Most organizations have not adapted AI to a great degree, with only a select number of employees within an organization using it in 2023. This is in all likelihood because the technology is still maturing and a select amount of employees might be running pilot programs or test programs for AI usage within companies. What is notable is more than a quarter of companies did not use any AI within their enterprise in 2023.

The global number of AI tools users in the 'AI Tool Users' segment of the artificial intelligence market was forecast to continuously increase between 2024 and 2030 by in total 414.7 million (+131.91 percent). After the tenth consecutive increasing year, the number of AI tools users is estimated to reach 729.11 million and therefore a new peak in 2030. Notably, the number of AI tools users of the 'AI Tool Users' segment of the artificial intelligence market was continuously increasing over the past years. The Statista Market Insights cover a broad range of additional markets.

As of 2023, about 30 percent of surveyed employees from companies in the United States of America and United Kingdom claim to use artificial intelligence (AI) in the logic-based task of data analysis. Approximately 25 percent claim to use it for routine administrative tasks. These numbers are forecasted to grow, as the share of employees that wish to use the technology for both tasks is much higher, lying around 60 percent.

During a 2024 survey, it was found that customer service and support were the leading application of artificial intelligence in ecommerce marketing, named by 37 percent of responding ecommerce marketers from Australia, France, New Zealand, the United Kingdom (UK), and the United States. Data analysis and image generation ranked second, both mention by 36 percent of respondents.

As of 2023, over 90 percent of the respondents claim their companies must invest more into reassuring customers their data is being used for intended and legitimate purposes only throughout the use of artificial intelligence (AI).

The statistic shows the cumulative revenues from the ten leading artificial intelligence (AI) use cases worldwide, between 2016 and 2025. Over the ten years between 2016 and 2025, AI software for vehicular object detection, identification, and avoidance is expected to generate 9 billion U.S. dollars.

According to a 2024 survey conducted in the United States, around 25 percent of respondents who used artificial intelligence-powered online search engines found search results provided by these tools more specific to their queries. Another 12 percent found their results more trustworthy. On the other hand, approximately 16 percent of respondents reported they would not trust AI-generated result to their web searches.

Generative AI is already employed at Amazon. In 2024, a bit more than one-third of Amazon’s sellers and brands created and optimized product listings with AI tools. Another 14 percent of them shifted from manual to AI-based production of marketing and social media content.

A work-in-progress situation

AI use at Amazon aligns with the general trend observed in the United States. In 2023, only one-third of B2C e-commerce companies fully implemented AI in their operations, while nearly half of them are still in the experimental phase. In comparison, B2B organizations were lagging, as the full implementation rate stood at 25 percent.

What holds companies back?

Implementing AI-based solutions is easier said than done, as companies face numerous challenges ranging from data security to significant business costs – the main factors retail CEOs mentioned in a survey from 2023. In the same survey, over four in ten managers and employees believed AI innovations were hindered by a lack of understanding and expertise in AI use.

Most people in nearly all industries around the world have tried a generative AI tool at least once in 2023. Those working in retail and consumer goods industry were the largest group of those who had no exposure to generative AI tools. In general, those in technology, media, and telecom were far likelier to have used generative AI tools at work or outside of work regularly. This is perhaps unsurprising as these fields are the most likely to involve the use of generative AI in business practices.

Generative AI employment change

The effects of generative AI on employee numbers globally will be a serious consideration in the coming years. In 2023 most companies expected generative AI to decrease the number of employees in their business with the sole exception of product development and risk analysis., which was expected to change little. This is likely due to the fact that both require creativity and case-by-case analysis, something AI is still relatively bad in handling.

Europe leads what?

Globally users in North America use generative AI the most used generative AI regularly for work and outside of work. However, it was Europe that led in those using generative AI specifically in the workplace, being the only region with double-digit response. Unsurprisingly, users in developing markets were the least likely to have been exposed to generative AI at all.

In 2023, information and communication was the industry with the most usage of artificial intelligence (AI) for machine learning in Sweden with a share of 23 percent. The construction industry made no use of AI for machine learning in this period.

In 2023, 62 percent of surveyed internet users worldwide expressed concerns regarding organizational use of AI. A further 60 percent said they had already lost trust in companies because of their use of AI. However, some 48 percent of the survey respondents said AI can positively impact and help improve our lives. Furthermore, 54 percent said they would share anonymized personal data to improve AI products.

Around half of respondents from the consumer goods and retail industry state that deployment of artificial intelligence can help improve customer care. This means that an AI solution can take over augmented conversations to answer customer questions and lead the customer on to the right agent in situations it cannot assist, for example. Additionally, 47 percent of respondents say that AI can greatly enhance inventory management by helping to effectively manage costs and buyers' needs. That is, AI technology tracks quantities of supply and demand at both ecommerce sites and physical locations, ensuring they are in sync.

In 2023, AI tools were used daily by IT professionals across various fields. In that year, over 56 percent of machine learning engineers globally reported using these tools every day, while data scientists followed closely, with around 45 percent stating daily usage. Back-end developers and full-stack developers reported slightly lower usage, with 35.4 percent and 34.7 percent respectively stating that they use AI tools daily.

In 2023, information and communication was the industry with the most usage of artificial intelligence (AI) for image recognition and processing in Sweden with a share of 13 percent. The real estate industry made no use of AI for image recognition and processing in this period.

According to a worldwide study conducted by Capgemini in April 2023, around 14 to 15 percent of all interviewed users familiar with generative artificial intelligence tools have used chatbots. Meanwhile, between 3 and 5 percent of all interviewees used genAI search tools like ChatGPT and Gemini, with Gen X users being the most keen on using it.

As of 2023, about half of the surveyed companies claim to take the steps of explaining how the artificial intelligence (AI) works, ensuring a human is involved in the process, and instituting an AI ethics management program to guarantee transparency and data security.

During a March 2023 survey among marketers worldwide, 84 percent of respondents said that aligning web content with search intent is the most effective use of artificial intelligence (AI) and marketing automation. Improving user experience came next, with 80 percent, while raising the Search Engine Results Pages (SERP) ranking rounded up the top three with 74 percent.

Business analysis and predictive analytics is the area oil and gas companies are most likely to use artificial intelligence (AI). A 2024 survey found that 64 percent of respondents were either already using or planning to introduce AI in this particular field.

Information and communication was the industry with the most usage of artificial intelligence (AI) for speech recognition in Sweden in 2023 with a share of 13 percent. Transport and storage as well as accomodation and food service industries made no use of AI for speech recognition in 2023.

In 2023, information and communication was the industry with the most usage of artificial intelligence (AI) for text mining in Sweden with a share of 20 percent. Manufacturing along with energy and recycling were the industries with the least usage with a 2 percent share.