In 2021, the market for artificial intelligence (AI) in marketing was estimated at ***** billion U.S. dollars. The source projected that the value would increase to more than ***** billion by 2028. What is AI and who uses it? Artificial intelligence (AI) has become one of the most impactful digital innovations of the past few decades. The term refers to the ability of a computer or machine to mimic the competencies of the human mind, with the current ecosystem consisting of machine learning, robotics, artificial neural networks, and natural language processing. All of these features and algorithms are highly versatile and adaptable to the specific requirements of the user, explaining why they have become embedded into many different industries, ranging from telecommunications and financial services to healthcare and pharma. Overall, the global artificial intelligence market was valued at around *** billion U.S. dollars in 2021. AI at the marketing wheel AI is deeply embedded into the digital marketing landscape, and based on the latest reports, more than ** percent of industry experts integrate some form of AI technology into their online marketing activities. This vast adaptation of artificial intelligence for marketing purposes is no surprise considering that its benefits include task automation, campaign personalization, and data analysis, to name but a few. When asked about marketers' main application areas of AI in a recent survey, roughly ** percent of respondents from the U.S., Canada, the UK, and India mentioned ad targeting. Other popular activities they trusted AI with included personalizing content, optimizing e-mail send times, and calculating conversion probability.

During a 2024 global survey among marketing and media leaders, approximately ** percent reported using artificial intelligence (AI) tools a few times per week or daily when writing or generating content. Around ** percent said they used those solutions for social media content generation. According to the same study, Facebook and Instagram were the social media platforms most used by global marketers for organic content and paid ads.

A global survey in 2022 found out that ** percent of marketing professionals across 35 countries were using artificial intelligence (AI) tools in order to automate customer interactions, compared to ** percent in 2021. Another ** percent of marketers working with AI shared that it helped them personalize the customer journey across channels - a share that remained the same as the year before.

According to a 2023 study conducted with marketers in the United States, ** percent of respondents reported using generative artificial intelligence tools, such as chatbots, as a part of their company's work. Only*** percent of American marketing professionals were not using the generative AI tools.

According to a global survey of marketing professionals in January 2025, ** percent of respondents said content creation and enhancement was the leading use of artificial intelligence and tactic among respondents. The main areas in which marketers used AI included email marketing optimization, social media management, and ad targeting, with ** and ** percent, respectively. Meanwhile, voice and visual search optimization was one of less cited uses, with ** percent.

According to a 2022 study conducted with marketers worldwide, ** percent of respondents reported using artificial intelligence as a part of their digital marketing strategy. Two years earlier, in 2020, the reported usage rate stood at ** percent which was a big growth from the ** percent rate in 2018.

The market for artificial intelligence grew beyond *** billion U.S. dollars in 2025, a considerable jump of nearly ** billion compared to 2023. This staggering growth is expected to continue, with the market racing past the trillion U.S. dollar mark in 2031. AI demands data Data management remains the most difficult task of AI-related infrastructure. This challenge takes many forms for AI companies. Some require more specific data, while others have difficulty maintaining and organizing the data their enterprise already possesses. Large international bodies like the EU, the US, and China all have limitations on how much data can be stored outside their borders. Together, these bodies pose significant challenges to data-hungry AI companies. AI could boost productivity growth Both in productivity and labor changes, the U.S. is likely to be heavily impacted by the adoption of AI. This impact need not be purely negative. Labor rotation, if handled correctly, can swiftly move workers to more productive and value-added industries rather than simple manual labor ones. In turn, these industry shifts will lead to a more productive economy. Indeed, AI could boost U.S. labor productivity growth over a 10-year period. This, of course, depends on various factors, such as how powerful the next generation of AI is, the difficulty of tasks it will be able to perform, and the number of workers displaced.

According to a global survey among marketing professionals in January 2025, approximately ** percent reported using artificial intelligence (AI) extensively in their data-driven marketing efforts. Around ** percent said they integrated AI in select areas, whereas ** percent were exploring AI, but have not implemented the technology. Some ** percent reported not having plans to use AI.

During a 2024 survey among marketers, roughly ** percent of respondents stated that budget constraints were a challenge of adopting artificial intelligence (AI) within marketing departments. Organizational resistance to change ranked third, mentioned by nearly ** percent of respondents.

In a survey conducted among global marketers in late 2020, it was found that ** percent of respondents saw an increase in revenue growth and improved performance owing to the use of AI in their marketing campaigns. Another ** percent attributed creating personalized consumer experiences to AI use for marketing purposes.

According to a survey in 2024 in the United States, ** percent of marketing and advertising professionals who were using artificial intelligence (AI) tools said that the leading organizational benefit was effective collaboration. Another ** percent of respondents said effective data sharing and better customer experiences, respectively.

During a survey conducted among marketing and advertising professionals in North and South America as well as in Europe in July 2023, over ** percent of respondents stated using ChatGPT at work. Nearly ** percent of respondents used Microsoft's AI-powered Bing, while the same share used Google's AI tool Bard. Among design-related tools, the respondents mentioned Midjourney, DALL-E 2, and Adobe Firefly. According to the same study, generative AI uses in advertising and marketing included mainly drafting content, brainstorming, and researching.

During a late 2024 survey, ** percent of responding marketers from across the globe stated they used generative artificial intelligence (AI) for data analysis. Market research ranked second, cited by ** percent of respondents.

During an early 2023 survey conducted among senior brand marketers from the United Kingdom, ** percent stated they were already using artificial intelligence (AI) within their digital advertising. Additionally, ** percent believed that AI was an important part of their marketing strategy.

In a survey conducted in the United States in March 2023, ** percent of marketers said that they used generative artificial intelligence (AI) for the creation of e-mail copy. Another ** percent of marketers used this type of software for social media copy purposes.

During a survey among business-to-business (B2B) marketers published in February 2025, approximately 43 percent of participants included targeting audiences among the most effective applications of artificial intelligence (AI) in marketing automation. Around 41 percent cited analytics and reporting while 36 percent mentioned personalization. According to the same study, B2B marketers' top goals when improving marketing automation included better data quality and ideal customer and prospect identification.

During a July 2023 survey conducted among marketing and advertising professionals in North and South America as well as in Europe, over ** percent stated they used generative AI to draft content, while **** percent applied it for brainstorming. One-third of respondents used gen AI for researching and ** percent for ad personalization.

In a survey conducted in the United States in March 2023, ** percent of marketers said that they use ChatGPT for their marketing purposes. Another ** percent of marketers used Copy.ai - a natural language processing software that produces product descriptions and social media content - for the same reasons.

During a March 2023 survey among marketers worldwide, ** percent of respondents said that aligning web content with search intent is the most effective use of artificial intelligence (AI) and marketing automation. Improving user experience came next, with ** percent, while raising the Search Engine Results Pages (SERP) ranking rounded up the top three with ** percent.

During a 2023 survey carried out among email marketers from the United States, the United Kingdom, and other European countries, it was found that approximately ** percent of respondents believed that AI-supported email marketing was more effective than traditional email marketing approaches. Roughly ***percent noticed no significant difference or said they believed it was as effective as traditional approaches.