As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

As of June 2024, global searches for the keyword "generative AI" had experienced an increase in the previous year. The search terms for generative artificial intelligence surged in popularity from mid-February to early March 2024, hitting a score of 100 index points in the week ending March 3. Interest in "generative AI" frequently coincides with searches for ChatGPT, an AI chatbot model developed by the United States-based research company OpenAI.

As of June 2024, global Google searches for the word "ChatGPT" increased again after a slight decline by the end of 2024. Interest in the chatbot, developed by the U.S.-based OpenAI and launched in November 2022, started rising in the week ending December 3, 2022. Recently, growing demand for information on ChatGPT made the keyword hit a peak of 100 index points during the week ending on June 2, 2024. ChatGPT, which stands for Chat Generative Pre-trained Transformer, is a chatbot and AI-powered auto-generative text system able to give human-sounding replies and reproduce human-like interactions when prompted.

In response to a survey on AI usage among internet users in India conducted between August 2024 and February 2025, nearly half of all respondents considered AI-generated information somewhat accurate. Contrariwise, about 18 percent found AI responses to their queries to be inaccurate. Fact-checking and identifying misinformation have grown increasingly necessary with the growing popularity of AI-assisted online searches.

As of February 2025, English was the most popular language for web content, with over 49.4 percent of websites using it. Spanish ranked second, with six percent of web content, while the content in the German language followed, with 5.6 percent. English as the leading online language United States and India, the countries with the most internet users after China, are also the world's biggest English-speaking markets. The internet user base in both countries combined, as of January 2023, was over a billion individuals. This has led to most of the online information being created in English. Consequently, even those who are not native speakers may use it for convenience. Global internet usage by regions As of October 2024, the number of internet users worldwide was 5.52 billion. In the same period, Northern Europe and North America were leading in terms of internet penetration rates worldwide, with around 97 percent of its populations accessing the internet.

As indicated by a survey on AI usage in India, ChatGPT was the most popular AI platform used to search for information as of February 2025. Perplexity was the next most popular among Indian internet users, evident in nine percent of the responses. However, a significant share of internet users in India remained wary of AI platforms and chose to look up information using Google and other search engines.

Google’s energy consumption has increased over the last few years, reaching 25.9 terawatt hours in 2023, up from 12.8 terawatt hours in 2019. The company has made efforts to make its data centers more efficient through customized high-performance servers, using smart temperature and lighting, advanced cooling techniques, and machine learning. Datacenters and energy Through its operations, Google pursues a more sustainable impact on the environment by creating efficient data centers that use less energy than the average, transitioning towards renewable energy, creating sustainable workplaces, and providing its users with the technological means towards a cleaner future for the future generations. Through its efficient data centers, Google has also managed to divert waste from its operations away from landfills. Reducing Google’s carbon footprint Google’s clean energy efforts is also related to their efforts to reduce their carbon footprint. Since their commitment to using 100 percent renewable energy, the company has met their targets largely through solar and wind energy power purchase agreements and buying renewable power from utilities. Google is one of the largest corporate purchasers of renewable energy in the world.

In 2020, there will be *** billion digital voice assistants being used in devices around the world. Forecasts suggest that by 2024, the number of digital voice assistants will reach *** billion units – a number higher than the world’s population. Virtual assistants Virtual assistants, an increasingly commonplace feature of many consumer electronics devices, can respond to commands, provide users with information, and assist in the control of other connected electronics. There are over *** million virtual assistant users in the United States alone, and the software is especially common in smartphones and smart speakers. As of 2019, Amazon’s Alexa was supported on around ****** different smart home devices around the world, providing an excellent example of just how popular the software has become. “Smart” everything Virtual assistants have become a key component of the smart device industry, being absolutely integral to the way that consumers interact with their devices. As the industry grows and its technology becomes more advanced, companies are increasingly searching for bigger and better uses of “smart” technology. Tech savvy consumers can now communicate with their connected homes and vehicles in much the same way that they can with their smartphones.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

Google’s total greenhouse gas (GHG) emissions increased by 13 percent in 2023, to 14.31 million metric tons of carbon dioxide equivalent (MtCO₂e). That year, Google’s carbon intensity was approximately 11.4 tCO₂e per unit of revenue. Google’s emissions surge Google’s GHG emissions have increased by 48 percent since 2019, the base year for the tech giant’s goal of reaching net zero. The main reason for these rising emissions is the soaring energy demands at Google’s data centers, which are primarily being driven by the company’s expanding artificial intelligence (AI) services. AI requires considerable amounts of energy for computation and data storage. Google’s climate targets at risk Google has set the target of reaching net zero emissions across all its operations and value chain by 2030. This includes slashing Scope 1, 2, and 3 emissions by 50 percent from the 2019 base year. But with the company’s emissions currently rising and energy demand from its AI services set to grow further, these targets are being put at risk. One way in which Google is aiming to address its rising emissions is to move toward purchasing high-quality carbon removal credits.