Global Artificial Intelligence In Media & Entertainment market size 2025 was XX Million. Artificial Intelligence In Media & Entertainment Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

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AI Market In Media And Entertainment Industry Size 2024-2028

The AI market in media and entertainment industry size is forecast to increase by USD 30.73 billion at a CAGR of 26.4% between 2023 and 2028. The market is experiencing significant growth, driven by the usage of multimodal AI to enhance consumer experience, analyze audience behavior, and automate content production. Multimodal AI, which combines text, speech, and visual data, is revolutionizing media and entertainment by enabling personalized recommendations, real-time sentiment analysis, and advanced content creation. Additionally, the utilization of blockchain technology is gaining traction in the industry, offering secure and transparent data sharing, and ensuring data privacy and security. Furthermore, the reliance on external sources of data to train AI models is a key trend, as media and entertainment companies seek to leverage diverse datasets to improve their offerings and stay competitive. These factors are expected to fuel market growth in the coming years.

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Artificial Intelligence (AI) is revolutionizing the media and entertainment industry by enhancing various applications, including game play, fake story recognition, plagiarism detection, production planning, talent discovery, and virtual creation. AI's integration in media and entertainment is enabling high-definition graphics, real-time virtual worlds, and internet video streaming on Ott platforms. In the gaming sector, AI is used to create intelligent opponents, personalize gameplay experiences, and analyze player behavior for sales and marketing purposes. Social media platforms leverage AI and Machine Learning (ML) for natural language processing to provide personalized content recommendations. AI is also transforming sports analysis by generating live footage and identifying patterns to enhance the online gaming experience. Overall, AI is a game-changer in the media and entertainment industry, offering innovative solutions in content creation, distribution, and consumption. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Further, AI-powered rendering engines can create lifelike visuals by analyzing data from real-world environments and applying it to virtual creations. This not only enhances the viewing experience for consumers but also reduces production costs by allowing for more efficient and cost-effective production. AI is also being used to improve the online gaming experience. Real-time virtual worlds can be created using AI, allowing players to interact with each other and their environment in a better way. AI-generated live footage is also being used to enhance sports analysis, providing more accurate and detailed information to broadcasters and fans. In the realm of sales and marketing, AI is being used to analyze consumer behavior and preferences to create targeted marketing campaigns.

AI-powered chatbots can interact with customers, providing personalized recommendations and support. Additionally, AI can be used to analyze social media trends and identify potential marketing opportunities. In conclusion, AI is transforming the media and entertainment industry in numerous ways, from gameplay and talent discovery to high-definition graphics and sales and marketing. As AI and ML technologies continue to advance, we can expect to see even more innovative applications in this industry.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Technology

  Machine learning
  Computer vision
  Speech recognition


End-user

  Media companies
  Gaming industry
  Advertising agencies
  Film production houses


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Technology Insights

The machine learning segment is estimated to witness significant growth during the forecast period. The media and entertainment industry has witnessed significant advancements with the integration of artificial intelligence (AI) and machine learning (ML) technologies. ML, in particular, has been instrumental in revolutionizing video data management and analysis. One illustration of this trend is the latest developments in object storage solutions, such as those provided by Wasabi Technologies. These solutions incorporate AI and ML capabilities for automated tagging of video data, facilitating efficient storage in S3-compatible object storage systems.

Global AI in Media and Entertainment Market size & share value expected to touch USD 157.04 Bllion by 2032, to grow at a CAGR of 26.1% during the forecast period.

Generative ai in media and entertainment market is likely to attain a valuation of USD 11,570.0 million by 2032, develop at a CAGR of 26.3%

As of March 2024, approximately 45 percent of women surveyed in the United States reported thinking that artificial intelligence (AI) has had either a somewhat or very negative effect on the media sector. Among men, that share stood at 44 percent. Conversely, 22 percent of female respondents perceived a positive impact, whereas 24 percent of their male counterparts expressed the same opinion.

The Generative AI In Media Market is projected to grow at 30.1% CAGR, reaching $9.72 Billion by 2029. Where is the industry heading next? Get the sample report now!

The global market for Artificial Intelligence (AI) in Media and Entertainment is projected to grow from $24.13 billion in 2022 to $60.13 billion by 2029, at a CAGR of 12.2%. The market growth is attributed to the rising demand for AI solutions to automate tasks, improve efficiency, and enhance customer experiences in the media and entertainment industry. Additionally, the growing adoption of cloud computing, the increasing use of AI in video and image processing, and the rising popularity of virtual and augmented reality (VR/AR) are driving market expansion. Key trends in the AI in Media and Entertainment market include the integration of AI in content production, distribution, and consumption. AI powers personalized recommendations, automated content moderation, and enhanced search and discovery capabilities. Furthermore, AI is used to develop new interactive entertainment experiences, such as virtual assistants and virtual reality games. The adoption of AI in the media and entertainment industry is expected to continue to rise, driven by the need for cost-effective, automated, and personalized solutions.

Market Overview The global AI in Media and Entertainment market is projected to reach a value of XX million by 2033, exhibiting a CAGR of XX% during the forecast period of 2025-2033. This growth is driven by advancements in computer vision, natural language processing, and machine learning technologies. These technologies are used to create personalized experiences for consumers, automate tasks, and generate new insights from data. Key market drivers include the increasing adoption of virtual reality (VR) and augmented reality (AR) technologies, the growth of the gaming industry, and the demand for personalized content. Segmentation and Trends The market is segmented based on application, type, and region. By application, the largest segments are gaming and personalization. By type, the hardware/equipment segment is expected to grow at a faster rate due to the increasing demand for VR and AR devices. Regionally, North America is the largest market, followed by Europe and Asia Pacific. Emerging trends in the market include the adoption of AI-powered content creation tools, the use of AI to enhance live events, and the integration of AI with blockchain technology.

A survey held in the United States in April 2023 found that 46 percent of respondents were concerned that artificial intelligence could replace news reporters in the future. The concern for the future of book authors was almost equally high. AI in entertainment – the positive sides The use of AI certainly has the capacity to produce mind-bending results in a very short time. However, the true power of AI lies in exactly that – speeding up processes. From the media consumer side, personalized recommendations are particularly popular. Already implemented in video platforms, AI-generated algorithms serve content suggestions based on viewing behavior. In fact, some 28 percent of U.S. consumers cite these as the most common way of movie and TV show discovery. From the entertainment workers’ perspective, the sentiment towards AI is also positive in many cases. In fact, many believe that certain tasks can be performed effectively by generative AI technology. Realistic sound effects, code in game programming, and artwork development for video or game storyboards were all cited as tasks that could be successfully completed with the help of artificial intelligence tools, and they are just the top three among many others. So today, all media sectors, from news to filmmaking and audio to gaming, are now intensively looking into making AI work for them, and in some cases, instead of them.

The report covers AI in Social Media Market Trends and it is segmented By Technology (Machine Learning and Deep Learning, NLP), Application (Sales and Marketing, Customer Experience Management, Image Recognition, Predictive Risk Assessment), Service (Managed Service, Professional Service), Organization Size (Small and Medium Enterprise, Large Enterprise) End User (Retail, E-commerce, Banking, Financial Services and Insurance (BFSI), Media and Advertising, Education, Other End-user Industries) and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The market size and forecasts are provided regarding value (USD million) for all the above segments.

Market Analysis for Artificial Intelligence in Media and Entertainment The global artificial intelligence (AI) in media and entertainment market is projected to reach a value of XXX million by 2033, growing at a CAGR of XX% during the forecast period (2025-2033). The market is driven by the increasing demand for personalized and immersive experiences, coupled with advancements in AI technologies such as natural language processing (NLP), computer vision, and machine learning (ML). These technologies are enabling media and entertainment companies to enhance content creation, manage and analyze large volumes of data, and automate tasks, leading to increased efficiency and cost savings. AI's applications in media and entertainment are diverse, encompassing content discovery and recommendation, facial recognition for audience analytics, automated editing and production, and virtual reality (VR) and augmented reality (AR) experiences. The market is segmented based on deployment type (on-premises and cloud-based) and application (large enterprises and SMEs). Key players in the market include Amazon Web Services, AutomaticTV, EVS Broadcast Equipment, Gearhouse, Gravity Media, GrayMeta, Hudl, IBM, and Veritone. North America and Asia Pacific are expected to be the largest regional markets, driven by the presence of major media and entertainment hubs and technological advancements.

Base Year 2023 Forecast Period 2024-2028 Market Growth X.XX%*

AI In Social Media Market size was valued at USD 2.07 Billion in 2023 and is anticipated to reach USD 13.46 Billion by 2031, growing at a CAGR of 29.04% from 2024 to 2031.

Global AI In Social Media Market Dynamics

The key market dynamics that are shaping the AI In Social Media Market include:

Key Market Drivers:
Growing Demand for Personalization: The need for personalized user experiences is driving the adoption of AI Over 65% of consumers report increased loyalty to brands that offer personalized content, highlighting the importance of tailored interactions in social media engagement.
Advancements in AI Technologies: Continuous improvements in artificial intelligence, particularly in natural language processing and machine learning, are enabling more effective sentiment analysis and content moderation, which are crucial for maintaining user engagement and safety.

As of May 2024, around 38 percent of marketers surveyed worldwide included increased efficiency among the benefits of using generative artificial intelligence (GenAI) for social media marketing. Easier idea generation followed, mentioned by 34 percent.

Global ai in media and entertainment market is expected at $137,937.4 million in 2033 at a growth rate of 24.4%

The generative AI media software market is experiencing significant growth, driven by advancements in artificial intelligence and machine learning. This market is valued at XXX million in 2025 and is projected to reach XXX million by 2033, with a CAGR of XX%. The key growth drivers include increased demand for personalized media content, automated media production, and enhanced user engagement. Additionally, the convergence of AI with other technologies, such as virtual reality and augmented reality, is creating new opportunities for media creation and distribution. The generative AI media software market is segmented by application, type, and region. The major applications include personal media, corporate media, and government media. The types of generative AI media software include voice media, text media, and image media. The market is geographically distributed across North America, South America, Europe, Middle East & Africa, and Asia Pacific. The prominent companies in this market include OpenAI, Google, Jasper, Tiama, IBM, iFlyTek, Brainasoft, Brighterion, Alibaba, TikTok, Tencent, Baidu, Perfect World, Kingsoft Office, Visual China Group, and KunLun. The market is highly competitive, with established players investing in research and development to gain a competitive edge.

The size of the AI in Social Media Market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 28.04% during the forecast period.Social media and AI means the application of artificial intelligence technologies for enhancing social media platforms and user experience. Artificial intelligence technologies enable social media to analyze big volumes of user data, make recommendations about the content they are supposed to view, detect harmful content, and enhance engagement.Social media has really become dominated by AI, using it for personal news feeds, targeted advertisements, and content moderation. AI could therefore be used by social media to understand its users, their preferences, or even interactions to make for tailored recommendations and content. There are also AI-driven tools that detect and flag as harmful hateful speech or the spread of misinformation and other things like that, thus helping online environments be safer.Artificial Intelligence in social media changes how humans connect and consume information in cyberspace. It means everything the AI algorithms comprehend when understanding what the users want, in terms of how they respond in order to enhance the experience and also augment engagement and business. When technology moves forward, social media platforms will be more intelligent, and their personalization, based on how the digital communications platform is formed, defines it further. Recent developments include: October 2022: Meta announced a collaboration with Microsoft to provide consumers with unique experiences in various sectors, including gaming and the future of work. Microsoft will introduce Microsoft 365 apps to Meta Quest devices as part of this collaboration, allowing individuals to interact with content from productivity programs such as Excel, Word, Outlook, PowerPoint, and SharePoint within virtual reality (VR). It also wants to bring Windows 365 to devices so that users can stream their whole Windows experience, including their own apps, content, and preferences, through a Windows Cloud PC., October 2022: Adobe announced new AI features that maximize creativity and accuracy across Creative Cloud products, and Adobe Express, the industry's leading all-in-one tool, allows anyone to make professional-quality, unique content. In addition, Adobe stated its intention to assist creators by leveraging its Content Authenticity Initiative (CAI) to maintain transparency when using generative AI. New AI features in Adobe Express allow Quick Actions for users to immediately compress images and videos for quick social media sharing, discover appropriate color palettes for the maximum visual aspect, and instantly canvas over 22,000 Adobe Fonts for the ideal typeface.. Key drivers for this market are: Integration of Artificial Intelligence Technology with Social Media for Effective Advertising, Increase in User Engagement on Social Media by Using Smartphones; Rise in Use of AI in Understanding Market Trends and Gaining Competitive Edge. Potential restraints include: Limited Number of Artificial Intelligence Technology Experts, Low Adoption of AI in Developing Economies. Notable trends are: Retail Industry to Witness a Significant Growth.

The AI In Media & Entertainment Market size was valued at USD 19.75 billion in 2023 and is projected to reach USD 90.55 billion by 2032, exhibiting a CAGR of 24.3 % during the forecasts period. AI in media and entertainment refers to the use of artificial intelligence technologies to enhance and streamline various aspects of the media and entertainment industry. This includes applications in content creation, distribution, personalization, and audience engagement. Key features of AI in this sector involve automated content generation, data-driven personalization of recommendations, enhanced visual effects, and interactive experiences. AI can analyze vast amounts of data to predict trends, optimize marketing strategies, and improve user experiences by tailoring content to individual preferences. The advantages of AI in media and entertainment are significant. It enables faster and more efficient content production, reduces costs, and enhances creativity by handling repetitive tasks.

AI has become (again) a matter of public interest, and it is crucial to investigate how the news media intervenes in the hype and publicity around AI in different countries. At the intersection between Media Studies and Science and Technology Studies (STS), this article examines portrayals of AI and related technologies in the Chilean news media. We curated a corpus of nearly 7000 AI-related news articles from 2008 to 2023 from four Chilean newspapers. We combined an LDA topic modelling with an analysis with dictionaries of the key actors and critical issues discussed around AI. The analysis shows the explosive growth of the media coverage of AI in recent years, as well as the diversity of topics associated with AI in Chile. We found a high prominence of topics related to industry and technology, a high visibility of international actors, mostly U.S. tech companies, and a low level of mentions of critical issues around AI. Moreover, we also discuss the low coverage of the State’s AI use, the emergent use of generative AI in tech journalism, and the prominence of topics such as the arts and humanities that appear as emerging spaces for the problematisation of AI in Chile.

Generative artificial intelligence (AI) content from artists and musicians on social media was most appealing to United States citizens. By contrast, respondents were least interested in generative AI content from social media influencers, with only 18 percent finding such content very appealing. This can be partially explained by the fact that artists and musicians are already a creative grouping of professionals, who work with created content. Influencers, however, earn more followers from demonstrating real life situations and more authentic experiences.