Airbnb has a total of 6,132 employees that work for the company. 52.5% of Airbnb workers are male and 47.5% are female.

In 2007, a cash-strapped Brian Chesky came up with a shrewd way to pay his $1,200 San Francisco apartment rent. He would offer “Air bed and breakfast”, which consisted of three airbeds,...

The majority of guests on Airbnb are women. Most Airbnb guests are aged 25 to 34.

Listings per region on Airbnb declined from 2020 to 2021. Globally in 2021, there were a total of 12.7 million listings.

In April 2023, tripadvisor.com was the leading travel and tourism website in the United States. During the measured period, the booking platform accounted for over 4.44 percent of desktop traffic in the travel and tourism subcategory. Tripadvsior.com and expedia.com ranked second and thrid, each with roughly 4.2 percent traffic market share.

The Chinese short-term rental market has shrunk during the COVID-19 pandemic and the total annual revenue dropped to **** billion yuan in 2022. 2023, however, saw a significant market recovery. The short-term rental market in China Until 2019, the home-sharing market has thrived in China as the number of domestic tourists continued to grow. In 2019, China had around *** million short-term rentals listed online and nearly ***** million monthly active users. Short-term rental accommodations were popular among younger travelers in particular. This picture changed fundamentally with the spread of the coronavirus pandemic in 2020, and the market switched back to growth in 2023 only. Leading market players Entering China in 2016, the global vacation rental leader Airbnb struggled to take more of the market share from local competitors. As of August 2023, Chinese short-term rental platform Mafengwo recorded around *** million active app users. Meituan B&B and Tujia were among other successful market players that year. Tujia.com, often named China's answer to Airbnb, was the leader in this competitive domestic market for several years. Its success was based on its entirely different model to Airbnb, which better caters to Chinese travelers' cultural and consumption behavior.

These are the Airbnb statistics on gross revenue by country.

Airbnb, a home sharing economy platform, gives users an alternative to traditional hotel accommodation by allowing them to rent accommodation from people who are willing to share their homes. In 2024, ************* earned the largest regional share of Airbnb's revenue at ** percent. Meanwhile, the Europe and the Middle East and Africa (EMEA) region ranked second at ** percent.

The current average price per night globally on Airbnb is $137 per night.

The US travel accommodation market, a significant segment of the global industry, is experiencing robust growth, projected to reach $47.10 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) exceeding 7.00% through 2033. This expansion is fueled by several key factors. Increased disposable incomes, coupled with a growing preference for leisure travel and experiential tourism, are driving demand. Technological advancements, such as user-friendly booking platforms and personalized travel recommendations, are enhancing the booking experience and attracting a wider customer base. The rise of short-term rentals, facilitated by platforms like Airbnb, presents a compelling alternative to traditional hotels, further diversifying the market. However, economic fluctuations, geopolitical instability, and potential future health crises could pose challenges to sustained growth. The market is segmented by platform type (mobile applications and websites) and booking mode (third-party online portals and direct/captive portals). Major players such as Booking.com, Expedia, Hotels.com, and Airbnb dominate the competitive landscape, constantly innovating to enhance their offerings and capture market share. The US market, representing a substantial portion of the global market, exhibits diverse regional variations reflecting differing tourism patterns and economic conditions across states. Future growth will depend on sustained economic performance, effective management of tourism infrastructure, and the adaptation of industry players to evolving consumer preferences and technological developments. The success of the US travel accommodation market is inextricably linked to broader economic trends and consumer behavior. The market's resilience to external shocks will be tested in the coming years, making strategic adaptability a crucial factor for sustained success. Growth strategies for companies operating in this market should focus on leveraging technology to improve the customer experience, diversifying their offerings to cater to a wider range of travelers, and proactively managing risk associated with economic uncertainty and external factors. Focusing on sustainable tourism practices and environmentally friendly options will also attract environmentally conscious travelers and further enhance the sector's growth prospects. Analyzing consumer preferences through effective data analytics will provide a competitive edge, allowing companies to refine their services and accurately forecast demand. Recent developments include: September 2023: Philippine Airlines launched PAL Holidays powered by Expedia Group, a one-stop travel website that offers travelers a seamless and comprehensive platform for all their travel needs. The new site is now live in the US, Canada, Australia, and the Philippines. The new platform is powered by Expedia Group’s White Label Template technology. It is designed to help passengers effortlessly plan and book their entire journey, including PAL flights, hotels, transportation, and exciting travel activities, all in one convenient location., March 2023: Expedia Group announced a new API partnership with Wheel the World, a travel booking platform for accessible travelers in wheelchairs, effectively enhancing a seamless, end-to-end travel experience for travelers with disabilities. Through Expedia Group’s Rapid API technology, Wheel the World customers will have access to Expedia Group’s extensive directly sourced hotel inventory with the ability to filter properties by their accessibility needs and preferences.. Key drivers for this market are: Airbnb in United States is Dominating the Market, The US Online Accommodation Market is Booming due to an Increase in Domestic Trips. Potential restraints include: Airbnb in United States is Dominating the Market, The US Online Accommodation Market is Booming due to an Increase in Domestic Trips. Notable trends are: Rise in the Number of Visitors in California.

This is the complete breakdown of how much revenue Airbnb makes in commission from listings in each region.

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Vacation Rental Market Size 2025-2029

The vacation rental market size is forecast to increase by USD 22 billion, at a CAGR of 4.1% between 2024 and 2029. The market is experiencing significant growth, fueled by the expanding tourism industry and the increasing preference for short-term stays.

Major Market Trends & Insights

Europe dominated the market and accounted for a 32% share in 2023.
The market is expected to grow significantly in North America region as well over the forecast period.
Based on the Management, the managed by owners segment led the market and was valued at USD 61.00 billion of the global revenue in 2023.
Based on the Method, the offline segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 98.00 Billion
Future Opportunities: USD 22 Billion
CAGR (2024-2029): 4.1%
Europe: Largest market in 2023

Marketing automation tools, rental income tracking, guest experience metrics, calendar synchronization, and host communication platforms facilitate effective marketing and guest engagement. Legal compliance standards, cleaning service scheduling, digital marketing strategies, online reputation management, booking platform integration, customer relationship management, multi-property management, and revenue management software are indispensable for managing a large and diverse rental portfolio. Prices for vacation rentals are expected to grow by 5% annually, driven by the increasing popularity of short-term rentals and the adoption of advanced technologies. The market is witnessing a shift towards automation and integration, with automated check-in/out, keyless entry systems, and data analytics dashboards becoming standard offerings.

What will be the Size of the Vacation Rental Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with innovative technologies and strategies shaping the industry landscape. Dynamic pricing algorithms are increasingly being adopted to optimize revenue based on real-time market demand and supply dynamics. For instance, a leading player in the market reported a 15% increase in average daily rate through dynamic pricing. Maintenance request systems, tax compliance software, and smart home integration are essential tools for property managers, ensuring efficient operations and regulatory compliance. Moreover, rental agreement templates, payment gateway security, and security camera monitoring enhance the guest experience and property protection. Insurance policy coverage, occupancy rate optimization, and channel management strategies are crucial components of a successful rental business. The professionally managed segment is the second largest segment of the management and was valued at USD 33.50 billion in 2023.

In conclusion, the market is characterized by continuous innovation and adaptation to meet the evolving needs of property managers and guests. By leveraging technologies such as dynamic pricing algorithms, maintenance request systems, tax compliance software, smart home integration, and more, rental businesses can optimize operations, enhance guest experiences, and grow their revenue.

The convenience of instant booking features has made vacation rentals an attractive alternative to traditional hotels, particularly for travelers seeking more personalized and affordable accommodations. However, this market is not without challenges. The rise of fraudulent vacation rental properties poses a significant risk to both renters and property owners. Malicious actors create fake listings or misrepresent existing properties, leading to dissatisfied customers and potential financial losses.

Companies operating in this market must prioritize security measures to mitigate these risks and maintain customer trust. By addressing these challenges and capitalizing on the growing demand for vacation rentals, businesses can effectively position themselves to thrive in this dynamic and evolving market.

How is this Vacation Rental Industry segmented?

The vacation rental industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Management

  Managed by owners
  Professionally managed


Method

  Offline
  Online


Type

  Home
  Apartments
  Resort/Condominium
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Management Insights

The managed by owners segment is estimated to witness significant growth during the forecast

The size of the Vacation Rental Market was valued at USD 95.66 billion in 2023 and is projected to reach USD 123.36 billion by 2032, with an expected CAGR of 3.7 % during the forecast period. The vacation rental market has appreciated over the years, driven by growing demand for alternative accommodations and the rise of platforms such as Airbnb, Vrbo, and Booking.com. Vacation rentals are designed to provide travelers with more personalized and flexible and cost-effective options beyond what traditional hotels can offer when it comes to experiencing unique experiences in areas ranging from city apartments to remote cabins. This trend is mainly driven by a desire for more space, more privacy, and the ability to live like a local while traveling. Furthermore, the COVID-19 pandemic had accelerated the change toward vacation rentals, as travelers preferred private accommodations over crowded hotels for safety. Owner-to-owner vacation rental properties, residential and commercial in nature, continue to capitalize on this demand to offer well-updated homes fully equipped with services in houses, pools, and outdoor sitting areas. Continued growth in popularity of remote working and digital nomadism leads to the rise of the rental market for continued flexible lodging among travelers around the world. Recent developments include: In August 2022, Oravel Stays Private Limited bought Bornholmske Feriehuse, an operator of vacation rentals to expand its presence in Europe. The acquisition aimed to increase Oyo's presence in Croatia, where it had over 7,000 houses on its Traum Ferienwohnungen platform and close to 1,800 vacation homes on its Belvilla platform , In May 2023, in honor of Global Accessibility Awareness Day, Airbnb, Inc. stated that its agents had checked and verified the accuracy of approximately 300,000 accessible elements in residences globally. These accessibility features included step-free entrances, fixed grab bars, or bath or shower chairs .

According to a biennial study on the online travel agency (OTA) market shares in the European hotel industry, Booking.com, one of Booking Holdings' leading travel brands, held the highest market share, at **** percent. That year, Expedia, owned by Expedia Group, held the second-highest market share, at **** percent. What are the leading OTAs worldwide? In 2023, Booking Holdings topped the ranking of the leading online travel agencies worldwide based on revenue, generating over ** billion U.S. dollars. Expedia Group and Airbnb followed in the ranking that year, with revenue of nearly ** billion and ** billion U.S. dollars, respectively. While Booking Holdings also reported the highest market cap of leading online travel companies worldwide in 2023, Airbnb ranked second in that case, ahead of Trip.com Group. How big is the online travel market? As estimated, the online travel market size worldwide amounted to just under *** billion U.S. dollars in 2023. When breaking down travel and tourism's global revenue by sales channels, the prominent role played by online transactions becomes clear, as they accounted for over ********** of travel and tourism's total revenue in 2023.

The US hospitality market, a significant segment of the global industry, is projected to experience robust growth over the forecast period (2025-2033). With a global market size of $235.96 billion in 2025 and a Compound Annual Growth Rate (CAGR) of 4.87%, the US market, representing a substantial portion of this global figure, is expected to follow a similar trajectory, driven by several key factors. Increased domestic and international tourism, fueled by economic growth and rising disposable incomes, is a primary driver. The burgeoning popularity of experiential travel and the growing demand for unique accommodations beyond traditional hotels, including service apartments and boutique hotels, are also contributing significantly. Furthermore, strategic investments in infrastructure and technological advancements in hospitality management systems are enhancing operational efficiency and guest experience, further bolstering market expansion. However, external factors such as economic downturns, geopolitical instability, and fluctuating fuel prices could potentially restrain growth. The market is highly segmented, with chain hotels maintaining a dominant share, alongside a significant presence of independent hotels catering to niche markets. Within the segmentation by type of accommodation, budget and economy hotels see strong growth driven by price-conscious travelers, while luxury hotels continue to attract high-spending clientele. Within the US context, the competitive landscape is fiercely contested, with major players like Marriott International, Hilton Worldwide, and Airbnb vying for market share. These established brands leverage their extensive networks, strong brand recognition, and loyalty programs to maintain dominance. However, the emergence of innovative hospitality models and the rise of online travel agencies (OTAs) continue to challenge the traditional market structure. The increasing preference for personalized experiences and sustainable tourism practices is impacting hotel operations and investment strategies. A successful future in the US hospitality market will hinge on adapting to evolving consumer preferences, incorporating technology effectively, and demonstrating a commitment to sustainability. The forecast period is likely to see further consolidation through mergers and acquisitions, alongside the entry of new players offering innovative services and accommodations. Therefore, understanding these dynamic market forces is crucial for investors and stakeholders to navigate the future of the US hospitality sector effectively. Recent developments include: September 2023: IHG Hotels & Resorts opened a new Holiday Inn property in South Philadelphia following a conversion and renovation. Located minutes from Philadelphia International Airport and within walking distance of the city’s primary sports and entertainment facilities complex (which includes Lincoln Financial Field, Citizens Bank Park, and Wells Fargo Center), Holiday Inn Philadelphia Airport Stadium Area delivers a convenient, comfortable, and welcoming experience appropriate for the “City of Brotherly Love.”, August 2023: Wyndham Hotels & Resorts and LuxUrban Hotels Inc., a leading hotel operator with a growing portfolio of nearly two dozen assets in key urban markets across the United States, announced a newly signed deal to bring 16 LuxUrban hotels, representing approximately 1,400 rooms, into the Trademark Collection by Wyndham brand.. Key drivers for this market are: Growing Tourism Increasing Demand for Hospitality Services, Consistent Demand for Business Travel and Corporate Hospitality Services. Potential restraints include: Growing Tourism Increasing Demand for Hospitality Services, Consistent Demand for Business Travel and Corporate Hospitality Services. Notable trends are: US Hotel Occupancy Soars, Fueled by Diverse Factors and Economic Uptick.

The North America online travel market is projected to reach a value of USD 443.38 million by 2033, expanding at a CAGR of 9.80% from 2023 to 2033. The market growth is primarily driven by the increasing adoption of online travel booking platforms, rising disposable income, and growing popularity of leisure travel. Additionally, the convenience and cost-effectiveness offered by online travel agents (OTAs) have further fueled market expansion. Major drivers of the market include the surge in mobile travel bookings, the rise of budget airlines, and the growing popularity of package tours. Holiday package bookings, desktop bookings, and direct bookings are the leading segments in terms of service type, platform, and mode of booking, respectively. The United States holds a dominant position in the North American online travel market and is expected to maintain its dominance throughout the forecast period. Key players in the market include JTB Americas Group, TripAdvisor, Booking Holdings, Expedia, and Airbnb, among others. Recent developments include: In November 2023, Airbnb has acquired a startup called Gameplanner.AI in a deal valued at USD 200 million. Some of Airbnb's AI initiatives will be accelerated by Gameplanner.AI., In July 2023, Tripadvisor has partnered with OpenAI on travel itinerary generator. The AI-powered planning tool will create personalized day-by-day trip itineraries using traveller reviews.. Key drivers for this market are: Rise in Demand for Work-Life Balance, Cost Savings for Both Travelers and Employers. Potential restraints include: Stringent Company Policies, Suitability of Business Travel Destinations. Notable trends are: The Expanding Tourism Industry in the United States is Helping the Market in Recording More Transactions.

Historical holdings data showing quarterly positions, market values, shares held, and portfolio percentages for AIRBNB INC held by READYSTATE ASSET MANAGEMENT LP from Q1 2023 to Q1 2025

The global bleisure travel market, valued at $558.55 million in 2025, is projected to experience robust growth, driven by several key factors. The increasing prevalence of remote work arrangements and flexible work schedules allows individuals to seamlessly integrate leisure activities into their business trips, fueling the demand for bleisure travel packages and services. Technological advancements, including user-friendly travel booking platforms and mobile applications, have simplified the planning and booking process, making bleisure travel more accessible to a wider audience. Furthermore, the rising disposable incomes, particularly in developing economies, contribute to the increased spending capacity for both business and leisure travel, further driving market expansion. The market is segmented by tour type (independent vs. group) and trip type (domestic vs. international), with independent and international trips expected to witness higher growth rates due to increased personalization demands and a desire for unique experiences. Competition in the market is intense, with established players like Expedia, American Express Travel, and Airbnb alongside specialized bleisure travel agencies vying for market share through innovative offerings and strategic partnerships. The projected Compound Annual Growth Rate (CAGR) of 9.52% from 2025 to 2033 indicates significant future growth potential. However, certain factors may restrain market growth, including economic downturns that impact business travel budgets and potential disruptions caused by geopolitical instability or unforeseen events such as pandemics. Despite these potential headwinds, the long-term outlook remains positive, driven by evolving work cultures, technological innovations, and a growing preference among professionals for blending business with leisure for a more balanced lifestyle. The geographic distribution shows a diverse spread, with North America and Europe currently holding the largest market shares. However, rapidly developing economies in Asia Pacific and South America present significant growth opportunities in the coming years, driven by increased tourism and business activity. Recent developments include: In December 2023, Expedia Group launched a few new and extended travel partnerships around Europe. New partnerships include Ryanair, Icelandair, Iberia Airlines, and Deutsche Hospitality., In December 2023, BCD Travel partnered with Colourful Earth and the Global Sustainable Tourism Council (GSTC). The partners will jointly introduce the "Sustainable Business Travel Strategy Guide" and a range of training courses targeted at corporate clients, their travel managers, and sustainability experts.. Key drivers for this market are: Rise in Demand for Work-Life Balance, Cost Savings for Both Travelers and Employers. Potential restraints include: Rise in Demand for Work-Life Balance, Cost Savings for Both Travelers and Employers. Notable trends are: Integration of Technology into the Travel Industry Boosts the Segment Growth.

Vacation Rental Property Management System Market Outlook

The global vacation rental property management system market size was valued at USD 2.5 billion in 2023 and is projected to reach USD 7.3 billion by 2032, growing at a CAGR of 12.1% from 2024 to 2032. This substantial growth is driven by the increasing demand for vacation rentals due to a shift in consumer preference towards unique and personalized accommodations. Additionally, advancements in technology and the integration of AI and IoT in property management systems are further propelling the market growth.

One of the primary growth factors in the vacation rental property management system market is the surge in the tourism industry. As travelers seek more personalized and home-like experiences, vacation rentals are becoming a preferred choice over traditional hotels. This trend is encouraging property managers and homeowners to adopt sophisticated management systems that can streamline operations, enhance guest experiences, and maximize revenue. The ease of booking and managing properties through integrated platforms not only attracts more guests but also simplifies the management process for property owners. Moreover, the ability to manage multiple properties from a single dashboard is significantly appealing to property managers.

Another significant growth driver is the increasing adoption of digital technologies. The integration of AI, machine learning, and IoT in property management systems is revolutionizing the way vacation rentals are managed. These technologies enable predictive maintenance, personalized guest experiences, and efficient resource management. For instance, AI can help in dynamic pricing, ensuring that property owners can maximize their rental income based on demand fluctuations. IoT devices, on the other hand, can monitor and control various aspects of the property, such as lighting, heating, and security, thereby enhancing the overall guest experience and property security.

The rise of the sharing economy is also contributing to the growth of the vacation rental property management system market. Platforms like Airbnb, Vrbo, and Booking.com have popularized vacation rentals and made them accessible to a broader audience. These platforms provide property owners with the tools and visibility needed to reach potential guests, while also offering guests a wide range of accommodation options. This increased visibility and accessibility have led to a surge in the number of vacation rentals, further driving the demand for advanced property management systems that can handle the complexities of managing multiple bookings and maintaining high service standards.

Regionally, North America holds a significant share of the vacation rental property management system market, driven by a well-established tourism industry and high internet penetration rates. The presence of major market players and the early adoption of advanced technologies in this region are also contributing to the market growth. Europe follows closely, with countries like France, Spain, and Italy being popular vacation destinations. The Asia Pacific region is expected to witness the fastest growth during the forecast period, fueled by rising disposable incomes, increasing tourism activities, and a growing inclination towards vacation rentals among travelers.

Component Analysis

The vacation rental property management system market is segmented by component into software and services. The software segment holds a significant share of the market due to the increasing need for efficient property management solutions. These software solutions offer various features such as automated booking, guest communications, payment processing, and reporting, which help in streamlining operations and enhancing guest experiences. Advanced software solutions also integrate with third-party platforms, enabling property managers to manage their listings across multiple channels from a single interface.

The software segment is further divided into various types, including booking management software, customer relationship management (CRM) software, and property management software. Booking management software helps in automating the reservation process, reducing manual errors, and improving efficiency. CRM software enables property managers to maintain detailed guest profiles, personalize communications, and enhance guest satisfaction. Property management software provides a comprehensive solution for managing all aspects of the property, from maintenance to financial management.

On the other hand, the serv

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