The majority of guests on Airbnb are women. Most Airbnb guests are aged 25 to 34.

These are the Airbnb statistics on gross revenue by country.

This is the complete breakdown of how much revenue Airbnb makes in commission from listings in each region.

The global travel accommodation market, currently experiencing robust growth with a CAGR exceeding 11%, is projected to reach substantial value by 2033. Driven by increasing disposable incomes, a rising global middle class, and the persistent popularity of leisure and business travel, this market demonstrates significant potential. Key growth drivers include the proliferation of online travel agencies (OTAs) offering diverse booking options, the increasing adoption of mobile booking applications providing convenience and accessibility, and the expanding range of accommodation choices, from budget-friendly hostels to luxury resorts. Furthermore, the integration of technology, such as AI-powered recommendation engines and personalized travel itineraries, enhances the customer experience and fuels market expansion. While challenges exist, such as economic fluctuations impacting travel spending and potential disruptions from geopolitical events, the long-term outlook remains positive, fueled by the enduring human desire for exploration and new experiences. The market segmentation reveals a dynamic landscape. Mobile applications are gaining significant traction, surpassing website bookings in many regions due to their convenience and widespread smartphone penetration. Third-party online travel portals dominate the booking mode segment, leveraging their extensive networks and marketing reach. However, direct bookings via captive portals are steadily increasing as hotels and accommodation providers invest in their own branding and online platforms to enhance customer loyalty and reduce reliance on OTAs. Regional variations exist, with North America and Europe currently holding the largest market shares, though the Asia-Pacific region is anticipated to witness the most significant growth in the coming years, fueled by the rapid economic development and increasing tourism in countries like China and India. Competition amongst major players like Booking.com, Expedia, Airbnb, and others remains intense, necessitating continuous innovation and strategic expansion to maintain market share. Recent developments include: On March 29, 2022, Accor partnered with D-EDGE to provide the next-generation CRS to their hotels worldwide. Accor hotels will progressively and seamlessly switch from the TARS to the D-EDGE CRS. The unique connectivity provided by D-EDGE, compared to any other system, will power all Accor hotels to maximize their distribution., On November 10, 2021, Agoda announced the expansion of its advertising solutions to help partners tap into the platform's audience of travelers, as well as rebranding its advertising business to Agoda Media Solutions to align with its latest offerings.. Notable trends are: Rising Internet Usage Pushing Customers Towards Online Accommodation in France..

According to estimates by Statista Digital Marketing Insights, Uber held the highest share of the travel app market in Europe in 2022. That year, the company generated ** percent of total revenue in that segment. When focusing on online travel agencies (OTAs), Booking.com and Airbnb recorded the highest figures, accounting for ** percent and ***** percent of total travel app revenue in Europe, respectively. How much is the global travel app market worth? The travel app market’s revenue worldwide exceeded *** billion U.S. dollars in 2022, a figure that is expected to double by 2027. When breaking down global travel apps’ revenue by country, the United States and China emerged as the leading markets in 2022. What are the most downloaded travel apps worldwide? In 2022, Google Maps topped the ranking of the most downloaded travel apps worldwide, ahead of Uber, with over *** million aggregated downloads on iOS and Google Play. Meanwhile, Booking.com ranked first in the list of most downloaded online travel agency apps worldwide, followed by Airbnb and Expedia.

Hotels and short-term accommodation providers in Europe enjoy strong demand due to the continent’s well-developed tourism sector and significant number of holiday destinations that cater to various consumer needs. European residents often holiday domestically or go on trips to other European countries due to how quick and easy it is to travel to them. Rising domestic and international tourism has fuelled accommodation demand across the continent, though companies have faced strong competition from short-term lets. Revenue is slated to inch downward at a compound annual rate of 0.1% over the five years through 2025 to €202.8 billion, including an expected 0.2% drop in 2025. Despite the numerous popular holiday spots spread across Europe, including Spain, Italy and France, hotels and other holiday accommodation providers weren’t prepared for the catastrophic drop in tourism caused by the COVID-19 pandemic in 2020. The easing of travel restrictions in 2021 and 2022 drove revenue back up, supported mostly by heightened domestic tourism due to heightened consumer confidence and a trend towards staycations. International travel recovered and drove up occupancy rates and RevPAR, especially in the upscale and luxury segments. Since 2022, though, severe inflation and heightened economic and geopolitical uncertainty have squeezed consumers’ budgets, limiting spending on holidays. European hotels and short-term accommodation providers face intense competition, putting pressure on prices and RevPAR. The popularity of online booking platforms like Airbnb has played a big part in increasing competitive pressures. To attract potential guests, accommodation providers are adopting dynamic pricing strategies and investing in enhancing the customer experience through innovation and differentiation. The use of advanced technology and the wellness tourism trend have shaped the industry’s focus. Nonetheless, intense competition and elevated operating costs like rent, purchases and wages have constrained profit. Revenue is forecast to swell at a compound annual rate of 2.5% over the five years through 2030 to €229.3 billion. A mounting number of international guests and strong demand for domestic holidays will drive growth. Climbing disposable income and wealthy international tourists flocking to European destinations is set to stimulate spending on upscale hotels and holiday accommodation. Regulatory crackdowns on short-term rentals in many European countries may ease competitive pressures, while escalating consumer demand for sustainable travel is driving providers to adapt. Innovation, sustainability and guest-centric strategies will be key to capturing market share and responding to evolving traveller expectations.

Having a forecasted market value of USD 601.8 million by 2025, the industry is anticipated to grow substantially to an estimated value of USD 2,300 million by 2035, depicting a strong CAGR of 14.4% during the period.

Metrics	Values
Industry Size (2025E)	USD 601.8 million
Industry Value (2035F)	USD 2,300 million
CAGR (2025 to 2035)	14.4%

Country-wise Analysis

Country	CAGR (2025 to 2035)
USA	9.2%
UK	8.5%
France	7.8%
Germany	8.1%
Italy	7.5%
South Korea	9%
Japan	7.3%
China	10.5%
Australia	8%
New Zealand	7.6%

Competitive Outlook

Company Name	Estimated Market Share (%)
Booking Holdings	38.7%
Expedia Group	23.3%
Airbnb	17.9%
Trip.com Group	11.4%
TripAdvisor	5%
Other Companies	3.7%

Hotels and short-term accommodation providers in Europe enjoy strong demand due to the continent’s well-developed tourism sector and significant number of holiday destinations that cater to various consumer needs. European residents often holiday domestically or go on trips to other European countries due to how quick and easy it is to travel to them. Rising domestic and international tourism has fuelled accommodation demand across the continent, though companies have faced strong competition from short-term lets. Revenue is slated to inch downward at a compound annual rate of 0.1% over the five years through 2025 to €202.8 billion, including an expected 0.2% drop in 2025. Despite the numerous popular holiday spots spread across Europe, including Spain, Italy and France, hotels and other holiday accommodation providers weren’t prepared for the catastrophic drop in tourism caused by the COVID-19 pandemic in 2020. The easing of travel restrictions in 2021 and 2022 drove revenue back up, supported mostly by heightened domestic tourism due to heightened consumer confidence and a trend towards staycations. International travel recovered and drove up occupancy rates and RevPAR, especially in the upscale and luxury segments. Since 2022, though, severe inflation and heightened economic and geopolitical uncertainty have squeezed consumers’ budgets, limiting spending on holidays. European hotels and short-term accommodation providers face intense competition, putting pressure on prices and RevPAR. The popularity of online booking platforms like Airbnb has played a big part in increasing competitive pressures. To attract potential guests, accommodation providers are adopting dynamic pricing strategies and investing in enhancing the customer experience through innovation and differentiation. The use of advanced technology and the wellness tourism trend have shaped the industry’s focus. Nonetheless, intense competition and elevated operating costs like rent, purchases and wages have constrained profit. Revenue is forecast to swell at a compound annual rate of 2.5% over the five years through 2030 to €229.3 billion. A mounting number of international guests and strong demand for domestic holidays will drive growth. Climbing disposable income and wealthy international tourists flocking to European destinations is set to stimulate spending on upscale hotels and holiday accommodation. Regulatory crackdowns on short-term rentals in many European countries may ease competitive pressures, while escalating consumer demand for sustainable travel is driving providers to adapt. Innovation, sustainability and guest-centric strategies will be key to capturing market share and responding to evolving traveller expectations.

The Chinese short-term rental market has shrunk during the COVID-19 pandemic and the total annual revenue dropped to **** billion yuan in 2022. 2023, however, saw a significant market recovery. The short-term rental market in China Until 2019, the home-sharing market has thrived in China as the number of domestic tourists continued to grow. In 2019, China had around *** million short-term rentals listed online and nearly ***** million monthly active users. Short-term rental accommodations were popular among younger travelers in particular. This picture changed fundamentally with the spread of the coronavirus pandemic in 2020, and the market switched back to growth in 2023 only. Leading market players Entering China in 2016, the global vacation rental leader Airbnb struggled to take more of the market share from local competitors. As of August 2023, Chinese short-term rental platform Mafengwo recorded around *** million active app users. Meituan B&B and Tujia were among other successful market players that year. Tujia.com, often named China's answer to Airbnb, was the leader in this competitive domestic market for several years. Its success was based on its entirely different model to Airbnb, which better caters to Chinese travelers' cultural and consumption behavior.

Hotels and short-term accommodation providers in Europe enjoy strong demand due to the continent’s well-developed tourism sector and significant number of holiday destinations that cater to various consumer needs. European residents often holiday domestically or go on trips to other European countries due to how quick and easy it is to travel to them. Rising domestic and international tourism has fuelled accommodation demand across the continent, though companies have faced strong competition from short-term lets. Revenue is slated to inch downward at a compound annual rate of 0.1% over the five years through 2025 to €202.8 billion, including an expected 0.2% drop in 2025. Despite the numerous popular holiday spots spread across Europe, including Spain, Italy and France, hotels and other holiday accommodation providers weren’t prepared for the catastrophic drop in tourism caused by the COVID-19 pandemic in 2020. The easing of travel restrictions in 2021 and 2022 drove revenue back up, supported mostly by heightened domestic tourism due to heightened consumer confidence and a trend towards staycations. International travel recovered and drove up occupancy rates and RevPAR, especially in the upscale and luxury segments. Since 2022, though, severe inflation and heightened economic and geopolitical uncertainty have squeezed consumers’ budgets, limiting spending on holidays. European hotels and short-term accommodation providers face intense competition, putting pressure on prices and RevPAR. The popularity of online booking platforms like Airbnb has played a big part in increasing competitive pressures. To attract potential guests, accommodation providers are adopting dynamic pricing strategies and investing in enhancing the customer experience through innovation and differentiation. The use of advanced technology and the wellness tourism trend have shaped the industry’s focus. Nonetheless, intense competition and elevated operating costs like rent, purchases and wages have constrained profit. Revenue is forecast to swell at a compound annual rate of 2.5% over the five years through 2030 to €229.3 billion. A mounting number of international guests and strong demand for domestic holidays will drive growth. Climbing disposable income and wealthy international tourists flocking to European destinations is set to stimulate spending on upscale hotels and holiday accommodation. Regulatory crackdowns on short-term rentals in many European countries may ease competitive pressures, while escalating consumer demand for sustainable travel is driving providers to adapt. Innovation, sustainability and guest-centric strategies will be key to capturing market share and responding to evolving traveller expectations.

Hotels and short-term accommodation providers in Europe enjoy strong demand due to the continent’s well-developed tourism sector and significant number of holiday destinations that cater to various consumer needs. European residents often holiday domestically or go on trips to other European countries due to how quick and easy it is to travel to them. Rising domestic and international tourism has fuelled accommodation demand across the continent, though companies have faced strong competition from short-term lets. Revenue is slated to inch downward at a compound annual rate of 0.1% over the five years through 2025 to €202.8 billion, including an expected 0.2% drop in 2025. Despite the numerous popular holiday spots spread across Europe, including Spain, Italy and France, hotels and other holiday accommodation providers weren’t prepared for the catastrophic drop in tourism caused by the COVID-19 pandemic in 2020. The easing of travel restrictions in 2021 and 2022 drove revenue back up, supported mostly by heightened domestic tourism due to heightened consumer confidence and a trend towards staycations. International travel recovered and drove up occupancy rates and RevPAR, especially in the upscale and luxury segments. Since 2022, though, severe inflation and heightened economic and geopolitical uncertainty have squeezed consumers’ budgets, limiting spending on holidays. European hotels and short-term accommodation providers face intense competition, putting pressure on prices and RevPAR. The popularity of online booking platforms like Airbnb has played a big part in increasing competitive pressures. To attract potential guests, accommodation providers are adopting dynamic pricing strategies and investing in enhancing the customer experience through innovation and differentiation. The use of advanced technology and the wellness tourism trend have shaped the industry’s focus. Nonetheless, intense competition and elevated operating costs like rent, purchases and wages have constrained profit. Revenue is forecast to swell at a compound annual rate of 2.5% over the five years through 2030 to €229.3 billion. A mounting number of international guests and strong demand for domestic holidays will drive growth. Climbing disposable income and wealthy international tourists flocking to European destinations is set to stimulate spending on upscale hotels and holiday accommodation. Regulatory crackdowns on short-term rentals in many European countries may ease competitive pressures, while escalating consumer demand for sustainable travel is driving providers to adapt. Innovation, sustainability and guest-centric strategies will be key to capturing market share and responding to evolving traveller expectations.

Hotels and short-term accommodation providers in Europe enjoy strong demand due to the continent’s well-developed tourism sector and significant number of holiday destinations that cater to various consumer needs. European residents often holiday domestically or go on trips to other European countries due to how quick and easy it is to travel to them. Rising domestic and international tourism has fuelled accommodation demand across the continent, though companies have faced strong competition from short-term lets. Revenue is slated to inch downward at a compound annual rate of 0.1% over the five years through 2025 to €202.8 billion, including an expected 0.2% drop in 2025. Despite the numerous popular holiday spots spread across Europe, including Spain, Italy and France, hotels and other holiday accommodation providers weren’t prepared for the catastrophic drop in tourism caused by the COVID-19 pandemic in 2020. The easing of travel restrictions in 2021 and 2022 drove revenue back up, supported mostly by heightened domestic tourism due to heightened consumer confidence and a trend towards staycations. International travel recovered and drove up occupancy rates and RevPAR, especially in the upscale and luxury segments. Since 2022, though, severe inflation and heightened economic and geopolitical uncertainty have squeezed consumers’ budgets, limiting spending on holidays. European hotels and short-term accommodation providers face intense competition, putting pressure on prices and RevPAR. The popularity of online booking platforms like Airbnb has played a big part in increasing competitive pressures. To attract potential guests, accommodation providers are adopting dynamic pricing strategies and investing in enhancing the customer experience through innovation and differentiation. The use of advanced technology and the wellness tourism trend have shaped the industry’s focus. Nonetheless, intense competition and elevated operating costs like rent, purchases and wages have constrained profit. Revenue is forecast to swell at a compound annual rate of 2.5% over the five years through 2030 to €229.3 billion. A mounting number of international guests and strong demand for domestic holidays will drive growth. Climbing disposable income and wealthy international tourists flocking to European destinations is set to stimulate spending on upscale hotels and holiday accommodation. Regulatory crackdowns on short-term rentals in many European countries may ease competitive pressures, while escalating consumer demand for sustainable travel is driving providers to adapt. Innovation, sustainability and guest-centric strategies will be key to capturing market share and responding to evolving traveller expectations.

Hotels and short-term accommodation providers in Europe enjoy strong demand due to the continent’s well-developed tourism sector and significant number of holiday destinations that cater to various consumer needs. European residents often holiday domestically or go on trips to other European countries due to how quick and easy it is to travel to them. Rising domestic and international tourism has fuelled accommodation demand across the continent, though companies have faced strong competition from short-term lets. Revenue is slated to inch downward at a compound annual rate of 0.1% over the five years through 2025 to €202.8 billion, including an expected 0.2% drop in 2025. Despite the numerous popular holiday spots spread across Europe, including Spain, Italy and France, hotels and other holiday accommodation providers weren’t prepared for the catastrophic drop in tourism caused by the COVID-19 pandemic in 2020. The easing of travel restrictions in 2021 and 2022 drove revenue back up, supported mostly by heightened domestic tourism due to heightened consumer confidence and a trend towards staycations. International travel recovered and drove up occupancy rates and RevPAR, especially in the upscale and luxury segments. Since 2022, though, severe inflation and heightened economic and geopolitical uncertainty have squeezed consumers’ budgets, limiting spending on holidays. European hotels and short-term accommodation providers face intense competition, putting pressure on prices and RevPAR. The popularity of online booking platforms like Airbnb has played a big part in increasing competitive pressures. To attract potential guests, accommodation providers are adopting dynamic pricing strategies and investing in enhancing the customer experience through innovation and differentiation. The use of advanced technology and the wellness tourism trend have shaped the industry’s focus. Nonetheless, intense competition and elevated operating costs like rent, purchases and wages have constrained profit. Revenue is forecast to swell at a compound annual rate of 2.5% over the five years through 2030 to €229.3 billion. A mounting number of international guests and strong demand for domestic holidays will drive growth. Climbing disposable income and wealthy international tourists flocking to European destinations is set to stimulate spending on upscale hotels and holiday accommodation. Regulatory crackdowns on short-term rentals in many European countries may ease competitive pressures, while escalating consumer demand for sustainable travel is driving providers to adapt. Innovation, sustainability and guest-centric strategies will be key to capturing market share and responding to evolving traveller expectations.

Hotels and short-term accommodation providers in Europe enjoy strong demand due to the continent’s well-developed tourism sector and significant number of holiday destinations that cater to various consumer needs. European residents often holiday domestically or go on trips to other European countries due to how quick and easy it is to travel to them. Rising domestic and international tourism has fuelled accommodation demand across the continent, though companies have faced strong competition from short-term lets. Revenue is slated to inch downward at a compound annual rate of 0.1% over the five years through 2025 to €202.8 billion, including an expected 0.2% drop in 2025. Despite the numerous popular holiday spots spread across Europe, including Spain, Italy and France, hotels and other holiday accommodation providers weren’t prepared for the catastrophic drop in tourism caused by the COVID-19 pandemic in 2020. The easing of travel restrictions in 2021 and 2022 drove revenue back up, supported mostly by heightened domestic tourism due to heightened consumer confidence and a trend towards staycations. International travel recovered and drove up occupancy rates and RevPAR, especially in the upscale and luxury segments. Since 2022, though, severe inflation and heightened economic and geopolitical uncertainty have squeezed consumers’ budgets, limiting spending on holidays. European hotels and short-term accommodation providers face intense competition, putting pressure on prices and RevPAR. The popularity of online booking platforms like Airbnb has played a big part in increasing competitive pressures. To attract potential guests, accommodation providers are adopting dynamic pricing strategies and investing in enhancing the customer experience through innovation and differentiation. The use of advanced technology and the wellness tourism trend have shaped the industry’s focus. Nonetheless, intense competition and elevated operating costs like rent, purchases and wages have constrained profit. Revenue is forecast to swell at a compound annual rate of 2.5% over the five years through 2030 to €229.3 billion. A mounting number of international guests and strong demand for domestic holidays will drive growth. Climbing disposable income and wealthy international tourists flocking to European destinations is set to stimulate spending on upscale hotels and holiday accommodation. Regulatory crackdowns on short-term rentals in many European countries may ease competitive pressures, while escalating consumer demand for sustainable travel is driving providers to adapt. Innovation, sustainability and guest-centric strategies will be key to capturing market share and responding to evolving traveller expectations.

Hotels and short-term accommodation providers in Europe enjoy strong demand due to the continent’s well-developed tourism sector and significant number of holiday destinations that cater to various consumer needs. European residents often holiday domestically or go on trips to other European countries due to how quick and easy it is to travel to them. Rising domestic and international tourism has fuelled accommodation demand across the continent, though companies have faced strong competition from short-term lets. Revenue is slated to inch downward at a compound annual rate of 0.1% over the five years through 2025 to €202.8 billion, including an expected 0.2% drop in 2025. Despite the numerous popular holiday spots spread across Europe, including Spain, Italy and France, hotels and other holiday accommodation providers weren’t prepared for the catastrophic drop in tourism caused by the COVID-19 pandemic in 2020. The easing of travel restrictions in 2021 and 2022 drove revenue back up, supported mostly by heightened domestic tourism due to heightened consumer confidence and a trend towards staycations. International travel recovered and drove up occupancy rates and RevPAR, especially in the upscale and luxury segments. Since 2022, though, severe inflation and heightened economic and geopolitical uncertainty have squeezed consumers’ budgets, limiting spending on holidays. European hotels and short-term accommodation providers face intense competition, putting pressure on prices and RevPAR. The popularity of online booking platforms like Airbnb has played a big part in increasing competitive pressures. To attract potential guests, accommodation providers are adopting dynamic pricing strategies and investing in enhancing the customer experience through innovation and differentiation. The use of advanced technology and the wellness tourism trend have shaped the industry’s focus. Nonetheless, intense competition and elevated operating costs like rent, purchases and wages have constrained profit. Revenue is forecast to swell at a compound annual rate of 2.5% over the five years through 2030 to €229.3 billion. A mounting number of international guests and strong demand for domestic holidays will drive growth. Climbing disposable income and wealthy international tourists flocking to European destinations is set to stimulate spending on upscale hotels and holiday accommodation. Regulatory crackdowns on short-term rentals in many European countries may ease competitive pressures, while escalating consumer demand for sustainable travel is driving providers to adapt. Innovation, sustainability and guest-centric strategies will be key to capturing market share and responding to evolving traveller expectations.

Hotels and short-term accommodation providers in Europe enjoy strong demand due to the continent’s well-developed tourism sector and significant number of holiday destinations that cater to various consumer needs. European residents often holiday domestically or go on trips to other European countries due to how quick and easy it is to travel to them. Rising domestic and international tourism has fuelled accommodation demand across the continent, though companies have faced strong competition from short-term lets. Revenue is slated to inch downward at a compound annual rate of 0.1% over the five years through 2025 to €202.8 billion, including an expected 0.2% drop in 2025. Despite the numerous popular holiday spots spread across Europe, including Spain, Italy and France, hotels and other holiday accommodation providers weren’t prepared for the catastrophic drop in tourism caused by the COVID-19 pandemic in 2020. The easing of travel restrictions in 2021 and 2022 drove revenue back up, supported mostly by heightened domestic tourism due to heightened consumer confidence and a trend towards staycations. International travel recovered and drove up occupancy rates and RevPAR, especially in the upscale and luxury segments. Since 2022, though, severe inflation and heightened economic and geopolitical uncertainty have squeezed consumers’ budgets, limiting spending on holidays. European hotels and short-term accommodation providers face intense competition, putting pressure on prices and RevPAR. The popularity of online booking platforms like Airbnb has played a big part in increasing competitive pressures. To attract potential guests, accommodation providers are adopting dynamic pricing strategies and investing in enhancing the customer experience through innovation and differentiation. The use of advanced technology and the wellness tourism trend have shaped the industry’s focus. Nonetheless, intense competition and elevated operating costs like rent, purchases and wages have constrained profit. Revenue is forecast to swell at a compound annual rate of 2.5% over the five years through 2030 to €229.3 billion. A mounting number of international guests and strong demand for domestic holidays will drive growth. Climbing disposable income and wealthy international tourists flocking to European destinations is set to stimulate spending on upscale hotels and holiday accommodation. Regulatory crackdowns on short-term rentals in many European countries may ease competitive pressures, while escalating consumer demand for sustainable travel is driving providers to adapt. Innovation, sustainability and guest-centric strategies will be key to capturing market share and responding to evolving traveller expectations.

Hotels and short-term accommodation providers in Europe enjoy strong demand due to the continent’s well-developed tourism sector and significant number of holiday destinations that cater to various consumer needs. European residents often holiday domestically or go on trips to other European countries due to how quick and easy it is to travel to them. Rising domestic and international tourism has fuelled accommodation demand across the continent, though companies have faced strong competition from short-term lets. Revenue is slated to inch downward at a compound annual rate of 0.1% over the five years through 2025 to €202.8 billion, including an expected 0.2% drop in 2025. Despite the numerous popular holiday spots spread across Europe, including Spain, Italy and France, hotels and other holiday accommodation providers weren’t prepared for the catastrophic drop in tourism caused by the COVID-19 pandemic in 2020. The easing of travel restrictions in 2021 and 2022 drove revenue back up, supported mostly by heightened domestic tourism due to heightened consumer confidence and a trend towards staycations. International travel recovered and drove up occupancy rates and RevPAR, especially in the upscale and luxury segments. Since 2022, though, severe inflation and heightened economic and geopolitical uncertainty have squeezed consumers’ budgets, limiting spending on holidays. European hotels and short-term accommodation providers face intense competition, putting pressure on prices and RevPAR. The popularity of online booking platforms like Airbnb has played a big part in increasing competitive pressures. To attract potential guests, accommodation providers are adopting dynamic pricing strategies and investing in enhancing the customer experience through innovation and differentiation. The use of advanced technology and the wellness tourism trend have shaped the industry’s focus. Nonetheless, intense competition and elevated operating costs like rent, purchases and wages have constrained profit. Revenue is forecast to swell at a compound annual rate of 2.5% over the five years through 2030 to €229.3 billion. A mounting number of international guests and strong demand for domestic holidays will drive growth. Climbing disposable income and wealthy international tourists flocking to European destinations is set to stimulate spending on upscale hotels and holiday accommodation. Regulatory crackdowns on short-term rentals in many European countries may ease competitive pressures, while escalating consumer demand for sustainable travel is driving providers to adapt. Innovation, sustainability and guest-centric strategies will be key to capturing market share and responding to evolving traveller expectations.