In 2021, the market for artificial intelligence (AI) in marketing was estimated at ***** billion U.S. dollars. The source projected that the value would increase to more than ***** billion by 2028. What is AI and who uses it? Artificial intelligence (AI) has become one of the most impactful digital innovations of the past few decades. The term refers to the ability of a computer or machine to mimic the competencies of the human mind, with the current ecosystem consisting of machine learning, robotics, artificial neural networks, and natural language processing. All of these features and algorithms are highly versatile and adaptable to the specific requirements of the user, explaining why they have become embedded into many different industries, ranging from telecommunications and financial services to healthcare and pharma. Overall, the global artificial intelligence market was valued at around *** billion U.S. dollars in 2021. AI at the marketing wheel AI is deeply embedded into the digital marketing landscape, and based on the latest reports, more than ** percent of industry experts integrate some form of AI technology into their online marketing activities. This vast adaptation of artificial intelligence for marketing purposes is no surprise considering that its benefits include task automation, campaign personalization, and data analysis, to name but a few. When asked about marketers' main application areas of AI in a recent survey, roughly ** percent of respondents from the U.S., Canada, the UK, and India mentioned ad targeting. Other popular activities they trusted AI with included personalizing content, optimizing e-mail send times, and calculating conversion probability.

According to a 2023 study conducted with marketers in the United States, ** percent of respondents reported using generative artificial intelligence tools, such as chatbots, as a part of their company's work. Only*** percent of American marketing professionals were not using the generative AI tools.

A global survey in 2022 found out that ** percent of marketing professionals across 35 countries were using artificial intelligence (AI) tools in order to automate customer interactions, compared to ** percent in 2021. Another ** percent of marketers working with AI shared that it helped them personalize the customer journey across channels - a share that remained the same as the year before.

According to a 2022 study conducted with marketers worldwide, ** percent of respondents reported using artificial intelligence as a part of their digital marketing strategy. Two years earlier, in 2020, the reported usage rate stood at ** percent which was a big growth from the ** percent rate in 2018.

According to a global survey among marketing professionals in January 2025, approximately ** percent reported using artificial intelligence (AI) extensively in their data-driven marketing efforts. Around ** percent said they integrated AI in select areas, whereas ** percent were exploring AI, but have not implemented the technology. Some ** percent reported not having plans to use AI.

In a survey conducted among global marketers in late 2020, it was found that ** percent of respondents saw an increase in revenue growth and improved performance owing to the use of AI in their marketing campaigns. Another ** percent attributed creating personalized consumer experiences to AI use for marketing purposes.

During a survey among business-to-business (B2B) marketers published in February 2025, approximately 43 percent of participants included targeting audiences among the most effective applications of artificial intelligence (AI) in marketing automation. Around 41 percent cited analytics and reporting while 36 percent mentioned personalization. According to the same study, B2B marketers' top goals when improving marketing automation included better data quality and ideal customer and prospect identification.

According to a global survey of marketing professionals in January 2025, ** percent of respondents said content creation and enhancement was the leading use of artificial intelligence and tactic among respondents. The main areas in which marketers used AI included email marketing optimization, social media management, and ad targeting, with ** and ** percent, respectively. Meanwhile, voice and visual search optimization was one of less cited uses, with ** percent.

During a 2024 global survey among marketing and media leaders, approximately ** percent reported using artificial intelligence (AI) tools a few times per week or daily when writing or generating content. Around ** percent said they used those solutions for social media content generation. According to the same study, Facebook and Instagram were the social media platforms most used by global marketers for organic content and paid ads.

During an early 2023 survey conducted among senior brand marketers from the United Kingdom, ** percent stated they were already using artificial intelligence (AI) within their digital advertising. Additionally, ** percent believed that AI was an important part of their marketing strategy.

During a survey conducted among marketing and advertising professionals in North and South America as well as in Europe in July 2023, over ** percent of respondents stated using ChatGPT at work. Nearly ** percent of respondents used Microsoft's AI-powered Bing, while the same share used Google's AI tool Bard. Among design-related tools, the respondents mentioned Midjourney, DALL-E 2, and Adobe Firefly. According to the same study, generative AI uses in advertising and marketing included mainly drafting content, brainstorming, and researching.

During an fall 2023 survey carried out by Capgemini among executives with marketing experience in the United Kingdom (UK), ** percent of respondents stated they were using generative AI (gen AI) across multiple or few initiatives. Another ** percent said they were testing or experimenting with gen AI.

During a 2024 survey among marketers, roughly ** percent of respondents stated that budget constraints were a challenge of adopting artificial intelligence (AI) within marketing departments. Organizational resistance to change ranked third, mentioned by nearly ** percent of respondents.

According to a survey conducted among marketers worldwide in February 2022, ** percent of respondents said they were utilizing artificial intelligence (AI) along with marketing automation for paid advertising, as well as for the personalization of email messages and offers. AI was combined with marketing automation by ** percent of respondents when it came to product and content recommendations, as well as the personalization of email subject lines.

According to a survey in 2024 in the United States, ** percent of marketing and advertising professionals who were using artificial intelligence (AI) tools said that the leading organizational benefit was effective collaboration. Another ** percent of respondents said effective data sharing and better customer experiences, respectively.

During a survey carried out in the United Kingdom, more than ************ responding small business owners, founders, or operators stated they were planning to use artificial intelligence (AI) to generate marketing content, campaigns, and ideas in 2025. Nearly *********** was planning to use AI to automatize customer service.

As of May 2024, around ** percent of marketers surveyed worldwide included increased efficiency among the benefits of using generative artificial intelligence (GenAI) for social media marketing. Easier idea generation followed, mentioned by ** percent.

During a 2024 survey, ** percent of responding marketers from Germany said that they had had no experience working with artificial intelligence (AI). On the other hand, **** percent stated they had worked with AI extensively.

During a 2024 survey carried out among in-house and agency marketers, ** percent of respondents from the United Kingdom stated they included harnessing the benefits of generative artificial intelligence (gen AI) under their strategic media priorities. In France, the share stood at ** percent.

During a global 2025 survey among marketing agencies and brands, approximately ** percent of respondents stated that they were using artificial intelligence (AI) for influencer marketing on a limited basis. Another **** percent of marketing professionals shared that they were using AI extensively, compared to *** percent who were not using or planning to use AI.