According to a global survey among marketing professionals in January 2025, approximately ** percent reported using artificial intelligence (AI) extensively in their data-driven marketing efforts. Around ** percent said they integrated AI in select areas, whereas ** percent were exploring AI, but have not implemented the technology. Some ** percent reported not having plans to use AI.

During a survey among business-to-business (B2B) marketers published in February 2025, approximately 43 percent of participants included targeting audiences among the most effective applications of artificial intelligence (AI) in marketing automation. Around 41 percent cited analytics and reporting while 36 percent mentioned personalization. According to the same study, B2B marketers' top goals when improving marketing automation included better data quality and ideal customer and prospect identification.

A broad dataset providing insights into artificial intelligence statistics and trends for 2025, covering market growth, adoption rates across industries, impacts on employment, AI applications in healthcare, education, and more.

During a global 2025 survey among marketing agencies and brands, approximately ** percent of respondents stated that they were using artificial intelligence (AI) for influencer marketing on a limited basis. Another **** percent of marketing professionals shared that they were using AI extensively, compared to *** percent who were not using or planning to use AI.

According to Cognitive Market Research, the global Ai Training Data market size is USD 1865.2 million in 2023 and will expand at a compound annual growth rate (CAGR) of 23.50% from 2023 to 2030.

The demand for Ai Training Data is rising due to the rising demand for labelled data and diversification of AI applications.
Demand for Image/Video remains higher in the Ai Training Data market.
The Healthcare category held the highest Ai Training Data market revenue share in 2023.
North American Ai Training Data will continue to lead, whereas the Asia-Pacific Ai Training Data market will experience the most substantial growth until 2030.

Market Dynamics of AI Training Data Market

Key Drivers of AI Training Data Market

Rising Demand for Industry-Specific Datasets to Provide Viable Market Output

A key driver in the AI Training Data market is the escalating demand for industry-specific datasets. As businesses across sectors increasingly adopt AI applications, the need for highly specialized and domain-specific training data becomes critical. Industries such as healthcare, finance, and automotive require datasets that reflect the nuances and complexities unique to their domains. This demand fuels the growth of providers offering curated datasets tailored to specific industries, ensuring that AI models are trained with relevant and representative data, leading to enhanced performance and accuracy in diverse applications.

In July 2021, Amazon and Hugging Face, a provider of open-source natural language processing (NLP) technologies, have collaborated. The objective of this partnership was to accelerate the deployment of sophisticated NLP capabilities while making it easier for businesses to use cutting-edge machine-learning models. Following this partnership, Hugging Face will suggest Amazon Web Services as a cloud service provider for its clients.

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Advancements in Data Labelling Technologies to Propel Market Growth

The continuous advancements in data labelling technologies serve as another significant driver for the AI Training Data market. Efficient and accurate labelling is essential for training robust AI models. Innovations in automated and semi-automated labelling tools, leveraging techniques like computer vision and natural language processing, streamline the data annotation process. These technologies not only improve the speed and scalability of dataset preparation but also contribute to the overall quality and consistency of labelled data. The adoption of advanced labelling solutions addresses industry challenges related to data annotation, driving the market forward amidst the increasing demand for high-quality training data.

In June 2021, Scale AI and MIT Media Lab, a Massachusetts Institute of Technology research centre, began working together. To help doctors treat patients more effectively, this cooperation attempted to utilize ML in healthcare.

www.ncbi.nlm.nih.gov/pmc/articles/PMC7325854/

Restraint Factors Of AI Training Data Market

Data Privacy and Security Concerns to Restrict Market Growth

A significant restraint in the AI Training Data market is the growing concern over data privacy and security. As the demand for diverse and expansive datasets rises, so does the need for sensitive information. However, the collection and utilization of personal or proprietary data raise ethical and privacy issues. Companies and data providers face challenges in ensuring compliance with regulations and safeguarding against unauthorized access or misuse of sensitive information. Addressing these concerns becomes imperative to gain user trust and navigate the evolving landscape of data protection laws, which, in turn, poses a restraint on the smooth progression of the AI Training Data market.

How did COVID–19 impact the Ai Training Data market?

The COVID-19 pandemic has had a multifaceted impact on the AI Training Data market. While the demand for AI solutions has accelerated across industries, the availability and collection of training data faced challenges. The pandemic disrupted traditional data collection methods, leading to a slowdown in the generation of labeled datasets due to restrictions on physical operations. Simultaneously, the surge in remote work and the increased reliance on AI-driven technologies for various applications fueled the need for diverse and relevant training data. This duali...

Global Artificial Intelligence (AI) Software market size is expected to reach $896.32 billion by 2029 at 32.1%, segmented as by on-premises, enterprise ai solutions, edge ai solutions, ai for data centers

Introduction

Influencer Marketing Statistics: Influencer marketing is a strategy where different brands work with people who have a lot of followers on social media to promote their products or services. These people, called influencers, use platforms like Instagram, TikTok, YouTube, and Facebook to create content that their followers like.

The effective benefit of influencer marketing is that it helps brands reach a specific audience in a real and engaging way, which builds more trust between the brand and its customers. Social media has made influencer marketing one of the best ways for brands to connect with consumers, making it a strong tool in today's digital marketing world.

According to Cognitive Market Research, the global Artificial Intelligence in Marketing Market size is USD 12.7 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 23.8% from 2024 to 2031.

Market Dynamics of Artificial Intelligence in Marketing Market

Key Drivers for Artificial Intelligence in Marketing Market



  Increasing demand for predictive analysis - AI can predict consumer behavior, such as purchasing habits and churn rates. This enables marketers to anticipate customer requirements and preferences, allowing them to solve concerns and provide relevant solutions ahead of time. AI allows marketers to provide highly tailored information and offers to individual customers based on their interests, purchasing history, and behavior. Personalization improves consumer engagement, contentment, and loyalty, resulting in more conversions and revenue. As a result, the market is growing due to increased demand for personalization and predictive analytics.


  Rapid adoption of artificial intelligence in the healthcare Application




Key Restraints for Artificial Intelligence in Marketing Market



  Cost and data privacy issues


  Maintaining data privacy and security concerns

Introduction of the Artificial Intelligence in Marketing Market

Artificial intelligence (AI) in marketing is the incorporation of advanced algorithms and machine learning techniques into various marketing processes and tactics. This cutting-edge technology lets businesses to use data-driven insights, automate repetitive operations, and provide personalized experiences to their target audience, resulting in higher customer engagement, efficiency, and ROI. AI's applicability in marketing is diverse, ranging from monitoring consumer behavior and predicting trends to optimizing ad campaigns and improving customer service. The growing usage of artificial intelligence and machine learning to provide social networking platform acceptance, tailored consumer experiences, and the growth of e-commerce are the main drivers driving the market's development.

Global Big Data And Artificial Intelligence market size is expected to reach $8.52 Billion by 2029 at 7%, increase in data volume driving the growth of the market due to rising iot adoption and digital transactions

Discover more about the size and trends of the rapidly expanding generative AI market.

According to a global survey of marketing professionals in January 2025, ** percent of respondents said content creation and enhancement was the leading use of artificial intelligence and tactic among respondents. The main areas in which marketers used AI included email marketing optimization, social media management, and ad targeting, with ** and ** percent, respectively. Meanwhile, voice and visual search optimization was one of less cited uses, with ** percent.

Global Artificial Intelligence (AI) In Data Quality market size is expected to reach $3.65 billion by 2029 at 25.2%, segmented as by component, software, services

Global AI in Data Management market size is expected to reach $109.82 billion by 2029 at 25.8%, segmented as by solution, data integration solutions, data analytics solutions, data governance solutions, data visualization solutions, data quality management solutions, data security and privacy solutions, cloud-based data management solutions, ai-powered data warehousing solutions

According to Cognitive Market Research, The global Ai and Analytics Systems market size is USD XX million in 2023 and will expand at a compound annual growth rate (CAGR) of 38.20% from 2023 to 2030.

The demand for AI and Analytics Systems is rising due to the rising demand for data-driven decision-making and advancements in artificial Intelligence technologies.
Demand for Business Analytics remains higher in the AI and Analytics Systems market.
The Large Enterprises category held the highest AI and Analytics Systems market revenue share in 2023.
North American Ai and Analytics Systems will continue to lead, whereas the Asia-Pacific Ai and Analytics Systems market will experience the most substantial growth until 2030.

Key Dynamics of AI and Analytics Systems Market

Key Drivers of AI and Analytics Systems Market

Explosion of Data Across Industries: Organizations are producing vast amounts of data from digital platforms, IoT devices, and business systems. The necessity to derive actionable insights from this data is propelling the widespread implementation of AI-driven analytics systems for real-time decision-making, predictive modeling, and operational optimization.

Growing Need for Automation and Efficiency: Businesses are increasingly adopting AI and analytics platforms to automate workflows, minimize manual errors, and enhance efficiency. These systems optimize processes ranging from customer service to supply chain management, allowing companies to react more swiftly to market changes while reducing operational expenses.

Rising Investment in AI R&D: Investments from both government and private sectors in artificial intelligence research are accelerating advancements in analytics platforms. Improved functionalities such as deep learning, natural language processing, and computer vision are being incorporated into systems, facilitating smarter data analysis and broadening their application across industries like healthcare, finance, and manufacturing.

Key Restrains for AI and Analytics Systems Market

High Implementation and Integration Costs: The deployment of AI and analytics systems necessitates substantial investment in infrastructure, software, and skilled personnel. Smaller businesses frequently encounter budget limitations and lack the internal IT capabilities to integrate such technologies, which restricts overall adoption in cost-sensitive markets.

Data Privacy and Security Concerns: The increasing dependence on data-heavy AI systems has raised alarms regarding data breaches, algorithmic bias, and compliance with regulations. Stringent regulations such as GDPR and the evolving landscape of cybersecurity threats present challenges to the implementation of AI analytics solutions, particularly in highly regulated sectors.

Talent Shortage in AI and Data Science: There exists a global deficit of qualified professionals capable of developing, managing, and optimizing AI analytics systems. The intricacy of machine learning models and advanced analytics tools demands expertise that many organizations find difficult to attract and retain.

Key Trends in AI and Analytics Systems Market

The Emergence of Explainable AI in Analytics: There is a growing need for transparency and accountability in decisions made by AI. Explainable AI (XAI) is becoming increasingly popular as organizations implement analytics systems that offer justifications comprehensible to humans for their predictions, particularly in vital sectors such as healthcare, finance, and legal.

Integration with Cloud and Edge Computing: AI and analytics systems are progressively being utilized on cloud platforms and edge devices to facilitate real-time processing and scalability. This transition improves data accessibility, enhances responsiveness, and supports hybrid models for decentralized analytics.

Industry-Specific AI Solutions Gaining Traction: Vendors are concentrating on vertical-specific AI analytics tools designed to meet the requirements of sectors like retail (customer behavior analysis), finance (fraud detection), and manufacturing (predictive maintenance). This trend is promoting adoption across non-technical industries that are looking for tailored value from AI insights.

Impact of COVID–19 on the AI and Analytics Systems Market

The COVID-19 pandemic has had a profound impact on the AI and...

According to Cognitive Market Research, the global Artificial Intelligence (AI) market size will be USD 161.2 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 37.90% from 2024 to 2031. Market Dynamics of Artificial Intelligence (AI) Market

Key Drivers for Artificial Intelligence (AI) Market

Increased Use of Self-driving Artificial Intelligence to Increase the Demand Globally: The artificial intelligence industry is expanding as a result of the growing use of autonomous AI. This movement is driven by developments in NPL, ML, and algorithms that make it possible to create complex autonomous AI systems. Because these systems are more accurate and dependable, businesses from a variety of industries are drawn to them. Operations are optimized using autonomous AI, which lowers costs and boosts output. Applications for it can be found in the manufacturing, transportation, healthcare, and financial industries. The use of autonomous AI is further propelled by the automation-driven cost reduction connected with the industry.

Expanding Adoption of AI Across various Industries: AI is being embraced across different industries, from health care to banking and manufacturing, to automate procedures, increase efficiency, and decrease costs., Its increasing adoption illustrates the expansion of AI utilized in numerous departments, as most executives opine automation has the capacity to improve any business decision. It is so flexible and expandable that organizations can deploy AI for various applications, including automation of processes, predictive maintenance, and user servicing, revolutionizing business operations. For Instance, in May 2024, Newgen Software introduced LumYn, the globe's first Gen AI-driven hyper-personalization platform for banks. LumYn boosts client interaction using conversational AI and predictive intelligence to deliver customized product launches while maintaining data security and privacy.

Key Restraints for Artificial Intelligence (AI) Market

Ethical Concerns Regarding AI Use is boosting the market growth: The evolution and uptake of artificial intelligence (AI) technologies in various industries, ethical issues continue to be a strong hindrance on the growth of the market. These include the possibilities of AI misuse through decision making bias in algorithms, invasion of data privacy, overreach of surveillance, and lack of transparency in AI systems. Both organizations and consumers increasingly realize how AI may reinforce social inequalities or produce unintended effects, especially in such sensitive domains as healthcare, law enforcement, hiring, and finance. Governments and regulatory agencies are now enforcing stricter ethical standards and compliance requirements, which can hinder the rollout of AI solutions.

Trends of Artificial Intelligence (AI) Market

Rapid Adoption of Generative AI Across Various Industries: Generative AI technologies—such as large language models (LLMs), image generation tools, and automated content creation systems—are being swiftly embraced across sectors including marketing, software development, customer service, and healthcare. Organizations are leveraging these tools to boost productivity, optimize content workflows, tailor customer experiences, and hasten innovation. With growing investments from both tech giants and startups, generative AI is transitioning from experimental applications to essential business functions, transforming the automation and scaling of tasks.

Growth of AI at the Edge for Immediate Decision Making: AI is progressively being implemented at the edge—on devices such as smartphones, sensors, and industrial machinery—to facilitate real-time analytics and decision-making without dependence on cloud infrastructure. This development is vital for applications in autonomous vehicles, smart manufacturing, healthcare monitoring, and security systems, where latency and data privacy are paramount. Innovations in edge computing hardware and effective AI models (e.g., TinyML) are enabling the integration of robust AI capabilities directly at the data generation source.

Key Opportunity for Artificial Intelligence (AI) Market

AI integarted Supercomputers can be an opportunity: Supercomputing offers strong processing capacity like that of High Performance Computing (HPC). But whereas an HPC server can be utilized to serve multiple appl...

Introduction

Conversational Commerce Statistics: Conversational commerce is transforming consumer-brand interactions through the use of messaging apps, chatbots, and voice assistants. The idea is to develop real-time, independent, and interactive communication to provide a seamless transition from online browsing to decision-making for purchasing.

In 2024, it will become an essential component of any digital commerce strategy worldwide. This article will indicate the key conversational commerce statistics and their trends.

Introduction

Meta AI Statistics: The year 2024 witnessed Meta Platforms Inc., earlier called Facebook, achieving breakthroughs in AI, new for affecting and giving business experiences. The growth of Meta has thus been greatly supported by the AI pledge that spans advertising strategies to cutting-edge AI model developments. Meta AI, the artificial intelligence division of Meta Platforms, has experienced significant growth and investment in recent years.

As of early 2025, Meta AI boasts over 700 million monthly active users, with projections indicating it could reach 1 billion users within the year. The division's generative AI tools have attracted more than 4 million advertisers, leading to a 70% year-over-year growth in Advantage & shopping campaigns, which now have an annual revenue run rate exceeding USD 20 billion.

This article highlights some key Meta AI statistics and developments, spotlighting the journey in 2024.

Introduction

AI Customer Service Statistics: Customer service, which was once believed to be a handicraft, is fast becoming mechanized by AI. In 2024, businesses will use artificial intelligence not only to tackle customer queries but also to predict their needs, shorten wait times, and make all-time customer support possible. From chatbots to voice assistants, AI helps reduce operational costs while increasing customer satisfaction.

This automation wave is rising rapidly due to AI-assisted tools such as ChatGPT, Salesforce Einstein, and Zendesk AI. The article reviews the latest AI customer service statistics, providing insights for business owners, marketers, and support teams.

According to Cognitive Market Research, the global Artificial Intelligence in Retail market size is USD 4951.2 million in 2023and will expand at a compound annual growth rate (CAGR) of 39.50% from 2023 to 2030.

Enhanced customer personalization to provide viable market output
Demand for online remains higher in Artificial Intelligence in the Retail market.
The machine learning and deep learning category held the highest Artificial Intelligence in Retail market revenue share in 2023.
North American Artificial Intelligence In Retail will continue to lead, whereas the Asia-Pacific Artificial Intelligence In Retail market will experience the most substantial growth until 2030.

Market Dynamics of the Artificial Intelligence in the Retail Market

Key Drivers for Artificial Intelligence in Retail Market

Enhanced Customer Personalization to Provide Viable Market Output

A primary driver of Artificial Intelligence in the Retail market is the pursuit of enhanced customer personalization. A.I. algorithms analyze vast datasets of customer behaviors, preferences, and purchase history to deliver highly personalized shopping experiences. Retailers leverage this insight to offer tailored product recommendations, targeted marketing campaigns, and personalized promotions. The drive for superior customer personalization not only enhances customer satisfaction but also increases engagement and boosts sales. This focus on individualized interactions through A.I. applications is a key driver shaping the dynamic landscape of A.I. in the retail market.

January 2023 - Microsoft and digital start-up AiFi worked together to offer Smart Store Analytics. It is a cloud-based tracking solution that helps merchants with operational and shopper insights for intelligent, cashierless stores.

Source-techcrunch.com/2023/01/10/aifi-microsoft-smart-store-analytics/

Improved Operational Efficiency to Propel Market Growth

Another pivotal driver is the quest for improved operational efficiency within the retail sector. A.I. technologies streamline various aspects of retail operations, from inventory management and demand forecasting to supply chain optimization and cashier-less checkout systems. By automating routine tasks and leveraging predictive analytics, retailers can enhance efficiency, reduce costs, and minimize errors. The pursuit of improved operational efficiency is a key motivator for retailers to invest in AI solutions, enabling them to stay competitive, adapt to dynamic market conditions, and meet the evolving demands of modern consumers in the highly competitive artificial intelligence (AI) retail market.

January 2023 - The EY Retail Intelligence solution, which is based on Microsoft Cloud, was introduced by the Fintech business EY to give customers a safe and efficient shopping experience. In order to deliver insightful information, this solution makes use of Microsoft Cloud for Retail and its technologies, which include image recognition, analytics, and artificial intelligence (A.I.).

Source-www.ey.com/en_gl/news/2023/01/ey-announces-launch-of-retail-solution-that-builds-on-the-microsoft-cloud-to-help-achieve-seamless-consumer-shopping-experiences

Key Restraints for Artificial Intelligence in Retail Market

Data Security Concerns to Restrict Market Growth

A prominent restraint in Artificial Intelligence in the Retail market is the pervasive concern over data security. As retailers increasingly rely on A.I. to process vast amounts of customer data for personalized experiences, there is a growing apprehension regarding the protection of sensitive information. The potential for data breaches and cyberattacks poses a significant challenge, as retailers must navigate the delicate balance between utilizing customer data for AI-driven initiatives and safeguarding it against potential security threats. Addressing these concerns is crucial to building and maintaining consumer trust in A.I. applications within the retail sector.

Key Trends for Artificial Intelligence in Retail Market

Surge in Voice-Enabled Shopping Interfaces Reshaping Retail Experiences

Voice-enabled A.I. assistants such as Amazon Alexa and Google Assistant are revolutionizing the way consumers engage with retail platforms. Shoppers can now utilize voice commands to search, compare, and purchase products, thereby streamlining and accelerating the buying process. Retailers...

Artificial Intelligence (AI) is revolutionizing the market landscape, fundamentally changing how businesses operate, engage with customers, and make strategic decisions. As industries across the globe increasingly recognize the potential of AI technologies, the market has witnessed exponential growth. Recent insight