The majority of guests on Airbnb are women. Most Airbnb guests are aged 25 to 34.

Airbnb has a total of 6,132 employees that work for the company. 52.5% of Airbnb workers are male and 47.5% are female.

North America was the region that brought in the highest amount of Airbnb’s worldwide revenue in 2024, at five billion U.S. dollars. As the company is based in the United States, this is not surprising. However, the Europe, Middle East, and Africa (EMEA) region was not too far behind with 4.1 billion U.S. dollars in revenue. North America also reported the highest average number of nights booked by region with Airbnb in 2024. Airbnb hosts and bookings The Airbnb platform users consist of both travelers needing a place to stay and hosts offering their property for short term rent. In 2023, a gender distribution of Airbnb hosts worldwide reported that slightly fewer than half identified as women. The number of nights and experiences booked with Airbnb hosts worldwide showed growth over the last few years but dropped to a low of under 200 million bookings in 2020 due to the coronavirus (COVID-19) pandemic when global travel was severely disrupted. In 2024, Airbnb reported nearly 492 million booked nights and experiences, a significant increase over the previous year. How did COVID-19 affect Airbnb’s revenue? In addition to a reduction in the number of bookings, Airbnb also experienced a loss in revenue due to the coronavirus (COVID-19) pandemic, as many countries implemented travel bans and restrictions to slow the spread of the virus across international borders. This reduced the total number of travelers worldwide In 2020, the revenue of Airbnb fell to 3.38 billion U.S. dollars. Airbnb’s revenue in 2021, however, rebounded and amounted to 5.99 billion U.S. dollars. By 2024, that figure reached 11.1 billion.

The Chinese short-term rental market has shrunk during the COVID-19 pandemic and the total annual revenue dropped to 11.5 billion yuan in 2022. 2023, however, saw a significant market recovery. The short-term rental market in China Until 2019, the home-sharing market has thrived in China as the number of domestic tourists continued to grow. In 2019, China had around 1.6 million short-term rentals listed online and nearly seven million monthly active users. Short-term rental accommodations were popular among younger travelers in particular. This picture changed fundamentally with the spread of the coronavirus pandemic in 2020, and the market switched back to growth in 2023 only. Leading market players Entering China in 2016, the global vacation rental leader Airbnb struggled to take more of the market share from local competitors. As of August 2023, Chinese short-term rental platform Mafengwo recorded around 7.3 million active app users. Meituan B&B and Tujia were among other successful market players that year. Tujia.com, often named China's answer to Airbnb, was the leader in this competitive domestic market for several years. Its success was based on its entirely different model to Airbnb, which better caters to Chinese travelers' cultural and consumption behavior.

Vacation rentals encompass a broad range of property types, catering to diverse target markets. Homes and apartments remain popular choices, offering a home-like experience with furnished accommodations and kitchen facilities. Resorts and condominiums provide a more luxurious experience, featuring amenities such as pools, fitness centers, and concierge services. Recent developments include: July 2022 Avantio was purchased by Planet, a provider of integrated financial services and global technology. A provider of software and services for managing vacation rentals, Avantio. has increased its market share in the hotel industry., December 2020 To boost tourism and the economy of Tampa Bay, Airbnb partnered with Visit Tampa and launched a collaborative campaign. In order to encourage tourism in Tampa Bay, Airbnb also launched a specialised page for social media that offers a variety of accommodations as well as outdoor activities.. Notable trends are: Rising tourism sector to drive the market growth.

The online Russian booking market, valued at $3.95 billion in 2025, is projected to experience robust growth, with a compound annual growth rate (CAGR) exceeding 4.00% from 2025 to 2033. This growth is fueled by several key drivers. Increased smartphone penetration and internet access across Russia are significantly expanding the pool of potential online users. A rising middle class with greater disposable income is driving demand for travel and leisure activities, further boosting the market. The increasing popularity of online travel agencies (OTAs) offering competitive pricing, user-friendly interfaces, and a wide selection of options is also a major contributor. Furthermore, the development of sophisticated booking platforms with advanced features like personalized recommendations, integrated payment systems, and multilingual support caters to evolving consumer preferences. Key market trends include the rising adoption of mobile booking applications, the increasing preference for booking through third-party platforms for comparison and competitive pricing, and the growing popularity of alternative accommodations such as those offered by Airbnb. However, the market faces certain restraints, including economic fluctuations that can impact consumer spending on travel, cybersecurity concerns related to online transactions, and potential regulatory changes affecting the online travel industry. Segmentation of the market reveals strong competition among various platform types (mobile apps vs. websites) and booking modes (direct vs. third-party). Major players such as Tutu.ru, Aviasales, BRONEVIK.com, Ostrovok.ru, Booking.com, TripAdvisor, and Airbnb are vying for market share, leveraging their strengths in brand recognition, technological capabilities, and marketing strategies. Geographic distribution reveals a concentration within Russia, although international players are increasingly active in the market, facilitated by the growing international tourism sector. The regional breakdown encompasses a broad spectrum, but the primary focus remains on Russia itself, with growth potential influenced by regional economic conditions and tourism infrastructure development. The historical period (2019-2024) provides a baseline understanding of market behavior before the pandemic's impact and the subsequent recovery. The forecast period (2025-2033) offers insights into future growth trajectory considering various factors, including technological advancements, evolving consumer behavior, and macroeconomic conditions. The competitive landscape, characterized by both domestic and international players, signifies the importance of adapting to dynamic market trends and maintaining a competitive edge through innovation, strategic partnerships, and efficient customer service. Future analysis should delve deeper into specific regional performance, the impact of geopolitical events on tourism, and the emergence of new technological innovations within the online booking space, particularly considering advancements in artificial intelligence and personalized travel planning tools. The competitive dynamics will be shaped by the strategic investments made by key players in improving their technology, expanding their offerings, and securing a strong market presence, requiring continuous monitoring for an accurate forecast. Recent developments include: July 2022: Mobile TeleSystems (MTS) acquired a 100% stake in Bronevik Online and Bronevik Company (Bronevik Group, one of the market leaders in online hotel booking). The acquisition is aimed at developing a new business line, MTS Travel, in the tourism industry., March 2022: Airbnb has suspended all operations in Russia and Belarus. Airbnb’s decision comes as numerous companies are withdrawing operations in Russia amid its invasion of Ukraine.. Key drivers for this market are: Increase in the online travel agencies in Russia, Due to factors including digital trends and technical improvements, the online booking industry is undergoing significant transformation. Potential restraints include: Booking Cancellation. Notable trends are: Increase in the Tourism in Russia is Driving the Market.

The global travel accommodation market, currently experiencing robust growth with a CAGR exceeding 11%, is projected to reach substantial value by 2033. Driven by increasing disposable incomes, a rising global middle class, and the persistent popularity of leisure and business travel, this market demonstrates significant potential. Key growth drivers include the proliferation of online travel agencies (OTAs) offering diverse booking options, the increasing adoption of mobile booking applications providing convenience and accessibility, and the expanding range of accommodation choices, from budget-friendly hostels to luxury resorts. Furthermore, the integration of technology, such as AI-powered recommendation engines and personalized travel itineraries, enhances the customer experience and fuels market expansion. While challenges exist, such as economic fluctuations impacting travel spending and potential disruptions from geopolitical events, the long-term outlook remains positive, fueled by the enduring human desire for exploration and new experiences. The market segmentation reveals a dynamic landscape. Mobile applications are gaining significant traction, surpassing website bookings in many regions due to their convenience and widespread smartphone penetration. Third-party online travel portals dominate the booking mode segment, leveraging their extensive networks and marketing reach. However, direct bookings via captive portals are steadily increasing as hotels and accommodation providers invest in their own branding and online platforms to enhance customer loyalty and reduce reliance on OTAs. Regional variations exist, with North America and Europe currently holding the largest market shares, though the Asia-Pacific region is anticipated to witness the most significant growth in the coming years, fueled by the rapid economic development and increasing tourism in countries like China and India. Competition amongst major players like Booking.com, Expedia, Airbnb, and others remains intense, necessitating continuous innovation and strategic expansion to maintain market share. Recent developments include: On March 29, 2022, Accor partnered with D-EDGE to provide the next-generation CRS to their hotels worldwide. Accor hotels will progressively and seamlessly switch from the TARS to the D-EDGE CRS. The unique connectivity provided by D-EDGE, compared to any other system, will power all Accor hotels to maximize their distribution., On November 10, 2021, Agoda announced the expansion of its advertising solutions to help partners tap into the platform's audience of travelers, as well as rebranding its advertising business to Agoda Media Solutions to align with its latest offerings.. Notable trends are: Rising Internet Usage Pushing Customers Towards Online Accommodation in France..

According to estimates by Statista Digital Marketing Insights, Uber held the highest share of the travel app market in Europe in 2022. That year, the company generated 18 percent of total revenue in that segment. When focusing on online travel agencies (OTAs), Booking.com and Airbnb recorded the highest figures, accounting for 14 percent and seven percent of total travel app revenue in Europe, respectively.

How much is the global travel app market worth? The travel app market’s revenue worldwide exceeded one billion U.S. dollars in 2022, a figure that is expected to double by 2027. When breaking down global travel apps’ revenue by country, the United States and China emerged as the leading markets in 2022.

What are the most downloaded travel apps worldwide? In 2022, Google Maps topped the ranking of the most downloaded travel apps worldwide, ahead of Uber, with over 110 million aggregated downloads on iOS and Google Play. Meanwhile, Booking.com ranked first in the list of most downloaded online travel agency apps worldwide, followed by Airbnb and Expedia.

The global vacation rental website market is valued at US$ 1,482.6 Million in 2022. It is estimated to grow at a promising CAGR of 12.1% over the forecast period, reaching a value of US$ 4,640.2 Million by 2032.

Attribute	Details
Vacation Rental Website Size Value in 2022	US$ 1,482.6 Million
Vacation Rental Website Forecast Value in 2032	US$ 4,640.2 Million
Vacation Rental Website CAGR Global Growth Rate (2022 to 2032)	12.1%

Scope of Report

Attribute	Details
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2022
Market Analysis	US$ Million for Value and MT for Volume
Key Regions Covered	North America Latin America Europe The Middle East and Africa East Asia
Key Countries Covered	USA, Canada, Brazil, Mexico, Chile, Peru, Germany, United Kingdom, Spain, Italy, France, Russia, Poland, China, India, Japan, Australia, New Zealand, GCC Countries, North Africa, South Africa, and Turkey
Key Segments Covered	Property Type End User Region
Key Companies Profiled	BookingSync CiiRUS Kigo Inc. Virtual Resort Manager LiveRez OwnerRez 365Villas Convoyant 9flats Pvt Limited Airbnb Inc Booking Holdings Inc Expedia Group Hotelplan Holding AG MakeMyTrip Limited NOVASOL Oravel Stays Private Limited TripAdvisor Inc Rentalo Inc. Wyndham Destinations Inc World Travel Holdings Inc
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

The Latin American online travel market is experiencing robust growth, fueled by rising internet and smartphone penetration, increasing disposable incomes, and a growing preference for convenient online booking platforms. The market, valued at approximately $XX million in 2025 (assuming a logical estimation based on the provided CAGR of 7% and the unspecified 2019-2024 market size), is projected to exhibit a compound annual growth rate (CAGR) of 7% from 2025 to 2033. Key drivers include the increasing popularity of mobile booking, the expansion of budget airlines offering competitive fares, and the rise of travel influencers promoting destinations and experiences online. The market is segmented by service type (accommodation, tickets, packages, others), booking mode (direct, travel agents), platform (desktop, mobile/tablet), and geography (Mexico, Brazil, Argentina, Rest of Latin America). Mexico and Brazil are expected to dominate the market due to their larger populations and higher levels of economic activity. However, Argentina and the Rest of Latin America also present significant growth opportunities. Competitive pressures are intense, with major players like Despegar, Booking Holdings, and Airbnb vying for market share alongside regional players. The market faces challenges such as economic volatility in certain Latin American countries and the need for improved online payment infrastructure in some regions. Despite these challenges, the long-term outlook for the Latin American online travel market remains positive. The continued expansion of the middle class, coupled with increasing technological adoption and the ongoing development of user-friendly online travel platforms, will drive further growth. The market's segmentation offers opportunities for specialized service providers to cater to niche needs and preferences. Successful companies will need to focus on providing a seamless user experience, offering competitive pricing, and leveraging effective marketing strategies, including localization and personalization to engage with diverse customer segments across the region. The increasing demand for sustainable and experiential travel will also shape the market's future trajectory. Strategies focused on responsible tourism and unique travel experiences will gain traction with environmentally and socially conscious consumers. Recent developments include: In November 2022, The European Commission has opened an investigation into the proposed acquisition of Sweden's Flugo Group Holdings AB which operates as Etraveli by Booking Holdings Inc.. The proposed transaction would allow Booking to strengthen its position in the market for online travel agencies, and increase the barrier to entry and expansion for rivals, In May 2022, Despegar.com, Corp the leading online travel company in Latin America, has agreed to acquire TVLX Viagens e Turismo S.A ('Viajanet'), one of the leading online travel agencies in Brazil, for a total consideration of approximately US$15 million. Notable trends are: Growing Tourism Sector is Helping the Market to Grow Further.

The China online travel booking market, a dynamic and rapidly expanding sector, is projected to reach a substantial size driven by increasing internet and smartphone penetration, rising disposable incomes, and a growing preference for convenient online booking platforms. The market's Compound Annual Growth Rate (CAGR) of 15.25% from 2019 to 2024 indicates significant growth momentum. This robust growth is fueled by several key drivers: a burgeoning middle class with increased travel budgets, the expanding popularity of mobile travel apps, and the continuous improvement of online travel platforms offering diverse and competitive travel packages. The market is segmented by booking mode (direct booking vs. travel agents), platform (desktop vs. mobile/tablet), and service type (accommodation, tickets, holiday packages, and other services). While direct bookings are gaining traction, travel agents continue to hold a significant market share, particularly for complex or customized travel arrangements. Mobile booking is rapidly overtaking desktop booking, reflecting the pervasive use of smartphones in China. Accommodation and holiday package bookings are the largest segments, showcasing the importance of integrated travel planning and booking. Leading players like LY.com, Trip.com Group, and Meituan Dianping, along with other significant companies like Airbnb (though it may have a smaller market share compared to domestic players), are competing intensely in this market, striving for dominance through technological innovation, extensive product offerings, and aggressive marketing strategies. Looking forward, the market's sustained growth is expected to be moderated somewhat by factors such as intensifying competition, economic fluctuations, and the potential impact of government regulations. However, the underlying factors driving the market, such as increased consumer spending and technological advancements, remain strong. The continued focus on user experience, personalized travel recommendations, and seamless booking processes will be crucial for companies seeking to maintain a competitive edge. The diversification of travel services offered online will also play a significant role in future market expansion. The forecast period of 2025-2033 suggests a continued trajectory of growth, though the CAGR might slightly adjust based on macroeconomic conditions and specific market developments. The market's segmentation offers ample opportunities for specialized players to cater to specific niches and gain market share. Recent developments include: February 2022: CWT launched myCWT, a flagship platform in China aimed at simplifying business travel for companies and employees. CWT is a global B2B4E travel management specialist based in the United States. The myCWT platform offers extensive international and domestic travel content, including rail, flights, hotels, and ground transportation., July 2021: Trip.com, a rapidly growing global online travel agency, announced that it was the first OTA to offer Eurail and Interrail Train Passes, which are available via the Trip.com app. The passes were initially on sale in all English and German language regions and were said to become available across more countries and regions around the world later in the year.. Key drivers for this market are: Internet Penetration is Driving the Market. Potential restraints include: Government Regulations are Restraining the Market. Notable trends are: Increasing Internet Penetration in China is Helping in Market Expansion.

COVID-19 restrictions decimated the industry in 2020-21, bringing an end to a robust period of revenue growth for UK hotels thanks to a weak pound attracting international tourists and more Britons indulging in domestic retreats. Despite a strong tourism rebound, adverse economic conditions and elevated operating costs have constrained revenue and profit growth since 2022-23. Hotels’ revenue is expected to contract at a compound annual rate of 1.4% over the five years through 2024-25 to £24.1 billion, including an estimated 0.2% drop in 2024-25. Social distancing and lockdown measures resulted in hotels closing for a large chunk of 2020-21. Travel restrictions sunk international tourism, dissipating revenue, despite some support from staycations. Revenue surged in 2021-22 and 2022-23 due to the removal of COVID-19 restrictions and pent-up demand for holidaying, though it remained below pre-pandemic levels. The return of international tourists boosted recovery, while an increasing number of UK consumers opted for staycations. In 2023-24 and 2024-25, resilient tourism levels continue to support revenue. However, the lingering financial effects of the cost-of-living squeeze, poor weather and waning domestic demand are holding revenue down. Inbound tourism has continued to recover well in the two years through 2024-25, supporting revenue growth. The popularity of short-term rentals, including listings on Airbnb, Vrbo and Booking, is luring consumers away from hotels. The digital revolution is transforming the industry's operations, with online travel agents allowing independent hotels to target a broader customer base but also imposing commissions. These competitive pressures, combined with higher operating costs amid severe inflationary pressures and labour shortages, has weighed on the average profit margin. Hotels’ revenue is forecast to expand at a compound annual rate of 2.4% over the five years through 2029-30 to £27.2 billion. Growing tourism numbers, particularly international visitors, and improving confidence and disposable incomes will drive revenue growth. VisitBritain forecasts a record 43.4 million inbound visits to the UK in 2025. Platforms like Airbnb will continue to threaten hotels, though potential new regulations on short-term rentals may weaken this. Hotels will invest in technology and facilities to meet growing consumer preferences for unique experiences, wellness and sustainability. Severe staff shortages and tax hikes will continue to keep wage costs high, while intense competition will pressure prices, restricting profit growth.

In April 2023, tripadvisor.com was the leading travel and tourism website in the United States. During the measured period, the booking platform accounted for over 4.44 percent of desktop traffic in the travel and tourism subcategory. Tripadvsior.com and expedia.com ranked second and thrid, each with roughly 4.2 percent traffic market share.

According to 2023 estimates, Booking Holdings' global revenue was evenly split between mobile and desktop bookings. As estimated, the online travel agency (OTA) generated revenue of roughly 10.8 billion U.S. dollars through mobile devices and 10.5 billion U.S. dollars via desktop bookings. By contrast, it was estimated that most of the Expedia Group and Airbnb's revenue came from desktop users that year. What are the most visited travel and tourism websites? In January 2024, booking.com topped the ranking of the most visited travel and tourism websites worldwide, ahead of tripadvisor.com and airbnb.com. When breaking down the visits to booking.com by country that month, the United States emerged as the leading market, followed by the United Kingdom and Germany. What are the most popular online travel agency apps worldwide? In 2022, Booking.com, Airbnb, and Expedia were the most downloaded online travel agency apps worldwide. Booking.com is one of the leading brands of Booking Holdings, along with Priceline, Agoda, and Kayak. Meanwhile, Expedia is among the most popular brands of the Expedia Group, together with Vrbo, Hotels.com, and Trivago.