Liquor retailers have faced volatile trading conditions over recent years. Consumer demand for more expensive premium spirits, craft beers and high-quality wines is growing, even though overall per capita alcohol consumption has declined marginally over the past five years as health consciousness has risen. Although alcohol consumption has dropped, alcohol prices have increased at a faster rate, enabling some businesses to boost their sales. Overall, revenue is expected to have inched down at an annualised 0.8% over the five years through 2025-26, to $2.4 billion. This includes an anticipated drop of 1.5% in 2025-26. Competition within the Liquor Retailing industry has intensified significantly – both internally and externally – over the past five years. This has led to a highly saturated market, which has challenged liquor retailers who have aimed to expand. Liquor stores aren’t only competing among themselves but also with bars, pubs, and clubs that offer similar products. These social venues have risen in popularity in recent years, which has adversely affected liquor stores, as many customers prefer to consume alcohol at these establishments rather than buying it from retail outlets. Online-only retailers have also posed a growing threat to bricks-and-mortar liquor retailers. Declining sales in the face of expanding competition and rising health-consciousness have also dragged down industry-wide profitability. Revenue is anticipated to edge upwards at an annualised 0.8% over the five years through 2030-31, to reach $2.5 billion. In the coming years, household incomes are projected to rise. The proportion of the population aged 18 and over is also set to increase. These factors are forecast to expand liquor retailers’ consumer base. Premium alcoholic beverages are also projected to remain popular with consumers, providing opportunities for small, niche players that focus on high-margin, high-quality alcoholic beverages. However, per capita alcohol consumption is forecast to continue creeping downwards as consumers become increasingly health-conscious, limiting revenue growth.

Market Size statistics on the Liquor Retailing industry in New Zealand

• The industry was valued at US$ 1.7 Trn in 2023
• It is estimated to grow at a CAGR of 6.8% from 2024 to 2032 and reach US$ 3.1 Trn by the end of 2032

Market Introduction

Attribute	Detail
Drivers	Surge in Consumption of Alcohol Among Young Adults Increase in Number of Wineries and Breweries

Regional Outlook

Attribute	Detail
Leading Region	Asia Pacific

Alcoholic Beverages Market Overview

Attribute	Detail
Market Size in 2023	US$ 1.7 Trn
Market Forecast (Value) in 2032	US$ 3.1 Trn
Growth Rate (CAGR)	6.8%
Forecast Period	2024-2032
Historical Data Available for	2019-2023
Quantitative Units	US$ Trn for Value and Million Liters for Volume
Market Analysis	It includes segment analysis as well as regional level analysis. Furthermore, qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces Analysis, value chain analysis, and key trend analysis.
Competition Landscape	Market share analysis by company (2022) Company profiles section includes overview, product portfolio, sales footprint, key subsidiaries or distributors, strategy and recent developments, and key financials
Format	Electronic (PDF) + Excel
Market Segmentation	Product Type Beer Spirits Wine Others Packaging Glass Bottles Tins Plastic Bottles Others Sales Channel Modern Trade Specialty Stores Convenience Stores Commercial Hotels/Restaurants/Bars Online Retailers Other Retailing Formats
Regions Covered	North America Latin America Western Europe Eastern Europe East Asia South Asia Oceania Middle East & Africa
Countries Covered	U.S. Canada Mexico Brazil Chile Argentina Germany Italy France U.K. Spain BENELUX Nordic Russia Poland Hungary Balkan & Baltics India Thailand Indonesia Malaysia China Japan South Korea Australia New Zealand KSA Other GCC Countries Turkiye South Africa Other African Union
Companies Profiled	Carlsberg A/S Heineken Holding N.V. Diageo Plc. ASAHI GROUP HOLDINGS, LTD. SUNTORY HOLDINGS LIMITED Halewood Sales Brown-Forman Bacardi Limited Anheuser-Busch Companies, LLC. Bundaberg Brewed Drinks Constellation Brands, Inc. United Breweries Ltd. Others
Customization Scope	Available upon request
Pricing	Available upon request

The New Zealand octyl alcohol market declined to $15M in 2024, which is down by -5.6% against the previous year. Over the period under review, the total consumption indicated slight growth from 2012 to 2024: its value increased at an average annual rate of +1.2% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +6.2% against 2022 indices.

The New Zealand grape wine spirits market fell rapidly to $6.9M in 2024, shrinking by -31.7% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption, however, saw a relatively flat trend pattern.

The size of the European Alcoholic Beverage Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 3.50% during the forecast period. The production and sale of alcoholic drinks in Europe involves beverages with ethanol like beer, wine, and spirits made by fermenting grains, fruits, or sugars. The market is steadily growing due to rising consumer interest in high-quality and artisanal drinks, along with new developments in flavors and packaging. Diageo and Pernod Ricard are key players in the market, with wide range of products and effective distribution networks. The shift towards premiumization, coupled with the increasing favor of low and no-alcohol options, adds to the ever-changing market environment. Although facing obstacles like strict government rules and health worries about drinking, the market's optimistic future is backed by continuous advancements and the growth of online platforms for alcohol retail. This path underscores the crucial importance of alcoholic drinks in Europe's social and economic structure and their capacity for ongoing market expansion. Recent developments include: March 2022: Heineken launched Heineken Silver, a premium lager aimed at Gen Y and Z drinkers in the United Kingdom and European Union. The new lager (4% ABV) is available in 4x330ml bottles, 12x330ml bottles, and 6x330ml slim-line cans. The range offers a premium and modern packaging design., February 2022: The United Kingdom division of Anheuser-Busch InBev launched Stella Artois Unfiltered lager beer in the country. Standard Stella Artois has a 4.6% abv available in six- and 12-packs of 33cl cans and 66cl individual cans., March 2021: Heineken launched Pure Piraña hard seltzer in Europe following a successful trial in Mexico and New Zealand. The hard seltzer is initially available in Austria, Ireland, Netherlands, Portugal, and Spain.. Key drivers for this market are: Convenience Offered By Online Food Delivery Services, Attractive Offers And Memberships Along With Advertisements And Marketing By Players. Potential restraints include: Consumers Desire For Fine Dining Experience. Notable trends are: Increased Demand for Craft Beer.

In 2024, the New Zealand butan-1-ol (n-butyl alcohol) market increased by 56% to $219K for the first time since 2021, thus ending a two-year declining trend. Overall, consumption saw a modest increase. Over the period under review, the market hit record highs at $427K in 2019; however, from 2020 to 2024, consumption failed to regain momentum.

The European alcoholic beverage market, valued at approximately €XX million in 2025, is projected to experience steady growth with a Compound Annual Growth Rate (CAGR) of 3.50% from 2025 to 2033. This growth is driven by several factors. Firstly, the increasing disposable incomes across several European nations, particularly in Western Europe, fuel higher spending on premium alcoholic beverages. Secondly, evolving consumer preferences towards craft beers, organic wines, and premium spirits are shaping the market landscape. Furthermore, the rise of e-commerce platforms facilitates convenient access to a wide range of alcoholic beverages, fostering market expansion. The on-trade segment, encompassing bars and restaurants, remains significant, but the off-trade segment, including supermarkets, specialist stores, and online retail, is experiencing rapid growth, driven by changing consumer behavior and the convenience of home consumption. Strong brand loyalty within the spirits category, particularly for established international brands, contributes to market stability. However, challenges persist, including increased health consciousness, stricter regulations on alcohol advertising and consumption, and economic uncertainties impacting consumer spending, especially in Southern European countries which may slightly temper overall growth. Despite these challenges, the market segmentation presents significant opportunities. The premiumization trend, where consumers are willing to pay more for higher-quality products with unique characteristics, benefits all segments. The increasing demand for sustainable and ethically sourced alcoholic beverages also presents a significant market opportunity. The UK, Germany, France, and Italy remain the largest markets within Europe, but smaller markets show promising growth potential as consumer tastes evolve. Successful players will need to adapt their strategies to accommodate evolving trends, embracing innovation in product offerings, sustainable sourcing, and targeted marketing campaigns to reach specific consumer segments. This includes focusing on the growing e-commerce channel and catering to diverse tastes within craft beer, wine, and spirits segments. The industry is expected to witness mergers and acquisitions as larger players consolidate their market share and smaller, niche players focus on innovation and unique product offerings. Recent developments include: March 2022: Heineken launched Heineken Silver, a premium lager aimed at Gen Y and Z drinkers in the United Kingdom and European Union. The new lager (4% ABV) is available in 4x330ml bottles, 12x330ml bottles, and 6x330ml slim-line cans. The range offers a premium and modern packaging design., February 2022: The United Kingdom division of Anheuser-Busch InBev launched Stella Artois Unfiltered lager beer in the country. Standard Stella Artois has a 4.6% abv available in six- and 12-packs of 33cl cans and 66cl individual cans., March 2021: Heineken launched Pure Piraña hard seltzer in Europe following a successful trial in Mexico and New Zealand. The hard seltzer is initially available in Austria, Ireland, Netherlands, Portugal, and Spain.. Notable trends are: Increased Demand for Craft Beer.

In the quarter ending September 2024, the wholesale trade sales value of grocery, liquor, and tobacco products in New Zealand amounted to a little over **** billion New Zealand dollars. Grocery, liquor, and tobacco products accounted for the largest share of sales in the wholesale trade market in the country during that quarter.

The Online Shopping industry has experienced growth, driven by rising internet penetration, higher discretionary incomes and evolving consumer preferences. More consumers, especially those aged 35 to 54, are shopping online, expanding online retailers' customer base. The increasing adoption of mobile commerce has also fuelled growth, with 80.0% of online shoppers using mobile devices to browse and purchase. Fashion has been a standout product segment, benefiting from climbing incomes and strong social media influence. Meanwhile, artificial intelligence (AI) and automation have enhanced the online shopping experience through personalised recommendations, chatbots and streamlined logistics that support online retailers' profit gain. The decline of department stores has accelerated as consumers favour online retailers for their convenience, competitive pricing and variety. Sustainability has also emerged as a key trend, with eco-conscious consumers driving demand for ethically sourced products, sustainable packaging and resale platforms. These shifts have reinforced the industry's growth despite rising operational costs and supply chain disruptions. Industry revenue is anticipated to climb at an annualised rate of 0.6% over the five years through 2024-25, reaching $6.8 billion. This projection includes an estimated revenue boost of 7.7% in 2024-25. The Online Shopping industry is poised for continued expansion, supported by increasing consumer confidence, ongoing technological advancements and the growth of innovative retail models. As consumer sentiment improves, shoppers are set to spend more on discretionary purchases, boosting sales across non-essential categories like fashion, beauty and electronics. Subscription services, social commerce and personalised shopping experiences will also enhance customer engagement and drive long-term growth. The online fashion segment will thrive as personalised beauty products and influencer-driven marketing become more popular. Also, the industry is set to attract new online sellers and generate more employment opportunities, fuelled by the success of digital retail platforms. However, challenges like fluctuating currency values, rising international shipping costs and intensifying competition may influence revenue. Sustainability will continue shaping consumer choices, with businesses investing in greener supply chains, ethical sourcing and circular economy initiatives to appeal to environmentally conscious shoppers. As the industry evolves, online retailers that leverage technology, innovation and consumer insights will be best positioned for sustained success. Overall, industry revenue is forecast to expand by 1.6% through 2029-30 to reach $7.4 billion.

The New Zealand market for butanols (excluding butan-1-ol (n-butyl alcohol)) soared to $216K in 2024, growing by 15% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption, however, continues to indicate a drastic downturn.

In 2024, the New Zealand market for spirits, liqueurs and other spirituous beverages decreased by -13.4% to $57M for the first time since 2020, thus ending a three-year rising trend. In general, consumption, however, saw a relatively flat trend pattern. As a result, consumption reached the peak level of $107M. From 2018 to 2024, the growth of the market remained at a lower figure.

Beer manufacturers in New Zealand have faced falling profit margins in recent years as a result of rises in input costs and excise taxes. At the same time, falling beer consumption, linked to growing health consciousness and increased price sensitivity among consumers, has limited brewers’ ability to pass these costs on through higher prices. Smaller craft brewers have been especially vulnerable compared to multinational brewers Lion and DB Breweries, with several entering liquidation. Industry revenue has been constrained by declining household discretionary income amid high living costs, while competition from non-alcoholic beers and climbing beer imports, particularly from China, have also eroded domestic brewers’ market share. However, improving economic conditions and rising discretionary incomes are expected to result in modest revenue growth during 2025-26. Overall, beer manufacturing revenue is anticipated to fall at an annualised rate of 0.9% over the five years through 2025-26, to total $2.1 billion. This trend includes an expected climb of 1.6% in 2025-26 as discretionary incomes recover.

Over the next five years, New Zealand beer manufacturers will continue to face pressure on profit margins from annual excise tax increases and a long-term decline in per capita alcohol consumption. Although easing inflation is expected to moderate future tax hikes, competition from non-alcoholic alternatives and a focus on health by consumers will continue to threaten traditional beer sales. Breweries are likely to invest in automation and sustainable production practices to boost efficiency and appeal to environmentally conscious consumers. New regulations requiring energy content labelling on alcoholic beverages will increase compliance costs, particularly for smaller brewers, but may also create opportunities for product differentiation in a more health-focused market. Recoveries in real household discretionary income are set to boost demand for premium-priced beer, leading to price-driven revenue growth. Revenue is forecast to climb at an annualised 0.9% over the five years through 2030-31, to total $2.2 billion.

In the quarter ending September 2024, the value of wholesale trade in New Zealand amounted to over 37.6 billion New Zealand dollars. Grocery, liquor, and tobacco products accounted for the largest share of sales in the wholesale trade market in the country during that quarter, with a value of over 11.9 billion New Zealand dollars.

The New Zealand propyl and isopropyl alcohol market reached $2.1M in 2024, with an increase of 11% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption recorded a relatively flat trend pattern. As a result, consumption attained the peak level of $2.8M.

Comparing the six different segments for the year 2029, the segment 'Whisky' is forecast to lead the ranking with **** U.S. dollars. Contrastingly, 'Vodka' is estimated to rank last, with **** U.S. dollars. Their difference, compared to Whisky, lies at **** U.S. dollars. The combined volume per capita reaches a particularly high level in the segment Whisky at the end of the forecast period. In this case, the value of the segment at 2029 is **** U.S. dollars, significantly above the average of the last values, which is **** U.S. dollars. Find further statistics on other topics such as a comparison of the combined volume per capita in Latvia and a comparison of the combined revenue per capita in New Zealand. The Statista Market Insights cover a broad range of additional markets.

In 2024, the sale of locally brewed wine in New Zealand amounted to just under ** million liters within the domestic market. Since having peaked in 2015, the domestic sales performance of wines manufactured in New Zealand has fluctuated frequently over the years.

A 6.4% compound annual growth rate (CAGR) is projected for the global naturally derived fatty alcohol market from 2022 to 2032, with 2022 revenues of US$ 2821 Million and 2032 revenues of US$ 5250.82 Million.

Report Attribute	Details
Naturally Derived Fatty Alcohol Market Value (2022)	US$ 2821 Million
Naturally Derived Fatty Alcohol Market Anticipated Value (2032)	US$ 5250.82 Million
Naturally Derived Fatty Alcohol Projected Growth Rate (2032)	6.4%

Report Scope

Report Attribute	Details
Growth Rate	6.4%
Base Year for Estimation	2021
Historical Data	2017 to 2021
Forecast Period	2022 to 2032
Quantitative Units	Revenue in US$ million and CAGR from 2022 to 2032
Report Coverage	Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered	Sources, Application, Region
Regions Covered	North America Latin America Europe East Asia South Asia Oceania Middle East and Africa
Key Countries Profiled	USA Canada Brazil Argentina Germany United Kingdom France Spain Italy Nordics BENELUX Australia & New Zealand China India ASEAN GCC Countries South Africa
Key Companies Profiled	BASF, Procter & Gamble (P&G), Sasol, Shell Chemicals, Ecogreen oliochemicals, Kao chemicals, Willmar oleo, Musim Mass, Emery Oleo, Oxiteno, Jiahua
Customization	Available Upon Request

The Wine Production industry has demonstrated a resilient international presence despite significant export volatility over the past five years. While global economic pressures and shifting consumer preferences have influenced export revenue, the industry maintains its position as one of the top wine exporters worldwide, mainly because of premium pricing. Sauvignon blanc remains the dominant export, but the industry is strategically diversifying towards high-value varieties like pinot noir to lessen risks and capitalise on niche markets. Domestically, declining wine consumption – driven a high cost of living and changing consumer behaviour – presents challenges. Consecutive excise tax hikes and import competition further strain profitability, particularly for smaller wine producers. The industry is responding by focusing on diversification, innovation and sustainability. Expanding varietal offerings, especially red wines, and leveraging sustainable practices are key strategies to maintain competitiveness and meet evolving consumer demands. The industry's commitment to premiumisation, as evidenced by high average selling prices, underscores its potential for growth in high-end market segments. Industry revenue is expected to increase at an annualised 0.9% over the five years through 2024-25 to $3.60 billion. However, a 2.4% decline is anticipated in 2024-25 as rising operating costs persist, hindering overall growth. In the coming years, exports will remain the primary revenue driver, with key markets in the United States, the United Kingdom and the European Union offering growth opportunities, mainly facilitated by trade agreements like the New Zealand-European Union Free Trade Agreement. Diversification beyond sauvignon blanc and a focus on premiumisation will enhance the industry's appeal to global consumers and drive high-end wine tourism. Technological innovations, including AI-driven vineyard management and advanced alcohol-removal technologies, will revolutionise winemaking techniques and cater to evolving consumer preferences for low-alcohol options. Sustainability will continue to be a key pillar of the industry's future, with a commitment to achieving net-zero emissions by 2050. Wineries will increasingly adopt sustainable practices, seeking certifications like Sustainable Winegrowing New Zealand to enhance market appeal and to meet consumer expectations for eco-friendly products. As consumers' willingness to pay a premium for sustainable goods grows, these initiatives will drive growth in the premium wine segment and reinforce New Zealand's reputation for responsible winemaking processes. With these strategies in place, the industry is poised for long-term growth, with revenue forecast to grow at 0.2% through the end of 2029-30, to $3.64 billion.

After three years of growth, the New Zealand market for alcohol, ether and ketone peroxides and their halogenated, sulphonated, nitrated or nitrosated derivatives decreased by -70.2% to $150K in 2024. Overall, consumption recorded a abrupt slump. Over the period under review, the market reached the peak level at $688K in 2012; however, from 2013 to 2024, consumption failed to regain momentum.