This is the complete breakdown of how much revenue Airbnb makes in commission from listings in each region.

These are the Airbnb statistics on gross revenue by country.

The majority of guests on Airbnb are women. Most Airbnb guests are aged 25 to 34.

Airbnb, a home sharing economy platform, gives users an alternative to traditional hotel accommodation by allowing them to rent accommodation from people who are willing to share their homes. In 2024, ************* earned the largest regional share of Airbnb's revenue at ** percent. Meanwhile, the Europe and the Middle East and Africa (EMEA) region ranked second at ** percent.

The size of the US Travel Accommodation Market market was valued at USD 47.10 Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 7.00">> 7.00% during the forecast period. Recent developments include: September 2023: Philippine Airlines launched PAL Holidays powered by Expedia Group, a one-stop travel website that offers travelers a seamless and comprehensive platform for all their travel needs. The new site is now live in the US, Canada, Australia, and the Philippines. The new platform is powered by Expedia Group’s White Label Template technology. It is designed to help passengers effortlessly plan and book their entire journey, including PAL flights, hotels, transportation, and exciting travel activities, all in one convenient location., March 2023: Expedia Group announced a new API partnership with Wheel the World, a travel booking platform for accessible travelers in wheelchairs, effectively enhancing a seamless, end-to-end travel experience for travelers with disabilities. Through Expedia Group’s Rapid API technology, Wheel the World customers will have access to Expedia Group’s extensive directly sourced hotel inventory with the ability to filter properties by their accessibility needs and preferences.. Key drivers for this market are: Airbnb in United States is Dominating the Market, The US Online Accommodation Market is Booming due to an Increase in Domestic Trips. Potential restraints include: Booking Cancellation. Notable trends are: Rise in the Number of Visitors in California.

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Europe Vacation Rental Market Size 2025-2029

The europe vacation rental market size is valued to increase USD 239.8 billion, at a CAGR of 27.3% from 2024 to 2029. Increase in number of tourists in Europe will drive the europe vacation rental market.

Major Market Trends & Insights

By Mode Of Booking - Offline segment was valued at USD billion in 
By Management - Managed by owners segment accounted for the largest market revenue share in 
CAGR from 2024 to 2029 : 27.3%

Market Summary

The market is a dynamic and continually evolving sector, characterized by the adoption of advanced technologies and applications. With the increasing number of tourists in Europe, reaching over 713 million in 2020, the demand for vacation rentals has surged. However, providing quality rental properties remains a challenge, with inconsistencies persisting in the market. To stay competitive, vacation rental providers are embracing effective promotional strategies, such as digital marketing and partnerships with online travel agencies. Core technologies like virtual tours and smart home automation are also gaining traction, enhancing the user experience. Despite these opportunities, regulatory compliance poses a significant challenge, with varying rules across European countries. As of 2021, Airbnb holds a 39.4% market share in Europe, underscoring the market's potential for growth.

What will be the Size of the Europe Vacation Rental Market during the forecast period?

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How is the Vacation Rental in Europe Market Segmented ?

The vacation rental in europe industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Mode Of BookingOfflineOnlineManagementManaged by ownersProfessionally managedEnd-userLeisureBusinessGroupGeographyEuropeFranceItalySpainUK

By Mode Of Booking Insights

The offline segment is estimated to witness significant growth during the forecast period.

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The Offline segment was valued at USD billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The European vacation rental market is a thriving sector, driven by the increasing preference for flexible and personalized accommodations among travelers. Property management software plays a pivotal role in optimizing revenue management, with dynamic pricing models and guest communication tools significantly impacting satisfaction scores and booking conversions. Seasonal demand pricing strategies are analyzed to maximize rental income projections, while digital marketing campaigns are measured for their return on investment. Feedback mechanisms are essential for improving guest experience and managing property maintenance costs efficiently. Vacation rental insurance policies are assessed to mitigate risks, and compliance regulations are strictly adhered to in the rental industry. Effective payment processing fees are a critical consideration, with data analytics used to optimize occupancy rates and enhance online booking system usability. Best practices for managing guest reviews and reputation include using integration cleaning services for efficiency and reducing cancellation rates through effective policies. Strategies for promoting local experiences for guests and optimizing property listing descriptions are also essential for increasing bookings. The integration of cleaning services efficiency shows a notable improvement in the industry, with over 60% of leading players adopting this approach compared to only 30% in the past. Effective customer relationship management is crucial for fostering loyalty and repeat business. Techniques for improving search engine optimization listings and enhancing online booking system usability are essential for attracting and retaining customers. By focusing on these strategies, European vacation rental providers can maximize their rental income projections and maintain a competitive edge in the market.

What are the key market drivers leading to the rise in the adoption of Vacation Rental in Europe Industry?

The significant rise in European tourism has emerged as the primary market driver, attracting a substantial influx of tourists and fueling economic growth. 

The European vacation rental market experiences continuous expansion due to the rising number of tourists in Europe. Europe is a significant contributor to the socio-economic activities within the European Union (EU), with touris

The size of the Vacation Rental Market was valued at USD 644.5 Billion in 2023 and is projected to reach USD 937.54 Billion by 2032, with an expected CAGR of 5.50% during the forecast period. Recent developments include: July 2022 Avantio was purchased by Planet, a provider of integrated financial services and global technology. A provider of software and services for managing vacation rentals, Avantio. has increased its market share in the hotel industry., December 2020 To boost tourism and the economy of Tampa Bay, Airbnb partnered with Visit Tampa and launched a collaborative campaign. In order to encourage tourism in Tampa Bay, Airbnb also launched a specialised page for social media that offers a variety of accommodations as well as outdoor activities.. Notable trends are: Rising tourism sector to drive the market growth.

Key Travel App StatisticsTop Travel AppsTravel App Market LandscapeTravel App RevenueTravel Revenue By AppTravel App UsersTravel App Market Share United StatesTravel App DownloadsThe online travel...

The US travel accommodation market, a significant segment of the global industry, is experiencing robust growth, projected to reach $47.10 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) exceeding 7.00% through 2033. This expansion is fueled by several key factors. Increased disposable incomes, coupled with a growing preference for leisure travel and experiential tourism, are driving demand. Technological advancements, such as user-friendly booking platforms and personalized travel recommendations, are enhancing the booking experience and attracting a wider customer base. The rise of short-term rentals, facilitated by platforms like Airbnb, presents a compelling alternative to traditional hotels, further diversifying the market. However, economic fluctuations, geopolitical instability, and potential future health crises could pose challenges to sustained growth. The market is segmented by platform type (mobile applications and websites) and booking mode (third-party online portals and direct/captive portals). Major players such as Booking.com, Expedia, Hotels.com, and Airbnb dominate the competitive landscape, constantly innovating to enhance their offerings and capture market share. The US market, representing a substantial portion of the global market, exhibits diverse regional variations reflecting differing tourism patterns and economic conditions across states. Future growth will depend on sustained economic performance, effective management of tourism infrastructure, and the adaptation of industry players to evolving consumer preferences and technological developments. The success of the US travel accommodation market is inextricably linked to broader economic trends and consumer behavior. The market's resilience to external shocks will be tested in the coming years, making strategic adaptability a crucial factor for sustained success. Growth strategies for companies operating in this market should focus on leveraging technology to improve the customer experience, diversifying their offerings to cater to a wider range of travelers, and proactively managing risk associated with economic uncertainty and external factors. Focusing on sustainable tourism practices and environmentally friendly options will also attract environmentally conscious travelers and further enhance the sector's growth prospects. Analyzing consumer preferences through effective data analytics will provide a competitive edge, allowing companies to refine their services and accurately forecast demand. Recent developments include: September 2023: Philippine Airlines launched PAL Holidays powered by Expedia Group, a one-stop travel website that offers travelers a seamless and comprehensive platform for all their travel needs. The new site is now live in the US, Canada, Australia, and the Philippines. The new platform is powered by Expedia Group’s White Label Template technology. It is designed to help passengers effortlessly plan and book their entire journey, including PAL flights, hotels, transportation, and exciting travel activities, all in one convenient location., March 2023: Expedia Group announced a new API partnership with Wheel the World, a travel booking platform for accessible travelers in wheelchairs, effectively enhancing a seamless, end-to-end travel experience for travelers with disabilities. Through Expedia Group’s Rapid API technology, Wheel the World customers will have access to Expedia Group’s extensive directly sourced hotel inventory with the ability to filter properties by their accessibility needs and preferences.. Key drivers for this market are: Airbnb in United States is Dominating the Market, The US Online Accommodation Market is Booming due to an Increase in Domestic Trips. Potential restraints include: Airbnb in United States is Dominating the Market, The US Online Accommodation Market is Booming due to an Increase in Domestic Trips. Notable trends are: Rise in the Number of Visitors in California.

The size of the Vacation Rental Market was valued at USD 95.66 billion in 2023 and is projected to reach USD 123.36 billion by 2032, with an expected CAGR of 3.7 % during the forecast period. Recent developments include: In August 2022, Oravel Stays Private Limited bought Bornholmske Feriehuse, an operator of vacation rentals to expand its presence in Europe. The acquisition aimed to increase Oyo's presence in Croatia, where it had over 7,000 houses on its Traum Ferienwohnungen platform and close to 1,800 vacation homes on its Belvilla platform , In May 2023, in honor of Global Accessibility Awareness Day, Airbnb, Inc. stated that its agents had checked and verified the accuracy of approximately 300,000 accessible elements in residences globally. These accessibility features included step-free entrances, fixed grab bars, or bath or shower chairs .

The US hospitality market, a significant segment of the global industry, is projected to experience robust growth over the forecast period (2025-2033). With a global market size of $235.96 billion in 2025 and a Compound Annual Growth Rate (CAGR) of 4.87%, the US market, representing a substantial portion of this global figure, is expected to follow a similar trajectory, driven by several key factors. Increased domestic and international tourism, fueled by economic growth and rising disposable incomes, is a primary driver. The burgeoning popularity of experiential travel and the growing demand for unique accommodations beyond traditional hotels, including service apartments and boutique hotels, are also contributing significantly. Furthermore, strategic investments in infrastructure and technological advancements in hospitality management systems are enhancing operational efficiency and guest experience, further bolstering market expansion. However, external factors such as economic downturns, geopolitical instability, and fluctuating fuel prices could potentially restrain growth. The market is highly segmented, with chain hotels maintaining a dominant share, alongside a significant presence of independent hotels catering to niche markets. Within the segmentation by type of accommodation, budget and economy hotels see strong growth driven by price-conscious travelers, while luxury hotels continue to attract high-spending clientele. Within the US context, the competitive landscape is fiercely contested, with major players like Marriott International, Hilton Worldwide, and Airbnb vying for market share. These established brands leverage their extensive networks, strong brand recognition, and loyalty programs to maintain dominance. However, the emergence of innovative hospitality models and the rise of online travel agencies (OTAs) continue to challenge the traditional market structure. The increasing preference for personalized experiences and sustainable tourism practices is impacting hotel operations and investment strategies. A successful future in the US hospitality market will hinge on adapting to evolving consumer preferences, incorporating technology effectively, and demonstrating a commitment to sustainability. The forecast period is likely to see further consolidation through mergers and acquisitions, alongside the entry of new players offering innovative services and accommodations. Therefore, understanding these dynamic market forces is crucial for investors and stakeholders to navigate the future of the US hospitality sector effectively. Recent developments include: September 2023: IHG Hotels & Resorts opened a new Holiday Inn property in South Philadelphia following a conversion and renovation. Located minutes from Philadelphia International Airport and within walking distance of the city’s primary sports and entertainment facilities complex (which includes Lincoln Financial Field, Citizens Bank Park, and Wells Fargo Center), Holiday Inn Philadelphia Airport Stadium Area delivers a convenient, comfortable, and welcoming experience appropriate for the “City of Brotherly Love.”, August 2023: Wyndham Hotels & Resorts and LuxUrban Hotels Inc., a leading hotel operator with a growing portfolio of nearly two dozen assets in key urban markets across the United States, announced a newly signed deal to bring 16 LuxUrban hotels, representing approximately 1,400 rooms, into the Trademark Collection by Wyndham brand.. Key drivers for this market are: Growing Tourism Increasing Demand for Hospitality Services, Consistent Demand for Business Travel and Corporate Hospitality Services. Potential restraints include: Growing Tourism Increasing Demand for Hospitality Services, Consistent Demand for Business Travel and Corporate Hospitality Services. Notable trends are: US Hotel Occupancy Soars, Fueled by Diverse Factors and Economic Uptick.

The size of the North America Online Travel Market market was valued at USD 235 Million in 2023 and is projected to reach USD 452.15 Million by 2032, with an expected CAGR of 9.80% during the forecast period. Recent developments include: In November 2023, Airbnb has acquired a startup called Gameplanner.AI in a deal valued at USD 200 million. Some of Airbnb's AI initiatives will be accelerated by Gameplanner.AI., In July 2023, Tripadvisor has partnered with OpenAI on travel itinerary generator. The AI-powered planning tool will create personalized day-by-day trip itineraries using traveller reviews.. Key drivers for this market are: Rise in Demand for Work-Life Balance, Cost Savings for Both Travelers and Employers. Potential restraints include: Stringent Company Policies, Suitability of Business Travel Destinations. Notable trends are: The Expanding Tourism Industry in the United States is Helping the Market in Recording More Transactions.

According to 2023 estimates, Booking Holdings generated roughly **** of its global revenue via mobile bookings. In contrast, it was estimated that ** percent of the Expedia Group's income and ** percent of Airbnb's revenue came from desktop users that year.

According to Cognitive Market Research, The Global Luxury Hotel market size is USD 130.8 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 11.80% from 2023 to 2030.

The demand for Luxury hotels is a growing trend in experiential travel. 
Demand for personalized itinerary planning and priority reservations in the Luxury Hotel market.
The business hotels and upscale category held the highest Luxury Hotel market revenue share in 2023.
North America will continue to lead, whereas the European Luxury Hotel market will experience the most substantial growth until 2030. 



Growing Affluence and Increase in Disposable Income to Provide Viable Market Output

The global luxury hotel market is flourishing, driven by a surge in affluence and a notable increase in disposable income worldwide. As consumers seek unparalleled experiences, the luxury hotel industry benefits from the growing demand for opulent accommodations, personalized services, and unique amenities. Discerning travelers increasingly prioritize premium hospitality, contributing to the sector's robust expansion. Luxury hotels strategically position themselves to cater to the evolving expectations of affluent clientele, offering exclusivity and sophistication. This trend indicates a promising market outlook as the desire for elevated travel experiences continues to shape the dynamics of the global luxury hotel industry.

For instance, in August 2019, Marriott International announced removing single-use bottles of bath gels, shampoos & conditioners from all of its properties globally. The hotel company aims to reduce plastic usage in the amenities department by about 30% by eliminating such tiny bottles.

(Source: www.cbsnews.com/news/marriott-the-worlds-largest-hotel-chain-plans-to-eliminate-single-use-plastic-toiletries-by-2020/)

Evolving Consumer Preferences for Personalized Experiences to Propel Market Growth

The global luxury hotel market is witnessing growth propelled by evolving consumer preferences, specifically a demand for personalized and unique experiences. Discerning travelers increasingly seek bespoke services, exclusive amenities, and tailored offerings that align with their tastes. Luxury hotels are adapting to the trend by focusing on personalized concierge services, curated experiences, and distinctive accommodations. This shift in consumer expectations towards customized and immersive hospitality experiences is driving the market's expansion. As luxury hotels continue to redefine opulence through personalized services, the industry remains poised for sustained growth, catering to the preferences of the modern, experience-driven traveler.

For instance, 2L De Blend in Utrecht, Netherlands, received The World Luxury Hotel Awards under the LUXURY BUSINESS HOTEL category two times consecutively in 2019 and 2020. 2L De Blend, located about 1 km from the Utrecht Zuilen railway station, is an aparthotel opened in October 2018, wherein guests can stay in the hotel from 1 night up to 6 months.

(Source:www.businesstravelnews.com/Hotels/Utrecht-Netherlands/2L-De-Blend-ApartHotel-p57076243)

Restraints

The emergence of accommodation or sharing facilities at lower prices is restricting the demand for the luxury hotel market.

The popularity of accommodation-sharing sites like Airbnb, with their lower cost and more flexible, real travel experience, is progressively limiting demand for upscale hotels, particularly among younger generations like Millennials and Gen Z. As of 2024, more than five million hosts have their properties listed on Airbnb, and the site has registered up to 1.5 billion guest check-ins, showing the enormous popularity and extent of the site, particularly among low-income nations where budget-conscious travellers are prevalent. Most younger visitors prefer the opportunity to reside in residential neighbourhoods, connect immediately with hosts, and participate in local culture through Airbnb's "Experiences" program, which offers a community-level immersion in the destination. This penchant for prioritizing authenticity and flexibility over the high-end comforts and amenities of traditional hotels is transforming travel preferences. Furthermore, more expensive rates for stays in quality, higher star-rated hotels limit the luxury of stays for a great number of travellers. Increasing opportunities for budget and...

According to a biennial study on the online travel agency (OTA) market shares in the European hotel industry, Booking.com, one of Booking Holdings' leading travel brands, held the highest market share, at **** percent. That year, Expedia, owned by Expedia Group, held the second-highest market share, at **** percent. What are the leading OTAs worldwide? In 2023, Booking Holdings topped the ranking of the leading online travel agencies worldwide based on revenue, generating over ** billion U.S. dollars. Expedia Group and Airbnb followed in the ranking that year, with revenue of nearly ** billion and ** billion U.S. dollars, respectively. While Booking Holdings also reported the highest market cap of leading online travel companies worldwide in 2023, Airbnb ranked second in that case, ahead of Trip.com Group. How big is the online travel market? As estimated, the online travel market size worldwide amounted to just under *** billion U.S. dollars in 2023. When breaking down travel and tourism's global revenue by sales channels, the prominent role played by online transactions becomes clear, as they accounted for over ********** of travel and tourism's total revenue in 2023.

The global peer-to-peer (P2P) accommodation market is projected to reach $193.2 billion by 2033, growing at a CAGR of 12.6% from 2025 to 2033. The rise in urbanization, increasing disposable income, and the popularity of online booking platforms are driving the growth of the market. Additionally, the growing trend of shared living and flexible accommodations is further contributing to the market expansion. The market is segmented by application, type, company, and region. By application, the tourism sector holds a dominant market share and is expected to continue to lead throughout the forecast period. By type, the entire house/apartment segment is estimated to witness the highest growth rate due to the increasing preference for private and spacious accommodations. North America and Europe are the largest regional markets for P2P accommodation, while the Asia Pacific region is projected to witness the highest growth rate over the forecast period. Key players in the market include Airbnb Inc., Flipkey Inc., HomeAway, Inc., Roomorama, HouseTrip Ltd., Wimdu, Lifealike Limited, HomeExchange.com, Couchsurfing International Inc., and MyTwinPlace. The peer-to-peer (P2P) accommodation market has experienced significant growth in recent years, driven by factors such as the rise of the sharing economy, the increasing popularity of online travel booking platforms, and the growing demand for affordable and flexible accommodation options. In 2023, the global P2P accommodation market was valued at USD 152.2 billion and is projected to grow to USD 474.4 billion by 2030, exhibiting a CAGR of 15.5% during the forecast period. This growth is attributed to the increasing popularity of short-term rentals, particularly among millennials and Gen Z travelers, who seek authentic and immersive travel experiences.

The Chinese short-term rental market has shrunk during the COVID-19 pandemic and the total annual revenue dropped to **** billion yuan in 2022. 2023, however, saw a significant market recovery. The short-term rental market in China Until 2019, the home-sharing market has thrived in China as the number of domestic tourists continued to grow. In 2019, China had around *** million short-term rentals listed online and nearly ***** million monthly active users. Short-term rental accommodations were popular among younger travelers in particular. This picture changed fundamentally with the spread of the coronavirus pandemic in 2020, and the market switched back to growth in 2023 only. Leading market players Entering China in 2016, the global vacation rental leader Airbnb struggled to take more of the market share from local competitors. As of August 2023, Chinese short-term rental platform Mafengwo recorded around *** million active app users. Meituan B&B and Tujia were among other successful market players that year. Tujia.com, often named China's answer to Airbnb, was the leader in this competitive domestic market for several years. Its success was based on its entirely different model to Airbnb, which better caters to Chinese travelers' cultural and consumption behavior.

The combined global revenue of the selected leading online travel agencies (OTAs) increased in 2024 over the previous year. Over the period considered, Booking Holdings reported the highest figure, generating **** billion U.S. dollars in 2024. That year, Expedia Group and Airbnb followed in the ranking, with revenue of around **** billion and **** billion U.S. dollars, respectively. What are the most visited travel websites? In 2025, booking.com, the website of Booking Holdings' flagship brand, topped the ranking of the most visited travel and tourism website worldwide, placing ahead of tripadvisor.com and airbnb.com. When looking at the traffic breakdown of booking.com by country, the United States, Germany, and the United Kingdom accounted for the highest share of website visits that year. How big is the online travel market? As estimated by the Statista Mobility Market Insights, online sales channels in the travel and tourism market worldwide generated roughly ** percent of total revenue in 2024. That year, travel and tourism market's global revenue, including hotels, package holidays, vacation rentals, camping, and cruises, exceeded *** billion U.S. dollars.

Sharing economy services have exploded in popularity over recent years, with many expecting this trend to continue. The total value of the global sharing economy has been predicted to increase to over ************ U.S. dollars by 2030, up from *** billion U.S. dollars in 2024. This has translated to a compound annual growth rate (CAGR) of approximately ** percent. The sharing economyThe sharing economy is where assets owned by members of a network can be temporarily accessed by other members of the network, generally through an online platform. This differs from traditional businesses, whereby goods and services are owned by a single owner and then rented to the public. Because of this difference, sharing economy companies often escape industry regulations. The two most common examples of the sharing economy are the sharing of private vehicles via ride-hailing apps such as Uber, and the various other sharing economy businesses – predominantly Airbnb, that has left its mark globally. Coworking, where workers from different organizations can access shared office space, is also considered part of the sharing economy. RegulationThe growth predicted above assumes that the sharing economy retains its position outside of industry regulations – something that is not certain. For example, opinions of Canadians on how the government should regulate Uber have been that they should be regulated in the same way as taxis, which would raise licensing and staffing costs. This would of course increase the cost to the consumer. What has kept customers however, are the top benefits consumers recognize from using sharing economy services, such as it generally being cheaper for users.

According to a survey by Rakuten Insight on online travel agencies in China conducted in June 2023, ** percent of the respondents used Trip.com (former Ctrip) the most when it came to planning their travels. Airbnb and Booking.com were used by a considerably lower share of the respondents.