During an fall 2023 survey carried out by Capgemini among executives with marketing experience in the United Kingdom (UK), ** percent of respondents stated they were using generative AI (gen AI) across multiple or few initiatives. Another ** percent said they were testing or experimenting with gen AI.

During an early 2023 survey conducted among senior brand marketers from the United Kingdom, ** percent stated they were already using artificial intelligence (AI) within their digital advertising. Additionally, ** percent believed that AI was an important part of their marketing strategy.

During the September 2023 survey, ** percent of responding brand and agency marketers from the United Kingdom (UK) stated that serving relevant ads or creatives to clients was a benefit of applying artificial intelligence (AI) and machine learning (ML) to digital advertising campaigns. The way the most-frequently named benefit among respondents from the UK.

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Artificial Intelligence In Marketing Size 2024-2028

The artificial intelligence in marketing size is forecast to increase by USD 41.02 billion, at a CAGR of 30.9% between 2023 and 2028.

The Artificial Intelligence (AI) market in marketing is experiencing significant growth, driven by the increasing adoption of cloud-based applications and services. This shift towards cloud solutions enables businesses to leverage AI technologies more efficiently and cost-effectively, enhancing their marketing capabilities. Furthermore, the ongoing digitalization and expanding internet penetration are fueling the demand for AI solutions in marketing, as companies seek to engage with customers more effectively in the digital space. However, the market's growth is not without challenges. The lack of skilled professionals poses a significant obstacle to wider AI adoption in marketing.
As AI applications become more complex, the need for specialized expertise in areas such as machine learning, data analytics, and programming grows. Companies must invest in upskilling their workforce or partner with external experts to overcome this challenge and fully capitalize on the opportunities presented by AI in marketing.

What will be the Size of the Artificial Intelligence In Marketing during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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Artificial intelligence (AI) continues to reshape marketing landscapes, with dynamic market activities unfolding across various sectors. Machine learning models optimize digital marketing strategies, enabling predictive analytics for marketing ROI and customer engagement. Brands build stronger connections through AI-powered personalization and sentiment analysis. Data privacy regulations necessitate transparency and accountability, influencing marketing technology stacks and Data Security measures. A/B testing and conversion rate optimization are enhanced through AI-driven insights, while marketing automation workflows streamline customer relationship management. Marketing analytics software and dashboards provide data-driven insights, enabling marketing budget allocation and multi-channel marketing strategies. Behavioral targeting and customer journey mapping are refined through AI, enhancing marketing attribution models and email marketing automation.

Virtual assistants and chatbots facilitate seamless customer experiences, while marketing automation platforms optimize search engine optimization, pay-per-click advertising, and social media advertising. Natural language processing and AI marketing consultants aid content marketing strategies, ensuring algorithmic bias and ethical AI considerations remain at the forefront. Marketing dynamics remain in a constant state of evolution, with AI-driven innovations continuing to transform the industry. Data Governance, marketing attribution models, and programmatic advertising are among the many areas where AI is making an impact. The ongoing integration of AI into marketing technologies and strategies ensures a continuously adaptive and effective marketing landscape.

How is this Artificial Intelligence Ining Industry segmented?

The artificial intelligence ining industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Deployment

  On-premises
  Cloud


Application

  Social Media Advertising
  Search Engine Marketing/ Search Advertising
  Virtual Assistant
  Content Curation
  Sales & Marketing Automation
  Analytics Platform
  Others


Technology

  Machine Learning
  Natural Language Processing
  Computer Vision
  Others


Geography

  North America

    US
    Canada


  Europe

    Germany
    UK


  APAC

    China
    Japan
    Australia
    India


  South America

    Brazil
    Argentina


  Middle East and Africa

    UAE


  Rest of World (ROW)

By Deployment Insights

The on-premises segment is estimated to witness significant growth during the forecast period.

Artificial Intelligence (AI) is revolutionizing marketing, with machine learning models at its core. Brands are building stronger connections with consumers through AI-driven personalization and predictive analytics. A/B testing and marketing analytics software enable data-driven insights, while conversion rate optimization and marketing automation workflows streamline campaigns. Data privacy regulations ensure transparency and accountability, shaping marketing strategies. Behavioral targeting and sentiment analysis provide deeper customer understanding, enhancing customer engagement. Predictive analytics and marketing ROI are key performance indicators, driving marketing budget allo

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During a mid-2024 survey carried out in the United Kingdom, ** percent of responding marketers said they used artificial intelligence (AI) within their experimentation approach. *********** described their experimentation approach as 'unsophisticated.'

The sale of marketing technology (MarTech) has benefitted from rising demand by businesses to automate their marketing processes and workflow and develop an analytical understanding of their customers. Revenue is expected to expand at a compound annual rate of 2.8% over the five years through 2024-25 to £5.1 billion, including an anticipated 3.9% hike in 2024-25. The technology used by marketing technology companies is constantly evolving and improving, with artificial intelligence and cloud storage becoming key features of MarTech software. The barriers to entering the industry are low, allowing a large number of small companies to enter the market. There has also been some merger and acquisition activity among international companies. Scandals surrounding data privacy have led to greater government regulation and demand for data ethics, with the introduction of the General Data Protection Regulation in 2018 putting pressure on MarTech to evolve to ensure compliance. However, government funding has supported MarTech developers, as the tech sector has benefitted from becoming a key focus of national development. Over 2022-23 and 2023-24, challenging economic conditions, including inflationary pressures and the Russia-Ukraine conflict, have constrained business confidence, weighing on marketing budgets. In 2024-25, subsiding inflation and lower borrowing costs boost business and consumer confidence, expanding businesses’ marketing spend. Rising competition and regulation have weighed on the industry’s average profit margin, which is estimated at 25.3% in 2024-25. Revenue is forecast to swell at a compound annual rate of 3.8% over the five years through 2029-30 to £6.2 billion. New opportunities arising from evolving technologies and supporting government initiatives will drive industry growth. New entrants will continue to flock to the market, with competition likely to be supported by the new Digital Markets Unit which aims to prevent large multinational tech companies from dominating. MarTech developers will seek to roll out products that integrate seamlessly and enable marketers to provide personalised content to consumers. MarTech tools are becoming vital for businesses’ marketing strategies, driving demand. Despite talent shortages and upward pressure on wages, profitability will be aided by the development of new product offerings and greater efficiency.

During an early 2023 survey carried out among brand marketers in the United Kingdom (UK), more than a quarter (** percent) of respondents said they were planning to invest ** to ** percent of their marketing budgets in artificial intelligence (AI) in the following 12 months; ***** percent said they would invest more than ** percent.

The United Kingdom marketing agencies market, valued at approximately £23.75 billion in 2025, exhibits robust growth potential, projected to expand at a compound annual growth rate (CAGR) of 4.82% from 2025 to 2033. This growth is fueled by several key drivers. The increasing adoption of digital marketing strategies by businesses of all sizes, particularly SMEs seeking to enhance their online presence and reach wider audiences, is a significant contributor. Furthermore, the rising demand for data-driven marketing solutions and sophisticated analytics to optimize campaign performance and measure ROI is driving investment in specialized marketing agencies. The market is segmented by service type (digital, traditional, full-service), mode of delivery (online, offline), application (large enterprises, SMEs), and end-user industry (BFSI, IT & Telecom, Retail & Consumer Goods, Public Services, Manufacturing & Logistics). Competition is intense, with major players like WPP PLC, Interpublic Group, Omnicom Media Group, and Publicis Groupe SA dominating the landscape alongside smaller, specialized agencies. While the market presents significant opportunities, certain restraints exist. The ever-evolving digital landscape necessitates continuous adaptation and investment in new technologies and skills by agencies. Economic fluctuations and changing consumer behavior can impact marketing budgets and agency performance. Furthermore, the increasing prevalence of in-house marketing departments within larger organizations could pose a challenge to external agencies. Despite these challenges, the long-term outlook remains positive, driven by the continued importance of effective marketing for business success in the UK. The growing use of AI and automation in marketing is also likely to reshape the competitive landscape, favouring agencies that can effectively integrate these technologies into their service offerings. The UK's diverse economic sectors, coupled with a strong digital infrastructure, contribute to a healthy and dynamic marketing services industry with significant growth prospects in the forecast period. Recent developments include: April 2024: WPP and Google Cloud announced a pioneering collaboration to propel generative AI-driven marketing to new heights. This partnership is poised to redefine marketing's efficacy and impact by leveraging Google's prowess in data analytics, generative AI technology, and cybersecurity alongside WPP's comprehensive marketing solutions, vast creative reach, and deep brand insights.February 2024: IPG made waves by unveiling a strategic collaboration with Adobe. The partnership aims to revolutionize content creation and activation within IPG's global operations. IPG stands out as the inaugural corporation to seamlessly incorporate Adobe GenStudio, a cutting-edge tool leveraging generative AI. This integration empowers brands to accelerate their content ideation, creation, production, and activation.. Key drivers for this market are: Growing Digital Dominance, Changing Landscape of Marketing. Potential restraints include: Growing Digital Dominance, Changing Landscape of Marketing. Notable trends are: Growing Digital Dominance is Fuelling the Market.

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Artificial Intelligence in Social Media Market Size 2024-2028

The artificial intelligence (AI) in social media market size is forecast to increase by USD 5.57 billion at a CAGR of 27.82% between 2023 and 2028.

Artificial Intelligence is revolutionizing the social media market by enabling advanced data analysis and personalized user experiences. The growing demand for data integration and visual analytics is a significant market growth factor, as businesses seek to gain insights from vast amounts of social media data.
Additionally, the increasing use of social media for advertising has created a need for AI-powered solutions to effectively target and engage consumers. However, the lack of a skilled workforce for the development of AI algorithms poses a challenge for market growth. Despite this, the potential benefits of AI in social media, including improved customer engagement and enhanced marketing capabilities, are driving innovation and investment in this area.

Artificial Intelligence in Social Media Market Analysis

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How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

Application

  Predictive risk management
  Consumer experience management
  Sales and marketing


End-user

  Large Enterprise
  SMEs


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    India


  Middle East and Africa



  South America

By Application Insights

The predictive risk management segment is estimated to witness significant growth during the forecast period. Artificial Intelligence (AI) is revolutionizing the social media market, particularly in areas of advertising, data security, and user experience. Machine learning programs are used for content recommendation, fraud detection, and predictive risk assessment, enabling large enterprises to optimize their sales and marketing efforts and enhance customer experience management. AI technology is also employed for content creation, curation, and personalization, catering to user behavior, preferences, and sentiments. Sentiment analysis, chatbots, and automated moderation are essential tools for governments and businesses to ensure the ethical use of consumer data for targeted advertising campaigns. AI-enabled smartphones and Real-Time Operating Systems provide real-time information, daily news, and live updates, enhancing user satisfaction and engagement.

Furthermore, AI experts anticipate the growing role of virtual assistants, deep learning, and predictive modeling in the advertising industry, further transforming the social media sector.

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The predictive risk management segment was valued at USD 290.00 million in 2018 and showed a gradual increase during the forecast period.

Will Social Media landscape make North America the largest contributor to the Artificial Intelligence (AI) in Social Media Market?-

North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The social media landscape in North America is witnessing significant growth due to the increasing adoption of advanced technologies such as cognitive computing, image recognition, and artificial intelligence (AI) by various industries, including retail, manufacturing, and healthcare. The region's high internet penetration and the millennial generation's preference for social media networking make it an attractive market for brands that are conscious about their image and customer demographics. Advanced analytics derived from unstructured data, metadata, comments, vlogs, podcasts, video sharing sites, and photo sharing sites are crucial for marketing campaigns and public reviews. Telecom organizations are leveraging LongTerm Evolution (LTE) and AdvancedLTE to enhance their social media presence and engage with customers effectively. System failure and security concerns have led to the increased use of AI technologies for social listening and customer engagement. The growth of the market is further fueled by global conferences, product launches, and product exhibitions, where organizations use AI to host and promote events.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Dynamics

Artificial I

During the September 2023 survey, ** percent of responding brand and agency marketers from the United Kingdom stated that data privacy and compliance was a challenge of implementing artificial intelligence (AI) within digital advertising. The was the most frequently named issue. Technical complexity of artificial intelligence (AI) integration ranked second, mentioned by ** percent of respondents.

UK Generative AI Market growth is driven by applications ranging from marketing and entertainment to healthcare and software development, generative AI is redefining content creation, personalization, and productivity.

During a 2024 survey carried out among marketers from the United Kingdom, it was found that women earned nearly 18 percent less than men. The gap widened in the most recent year by 1.8 percentage points.

Online advertising is booming compared with traditional forms of advertising (think TV and print), boosting demand for digital advertising agencies. Surging internet usage encourages businesses to use agencies to fortify their online presence. Many companies are splashing the cash on digital advertising channels, particularly on social media, instead of the more traditional avenues. However, rising competition from external companies (like PR companies) and the growing trend of businesses dealing directly with internet giants are squeezing growth. Revenue is forecast to balloon at a compound annual rate of 7.2% over the five years through 2024-25 to £20.4 billion, including an estimated 6.3% rise in 2024-25. Despite plummeting business confidence and spending, digital ad agencies managed to stay afloat amid the COVID-19 outbreak. Businesses, particularly retailers, wanted digital ad services to reach consumers via online channels and expand internet sales. In 2022-23, the industry was hindered by soaring inflation and economic uncertainty, squeezing business and consumer confidence and spending. As confidence in ad spending on social media platforms like TikTok and YouTube grew, revenue shot up in 2023-24. This was reflected in swelling spending on SEO and online display advertising — these climbed by 12% and 12.8% in the financial year 2023-24, respectively, according to the Q1 2024 AA/WARC expenditure report. According to the AA/WARC Q2 2024 Expenditure report, 2024-25 has started well, with SEO and online display advertising spending increasing by 12.7% and 21.6%, respectively, in the first quarter of 2024-25. Display advertising is driving industry revenue, partially due to how many consumers it can reach. According to Axonn, Google Display Network covers 90% of internet users alone. At the same time, social media sites like Facebook and LinkedIn enable you to be seen by hundreds of millions of users. Nonetheless, intense pricing pressure, fuelled by an ever-growing number of digital ad agencies and escalating external competition, restricts profit growth. Revenue is slated to climb at a compound annual rate of 8.1% over the five years through 2029-30 to £30.1 billion. The innovation undertaken by digital ad agencies will be determined mainly by how AI performs. Digital advertising leaders, like Publicis Groupe and WPP, have committed £500 million to develop and implement AI systems, increasing the scale of marketing projects and the productivity of advertising agencies.

Partnerize - a partnership automation platform - was the marketing-related artificial intelligence (AI) company with the highest funding in the United Kingdom in 2021. Partnerize's investments, donations, grants, and subsidies amounted to ** million British pounds. It was closely followed by Quantexa - a data and analytics software company - with ** million pounds.

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Cloud Artificial Intelligence (AI) Market Size 2024-2028

The cloud artificial intelligence (ai) market size is forecast to increase by USD 12.61 billion, at a CAGR of 24.1% between 2023 and 2028.

The market is experiencing significant growth, driven by the emergence of technologically advanced devices and the increasing adoption of 5G and mobile penetration. These advancements enable faster and more efficient data processing, leading to increased demand for cloud-based AI solutions. However, the market also faces challenges from open-source platforms, which offer free alternatives to proprietary AI offerings. Companies must navigate this competitive landscape by focusing on providing value-added services and maintaining a strong competitive edge through innovation and differentiation. To capitalize on market opportunities, organizations should explore applications in sectors such as healthcare, finance, and manufacturing, where AI can drive operational efficiency, enhance customer experiences, and generate new revenue streams. Effective strategic planning and a strong focus on data security will be crucial for businesses seeking to succeed in this dynamic and evolving market.

What will be the Size of the Cloud Artificial Intelligence (AI) Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleThe market continues to evolve, driven by advancements in machine learning (ML), computer vision, and natural language processing. Bias mitigation and responsible AI are increasingly prioritized, with knowledge graphs and explainable AI (XAI) playing crucial roles in ensuring transparency and trust. Agile development and AI ethics are integral to creating ethical and unbiased AI systems. ML models are being applied across various sectors, from fraud detection and sales forecasting to speech recognition and image recognition. Data security and privacy remain paramount, with cloud computing and edge computing solutions offering secure alternatives. Deep learning (DL) and reinforcement learning are advancing rapidly, enabling more sophisticated AI applications. Semantic reasoning and predictive analytics are transforming decision making, while AI-powered chatbots and virtual assistants enhance customer service. Data labeling and model training are essential components of AI development, with API integration streamlining deployment and model training. Risk management and predictive analytics are critical for businesses seeking to mitigate potential threats and optimize operations. The ongoing unfolding of market activities reveals a dynamic landscape, with AI regulations and governance emerging as key considerations. Sentiment analysis and text analytics offer valuable insights into customer behavior and preferences. In the ever-evolving AI ecosystem, continuous innovation and adaptation are essential. The integration of various AI technologies and applications will shape the future of business and society.

How is this Cloud Artificial Intelligence (AI) Industry segmented?

The cloud artificial intelligence (ai) industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ComponentSoftwareServicesGeographyNorth AmericaUSEuropeGermanyUKAPACChinaJapanRest of World (ROW)

By Component Insights

The software segment is estimated to witness significant growth during the forecast period.Artificial Intelligence (AI) software development is a significant area of innovation in the business world, with applications ranging from automating operations to personalizing service delivery and generating insights. AI technologies, such as machine learning (ML), deep learning (DL), computer vision, speech recognition, and natural language processing, are transforming industries. Responsible AI practices, including bias mitigation and explainable AI (XAI), are crucial for building trust and ensuring fairness in AI systems. Agile development methodologies facilitate the integration of AI capabilities into existing software. Data security and privacy are paramount in AI implementations. Cloud computing and edge computing provide flexible solutions for storing and processing sensitive data. AI regulations, such as those related to data privacy and security, are shaping the market. AI ethics are also a critical consideration, with transparency and accountability essential for building trust in AI systems. AI is revolutionizing various industries, from healthcare to finance and marketing. In healthcare, AI is used for predictive analytics, sales forecasting, and fraud detection, improving patient outcomes and operational efficiency. In finance, AI is used for risk management

During a 2023 survey, ** percent of responding adults from the United Kingdom stated that they believed that fully automated AI-driven marketing campaigns should be carefully regulated. Out of the ** percent, ** percent strongly agreed with the statement.

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The market for advertising services has changed massively over the past decade, with online and digital advertising services to reach customer across the web replacing traditional advertising streams like TV, radio and newspapers. The UK remains Europe's largest digital ad market and is a hotspot for online advertising growth. Major sporting events have aided revenue generated from TV advertising. However, the economic slump caused by the COVID-19 outbreak forced businesses to become more cautious when considering marketing budgets, weighing on demand. Over the five years through 2024, advertising services revenue is expected to drop at a compound annual rate of 4.1% to €219.8 billion. COVID-19 caused business and consumer confidence to plunge, slashing ad spending as companies looked to save money. Revenue recovery has proved weak, with sky-high inflation offsetting formidable growth in emerging markets. Postponed major events, including the 2020 Olympics and UEFA's 2020 European Championship, took place in 2021, boosting demand. However, inflationary pressures, economic uncertainty and shaky business confidence eroded growth over 2022 and constrained revenue in 2023. In 2024, industry revenue is expected to tumble by 3.1%, with in-house social media advertising eating into the market for advertising services. This growing external competition has also weighed on profitability. Over the five years through 2029, revenue is forecast to climb at a compound annual rate of 3% to reach €254.5 billion. Although demand for online advertising services will continue to swell, more companies will deal directly with online providers, curbing revenue. However, increased scrutiny on social media companies may alleviate external competition by banning "behavioural advertising" and selling first-person data to marketers. Mobile advertising will continue to outpace growth in online advertising as consumers increasingly rely on mobile devices to access the internet. The rapid emergence of AI technology has put the industry's future into question as big tech searches for AI operational solutions, threatening traditional advertising agencies.

Snapshot img

Marketing Automation Software Market Size 2025-2029

The marketing automation software market size is forecast to increase by USD 4.36 billion, at a CAGR of 14.7% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing requirement for effective lead nurturing. Businesses recognize the importance of engaging potential customers with personalized and timely communications, resulting in increased sales opportunities. Furthermore, the integration of Artificial Intelligence (AI) into marketing automation software enhances campaign performance by enabling predictive analytics and automating repetitive tasks. However, the market faces challenges that hinder its growth. Interoperability issues persist as organizations employ multiple marketing tools, necessitating seamless integration for optimal workflows. Additionally, the absence of a comprehensive integration strategy among marketing automation software companies poses a significant obstacle for businesses seeking to streamline their marketing efforts.
Companies must address these challenges to effectively capitalize on the market's potential and stay competitive in today's digital landscape. By focusing on interoperability and strategic integration, marketing automation software providers can offer solutions that cater to the evolving needs of businesses and enable them to maximize their marketing ROI.

What will be the Size of the marketing Automation Software Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The marketing automation market continues to evolve, with new applications and advancements shaping the industry landscape. Marketing analytics plays a pivotal role in this dynamic environment, enabling businesses to gain insights and optimize their marketing efforts. Marketing automation platforms offer a range of features, from lead nurturing and scoring to API integration and event-triggered workflows. Marketing automation solutions are increasingly being adopted across various sectors, from content marketing and blogging to social media and email campaigns. Providers offer consulting services to help businesses implement these tools effectively. Sales teams also benefit from sales automation, streamlining their processes and improving customer engagement.

The marketing automation industry is characterized by ongoing trends, such as the integration of data from multiple sources and the use of machine learning algorithms for predictive analytics. Challenges persist, however, including data privacy concerns and the need for seamless integration with existing systems. Marketing automation pricing models vary, with some providers offering tiered plans based on the number of contacts or features. The benefits of marketing automation are clear, from increased efficiency and productivity to improved customer engagement and higher conversion rates. Marketing automation tools continue to evolve, with new features and capabilities being added regularly. Workflow automation and customer segmentation are becoming increasingly important, enabling businesses to deliver personalized experiences at scale.

Marketing automation events provide opportunities for industry professionals to learn and network, keeping them informed of the latest trends and best practices.

How is this Marketing Automation Software Industry segmented?

The marketing automation software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Cloud-based
  On-premises


Business Segment

  Large enterprises
  Small and medium enterprises


End-user

  Financial services
  Retail
  Healthcare
  Others


Application

  Campaign management
  Lead management
  Analytics and reporting
  Sales enablement
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

.

By Deployment Insights

The cloud-based segment is estimated to witness significant growth during the forecast period.

The marketing automation market is experiencing growth as businesses seek to streamline marketing operations, improve efficiency, and reduce IT infrastructure costs. Cloud-based marketing automation solutions are increasingly popular due to their scalability and ability to manage all brand assets and workflows centrally. These solutions enable enterprises to operate faster and more effectively, offering a regular payment model instead of upfront investments and periodic expenses for maintenance and updates. Marketing