In 2007, a cash-strapped Brian Chesky came up with a shrewd way to pay his $1,200 San Francisco apartment rent. He would offer “Air bed and breakfast”, which consisted of three airbeds,...

The majority of guests on Airbnb are women. Most Airbnb guests are aged 25 to 34.

The total revenue of Airbnb reached 11.1 billion U.S. dollars in 2024. This was an increase over the previous year's total of 9.92 billion. The decrease in revenue in 2020 can be attributed to the coronavirus (COVID-19) pandemic, which caused travel disruption across the globe. When breaking down Airbnb revenue by region, North America, where Airbnb was founded, brought in the most revenue in 2024. Where are Airbnb’s biggest markets? Airbnb is a home sharing economy platform that operates in many countries around the world. The company’s biggest market is in North America where Airbnb’s gross booking value amounted to 37.8 billion U.S. dollars. Meanwhile, Latin American travelers stayed more nights with Airbnb on average than those in the Asia Pacific region. How did COVID-19 impact Airbnb? The COVID-19 pandemic impacted the travel and tourism industry worldwide, with many countries initiating stay at home orders or travel bans to prevent the spread of the virus. In addition to a decrease in revenue in 2020, the company also experienced a reduction in the number of nights and experiences booked with Airbnb. Bookings fell to under 200 million in 2020 due to these travel restrictions. In 2024, Airbnb reported over 492 million booked nights and experiences, a significant increase over the previous year.

This is the complete breakdown of how much revenue Airbnb makes in commission from listings in each region.

North America was the region that brought in the highest amount of Airbnb’s worldwide revenue in 2024, at five billion U.S. dollars. As the company is based in the United States, this is not surprising. However, the Europe, Middle East, and Africa (EMEA) region was not too far behind with 4.1 billion U.S. dollars in revenue. North America also reported the highest average number of nights booked by region with Airbnb in 2024.

Airbnb, a home sharing economy platform, gives users an alternative to traditional hotel accommodation by allowing them to rent accommodation from people who are willing to share their homes. In 2024, the North America region had the largest share of Airbnb's gross booking value, with 37.8 billion U.S. dollars.

As of December 2024, Airbnb's global market capitalization was 83.3 billion U.S. dollars, down from around 87.3 billion U.S. dollars the previous year. The company's market capitalization peaked in 2021 at over 100 billion U.S. dollars.

Airbnb, a home sharing economy platform, gives users an alternative to traditional hotel accommodation by allowing them to rent accommodation from people who are willing to share their homes. North America averaged 4.1 nights per Airbnb booking in 2024, more than any other region that year

The Google Maps mobile app reported the highest number of downloads worldwide among the selected travel apps in 2024. That year, this app recorded nearly 127 million aggregated downloads on iOS and Google Play. The Uber app was the second most downloaded app in the ranking, with almost 120 million downloads. The online travel agency app market Focusing on the online travel agency (OTA) market, Airbnb topped the ranking of the OTA apps with the highest number of downloads worldwide in 2024, ahead of Booking.com. When looking at the number of downloads of leading OTA apps in the U.S. that year, Airbnb recorded again the highest figure, while Expedia ranked second in that case. How big is the travel app market? In 2023, the travel app market's global revenue reached nearly 1.3 billion U.S. dollars and was forecast to increase steadily over the following years. When breaking down the global travel app market's revenue by country, the United States and China ranked by far as the biggest players that year, generating around 540 million and 380 million U.S. dollars, respectively.

Airbnb, a home sharing economy platform, gives users an alternative to traditional hotel accommodation by allowing them to rent accommodation from people who are willing to share their homes. The platform also allows consumers to book "experiences" in the regions they visit. In 2024, Airbnb reported over 492 million booked nights and experiences. How much revenue does Airbnb make? In 2024, the total revenue of Airbnb worldwide increased by nearly ten percent over the previous year. This continued the upward trend which the company has experienced since recovering from the coronavirus (COVID-19) pandemic. North America generated the highest share of Airbnb’s worldwide revenue in 2024, at five billion U.S. dollars. How many people visit the Airbnb website? Airbnb ranked third among the most popular travel and tourism websites worldwide based on average monthly visits, behind booking.com and tripadvisor.com. In 2024, airbnb.com saw its highest number of unique global visitors in March, at 101 million. Meanwhile, Airbnb ranked fourth among leading travel apps globally, with over 75 million downloads in 2024.

The global travel services market, valued at $20.22 billion in 2022 and exhibiting a robust Compound Annual Growth Rate (CAGR) of 15.42%, is poised for significant expansion throughout the forecast period (2025-2033). Key drivers include the rising disposable incomes globally, a burgeoning middle class with increased leisure time and spending power, and the growing popularity of online travel booking platforms offering convenience and competitive pricing. Technological advancements, such as personalized travel recommendations powered by AI and the integration of mobile applications for seamless booking and management, are further propelling market growth. While the industry faces challenges such as fluctuating fuel prices impacting airfare and the potential for economic downturns affecting travel expenditure, the overall market outlook remains positive. The increasing adoption of sustainable tourism practices and the rise of experiential travel are shaping market trends, with a growing preference for personalized and unique travel experiences. Segmentation analysis reveals significant growth across all service categories (domestic flights, hotel accommodation, rail tickets, cab services, and others), with online booking consistently outpacing offline methods. The competitive landscape is marked by a mix of established players like Booking Holdings and Expedia, and rapidly growing technology-driven companies like MakeMyTrip and Airbnb, all vying for market share through strategic partnerships, technological innovation, and aggressive marketing campaigns. Regional growth varies, with North America and Asia-Pacific expected to lead the way due to robust economic growth and high travel demand in these regions. The market's future hinges on effectively addressing challenges such as geopolitical instability, evolving travel regulations, and the need for improved cybersecurity in online platforms. Companies are focusing on strategies to enhance customer experience, improve operational efficiency, and expand their service portfolios. The integration of big data analytics for better demand forecasting and targeted marketing is crucial. Furthermore, companies are adapting to changing consumer preferences by offering customized travel packages and promoting responsible and sustainable tourism options. This multifaceted approach is expected to drive the continuous expansion of the travel services market throughout the forecast period, with projections suggesting continued double-digit growth driven by ongoing technological innovation, changing consumer behavior, and a continued rise in global travel demand.

The region with the most nights and experiences booked with Airbnb worldwide in 2024 was Europe, the Middle East, and Africa (or EMEA). That year, the EMEA region reported 201 million bookings. Asia Pacific had the lowest number of bookings at 61 million. The Asia Pacific region also had the lowest average number of nights per Airbnb booking in 2024.

Philippines Google Search Trends: Travel & Accommodations: Airbnb data was reported at 20.000 Score in 14 May 2025. This records an increase from the previous number of 15.000 Score for 13 May 2025. Philippines Google Search Trends: Travel & Accommodations: Airbnb data is updated daily, averaging 16.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 26.000 Score in 28 Mar 2023 and a record low of 0.000 Score in 05 Apr 2022. Philippines Google Search Trends: Travel & Accommodations: Airbnb data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Philippines – Table PH.Google.GT: Google Search Trends: by Categories.

The combined global revenue of the selected leading online travel agencies (OTAs) increased in 2024 over the previous year. Over the period considered, Booking Holdings reported the highest figure, generating 23.7 billion U.S. dollars in 2024. That year, Expedia Group and Airbnb followed in the ranking, with revenue of around 13.7 billion and 11.1 billion U.S. dollars, respectively. What are the most visited travel websites? In 2025, booking.com, the website of Booking Holdings' flagship brand, topped the ranking of the most visited travel and tourism website worldwide, placing ahead of tripadvisor.com and airbnb.com. When looking at the traffic breakdown of booking.com by country, the United States, Germany, and the United Kingdom accounted for the highest share of website visits that year. How big is the online travel market? As estimated by the Statista Mobility Market Insights, online sales channels in the travel and tourism market worldwide generated roughly 70 percent of total revenue in 2024. That year, travel and tourism market's global revenue, including hotels, package holidays, vacation rentals, camping, and cruises, exceeded 900 billion U.S. dollars.

According to 2023 estimates, Booking Holdings' global revenue was evenly split between mobile and desktop bookings. As estimated, the online travel agency (OTA) generated revenue of roughly 10.8 billion U.S. dollars through mobile devices and 10.5 billion U.S. dollars via desktop bookings. In contrast, it was estimated that most of the Expedia Group and Airbnb's revenue came from desktop users that year. What are the most visited travel and tourism websites? In January 2024, booking.com topped the ranking of the most visited travel and tourism websites worldwide, ahead of tripadvisor.com and airbnb.com. When breaking down the visits to booking.com by country that month, the United States emerged as the leading market, followed by the United Kingdom and Germany. What are the most popular online travel agency apps worldwide? In 2024, Airbnb, Booking.com, and Expedia were among the most downloaded online travel agency apps worldwide. Booking.com is one of the leading brands of Booking Holdings, along with Priceline, Agoda, and Kayak. Meanwhile, Expedia is among the most popular brands of the Expedia Group, together with Vrbo, Hotels.com, and Trivago.

Hotels and short-term accommodation providers in Europe enjoy strong demand due to the continent’s well-developed tourism sector and significant number of holiday destinations that cater to various consumer needs. European residents often holiday domestically or go on trips to other European countries due to how quick and easy it is to travel to them. Rising domestic and international tourism has fuelled accommodation demand across the continent, though companies have faced strong competition from short-term lets. Revenue is slated to inch downward at a compound annual rate of 0.1% over the five years through 2025 to €202.8 billion, including an expected 0.2% drop in 2025. Despite the numerous popular holiday spots spread across Europe, including Spain, Italy and France, hotels and other holiday accommodation providers weren’t prepared for the catastrophic drop in tourism caused by the COVID-19 pandemic in 2020. The easing of travel restrictions in 2021 and 2022 drove revenue back up, supported mostly by heightened domestic tourism due to heightened consumer confidence and a trend towards staycations. International travel recovered and drove up occupancy rates and RevPAR, especially in the upscale and luxury segments. Since 2022, though, severe inflation and heightened economic and geopolitical uncertainty have squeezed consumers’ budgets, limiting spending on holidays. European hotels and short-term accommodation providers face intense competition, putting pressure on prices and RevPAR. The popularity of online booking platforms like Airbnb has played a big part in increasing competitive pressures. To attract potential guests, accommodation providers are adopting dynamic pricing strategies and investing in enhancing the customer experience through innovation and differentiation. The use of advanced technology and the wellness tourism trend have shaped the industry’s focus. Nonetheless, intense competition and elevated operating costs like rent, purchases and wages have constrained profit. Revenue is forecast to swell at a compound annual rate of 2.5% over the five years through 2030 to €229.3 billion. A mounting number of international guests and strong demand for domestic holidays will drive growth. Climbing disposable income and wealthy international tourists flocking to European destinations is set to stimulate spending on upscale hotels and holiday accommodation. Regulatory crackdowns on short-term rentals in many European countries may ease competitive pressures, while escalating consumer demand for sustainable travel is driving providers to adapt. Innovation, sustainability and guest-centric strategies will be key to capturing market share and responding to evolving traveller expectations.

According to a December 2024 analysis, SaaS companies operating in the hospitality industry reported the highest enterprise value to EBITDA (EV/EBITDA) ratio in the online travel market worldwide. As estimated, businesses in that segment recorded an EV/EBITDA multiple of 32x. This figure was almost double that of the global online travel agencies segment, which had an EV/EBITDA multiple of 18.1x as of December 2024.

Hotels and short-term accommodation providers in Europe enjoy strong demand due to the continent’s well-developed tourism sector and significant number of holiday destinations that cater to various consumer needs. European residents often holiday domestically or go on trips to other European countries due to how quick and easy it is to travel to them. Rising domestic and international tourism has fuelled accommodation demand across the continent, though companies have faced strong competition from short-term lets. Revenue is slated to inch downward at a compound annual rate of 0.1% over the five years through 2025 to €202.8 billion, including an expected 0.2% drop in 2025. Despite the numerous popular holiday spots spread across Europe, including Spain, Italy and France, hotels and other holiday accommodation providers weren’t prepared for the catastrophic drop in tourism caused by the COVID-19 pandemic in 2020. The easing of travel restrictions in 2021 and 2022 drove revenue back up, supported mostly by heightened domestic tourism due to heightened consumer confidence and a trend towards staycations. International travel recovered and drove up occupancy rates and RevPAR, especially in the upscale and luxury segments. Since 2022, though, severe inflation and heightened economic and geopolitical uncertainty have squeezed consumers’ budgets, limiting spending on holidays. European hotels and short-term accommodation providers face intense competition, putting pressure on prices and RevPAR. The popularity of online booking platforms like Airbnb has played a big part in increasing competitive pressures. To attract potential guests, accommodation providers are adopting dynamic pricing strategies and investing in enhancing the customer experience through innovation and differentiation. The use of advanced technology and the wellness tourism trend have shaped the industry’s focus. Nonetheless, intense competition and elevated operating costs like rent, purchases and wages have constrained profit. Revenue is forecast to swell at a compound annual rate of 2.5% over the five years through 2030 to €229.3 billion. A mounting number of international guests and strong demand for domestic holidays will drive growth. Climbing disposable income and wealthy international tourists flocking to European destinations is set to stimulate spending on upscale hotels and holiday accommodation. Regulatory crackdowns on short-term rentals in many European countries may ease competitive pressures, while escalating consumer demand for sustainable travel is driving providers to adapt. Innovation, sustainability and guest-centric strategies will be key to capturing market share and responding to evolving traveller expectations.

Hotels and short-term accommodation providers in Europe enjoy strong demand due to the continent’s well-developed tourism sector and significant number of holiday destinations that cater to various consumer needs. European residents often holiday domestically or go on trips to other European countries due to how quick and easy it is to travel to them. Rising domestic and international tourism has fuelled accommodation demand across the continent, though companies have faced strong competition from short-term lets. Revenue is slated to inch downward at a compound annual rate of 0.1% over the five years through 2025 to €202.8 billion, including an expected 0.2% drop in 2025. Despite the numerous popular holiday spots spread across Europe, including Spain, Italy and France, hotels and other holiday accommodation providers weren’t prepared for the catastrophic drop in tourism caused by the COVID-19 pandemic in 2020. The easing of travel restrictions in 2021 and 2022 drove revenue back up, supported mostly by heightened domestic tourism due to heightened consumer confidence and a trend towards staycations. International travel recovered and drove up occupancy rates and RevPAR, especially in the upscale and luxury segments. Since 2022, though, severe inflation and heightened economic and geopolitical uncertainty have squeezed consumers’ budgets, limiting spending on holidays. European hotels and short-term accommodation providers face intense competition, putting pressure on prices and RevPAR. The popularity of online booking platforms like Airbnb has played a big part in increasing competitive pressures. To attract potential guests, accommodation providers are adopting dynamic pricing strategies and investing in enhancing the customer experience through innovation and differentiation. The use of advanced technology and the wellness tourism trend have shaped the industry’s focus. Nonetheless, intense competition and elevated operating costs like rent, purchases and wages have constrained profit. Revenue is forecast to swell at a compound annual rate of 2.5% over the five years through 2030 to €229.3 billion. A mounting number of international guests and strong demand for domestic holidays will drive growth. Climbing disposable income and wealthy international tourists flocking to European destinations is set to stimulate spending on upscale hotels and holiday accommodation. Regulatory crackdowns on short-term rentals in many European countries may ease competitive pressures, while escalating consumer demand for sustainable travel is driving providers to adapt. Innovation, sustainability and guest-centric strategies will be key to capturing market share and responding to evolving traveller expectations.

Holiday accommodation providers rely significantly on domestic tourists, with demand for holiday spending driven by consumer confidence and disposable income levels. Companies have faced significant volatility due to swings in tourism numbers, including the plunge caused by the COVID-19 pandemic followed by a strong recovery in domestic travel. Revenue is expected to soar at a compound annual rate of 11.1% over the five years through 2025-26 to £4.1 billion, despite a forecast dip of 0.1% in 2025-26. The growth rate has been skewed and inflated due to the significantly low value in the base year of 2020-21 amid the COVID-19-driven collapse in tourism. Revenue bounced back once COVID-19 restrictions were lifted, with revenue surging over the two years through 2022-23 amid a significant boost from the staycation trend. However, revenue growth had been held back since late 2022-23 by the cost-of-living crisis tightening consumers' purse strings. Significant consumer demand for holidays and soaring inflation encouraged holiday accommodation providers to hike prices, boosting revenue from bookings but also putting some price-sensitive consumers off from staying at industry accommodation. A slowdown in staycations and prolonged financial challenges have weakened revenue over the three years through 2025-26.The emergence of online travel agents has made it easier for independent accommodation providers to compete with larger companies, enticing newcomers into the industry. However, the enduring popularity of online private short-term rentals like Airbnb steals away guests. Intensifying competition has placed pressure on prices, which, alongside severe inflationary pressures, has weighed on the average profit margin, which is estimated to be 14.7% in 2025-26. Revenue is forecast to mount at a compound annual rate of 3.1% over the five years through 2030-31 to £4.7 billion. Climbing domestic and international visitor numbers will support growth. Given the anticipated expansion in inbound visits to the UK, companies must find ways to attract foreign travellers, who typically stay at hotels or use home-sharing platforms. Growing disposable incomes will spur consumer spending on holiday trips, though this may also lead to some travelling abroad or staying at more upscale hotels. That being said, home-sharing platforms like Airbnb and competitively-priced hotels investing in enhancing facilities and offerings will continue to lure consumers away from holiday accommodation providers. Industry companies will have to bump up investment in technology and sustainability to remain competitive and attract guests. Intense price competition and elevated staff costs will continue to weigh on revenue and profit.