100+ datasets found
  1. AI in marketing revenue worldwide 2020-2028

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). AI in marketing revenue worldwide 2020-2028 [Dataset]. https://www.statista.com/statistics/1293758/ai-marketing-revenue-worldwide/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2020
    Area covered
    Worldwide
    Description

    In 2021, the market for artificial intelligence (AI) in marketing was estimated at ***** billion U.S. dollars. The source projected that the value would increase to more than ***** billion by 2028. What is AI and who uses it? Artificial intelligence (AI) has become one of the most impactful digital innovations of the past few decades. The term refers to the ability of a computer or machine to mimic the competencies of the human mind, with the current ecosystem consisting of machine learning, robotics, artificial neural networks, and natural language processing. All of these features and algorithms are highly versatile and adaptable to the specific requirements of the user, explaining why they have become embedded into many different industries, ranging from telecommunications and financial services to healthcare and pharma. Overall, the global artificial intelligence market was valued at around *** billion U.S. dollars in 2021. AI at the marketing wheel AI is deeply embedded into the digital marketing landscape, and based on the latest reports, more than ** percent of industry experts integrate some form of AI technology into their online marketing activities. This vast adaptation of artificial intelligence for marketing purposes is no surprise considering that its benefits include task automation, campaign personalization, and data analysis, to name but a few. When asked about marketers' main application areas of AI in a recent survey, roughly ** percent of respondents from the U.S., Canada, the UK, and India mentioned ad targeting. Other popular activities they trusted AI with included personalizing content, optimizing e-mail send times, and calculating conversion probability.

  2. d

    AI in Consumer Decision Making | Global Coverage | 190+ Countries

    • datarade.ai
    .json, .csv, .xls
    Updated Aug 21, 2025
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    Rwazi (2025). AI in Consumer Decision Making | Global Coverage | 190+ Countries [Dataset]. https://datarade.ai/data-products/ai-in-consumer-decision-making-global-coverage-190-count-rwazi
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    .json, .csv, .xlsAvailable download formats
    Dataset updated
    Aug 21, 2025
    Dataset authored and provided by
    Rwazihttp://rwazi.com/
    Area covered
    Israel, Trinidad and Tobago, United States of America, Guam, Saint Lucia, Bolivia (Plurinational State of), Liechtenstein, Turkmenistan, Cook Islands, Gibraltar
    Description

    AI in Consumer Decision-Making: Global Zero-Party Dataset

    This dataset captures how consumers around the world are using AI tools like ChatGPT, Perplexity, Gemini, Claude, and Copilot to guide their purchase decisions. It spans multiple product categories, demographics, and geographies, mapping the emerging role of AI as a decision-making companion across the consumer journey.

    What Makes This Dataset Unique

    Unlike datasets inferred from digital traces or modeled from third-party assumptions, this collection is built entirely on zero-party data: direct responses from consumers who voluntarily share their habits and preferences. That means the insights come straight from the people making the purchases, ensuring unmatched accuracy and relevance.

    For FMCG leaders, retailers, and financial services strategists, this dataset provides the missing piece: visibility into how often consumers are letting AI shape their decisions, and where that influence is strongest.

    Dataset Structure

    Each record is enriched with: Product Category – from high-consideration items like electronics to daily staples such as groceries and snacks. AI Tool Used – identifying whether consumers turn to ChatGPT, Gemini, Perplexity, Claude, or Copilot. Influence Level – the percentage of consumers in a given context who rely on AI to guide their choices. Demographics – generational breakdowns from Gen Z through Boomers. Geographic Detail – city- and country-level coverage across Africa, LATAM, Asia, Europe, and North America.

    This structure allows filtering and comparison across categories, age groups, and markets, giving users a multidimensional view of AI’s impact on purchasing.

    Why It Matters

    AI has become a trusted voice in consumers’ daily lives. From meal planning to product comparisons, many people now consult AI before making a purchase—often without realizing how much it shapes the options they consider. For brands, this means that the path to purchase increasingly runs through an AI filter.

    This dataset provides a comprehensive view of that hidden step in the consumer journey, enabling decision-makers to quantify: How much AI shapes consumer thinking before they even reach the shelf or checkout. Which product categories are most influenced by AI consultation. How adoption varies by geography and generation. Which AI platforms are most commonly trusted by consumers.

    Opportunities for Business Leaders

    FMCG & Retail Brands: Understand where AI-driven decision-making is already reshaping category competition. Marketers: Identify demographic segments most likely to consult AI, enabling targeted strategies. Retailers: Align assortments and promotions with the purchase patterns influenced by AI queries. Investors & Innovators: Gauge market readiness for AI-integrated commerce solutions.

    The dataset doesn’t just describe what’s happening—it opens doors to the “so what” questions that define strategy. Which categories are becoming algorithm-driven? Which markets are shifting fastest? Where is the opportunity to get ahead of competitors in an AI-shaped funnel?

    Why Now

    Consumer AI adoption is no longer a forecast; it is a daily behavior. Just as search engines once rewrote the rules of marketing, conversational AI is quietly rewriting how consumers decide what to buy. This dataset offers an early, detailed view into that change, giving brands the ability to act while competitors are still guessing.

    What You Get

    Users gain: A global, city-level view of AI adoption in consumer decision-making. Cross-category comparability to see where AI influence is strongest and weakest. Generational breakdowns that show how adoption differs between younger and older cohorts. AI platform analysis, highlighting how tool preferences vary by region and category. Every row is powered by zero-party input, ensuring the insights reflect actual consumer behavior—not modeled assumptions.

    How It’s Used

    Leverage this data to:

    Validate strategies before entering new markets or categories. Benchmark competitors on AI readiness and influence. Identify growth opportunities in categories where AI-driven recommendations are rapidly shaping decisions. Anticipate risks where brand visibility could be disrupted by algorithmic mediation.

    Core Insights

    The full dataset reveals: Surprising adoption curves across categories where AI wasn’t expected to play a role. Geographic pockets where AI has already become a standard step in purchase decisions. Demographic contrasts showing who trusts AI most—and where skepticism still holds. Clear differences between AI platforms and the consumer profiles most drawn to each.

    These patterns are not visible in traditional retail data, sales reports, or survey summaries. They are only captured here, directly from the consumers themselves.

    Summary

    Winning in FMCG and retail today means more than getting on shelves, capturing price points, or running promotions. It means understanding the invisible algorithms consumers are ...

  3. The Artificial Intelligence in Retail Market size was USD 4951.2 Million in...

    • cognitivemarketresearch.com
    pdf,excel,csv,ppt
    Updated Jul 15, 2025
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    Cognitive Market Research (2025). The Artificial Intelligence in Retail Market size was USD 4951.2 Million in 2023 [Dataset]. https://www.cognitivemarketresearch.com/artificial-intelligence-in-retail-market-report
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    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Jul 15, 2025
    Dataset authored and provided by
    Cognitive Market Research
    License

    https://www.cognitivemarketresearch.com/privacy-policyhttps://www.cognitivemarketresearch.com/privacy-policy

    Time period covered
    2021 - 2033
    Area covered
    Global
    Description

    According to Cognitive Market Research, the global Artificial Intelligence in Retail market size is USD 4951.2 million in 2023and will expand at a compound annual growth rate (CAGR) of 39.50% from 2023 to 2030.

    Enhanced customer personalization to provide viable market output
    Demand for online remains higher in Artificial Intelligence in the Retail market.
    The machine learning and deep learning category held the highest Artificial Intelligence in Retail market revenue share in 2023.
    North American Artificial Intelligence In Retail will continue to lead, whereas the Asia-Pacific Artificial Intelligence In Retail market will experience the most substantial growth until 2030.
    

    Market Dynamics of the Artificial Intelligence in the Retail Market

    Key Drivers for Artificial Intelligence in Retail Market

    Enhanced Customer Personalization to Provide Viable Market Output
    

    A primary driver of Artificial Intelligence in the Retail market is the pursuit of enhanced customer personalization. A.I. algorithms analyze vast datasets of customer behaviors, preferences, and purchase history to deliver highly personalized shopping experiences. Retailers leverage this insight to offer tailored product recommendations, targeted marketing campaigns, and personalized promotions. The drive for superior customer personalization not only enhances customer satisfaction but also increases engagement and boosts sales. This focus on individualized interactions through A.I. applications is a key driver shaping the dynamic landscape of A.I. in the retail market.

    January 2023 - Microsoft and digital start-up AiFi worked together to offer Smart Store Analytics. It is a cloud-based tracking solution that helps merchants with operational and shopper insights for intelligent, cashierless stores.

    Source-techcrunch.com/2023/01/10/aifi-microsoft-smart-store-analytics/

    Improved Operational Efficiency to Propel Market Growth
    

    Another pivotal driver is the quest for improved operational efficiency within the retail sector. A.I. technologies streamline various aspects of retail operations, from inventory management and demand forecasting to supply chain optimization and cashier-less checkout systems. By automating routine tasks and leveraging predictive analytics, retailers can enhance efficiency, reduce costs, and minimize errors. The pursuit of improved operational efficiency is a key motivator for retailers to invest in AI solutions, enabling them to stay competitive, adapt to dynamic market conditions, and meet the evolving demands of modern consumers in the highly competitive artificial intelligence (AI) retail market.

    January 2023 - The EY Retail Intelligence solution, which is based on Microsoft Cloud, was introduced by the Fintech business EY to give customers a safe and efficient shopping experience. In order to deliver insightful information, this solution makes use of Microsoft Cloud for Retail and its technologies, which include image recognition, analytics, and artificial intelligence (A.I.).

    Source-www.ey.com/en_gl/news/2023/01/ey-announces-launch-of-retail-solution-that-builds-on-the-microsoft-cloud-to-help-achieve-seamless-consumer-shopping-experiences

    Key Restraints for Artificial Intelligence in Retail Market

    Data Security Concerns to Restrict Market Growth
    

    A prominent restraint in Artificial Intelligence in the Retail market is the pervasive concern over data security. As retailers increasingly rely on A.I. to process vast amounts of customer data for personalized experiences, there is a growing apprehension regarding the protection of sensitive information. The potential for data breaches and cyberattacks poses a significant challenge, as retailers must navigate the delicate balance between utilizing customer data for AI-driven initiatives and safeguarding it against potential security threats. Addressing these concerns is crucial to building and maintaining consumer trust in A.I. applications within the retail sector.

    Key Trends for Artificial Intelligence in Retail Market

    Surge in Voice-Enabled Shopping Interfaces Reshaping Retail Experiences
    

    Voice-enabled A.I. assistants such as Amazon Alexa and Google Assistant are revolutionizing the way consumers engage with retail platforms. Shoppers can now utilize voice commands to search, compare, and purchase products, thereby streamlining and accelerating the buying process. Retailers...

  4. AI market size worldwide from 2020-2031

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). AI market size worldwide from 2020-2031 [Dataset]. https://www.statista.com/forecasts/1474143/global-ai-market-size
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    The market for artificial intelligence grew beyond *** billion U.S. dollars in 2025, a considerable jump of nearly ** billion compared to 2023. This staggering growth is expected to continue, with the market racing past the trillion U.S. dollar mark in 2031. AI demands data Data management remains the most difficult task of AI-related infrastructure. This challenge takes many forms for AI companies. Some require more specific data, while others have difficulty maintaining and organizing the data their enterprise already possesses. Large international bodies like the EU, the US, and China all have limitations on how much data can be stored outside their borders. Together, these bodies pose significant challenges to data-hungry AI companies. AI could boost productivity growth Both in productivity and labor changes, the U.S. is likely to be heavily impacted by the adoption of AI. This impact need not be purely negative. Labor rotation, if handled correctly, can swiftly move workers to more productive and value-added industries rather than simple manual labor ones. In turn, these industry shifts will lead to a more productive economy. Indeed, AI could boost U.S. labor productivity growth over a 10-year period. This, of course, depends on various factors, such as how powerful the next generation of AI is, the difficulty of tasks it will be able to perform, and the number of workers displaced.

  5. h

    marketing-ai-agent

    • huggingface.co
    Updated Aug 30, 2025
    + more versions
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    DeepNLP (2025). marketing-ai-agent [Dataset]. https://huggingface.co/datasets/DeepNLP/marketing-ai-agent
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    Dataset updated
    Aug 30, 2025
    Authors
    DeepNLP
    License

    MIT Licensehttps://opensource.org/licenses/MIT
    License information was derived automatically

    Description

    Marketing Agent Meta and Traffic Dataset in AI Agent Marketplace | AI Agent Directory | AI Agent Index from DeepNLP

    This dataset is collected from AI Agent Marketplace Index and Directory at http://www.deepnlp.org, which contains AI Agents's meta information such as agent's name, website, description, as well as the monthly updated Web performance metrics, including Google,Bing average search ranking positions, Github Stars, Arxiv References, etc. The dataset is helpful for AI… See the full description on the dataset page: https://huggingface.co/datasets/DeepNLP/marketing-ai-agent.

  6. m

    Dataset AI Influencer on Impulsive Buying

    • data.mendeley.com
    Updated Sep 6, 2024
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    Stefanus Rumangkit (2024). Dataset AI Influencer on Impulsive Buying [Dataset]. http://doi.org/10.17632/pfpwcvzc9k.1
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    Dataset updated
    Sep 6, 2024
    Authors
    Stefanus Rumangkit
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    This dataset contains respondents' answers regarding A.I. Influencer Characteristics, Impulsive Buying, Perceived Value, and Positive Emotional Appeal.

  7. SynthFluencers: AI-Generated Influencers

    • kaggle.com
    Updated Jan 21, 2024
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    AnthonyTherrien (2024). SynthFluencers: AI-Generated Influencers [Dataset]. http://doi.org/10.34740/kaggle/dsv/7444505
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    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Jan 21, 2024
    Dataset provided by
    Kagglehttp://kaggle.com/
    Authors
    AnthonyTherrien
    License

    Attribution-ShareAlike 4.0 (CC BY-SA 4.0)https://creativecommons.org/licenses/by-sa/4.0/
    License information was derived automatically

    Description

    Introduction

    Background

    Exploring the creation of a unique dataset of synthetic influencer profiles using AI technologies, including OpenAI's GPT-3.5.

    Methodology

    Data Generation Process

    1. Influencer Profile Generation: Profiles are generated with demographic details like age, gender, etc.
    2. Location Allocation: Randomly assigning U.S. states or Canadian provinces based on population distribution.
    3. GPT-3.5 Integration: Generating detailed backstories for each influencer profile using OpenAI's GPT-3.5-turbo-instruct model.

    Dataset Overview

    Structure

    • The dataset contains profiles with attributes like Name, Age, Sex, Lifestyle, Country of Origin, State or Province, Education Level, MBTI Personality and Backstory.

    Applications and Use Cases

    Potential Uses

    • Market Research: Understanding influencer dynamics in different niches.
    • AI Training: Enhancing the realism and diversity of AI-generated personas.
    • Social Media Strategy: Informing content creation and marketing strategies.

    Analysis and Insights

    Statistical Breakdown

    • Distribution of influencers across various lifestyles and locations.
    • Correlation between attractiveness ratings and lifestyle niches.

    Key Insights

    • Predominant trends in influencer personas based on demographics and location.

    Challenges and Limitations

    Ethical Considerations

    • The impact of synthetic influencers on real-world perceptions and digital marketing.

    Limitations of AI

    • Challenges in capturing the full depth of human characteristics and experiences.

    Conclusion

    Summary

    • This dataset provides a unique lens into the world of synthetic influencers, blending AI creativity with insights into social media dynamics.
  8. G

    Generative AI In Digital Marketing Market Research Report 2033

    • growthmarketreports.com
    csv, pdf, pptx
    Updated Sep 1, 2025
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    Growth Market Reports (2025). Generative AI In Digital Marketing Market Research Report 2033 [Dataset]. https://growthmarketreports.com/report/generative-artificial-intelligence-in-digital-marketing-market-global-industry-analysis
    Explore at:
    pptx, pdf, csvAvailable download formats
    Dataset updated
    Sep 1, 2025
    Dataset authored and provided by
    Growth Market Reports
    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Generative AI in Digital Marketing Market Outlook



    According to our latest research, the global Generative AI in Digital Marketing market size stood at USD 5.42 billion in 2024, reflecting robust adoption across industries worldwide. The market is expected to grow at a remarkable CAGR of 28.6% from 2025 to 2033, reaching a forecasted value of USD 52.23 billion by 2033. This impressive expansion is being driven by the increasing integration of advanced AI-driven tools for content creation, personalized marketing, and customer engagement, as businesses seek to optimize marketing efficiency and ROI in an ever-evolving digital landscape.



    One of the primary growth factors fueling the Generative AI in Digital Marketing market is the escalating demand for hyper-personalized customer experiences. Modern consumers expect brands to deliver tailored content and offers based on their unique preferences and behaviors. Generative AI solutions excel in analyzing vast datasets and generating highly relevant marketing assets, enabling brands to engage audiences with unprecedented precision. As digital marketing becomes more data-driven, organizations are leveraging generative AI to automate content creation, optimize campaigns in real-time, and enhance the overall customer journey. This trend is particularly pronounced in sectors such as retail, e-commerce, and BFSI, where personalized engagement translates directly into higher conversion rates and customer loyalty.



    Another significant driver is the rapid evolution of generative AI software and platforms, which are becoming increasingly accessible and user-friendly. The proliferation of AI-powered tools for tasks like copywriting, image generation, video production, and social media management has democratized digital marketing, empowering both large enterprises and SMEs to compete on a level playing field. Furthermore, the integration of generative AI with existing marketing automation systems and CRM platforms is streamlining workflows and reducing operational costs. As AI models grow more sophisticated, they are enabling marketers to move beyond basic automation to truly creative and context-aware campaign strategies, further accelerating market adoption.



    The growing emphasis on data privacy and regulatory compliance is also shaping the trajectory of the Generative AI in Digital Marketing market. With stricter regulations such as GDPR and CCPA, organizations are seeking AI solutions that not only enhance marketing effectiveness but also ensure ethical data usage and transparency. Generative AI vendors are responding by embedding privacy-by-design principles and robust governance frameworks into their offerings. This focus on responsible AI adoption is fostering trust among end-users and stakeholders, thereby supporting sustained market growth. Additionally, the expanding ecosystem of partnerships between AI technology providers, digital agencies, and industry-specific solution vendors is accelerating innovation and broadening the marketÂ’s reach.



    Regionally, North America continues to dominate the Generative AI in Digital Marketing market, accounting for the largest share in 2024, driven by high technology adoption rates and a mature digital marketing infrastructure. However, Asia Pacific is emerging as the fastest-growing region, propelled by rapid digitalization, rising internet penetration, and a burgeoning e-commerce sector. Europe is also witnessing substantial growth, supported by strong regulatory frameworks and increasing investments in AI research and development. Latin America and the Middle East & Africa are gradually catching up, as businesses in these regions recognize the value of AI-enhanced marketing strategies to expand their digital footprint and drive business growth.



    Generative AI for E-commerce Customer Service is revolutionizing the way online retailers interact with their customers. By leveraging advanced AI models, e-commerce platforms can provide personalized support and recommendations, enhancing the overall shopping experience. These AI-driven systems are capable of understanding customer queries in real-time, offering instant solutions and product suggestions tailored to individual preferences. This not only improves customer satisfaction but also boosts conversion rates by guiding shoppers through their purchasing journey with e

  9. Success.ai | B2B Company & Contact Data – 28M Verified Company Profiles -...

    • datarade.ai
    Updated Oct 15, 2024
    + more versions
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    Success.ai (2024). Success.ai | B2B Company & Contact Data – 28M Verified Company Profiles - Global - Best Price Guarantee & 99% Data Accuracy [Dataset]. https://datarade.ai/data-products/success-ai-b2b-company-contact-data-28m-verified-compan-success-ai
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    .bin, .json, .xml, .csv, .xls, .sql, .txtAvailable download formats
    Dataset updated
    Oct 15, 2024
    Dataset provided by
    Area covered
    Solomon Islands, United Republic of, Côte d'Ivoire, Somalia, Niger, Greenland, Poland, Hungary, India, Burundi
    Description

    Success.ai’s Company Data Solutions provide businesses with powerful, enterprise-ready B2B company datasets, enabling you to unlock insights on over 28 million verified company profiles. Our solution is ideal for organizations seeking accurate and detailed B2B contact data, whether you’re targeting large enterprises, mid-sized businesses, or small business contact data.

    Success.ai offers B2B marketing data across industries and geographies, tailored to fit your specific business needs. With our white-glove service, you’ll receive curated, ready-to-use company datasets without the hassle of managing data platforms yourself. Whether you’re looking for UK B2B data or global datasets, Success.ai ensures a seamless experience with the most accurate and up-to-date information in the market.

    Why Choose Success.ai’s Company Data Solution? At Success.ai, we prioritize quality and relevancy. Every company profile is AI-validated for a 99% accuracy rate and manually reviewed to ensure you're accessing actionable and GDPR-compliant data. Our price match guarantee ensures you receive the best deal on the market, while our white-glove service provides personalized assistance in sourcing and delivering the data you need.

    Why Choose Success.ai?

    • Best Price Guarantee: We offer industry-leading pricing and beat any competitor.
    • Global Reach: Access over 28 million verified company profiles across 195 countries.
    • Comprehensive Data: Over 15 data points, including company size, industry, funding, and technologies used.
    • Accurate & Verified: AI-validated with a 99% accuracy rate, ensuring high-quality data.
    • Real-Time Updates: Stay ahead with continuously updated company information.
    • Ethically Sourced Data: Our B2B data is compliant with global privacy laws, ensuring responsible use.
    • Dedicated Service: Receive personalized, curated data without the hassle of managing platforms.
    • Tailored Solutions: Custom datasets are built to fit your unique business needs and industries.

    Our database spans 195 countries and covers 28 million public and private company profiles, with detailed insights into each company’s structure, size, funding history, and key technologies. We provide B2B company data for businesses of all sizes, from small business contact data to large corporations, with extensive coverage in regions such as North America, Europe, Asia-Pacific, and Latin America.

    Comprehensive Data Points: Success.ai delivers in-depth information on each company, with over 15 data points, including:

    Company Name: Get the full legal name of the company. LinkedIn URL: Direct link to the company's LinkedIn profile. Company Domain: Website URL for more detailed research. Company Description: Overview of the company’s services and products. Company Location: Geographic location down to the city, state, and country. Company Industry: The sector or industry the company operates in. Employee Count: Number of employees to help identify company size. Technologies Used: Insights into key technologies employed by the company, valuable for tech-based outreach. Funding Information: Track total funding and the most recent funding dates for investment opportunities. Maximize Your Sales Potential: With Success.ai’s B2B contact data and company datasets, sales teams can build tailored lists of target accounts, identify decision-makers, and access real-time company intelligence. Our curated datasets ensure you’re always focused on high-value leads—those who are most likely to convert into clients. Whether you’re conducting account-based marketing (ABM), expanding your sales pipeline, or looking to improve your lead generation strategies, Success.ai offers the resources you need to scale your business efficiently.

    Tailored for Your Industry: Success.ai serves multiple industries, including technology, healthcare, finance, manufacturing, and more. Our B2B marketing data solutions are particularly valuable for businesses looking to reach professionals in key sectors. You’ll also have access to small business contact data, perfect for reaching new markets or uncovering high-growth startups.

    From UK B2B data to contacts across Europe and Asia, our datasets provide global coverage to expand your business reach and identify new markets. With continuous data updates, Success.ai ensures you’re always working with the freshest information.

    Key Use Cases:

    • Targeted Lead Generation: Build accurate lead lists by filtering data by company size, industry, or location. Target decision-makers in key industries to streamline your B2B sales outreach.
    • Account-Based Marketing (ABM): Use B2B company data to personalize marketing campaigns, focusing on high-value accounts and improving conversion rates.
    • Investment Research: Track company growth, funding rounds, and employee trends to identify investment opportunities or potential M&A targets.
    • Market Research: Enrich your market intelligence initiatives by gain...
  10. Dairy Supply Chain Sales Dataset

    • zenodo.org
    • data.niaid.nih.gov
    pdf, zip
    Updated Jul 12, 2024
    + more versions
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    Dimitris Iatropoulos; Konstantinos Georgakidis; Konstantinos Georgakidis; Ilias Siniosoglou; Ilias Siniosoglou; Christos Chaschatzis; Christos Chaschatzis; Anna Triantafyllou; Anna Triantafyllou; Athanasios Liatifis; Athanasios Liatifis; Dimitrios Pliatsios; Dimitrios Pliatsios; Thomas Lagkas; Thomas Lagkas; Vasileios Argyriou; Vasileios Argyriou; Panagiotis Sarigiannidis; Panagiotis Sarigiannidis; Dimitris Iatropoulos (2024). Dairy Supply Chain Sales Dataset [Dataset]. http://doi.org/10.21227/smv6-z405
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    zip, pdfAvailable download formats
    Dataset updated
    Jul 12, 2024
    Dataset provided by
    Zenodohttp://zenodo.org/
    Authors
    Dimitris Iatropoulos; Konstantinos Georgakidis; Konstantinos Georgakidis; Ilias Siniosoglou; Ilias Siniosoglou; Christos Chaschatzis; Christos Chaschatzis; Anna Triantafyllou; Anna Triantafyllou; Athanasios Liatifis; Athanasios Liatifis; Dimitrios Pliatsios; Dimitrios Pliatsios; Thomas Lagkas; Thomas Lagkas; Vasileios Argyriou; Vasileios Argyriou; Panagiotis Sarigiannidis; Panagiotis Sarigiannidis; Dimitris Iatropoulos
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    1.Introduction

    Sales data collection is a crucial aspect of any manufacturing industry as it provides valuable insights about the performance of products, customer behaviour, and market trends. By gathering and analysing this data, manufacturers can make informed decisions about product development, pricing, and marketing strategies in Internet of Things (IoT) business environments like the dairy supply chain.

    One of the most important benefits of the sales data collection process is that it allows manufacturers to identify their most successful products and target their efforts towards those areas. For example, if a manufacturer could notice that a particular product is selling well in a certain region, this information could be utilised to develop new products, optimise the supply chain or improve existing ones to meet the changing needs of customers.

    This dataset includes information about 7 of MEVGAL’s products [1]. According to the above information the data published will help researchers to understand the dynamics of the dairy market and its consumption patterns, which is creating the fertile ground for synergies between academia and industry and eventually help the industry in making informed decisions regarding product development, pricing and market strategies in the IoT playground. The use of this dataset could also aim to understand the impact of various external factors on the dairy market such as the economic, environmental, and technological factors. It could help in understanding the current state of the dairy industry and identifying potential opportunities for growth and development.

    2. Citation

    Please cite the following papers when using this dataset:

    1. I. Siniosoglou, K. Xouveroudis, V. Argyriou, T. Lagkas, S. K. Goudos, K. E. Psannis and P. Sarigiannidis, "Evaluating the Effect of Volatile Federated Timeseries on Modern DNNs: Attention over Long/Short Memory," in the 12th International Conference on Circuits and Systems Technologies (MOCAST 2023), April 2023, Accepted

    3. Dataset Modalities

    The dataset includes data regarding the daily sales of a series of dairy product codes offered by MEVGAL. In particular, the dataset includes information gathered by the logistics division and agencies within the industrial infrastructures overseeing the production of each product code. The products included in this dataset represent the daily sales and logistics of a variety of yogurt-based stock. Each of the different files include the logistics for that product on a daily basis for three years, from 2020 to 2022.

    3.1 Data Collection

    The process of building this dataset involves several steps to ensure that the data is accurate, comprehensive and relevant.

    The first step is to determine the specific data that is needed to support the business objectives of the industry, i.e., in this publication’s case the daily sales data.

    Once the data requirements have been identified, the next step is to implement an effective sales data collection method. In MEVGAL’s case this is conducted through direct communication and reports generated each day by representatives & selling points.

    It is also important for MEVGAL to ensure that the data collection process conducted is in an ethical and compliant manner, adhering to data privacy laws and regulation. The industry also has a data management plan in place to ensure that the data is securely stored and protected from unauthorised access.

    The published dataset is consisted of 13 features providing information about the date and the number of products that have been sold. Finally, the dataset was anonymised in consideration to the privacy requirement of the data owner (MEVGAL).

    File

    Period

    Number of Samples (days)

    product 1 2020.xlsx

    01/01/2020–31/12/2020

    363

    product 1 2021.xlsx

    01/01/2021–31/12/2021

    364

    product 1 2022.xlsx

    01/01/2022–31/12/2022

    365

    product 2 2020.xlsx

    01/01/2020–31/12/2020

    363

    product 2 2021.xlsx

    01/01/2021–31/12/2021

    364

    product 2 2022.xlsx

    01/01/2022–31/12/2022

    365

    product 3 2020.xlsx

    01/01/2020–31/12/2020

    363

    product 3 2021.xlsx

    01/01/2021–31/12/2021

    364

    product 3 2022.xlsx

    01/01/2022–31/12/2022

    365

    product 4 2020.xlsx

    01/01/2020–31/12/2020

    363

    product 4 2021.xlsx

    01/01/2021–31/12/2021

    364

    product 4 2022.xlsx

    01/01/2022–31/12/2022

    364

    product 5 2020.xlsx

    01/01/2020–31/12/2020

    363

    product 5 2021.xlsx

    01/01/2021–31/12/2021

    364

    product 5 2022.xlsx

    01/01/2022–31/12/2022

    365

    product 6 2020.xlsx

    01/01/2020–31/12/2020

    362

    product 6 2021.xlsx

    01/01/2021–31/12/2021

    364

    product 6 2022.xlsx

    01/01/2022–31/12/2022

    365

    product 7 2020.xlsx

    01/01/2020–31/12/2020

    362

    product 7 2021.xlsx

    01/01/2021–31/12/2021

    364

    product 7 2022.xlsx

    01/01/2022–31/12/2022

    365

    3.2 Dataset Overview

    The following table enumerates and explains the features included across all of the included files.

    Feature

    Description

    Unit

    Day

    day of the month

    -

    Month

    Month

    -

    Year

    Year

    -

    daily_unit_sales

    Daily sales - the amount of products, measured in units, that during that specific day were sold

    units

    previous_year_daily_unit_sales

    Previous Year’s sales - the amount of products, measured in units, that during that specific day were sold the previous year

    units

    percentage_difference_daily_unit_sales

    The percentage difference between the two above values

    %

    daily_unit_sales_kg

    The amount of products, measured in kilograms, that during that specific day were sold

    kg

    previous_year_daily_unit_sales_kg

    Previous Year’s sales - the amount of products, measured in kilograms, that during that specific day were sold, the previous year

    kg

    percentage_difference_daily_unit_sales_kg

    The percentage difference between the two above values

    kg

    daily_unit_returns_kg

    The percentage of the products that were shipped to selling points and were returned

    %

    previous_year_daily_unit_returns_kg

    The percentage of the products that were shipped to

  11. AI_Powered Marketing.sav

    • figshare.com
    bin
    Updated Jun 23, 2023
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    Esther Leander (2023). AI_Powered Marketing.sav [Dataset]. http://doi.org/10.6084/m9.figshare.23571759.v1
    Explore at:
    binAvailable download formats
    Dataset updated
    Jun 23, 2023
    Dataset provided by
    figshare
    Authors
    Esther Leander
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    This data describes the demographics and variables associated with AI-powered marketing for businesses and organisations. It includes variables such as consumer engagement, conversion rate, marketing approach, company industry, company size, and years of operation. It was used in a study to determine the impact of AI-powered personalised marketing strategies in enhancing consumer engagement and conversion rates for organisations and businesses.

  12. Comprehensive Ulta Beauty Dataset – 33K Records for Market Insights & AI

    • crawlfeeds.com
    csv, zip
    Updated Jun 27, 2025
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    Crawl Feeds (2025). Comprehensive Ulta Beauty Dataset – 33K Records for Market Insights & AI [Dataset]. https://crawlfeeds.com/datasets/comprehensive-ulta-beauty-dataset-33k-records-for-market-insights-ai
    Explore at:
    zip, csvAvailable download formats
    Dataset updated
    Jun 27, 2025
    Dataset authored and provided by
    Crawl Feeds
    License

    https://crawlfeeds.com/privacy_policyhttps://crawlfeeds.com/privacy_policy

    Description

    Unlock in-depth beauty industry insights with our Ulta Beauty Dataset, featuring 33,000 records in CSV format. This beauty cosmetics dataset provides detailed product listings, pricing, ratings, reviews, brand information, and availability, making it a powerful resource for businesses, analysts, and AI developers in the cosmetics and skincare industry.

    With structured and up-to-date data, brands can analyze consumer trends, competitor pricing, product performance, and customer sentiment to optimize their marketing strategies and product offerings. Ideal for AI/ML model training, recommendation engines, price tracking, and trend forecasting, this dataset helps you stay ahead in the dynamic beauty sector.

    📩 Get in touch today to access this exclusive Ulta dataset and elevate your data-driven decision-making!

  13. d

    Machine Learning (ML) Data | 800M+ B2B Profiles | AI-Ready for Deep Learning...

    • datarade.ai
    .json, .csv
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    Xverum, Machine Learning (ML) Data | 800M+ B2B Profiles | AI-Ready for Deep Learning (DL), NLP & LLM Training [Dataset]. https://datarade.ai/data-products/xverum-company-data-b2b-data-belgium-netherlands-denm-xverum
    Explore at:
    .json, .csvAvailable download formats
    Dataset provided by
    Xverum LLC
    Authors
    Xverum
    Area covered
    Dominican Republic, Sint Maarten (Dutch part), Cook Islands, Norway, United Kingdom, Western Sahara, Barbados, Oman, Jordan, India
    Description

    Xverum’s AI & ML Training Data provides one of the most extensive datasets available for AI and machine learning applications, featuring 800M B2B profiles with 100+ attributes. This dataset is designed to enable AI developers, data scientists, and businesses to train robust and accurate ML models. From natural language processing (NLP) to predictive analytics, our data empowers a wide range of industries and use cases with unparalleled scale, depth, and quality.

    What Makes Our Data Unique?

    Scale and Coverage: - A global dataset encompassing 800M B2B profiles from a wide array of industries and geographies. - Includes coverage across the Americas, Europe, Asia, and other key markets, ensuring worldwide representation.

    Rich Attributes for Training Models: - Over 100 fields of detailed information, including company details, job roles, geographic data, industry categories, past experiences, and behavioral insights. - Tailored for training models in NLP, recommendation systems, and predictive algorithms.

    Compliance and Quality: - Fully GDPR and CCPA compliant, providing secure and ethically sourced data. - Extensive data cleaning and validation processes ensure reliability and accuracy.

    Annotation-Ready: - Pre-structured and formatted datasets that are easily ingestible into AI workflows. - Ideal for supervised learning with tagging options such as entities, sentiment, or categories.

    How Is the Data Sourced? - Publicly available information gathered through advanced, GDPR-compliant web aggregation techniques. - Proprietary enrichment pipelines that validate, clean, and structure raw data into high-quality datasets. This approach ensures we deliver comprehensive, up-to-date, and actionable data for machine learning training.

    Primary Use Cases and Verticals

    Natural Language Processing (NLP): Train models for named entity recognition (NER), text classification, sentiment analysis, and conversational AI. Ideal for chatbots, language models, and content categorization.

    Predictive Analytics and Recommendation Systems: Enable personalized marketing campaigns by predicting buyer behavior. Build smarter recommendation engines for ecommerce and content platforms.

    B2B Lead Generation and Market Insights: Create models that identify high-value leads using enriched company and contact information. Develop AI systems that track trends and provide strategic insights for businesses.

    HR and Talent Acquisition AI: Optimize talent-matching algorithms using structured job descriptions and candidate profiles. Build AI-powered platforms for recruitment analytics.

    How This Product Fits Into Xverum’s Broader Data Offering Xverum is a leading provider of structured, high-quality web datasets. While we specialize in B2B profiles and company data, we also offer complementary datasets tailored for specific verticals, including ecommerce product data, job listings, and customer reviews. The AI Training Data is a natural extension of our core capabilities, bridging the gap between structured data and machine learning workflows. By providing annotation-ready datasets, real-time API access, and customization options, we ensure our clients can seamlessly integrate our data into their AI development processes.

    Why Choose Xverum? - Experience and Expertise: A trusted name in structured web data with a proven track record. - Flexibility: Datasets can be tailored for any AI/ML application. - Scalability: With 800M profiles and more being added, you’ll always have access to fresh, up-to-date data. - Compliance: We prioritize data ethics and security, ensuring all data adheres to GDPR and other legal frameworks.

    Ready to supercharge your AI and ML projects? Explore Xverum’s AI Training Data to unlock the potential of 800M global B2B profiles. Whether you’re building a chatbot, predictive algorithm, or next-gen AI application, our data is here to help.

    Contact us for sample datasets or to discuss your specific needs.

  14. c

    Dummy Marketing for Classification Dataset

    • cubig.ai
    Updated Jul 8, 2025
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    CUBIG (2025). Dummy Marketing for Classification Dataset [Dataset]. https://cubig.ai/store/products/565/dummy-marketing-for-classification-dataset
    Explore at:
    Dataset updated
    Jul 8, 2025
    Dataset authored and provided by
    CUBIG
    License

    https://cubig.ai/store/terms-of-servicehttps://cubig.ai/store/terms-of-service

    Measurement technique
    Privacy-preserving data transformation via differential privacy, Synthetic data generation using AI techniques for model training
    Description

    1) Data Introduction • The Dummy Marketing Data for Classification dataset is a dummy dataset created by individuals for 'Data Science for Business' and 'Data-driven marketing' classes. It contains data on age, expenditure, region, and whether apps are downloaded.

    2) Data Utilization (1) Dummy Marketing Data for Classification data has characteristics that: • The dataset includes 2 numerical variables, 2 category variables. (2) Dummy Marketing Data for Classification data can be used to: • Data Science classes: useful for training basic concepts and skills in data science, including data preprocessing, exploratory data analysis (EDA), feature engineering, model learning, and evaluation. • Marketing Analysis: Available as hands-on material in classes that teach marketing strategies and data-driven decision-making.

  15. A

    ‘Marketing Series: Customer Lifetime Value’ analyzed by Analyst-2

    • analyst-2.ai
    Updated Sep 30, 2021
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    Analyst-2 (analyst-2.ai) / Inspirient GmbH (inspirient.com) (2021). ‘Marketing Series: Customer Lifetime Value’ analyzed by Analyst-2 [Dataset]. https://analyst-2.ai/analysis/kaggle-marketing-series-customer-lifetime-value-8f8e/bf9ed18a/
    Explore at:
    Dataset updated
    Sep 30, 2021
    Dataset authored and provided by
    Analyst-2 (analyst-2.ai) / Inspirient GmbH (inspirient.com)
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Analysis of ‘Marketing Series: Customer Lifetime Value’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/arashnic/marketing-seris-customer-lifetime-value on 30 September 2021.

    --- Dataset description provided by original source is as follows ---

    This automotive marketing dataset enables predicting lifetime value. Use the target variable “Customer Lifetime Value” in the training file dataset.

    Acknowledgements

    https://squarkai.com/download-free-machine-learning-sample-data-sets/#toggle-id-14

    Inspiration

    • Predicting lifetime value. Use the target variable “Customer Lifetime Value” in the training file dataset
    • Customer Segmentation

    --- Original source retains full ownership of the source dataset ---

  16. f

    Twitter Responses to ChatGPT in Marketing Spaces (January 21-25)

    • figshare.com
    txt
    Updated Mar 22, 2023
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    Noa Lehrer (2023). Twitter Responses to ChatGPT in Marketing Spaces (January 21-25) [Dataset]. http://doi.org/10.6084/m9.figshare.22315177.v1
    Explore at:
    txtAvailable download formats
    Dataset updated
    Mar 22, 2023
    Dataset provided by
    figshare
    Authors
    Noa Lehrer
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    We aggregated a Twitter dataset utilizing Twitter Archiving Google Sheet (TAGS) to interact with Twitter’s API and return relevant data. To analyze the marketing side of the conversation around ChatGPT, we selected #ChatGPT as a common hashtag to target tweets talking about AI. This is the marketing dataset, so we included hashtags “marketing”, “content creation”, or “creator economy” as content creation is a field heavily impacted by ChatGPT’s writing capabilities as a chatbot and creator economy is a common word used by experts to describe the overarching industry. This would give us a more specific dataset to analyze what people well-versed in marketing, ChatGPT’s ideal audience, thought about AI’s role in marketing. Because of the TAGS limitation, our dataset was limited to tweets ranging from January 21st to January 25th for both datasets.

  17. Artificial Intelligence (AI) Text Generator Market Analysis North America,...

    • technavio.com
    pdf
    Updated Jul 12, 2024
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    Technavio (2024). Artificial Intelligence (AI) Text Generator Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, UK, China, India, Germany - Size and Forecast 2024-2028 [Dataset]. https://www.technavio.com/report/ai-text-generator-market-analysis
    Explore at:
    pdfAvailable download formats
    Dataset updated
    Jul 12, 2024
    Dataset provided by
    TechNavio
    Authors
    Technavio
    License

    https://www.technavio.com/content/privacy-noticehttps://www.technavio.com/content/privacy-notice

    Time period covered
    2024 - 2028
    Area covered
    United States
    Description

    Snapshot img

    Artificial Intelligence Text Generator Market Size 2024-2028

    The artificial intelligence (AI) text generator market size is forecast to increase by USD 908.2 million at a CAGR of 21.22% between 2023 and 2028.

    The market is experiencing significant growth due to several key trends. One of these trends is the increasing popularity of AI generators in various sectors, including education for e-learning applications. Another trend is the growing importance of speech-to-text technology, which is becoming increasingly essential for improving productivity and accessibility. However, data privacy and security concerns remain a challenge for the market, as generators process and store vast amounts of sensitive information. It is crucial for market participants to address these concerns through strong data security measures and transparent data handling practices to ensure customer trust and compliance with regulations. Overall, the AI generator market is poised for continued growth as it offers significant benefits in terms of efficiency, accuracy, and accessibility.
    

    What will be the Size of the Artificial Intelligence (AI) Text Generator Market During the Forecast Period?

    Request Free Sample

    The market is experiencing significant growth as businesses and organizations seek to automate content creation across various industries. Driven by technological advancements in machine learning (ML) and natural language processing, AI generators are increasingly being adopted for downstream applications in sectors such as education, manufacturing, and e-commerce. 
    Moreover, these systems enable the creation of personalized content for global audiences in multiple languages, providing a competitive edge for businesses in an interconnected Internet economy. However, responsible AI practices are crucial to mitigate risks associated with biased content, misinformation, misuse, and potential misrepresentation.
    

    How is this Artificial Intelligence (AI) Text Generator Industry segmented and which is the largest segment?

    The artificial intelligence (AI) text generator industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

    Component
    
      Solution
      Service
    
    
    Application
    
      Text to text
      Speech to text
      Image/video to text
    
    
    Geography
    
      North America
    
        US
    
    
      Europe
    
        Germany
        UK
    
    
      APAC
    
        China
        India
    
    
      South America
    
    
    
      Middle East and Africa
    

    By Component Insights

    The solution segment is estimated to witness significant growth during the forecast period.
    

    Artificial Intelligence (AI) text generators have gained significant traction in various industries due to their efficiency and cost-effectiveness in content creation. These solutions utilize machine learning algorithms, such as Deep Neural Networks, to analyze and learn from vast datasets of human-written text. By predicting the most probable word or sequence of words based on patterns and relationships identified In the training data, AIgenerators produce personalized content for multiple languages and global audiences. The application spans across industries, including education, manufacturing, e-commerce, and entertainment & media. In the education industry, AI generators assist in creating personalized learning materials.

    Get a glance at the Artificial Intelligence (AI) Text Generator Industry report of share of various segments Request Free Sample

    The solution segment was valued at USD 184.50 million in 2018 and showed a gradual increase during the forecast period.

    Regional Analysis

    North America is estimated to contribute 33% to the growth of the global market during the forecast period.
    

    Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

    For more insights on the market share of various regions, Request Free Sample

    The North American market holds the largest share in the market, driven by the region's technological advancements and increasing adoption of AI in various industries. AI text generators are increasingly utilized for content creation, customer service, virtual assistants, and chatbots, catering to the growing demand for high-quality, personalized content in sectors such as e-commerce and digital marketing. Moreover, the presence of tech giants like Google, Microsoft, and Amazon in North America, who are investing significantly in AI and machine learning, further fuels market growth. AI generators employ Machine Learning algorithms, Deep Neural Networks, and Natural Language Processing to generate content in multiple languages for global audiences.

    Market Dynamics

    Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges.

  18. c

    Uplift Modeling , Marketing Campaign Dataset

    • cubig.ai
    Updated Jun 30, 2025
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    CUBIG (2025). Uplift Modeling , Marketing Campaign Dataset [Dataset]. https://cubig.ai/store/products/545/uplift-modeling-marketing-campaign-dataset
    Explore at:
    Dataset updated
    Jun 30, 2025
    Dataset authored and provided by
    CUBIG
    License

    https://cubig.ai/store/terms-of-servicehttps://cubig.ai/store/terms-of-service

    Measurement technique
    Synthetic data generation using AI techniques for model training, Privacy-preserving data transformation via differential privacy
    Description

    1) Data Introduction • The Uplift Modeling , Marketing Campaign Data Dataset is a large-scale experimental dataset designed for research purposes to support the development of personalized advertising strategies in the digital marketing industry. Each entry represents a user and includes information such as treatment assignment (exposed or control), visit, and conversion outcomes, enabling the analysis of the true causal effect of marketing campaigns at the individual level.

    2) Data Utilization (1) Characteristics of the Uplift Modeling , Marketing Campaign Data Dataset: • The dataset includes anonymized continuous features along with binary labels indicating whether the user was part of the treatment group, converted, or visited the advertiser’s site. It follows a randomized control trial (RCT) structure, providing a robust foundation for causal analysis.

    (2) Applications of the Uplift Modeling , Marketing Campaign Data Dataset: • Development of individual-level causal inference models: The dataset can be used to train uplift models and estimate Conditional Average Treatment Effects (CATE) for optimized marketing based on causal reasoning. • Optimization of targeted advertising strategies: By identifying user segments that are more likely to respond positively to marketing efforts, the dataset enables the design of cost-effective and impact-driven marketing campaigns.

  19. e

    Dataset for: Do managers accept artificial intelligence? Insights into the...

    • b2find.eudat.eu
    Updated Feb 20, 2025
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    (2025). Dataset for: Do managers accept artificial intelligence? Insights into the role of business area and AI functionality - Dataset - B2FIND [Dataset]. https://b2find.eudat.eu/dataset/616df94a-5444-5d31-95a4-05b3516f798f
    Explore at:
    Dataset updated
    Feb 20, 2025
    Description

    More and more companies use artificial intelligence (AI). Research aimed to understand acceptance from the perspective of AI users or people affected by AI decisions. However, the perspective of decision-makers in companies (i.e., managers) has not been considered. To address this gap, we investigate managers’ acceptance of AI usage in companies, focusing on two potential determinants. Across four experimental studies (Ntotal = 2025), we tested whether the business area (i.e., human resources vs. finances/ marketing) and AI functionality affect managers’ acceptance of AI (i.e., perceived risk of negative consequences, willingness to invest). Findings indicate that managers (a) perceive more risk of and (b) are less willing to invest in AI usage in human resources than in finances and marketing. Besides, the results suggest that acceptance declines if functionality crosses a critical boundary and AI autonomously implements decisions without prior human control. Accordingly, the current research sheds light on the AI acceptance of managers and gives insights into the role of the business area and AI functionality.

  20. Dataset for Master's Thesis: AI-powered Chatbots

    • figshare.com
    xlsx
    Updated Jun 20, 2024
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    Z Aytemir (2024). Dataset for Master's Thesis: AI-powered Chatbots [Dataset]. http://doi.org/10.6084/m9.figshare.26068954.v2
    Explore at:
    xlsxAvailable download formats
    Dataset updated
    Jun 20, 2024
    Dataset provided by
    Figsharehttp://figshare.com/
    Authors
    Z Aytemir
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    This dataset contains responses from a survey conducted for a master's thesis at Erasmus University Rotterdam. The survey investigated how consumer perceptions of privacy and trust in interactions with centralized versus decentralized AI-powered chatbots influence customer satisfaction. The survey included a predetermined simulated conversation with an AI-powered chatbot.Purpose of the Study:The main research question addressed in this study is: "How do consumer perceptions of privacy and trust in interactions with centralized versus decentralized AI-powered chatbots influence customer satisfaction?" The study aims to compare the differences in customer satisfaction, privacy concerns, and trust between centralized and decentralized AI-powered chatbots.Data Description:This dataset includes responses from 175 participants after data cleaning and removal of incomplete and biased responses. Participants were randomly assigned to one of three groups:Unaware of the chatbot typeInformed they would interact with a centralized chatbotInformed they would interact with a decentralized chatbotVariables:Customer Satisfaction: Measured with Likert scale questions on a 5-point scale from Strongly disagree to Strongly agree.Consumer Privacy Concerns: Measured with Likert scale questions on a 5-point scale from Strongly disagree to Strongly agree.Consumer Trust in AI-Powered Chatbots: Measured with Likert scale questions on a 5-point scale from Strongly disagree to Strongly agree.Consumer AI Familiarity: Measured with Likert scale questions regarding prior usage and understanding of AI technology on a 5-point scale from Strongly disagree to Strongly agree.Demographic Information: Age group, gender, highest education finished, nationality, and occupation.Chatbot Type: Categorical variable with values: 0 for not aware, 1 for aware of interacting with a centralized chatbot, and 2 for aware of interacting with a decentralized chatbot.Usage Notes:The dataset is provided in a XLSX file format and includes all necessary variables for analysis. The dataset can be used to conduct various statistical analyses, including descriptive statistics, hypothesis testing, and regression analysis.

Share
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Statista (2025). AI in marketing revenue worldwide 2020-2028 [Dataset]. https://www.statista.com/statistics/1293758/ai-marketing-revenue-worldwide/
Organization logo

AI in marketing revenue worldwide 2020-2028

Explore at:
22 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Jun 23, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
2020
Area covered
Worldwide
Description

In 2021, the market for artificial intelligence (AI) in marketing was estimated at ***** billion U.S. dollars. The source projected that the value would increase to more than ***** billion by 2028. What is AI and who uses it? Artificial intelligence (AI) has become one of the most impactful digital innovations of the past few decades. The term refers to the ability of a computer or machine to mimic the competencies of the human mind, with the current ecosystem consisting of machine learning, robotics, artificial neural networks, and natural language processing. All of these features and algorithms are highly versatile and adaptable to the specific requirements of the user, explaining why they have become embedded into many different industries, ranging from telecommunications and financial services to healthcare and pharma. Overall, the global artificial intelligence market was valued at around *** billion U.S. dollars in 2021. AI at the marketing wheel AI is deeply embedded into the digital marketing landscape, and based on the latest reports, more than ** percent of industry experts integrate some form of AI technology into their online marketing activities. This vast adaptation of artificial intelligence for marketing purposes is no surprise considering that its benefits include task automation, campaign personalization, and data analysis, to name but a few. When asked about marketers' main application areas of AI in a recent survey, roughly ** percent of respondents from the U.S., Canada, the UK, and India mentioned ad targeting. Other popular activities they trusted AI with included personalizing content, optimizing e-mail send times, and calculating conversion probability.

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