application area for agriculture analytics. By analyzing data on soil degradation, climatic conditions, and crop growth patterns, farmers can make informed decisions on land preparation, irrigation, and fertilizer application. This results in improved crop yields and reduced waste. Livestock farming is another area where agriculture analytics is making a significant impact. Livestock analytics provides farmers with insights into animal health and productivity, enabling them to optimize feeding and breeding programs.

Also, this leads to increased profitability and improved animal welfare. Aquaculture analytics is another emerging application area in the market. By monitoring water quality, fish behavior, and environmental conditions, farmers can optimize fish farming operations and reduce the risk of disease outbreaks. The market offers both cloud deployment and on-premises deployment options. Cloud deployment provides farmers with the flexibility to access data and insights from anywhere, while on-premises deployment offers greater control over data security. Data Security is a critical concern in the market. Farmers must ensure that their data is protected from unauthorized access and cyber threats.

Additionally, advanced security measures, such as encryption and access controls, are essential to safeguard sensitive agricultural data. In conclusion, the market is transforming the agricultural sector by providing farmers and agricultural businesses with data-driven insights to optimize their operations, increase productivity, and improve efficiency. The market is driven by the growing demand for food production and the need to address various challenges in the agricultural sector, including climatic conditions, soil degradation, and positioning systems. By leveraging cloud computing, IoT, and advanced analytics techniques, farmers can make informed decisions and improve their bottom line.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Solutions
  Services


Application

  Precision farming
  Livestock monitoring
  Aquaculture farming
  Vertical farming
  Others


Geography

  North America

    Canada
    US


  Europe

    UK


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Type Insights

The solutions segment is estimated to witness significant growth during the f

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Precision Agriculture Market Size 2025-2029

The precision agriculture market size is forecast to increase by USD 8.02 billion, at a CAGR of 15.4% between 2024 and 2029.

Major Market Trends & Insights

North America dominated the market and accounted for a 37% growth during the forecast period.
By the Product - Hardware segment was valued at USD 3.86 billion in 2023
By the Application - Precision irrigation segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 184.50 billion
Market Future Opportunities: USD 8.02 billion 
CAGR : 15.4%
North America: Largest market in 2023

Market Summary

Precision agriculture, a data-driven farming approach that leverages technologies like satellite imagery, drones, and sensors to optimize crop yields and reduce resource consumption, is experiencing significant advancements. According to recent reports, The market is projected to reach a value of USD 22.5 billion by 2025, marking a substantial increase from its current size. This growth can be attributed to the increasing demand for food security and sustainability, coupled with the availability of advanced technologies and decreasing costs. For instance, the use of drones for crop monitoring has seen a 25% annual increase in adoption, providing farmers with real-time data on crop health and growth patterns.
Additionally, the integration of IoT and machine learning algorithms in precision agriculture is enabling predictive analytics, further enhancing its value proposition. Despite the high initial investment required, the potential returns, including increased productivity and reduced input costs, make precision agriculture an attractive proposition for modern farming operations.

What will be the Size of the Precision Agriculture Market during the forecast period?

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Precision agriculture, a data-driven farming approach, continues to gain traction without fail. Currently, approximately 25% of farmers worldwide employ this technology, integrating sensor networks and variable rate application for efficient resource allocation. Future growth is projected to reach 15% annually, driven by the demand for improved crop quality, site-specific management, and water use efficiency. Comparatively, the adoption of decision support systems has seen a significant increase, with over 40% of farmers utilizing these tools for optimized inputs and crop yield optimization. Concurrently, real-time monitoring and automated harvesting have witnessed a surge in implementation, contributing to farm optimization and reduced input costs.
Furthermore, the integration of livestock monitoring, environmental monitoring, and pest control optimization in precision agriculture has led to sustainable agriculture practices and resource efficiency. In the realm of precision livestock farming, the implementation of data acquisition systems, animal health monitoring, and fertilizer optimization has resulted in increased farm profitability. Predictive modeling and data visualization tools enable farmers to make informed decisions, while automated harvesting and prescription mapping ensure optimal crop yields. Overall, precision agriculture's continuous evolution is transforming farming practices, offering substantial benefits for farmers and the agricultural industry.

How is this Precision Agriculture Industry segmented?

The precision agriculture industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Hardware
  Software and services


Application

  Precision irrigation
  Yield monitoring
  Field mapping
  Crop scouting
  Others


Technology

  Internet of things (IoT)
  Artificial intelligence (AI)
  Big data and analytics
  Remote sensing
  Robotics and automation


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    Australia
    China
    India


  Rest of World (ROW)

By Product Insights

The hardware segment is estimated to witness significant growth during the forecast period.

Precision agriculture is a dynamic and evolving market, characterized by the integration of advanced technologies to optimize farming practices. Farmers are increasingly adopting solutions such as precision irrigation systems, disease detection algorithms, and spectral analysis for yield mapping and variable rate technology. Farm management software, soil sensors, and pest management solutions enhance nitrogen use efficiency and crop health monitoring. GPS guidance systems, precision spraying technology, data integration, machine learni

Increased productivity is the main contributor to growth in U.S. agriculture. This data set provides estimates of productivity growth in the U.S. farm sector for the 1948-2011 period, and estimates of the growth and relative levels of productivity across the States for the period 1960-2004.

In recent years, the US corn farming industry has experienced volatile revenue largely driven by changes in corn prices, production levels and crop yields. Early in the current period, up through 2022, corn prices saw a significant increase, which resulted in considerable revenue growth for farmers. This increase was fueled by high demand for biofuels and animal feeds and limited global supplies. However, as production ramps up both domestically and internationally, the industry has begun to feel downward pressure on corn prices. Record yields have led to oversupply, driving prices downward and increasing market competition. While sectors like livestock agriculture and industrial production have supported demand, the surplus has outpaced consumption and kept prices lower, causing challenges for farmers trying to maintain profit as fertilizer and seed prices stay high. Industry revenue has grown at a CAGR of 1.9% to reach an estimated $66.9 billion after a decrease of 5.6% in 2025. On the international front, the US corn export market has demonstrated resilience despite reduced demand from China, driven by geopolitical tensions and China's shift toward agricultural self-sufficiency. Retaliatory tariffs have further strained this trade relationship, while increased corn production from South America has intensified global competition, impacting US market share. However, the Russia-Ukraine conflict has disrupted Ukrainian corn supplies, leading many countries to turn to the US as an alternative source. This shift has bolstered exports to Asian and Latin American markets, mitigating the decline from China. Reduced domestic demand for products like high fructose corn syrup due to health concerns has made international trade increasingly vital for balancing the US corn market. Corn prices will remain volatile in the coming years, influenced by fluctuating crude oil prices that impact ethanol production and growing international competition. Policy changes, such as ethanol mandates and evolving trade agreements, will reshape international demand, offering growth opportunities abroad if US farmers can adapt to new biofuel and market needs. Climate change is a significant concern, threatening yields due to heat stress and shifting precipitation and insect population patterns. To protect productivity, farmers will have to invest more in fertilizers, pesticides, irrigation technologies and drought-tolerant crops. Industry revenue is forecast to grow at a CAGR of 0.7% to reach $69.1 billion in 2030.

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Smart Agriculture Market Size 2024-2028

The smart agriculture market size is valued to increase USD 10.98 billion, at a CAGR of 10.22% from 2023 to 2028. Availability of low-cost cloud services encouraging adoption of smart farming will drive the smart agriculture market.

Major Market Trends & Insights

North America dominated the market and accounted for a 42% growth during the forecast period.
By Type - Precision farming segment was valued at USD 3.8 billion in 2022
By Product - Hardware segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 147.48 million
Market Future Opportunities: USD 10982.30 million
CAGR : 10.22%
North America: Largest market in 2022

Market Summary

The market represents a dynamic and evolving sector, driven by the adoption of core technologies such as precision farming, automation, and IoT. These innovations enable farmers to optimize crop yields, reduce water usage, and enhance overall operational efficiency. According to recent reports, the global market for smart farming solutions is experiencing significant growth, with big data and cloud services playing a crucial role. In fact, the availability of low-cost cloud services is encouraging farmers to adopt smart farming practices, leading to a projected 25% adoption rate by 2025. However, high initial investments in smart farming technology present a major challenge for smaller farming operations.
Despite this, the market continues to expand, fueled by regulatory support and the increasing demand for sustainable farming practices. For instance, the European Union's Common Agricultural Policy provides incentives for farmers to invest in precision farming and other smart agriculture technologies. This ongoing evolution underscores the market's potential for continued growth and innovation.

What will be the Size of the Smart Agriculture Market during the forecast period?

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How is the Smart Agriculture Market Segmented and what are the key trends of market segmentation?

The smart agriculture industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Precision farming
  Smart greenhouse
  Livestock monitoring
  Others


Product

  Hardware
  Software
  Services


Geography

  North America

    US
    Canada


  Europe

    UK


  APAC

    China
    India


  Rest of World (ROW)

By Type Insights

The precision farming segment is estimated to witness significant growth during the forecast period.

In the realm of modern agricultural practices, the integration of technology is revolutionizing the industry with smart agriculture. This market encompasses various hardware components designed to optimize productivity, efficiency, and sustainability. One significant hardware segment is Sensors and Monitoring Systems. These devices collect real-time data on environmental factors and crop conditions, measuring parameters like temperature, humidity, soil moisture, pH levels, nutrient content, and weather conditions. By integrating data from multiple sensors, farmers receive valuable insights for informed decision-making. Another essential hardware segment is Weather Forecasting Tools, which employ remote sensing applications to analyze weather patterns and predict future conditions. This information is vital for farmers to plan and adapt their agricultural practices accordingly.

Greenhouse Gas Emissions are also a focus area in smart agriculture, with sensor network deployment used to monitor and reduce emissions, contributing to more sustainable agricultural practices. Machine Learning Algorithms and IoT Agriculture Platforms are transforming animal health management by enabling automated livestock monitoring systems. Controlled Environment Agriculture and Precision Farming Techniques, such as hydroponic cultivation methods and nutrient management strategies, are gaining popularity for their ability to optimize crop yield and water use efficiency. The market for smart agriculture is thriving, with sensor adoption growing by 22% and precision fertilization methods increasing by 18%. Furthermore, the market is expected to expand in the future, with yield prediction models and crop growth modeling projected to grow by 25% and 20%, respectively.

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The Precision farming segment was valued at USD 3.8 billion in 2018 and showed a gradual increase during the forecast period.

Soil health indicators and automated irrigation systems are also expected to see significant growth, with increases of 19% and 17%, respectively. In conclusion, the market is continuously evolving, with various hardware components playi

State fact sheets provide information on population, income, education, employment, federal funds, organic agriculture, farm characteristics, farm financial indicators, top commodities, and exports, for each State in the United States. Links to county-level data are included when available.This record was taken from the USDA Enterprise Data Inventory that feeds into the https://data.gov catalog. Data for this record includes the following resources: Query tool For complete information, please visit https://data.gov.

The North America Agricultural Films Report is Segmented by Type (Low-Density Polyethylene, Linear Low-Density Polyethylene, High-Density Polyethylene, Ethylene Vinyl Acetate and Ethylene Butyl Acrylate, and More), Application (Mulching, Greenhouse Covering, and More), Thickness (Up To 80 Micron, and More), and Geography (United States, Canada, and More). The Market Forecasts are Provided in Terms of Value (USD).

The North America Indoor Farming Market report segments the industry into Growing System (Aeroponics, Hydroponics, Aquaponics, Soil-based, Hybrid), Facility Type (Glass or Poly Greenhouses, Indoor Vertical Farms, Container Farms, Indoor Deep Water Culture Systems, and more), Crop Type (Fruits and Vegetables, Herbs and Microgreens, Flowers and Ornamentals, and more) and Geography (United States, Canada, and more).

The US farm equipment industry is a robust sector projected to experience significant growth in the coming years. With a 2025 market size of $39.56 billion and a Compound Annual Growth Rate (CAGR) of 6.30% from 2025 to 2033, the industry demonstrates consistent expansion. This growth is fueled by several key factors. Increased adoption of precision farming technologies, including GPS-guided machinery and automated systems, enhances efficiency and yields, driving demand for advanced equipment. Furthermore, government initiatives promoting sustainable agricultural practices and supporting farmers through subsidies contribute to market expansion. The rising global population and increasing demand for food security further bolster the industry's growth trajectory. However, challenges such as fluctuating commodity prices, potential supply chain disruptions, and the increasing cost of raw materials for equipment manufacturing present some headwinds. The leading players in this market, including Deere & Company, AGCO Corporation, and CNH Industrial, are actively investing in research and development to innovate and introduce technologically advanced equipment. This competition drives innovation and enhances the overall quality and capabilities of farm machinery available to farmers. Market segmentation, likely categorized by equipment type (tractors, harvesters, planters, etc.), and farm size, influences the specific growth dynamics within various niches. Regional variations in agricultural practices and government policies further shape the market's development. Analyzing these segments and regional differences is crucial for understanding the specific opportunities and challenges within the US farm equipment industry, and tailoring strategies for success. Key drivers for this market are: Low Availability of Skilled Labor, Technological Advancements. Potential restraints include: Increasing Farm Expenditure, Security Concerns in Modern Farming Machinery. Notable trends are: Increasing Average Farm Size.

This statistic shows the projected number of employees in the forestry, fishing, hunting, and agriculture industry in the United States from 2019 to 2026. By 2026, the forestry, fishing, hunting, and agriculture industry in the U.S. is projected to have about **** million employees.