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London is the city with the most Airbnbs listings in the world at 156,511.
In New York City, one of the United States’ most iconic destinations, Airbnb has established itself as a key player in the accommodation market. In 2025, Airbnb customers booked an average of 47 nights per stay, with an average price of 119 U.S. dollars per night. Meanwhile, the average income per property was 7,062 U.S. dollars that year. Are Airbnb rentals expensive in New York City? As of early 2024, the most expensive Airbnb properties per night in the United States were in San Francisco. This was followed by Los Angeles and San Diego. In comparison, the average cost of a night’s stay at an Airbnb property in New York City is less than half of the cost of a night in San Francisco. How many Airbnb properties are there in New York City? In early 2024, the Airbnb market in New York City offered more than 39.7 thousand properties accommodating to the different needs of visitors to the city. There are a variety of types of Airbnb properties in New York City, the most common of which were entire homes and apartments, followed by private rooms. The majority of Airbnb listings also catered to longer-term stays, in light of city regulations on housing.
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In 2007, a cash-strapped Brian Chesky came up with a shrewd way to pay his $1,200 San Francisco apartment rent. He would offer “Air bed and breakfast”, which consisted of three airbeds,...
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These are the cities that had the most demand. London is the most popular city.
As of December 2024, Airbnb's global market capitalization was 83.3 billion U.S. dollars, down from around 87.3 billion U.S. dollars the previous year. The company's market capitalization peaked in 2021 at over 100 billion U.S. dollars.
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The most Airbnb listings are in the US, with an average of 2.25 million active listings throughout 2021.
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Leverage our Airbnb dataset to gain comprehensive insights into global short-term rental markets. Track property details, pricing trends, reviews, availability, and amenities to optimize pricing strategies, conduct market research, or enhance travel-related applications. Data points may include listing ID, host ID, property type, price, number of reviews, ratings, availability, and more. The dataset is available as a full dataset or a customized subset tailored to your specific needs.
The total revenue of Airbnb reached 11.1 billion U.S. dollars in 2024. This was an increase over the previous year's total of 9.92 billion. The decrease in revenue in 2020 can be attributed to the coronavirus (COVID-19) pandemic, which caused travel disruption across the globe. When breaking down Airbnb revenue by region, North America, where Airbnb was founded, brought in the most revenue in 2024. Where are Airbnb’s biggest markets? Airbnb is a home sharing economy platform that operates in many countries around the world. The company’s biggest market is in North America where Airbnb’s gross booking value amounted to 37.8 billion U.S. dollars. Meanwhile, Latin American travelers stayed more nights with Airbnb on average than those in the Asia Pacific region. How did COVID-19 impact Airbnb? The COVID-19 pandemic impacted the travel and tourism industry worldwide, with many countries initiating stay at home orders or travel bans to prevent the spread of the virus. In addition to a decrease in revenue in 2020, the company also experienced a reduction in the number of nights and experiences booked with Airbnb. Bookings fell to under 200 million in 2020 due to these travel restrictions. In 2024, Airbnb reported over 492 million booked nights and experiences, a significant increase over the previous year.
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The current average price per night globally on Airbnb is $137 per night.
Airbnb, a home sharing economy platform, gives users an alternative to traditional hotel accommodation by allowing them to rent accommodation from people who are willing to share their homes. In 2024, North America earned the largest regional share of Airbnb's revenue at 45 percent. Meanwhile, the Europe and the Middle East and Africa (EMEA) region ranked second at 37 percent.
Short Term Vacation Rental Market Size 2025-2029
The short term vacation rental market size is forecast to increase by USD 114.1 billion at a CAGR of 13.5% between 2024 and 2029.
The market is experiencing significant growth due to the expanding tourism industry and the increasing preference for flexible and affordable accommodation options. Technological advancements are revolutionizing the sector with online booking platforms, property management software, and smart home technology becoming the norm. However, inconsistency in providing quality vacation rentals remains a challenge. To enhance the guest experience, some rental properties are integrating spa and wellness facilities, while others are exploring the use of Augmented Reality to offer virtual tours. These trends reflect the industry's commitment to delivering superior guest experiences and meeting evolving traveler demands.
What will be the Size of the Short Term Vacation Rental Market During the Forecast Period?
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The short-term rental market, a segment of travel and tourism, has experienced significant growth in recent years, offering budget-friendly accommodations for both leisure and work travelers. With the rise of platforms like Airbnb and Booking.Com, this accommodation type has gained popularity among millennials and international travelers seeking unique, aesthetic stays. The market's size is substantial, with spending on services and goods in this sector continuing to increase. Emerging markets and low airfare prices have contributed to the market's expansion. Work-from-home trends have also driven demand for short-term rentals, allowing travelers to maintain productivity while enjoying eco-friendly and sustainable amenities.
Property owners benefit from the use of online booking platforms and property management software, streamlining the rental process. Technological trends, such as virtual tours, augmented reality, and innovative solutions, enhance the guest experience. The real estate industry has taken notice, with many investing in short-term rental properties. However, concerns regarding fake listings and safety remain, highlighting the need for continued industry regulation. Female visitors represent a significant portion of the market, with a focus on environmentally-friendly rentals and sustainable amenities becoming increasingly important. As the market continues to evolve, it is poised for continued growth and innovation.
How is this Short Term Vacation Rental Industry segmented and which is the largest segment?
The short term vacation rental industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Mode Of Booking
Offline
Online
Management
Managed by owners
Professionally managed
Type
Apartments and condominiums
Villas and luxury homes
Cottages and cabins
Resorts and bungalows
Others
Geography
Europe
Germany
UK
France
Italy
North America
Canada
US
APAC
China
Japan
Middle East and Africa
South America
By Mode Of Booking Insights
The offline segment is estimated to witness significant growth during the forecast period. Offline segment had high demand previously when Internet penetration was not high, as word of mouth and repeat business were the most powerful factors for offline bookings. At present, some people are still hesitant to book their accommodation online. The main reason for this is people's lack of faith in online reservations. Another reason people choose to book short term vacation rentals offline is to ensure that they get the best rate. People generally think that by booking hotels offline, they will be able to negotiate with the staff or get extra discounts. Satisfied guests may become repeat customers, contributing to guest loyalty and positive word-of-mouth referrals. Thus, these factors will boost the growth of the offline segment and enhance the growth of the global short term vacation rental market during the forecast period.
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The Offline segment was valued at USD 87.10 billion in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
Europe is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The European short-term vacation rental market is projected to expand due to the rising demand for travel and tourism, particularly for budget-friendly accommodations.
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The global housing rental platform market, currently valued at $41.94 billion (2025), is poised for significant growth. While the precise CAGR is unavailable, considering the rapid expansion of the short-term rental market fueled by platforms like Airbnb and the increasing preference for flexible living arrangements, a conservative estimate would place the annual growth rate between 10-15%. This growth is driven by several factors: the increasing popularity of vacation rentals, the rise of remote work fostering a demand for longer-term rentals in diverse locations, and technological advancements enhancing platform functionalities (e.g., streamlined booking processes, enhanced property management tools). Trends such as the integration of AI for personalized recommendations and the increasing adoption of mobile-first booking strategies further contribute to market expansion. However, the market faces challenges including regulatory hurdles related to licensing and taxation of short-term rentals, concerns about property security and guest safety, and competition from traditional real estate agencies. Market segmentation reveals substantial opportunities within both the type of platform (cloud-based solutions gaining traction for scalability and accessibility) and application (short-term rentals dominate the market share, although long-term lease platforms are seeing substantial growth driven by the remote work trend). Geographic distribution shows strong performance in North America and Europe, driven by established platforms and high adoption rates. However, significant untapped potential exists in Asia-Pacific and other emerging markets with increasing internet penetration and urbanization. The competitive landscape is dynamic, with established players like Airbnb and Booking.com facing competition from niche platforms catering to specific needs (e.g., long-term rentals, corporate housing). Future growth will depend on continued technological innovation, regulatory compliance, and effective strategies to address market challenges and tap into emerging markets.
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Here are the numbers on the countries with the most nights booked on Airbnb in 2020 and 2021.
According to a September 2024 analysis, Rome reported the highest number of Airbnb listings among the selected Italian cities. As of that month, there were over 34,000 establishments listed on Airbnb in the Italian capital. Milan and Florence followed behind, with roughly 23,700 and 12,700 listings on Airbnb. What are the leading brands for accommodation bookings in Italy? According to the Statista Consumer Insights Global survey, Airbnb was the second most popular brand for hotel and private accommodation online bookings in Italy in 2024, with over a quarter of respondents having booked accommodation via that website. Meanwhile, Booking.com topped the ranking that year, with almost three-quarters of the sample reporting using that provider. Booking Holdings vs. Airbnb Booking Holdings, which operates the Booking.com brand, and Airbnb are among the biggest companies in the online travel market. In 2024, Booking Holdings had the highest market cap of the leading online travel companies worldwide, while Airbnb ranked second. Both companies experienced a significant annual increase in earnings in 2023 over the previous year. In 2023, the revenue of Booking Holdings worldwide peaked at over 21 billion U.S. dollars. Similarly, the global revenue of Airbnb reached its highest point that year.
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The vacation rental market, currently valued at $98.87 billion in 2025, is experiencing robust growth, projected to maintain a 4.1% CAGR from 2025 to 2033. This expansion is driven by several key factors. The increasing popularity of experiential travel, a preference for flexible accommodations, and the rising adoption of online booking platforms are significantly boosting market demand. Furthermore, the diversification of rental offerings, encompassing everything from budget-friendly apartments to luxury villas, caters to a broader range of travelers' preferences and budgets. The market is segmented by management type (owner-managed vs. professionally managed) and booking method (online vs. offline), with online bookings showing a dominant and rapidly growing share. Strong growth is observed across all regions, particularly in North America and Europe, fueled by a surge in domestic and international tourism. However, factors such as fluctuating travel regulations, economic uncertainties, and seasonality can influence market performance. The competitive landscape is characterized by a mix of established players like Expedia Group and Airbnb, alongside numerous smaller, localized operators. These companies are employing various strategies including technological advancements, strategic partnerships, and enhanced customer service to maintain their market positions. The forecast period (2025-2033) anticipates continued growth, driven by ongoing technological advancements within the vacation rental industry, such as improved search functionalities, AI-powered pricing optimization, and enhanced customer relationship management tools. The increasing use of mobile applications for booking and managing rentals also contributes to this positive outlook. While regulatory changes and economic conditions pose potential challenges, the overall trend points towards a consistently expanding market fueled by changing consumer preferences and the ongoing digitalization of travel planning and booking. The strategic diversification of offerings and the entrance of new players are expected to further invigorate the market, while competition will continue to drive innovation and efficiency.
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Vacation rentals encompass a broad range of property types, catering to diverse target markets. Homes and apartments remain popular choices, offering a home-like experience with furnished accommodations and kitchen facilities. Resorts and condominiums provide a more luxurious experience, featuring amenities such as pools, fitness centers, and concierge services. Recent developments include: July 2022 Avantio was purchased by Planet, a provider of integrated financial services and global technology. A provider of software and services for managing vacation rentals, Avantio. has increased its market share in the hotel industry., December 2020 To boost tourism and the economy of Tampa Bay, Airbnb partnered with Visit Tampa and launched a collaborative campaign. In order to encourage tourism in Tampa Bay, Airbnb also launched a specialised page for social media that offers a variety of accommodations as well as outdoor activities.. Notable trends are: Rising tourism sector to drive the market growth.
As of December, 2024, there were over 95 thousand listings for room and apartment rentals in London on the Airbnb website, the highest of any other major European city. Airbnb listings were also high in Paris, Rome and Madrid. Paris accounted for around 91 thousand listings, while Rome and Madrid had over 35 and 26 thousand, respectively. Controversy of Airbnb in Europe Airbnb has become an increasingly popular option for tourists looking for local accommodation. Visitors are attracted to using Airbnb properties instead of hotels and other traditional travel accommodation mainly due to cheaper prices, but also for the location, and to gain an authentic experience. However, the site is facing ongoing legal problems, with some destinations moving to ban or restrict rentals from the site due to them worsening housing problems and undermining hotel regulations. Many European cities, including Amsterdam and Paris, have placed limits on the length of rentals, and others such as Barcelona have introduced strict regulations for hosts. The rise of Airbnb Airbnb is one of the most successful companies in the global sharing economy. The company was founded in San Francisco, California in 2008, after being conceived by two entrepreneurs looking for a way to offset their high rental costs. Airbnb was developed as an online platform for hosts to rent out their properties on a short-term basis. It now competes with other online travel booking websites including Booking.com and Expedia.
The Chinese short-term rental market has shrunk during the COVID-19 pandemic and the total annual revenue dropped to 11.5 billion yuan in 2022. 2023, however, saw a significant market recovery. The short-term rental market in China Until 2019, the home-sharing market has thrived in China as the number of domestic tourists continued to grow. In 2019, China had around 1.6 million short-term rentals listed online and nearly seven million monthly active users. Short-term rental accommodations were popular among younger travelers in particular. This picture changed fundamentally with the spread of the coronavirus pandemic in 2020, and the market switched back to growth in 2023 only. Leading market players Entering China in 2016, the global vacation rental leader Airbnb struggled to take more of the market share from local competitors. As of August 2023, Chinese short-term rental platform Mafengwo recorded around 7.3 million active app users. Meituan B&B and Tujia were among other successful market players that year. Tujia.com, often named China's answer to Airbnb, was the leader in this competitive domestic market for several years. Its success was based on its entirely different model to Airbnb, which better caters to Chinese travelers' cultural and consumption behavior.
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The short-term vacation rental market, valued at $116.14 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 8.32% from 2025 to 2033. This expansion is fueled by several key drivers. The rising popularity of experiential travel, coupled with the increasing affordability and accessibility of online booking platforms like Airbnb, Booking.com, and Expedia, significantly contributes to market growth. Furthermore, the diversification of rental options, including professionally managed properties catering to a wider range of traveler preferences, and the growing adoption of vacation rentals by families and groups seeking more space and privacy compared to traditional hotels, are driving demand. The preference for unique and authentic travel experiences, often found in vacation rentals, also fuels this sector's growth. Geographic expansion into emerging markets and the ongoing technological advancements in property management systems are also contributing factors. However, the market faces certain challenges. Seasonal fluctuations in demand and potential regulatory hurdles related to licensing, taxation, and guest safety standards pose significant constraints. Competition from established hotel chains offering comparable amenities and pricing strategies necessitates continuous innovation and strategic adaptations by vacation rental providers. Fluctuations in global economic conditions and the impact of geopolitical events can also influence traveler spending and market growth. Nevertheless, the overall outlook remains positive, with the market poised for substantial expansion driven by sustained demand and evolving traveler preferences. The diverse range of booking methods (online and offline) and management styles (owner-managed and professionally managed) further contributes to the market's dynamism and adaptability. Key players are employing various competitive strategies, including strategic partnerships, technological upgrades, and brand building, to maintain a strong market presence and capture a larger share of this expanding market.
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London is the city with the most Airbnbs listings in the world at 156,511.