In a 2024 survey, ** percent of respondents in selected countries had used a password in the past two months to access a work account. This represents a decrease from 2022, when over ** percent of respondents declared having used a password to access a work account in the last two months.

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In 2023, TikTok accounts with up to *** followers views posted approximately **** videos per week. Their weekly posting frequency experienced a minor decrease in 2024, as tiny accounts posted around **** videos per week. Medium accounts - namely TikTok accounts between ***** and 10,000 followers posted around **** and **** videos per week in 2023 and 2024, respectively. Huge accounts, with over ****** followers, posted approximately six videos per week in 2024.

According to a survey among B2B marketers in the United States released in February 2022, ** percent of respondents said that a lack of internal expertise was their main challenge in executing an account-based marketing strategy. This was followed by ** percent of respondents saying the largest challenge was posed by the lack of interest in a specific kid of project, while ** percent cited a lack of consensus on the best approach.

This statistic presents the average number of social media accounts per internet user as of July 2019, sorted by age group. During the survey period, it was found that global internet users aged 16 to 24 years had an average of *** social media accounts.

This statistic presents the average number of social media accounts per internet user from 2013 to 2018. According to the survey findings, internet user in 2018 had an average of *** social media accounts, up from *** social media accounts in 2014.

In 2024, the current account balance as a share of the gross domestic product (GDP) of China was estimated at approximately **** percent. Between 1997 and 2024, the figure dropped by around **** percentage points, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the share will steadily decline by about **** percentage points from 2024 to 2030.This indicator expresses the current account balance as a share of the gross domestic product. With regards to the current account balance, the International Monetary Fund states that the current account refers to all transactions other than those in financial and capital items. The gross domestic product, on the other hand, refers to the total value of final goods and services produced during a year.

The popularity of social media in Czechia is continuously growing. While in 2015, a total of **** percent of people had social media account. In 2024, the figure rose to **** percent.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

In 2021, 60 percent of respondents who graduated secondary education or higher in Indonesia reported to own an account at a financial institution. This showed a decrease by two percent since the previous surveyed period.

In 2022, the estimated market value for account aggregation of banks was over **** million U.S. dollars. The same survey found that there were approximately *** millions bank accounts registered in Indonesia in that year.

During the first quarter of 2024, Huge Instagram accounts, which had over ****** followers, reported to post approximately short-form videos, or Reel, every two days, and almost **** Reels per day. In comparison, Big accounts, which counted between ****** and ****** followers, posted *** Reels daily on average. Tiny accounts, which had a following of less than *** users, posted their Reels on Instagram approximately every five days, or **** Reels per day.

In May 2022, an online survey in the United States found that around nine out of ten respondents aged between 18 and 34 years had a YouTube account. Similarly, 88 percent of the respondents aged between 35 and 44 years were registered on the popular social video platform YouTube. Registered users appeared to decline among older age groups, with only 66 percent of respondents aged between 45 and 64, as well as 46 percent of respondents aged 65 years and over reporting having a YouTube account.

Mobile banking usage increased overall between 2019 and 2025 among bank account holders in the United States, though at a slow pace. According to Statista's Consumer Insights, the share of bank account holders who processed banking matters on their smartphone or tablet was ** percent in the first quarter of 2025, **** percentage points more than in the first half of 2019. While mobile banking usage increased, the popularity of branch banking decreased during the same period.

In 2023, nearly 90 percent of IT security professionals worldwide said that multi-factor authentication systems were very or somewhat effective against account takeover. Moreover, around nine percent were unsure about the statement, while two percent disagreed to some extent.

In the third quarter of 2024, Facebook took action on 1.1 billion fake accounts, down from 1.2 billion in the previous quarter. A record figure of approximately 2.2 billion fake profiles were removed by the social media platform in the first quarter of 2019. Meta considers fake accounts to be those that are created with malicious intent, or created to represent a business, organization, or non-human entity. Facebook and inauthentic activity As Facebook is the most used social media platform worldwide it is not surprising that the service is a target for inauthentic activity and potentially harmful content. Facebook's parent company, Meta, has regulations in place known as Facebook Community Standards that outline what is and is not permitted on the network. Spam content is an ongoing issue that the platform faces, with 1.4 million pieces of spam content being removed in the third quarter of 2022. Facebook’s ongoing popularity The vast majority of internet users have awareness of Facebook as a brand. Almost all social media users in the United States are aware of Facebook, and three-quarters of U.S. social media users have a Facebook account. Furthermore, despite the idea that Facebook is most popular amongst older generations, its largest U.S. demographic can be found with users aged 25 to 34 years.

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

The current account balance in China was estimated at approximately ************** U.S. dollars in 2024. Between 1997 and 2024, the account balance rose by around ************** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The account balance is forecast to decline by about ************* U.S. dollars from 2024 to 2030, fluctuating as it trends downward.This indicator describes the current account balance. Regarding the current account balance, the International Monetary Fund states that the current account refers to all transactions other than those in financial and capital items.

In 2024, Instagram Reels saw more engagement than in 2023. However, ***** accounts, which are accounts with *** to ***** followers, saw less engagement in 2024 than in the year previous. Overall, Reel engagement ********* by ***** percent.