The market share of the leading supermarkets in Great Britain (GB) has begun to shift from the traditional market leaders to discounters in recent years. However, Tesco and Sainsbury's have continually had the largest share over the period under consideration, holding **** percent of the market together as of July 2025. Prior to the popularity of the discounters, the grocery retail market was dominated by the 'big four' supermarkets: Tesco, Sainsbury's, Asda, and Morrisons. On the back of the post-Brexit uncertainty and growing inflation, consumer behavior has shifted in favor of cheaper alternatives such as Aldi and Lidl. In September 2022, Aldi took over fourth place in the grocery store ranking from Morrisons for the first time. In April 2023, Aldi's market share reached double digits for the first time. In July 2025, this figure stood at **** percent.

In the twelve weeks ending March 23, 2025, Aldi's sales increased by *** percent when compared to the corresponding period a year earlier. The cost of living crisis and subsequent changes in grocery shopping behavior could be responsible for the high levels of growth seen at the beginning of 2023. Aldi’s rise on the British grocery marketBetween January 2015 and September 2022, Aldi was able to expand its market share on the grocery market from ********** percent. This meant that Aldi overtook Morrisons as the grocery store with the fourth-largest market share in the UK for the first time. During the same time period, all supermarkets with a higher market share lost percentage points. Furthermore, compared with other supermarket brands *****was the most popular in the UK in 2024. Aldi Süd store coverageBetween 2013 and 2022, Aldi Süd store numbers in the UK grew by roughly ** percent, coming to a total of *** stores in 2022. Aldi Süd’s store numbers have been growing in all regions where the discounter operates, such as Germany and Ireland.

Supermarkets have maintained stable volume-driven business strategies amid a pricing environment that has been in the spotlight. Conflict in the Middle East, avian flu outbreaks and other inflationary pressures have driven prices up, with many stores passing on these costs to consumers. While consumers are paying more for groceries and upstream suppliers are seeing their margins shrink, supermarkets Coles and Woolworths have maintained relatively stable profit margins, among the highest in the world. The continued expansion of Aldi and Amazon has forced the two established industry giants to shift gears recently to remain price-competitive on both the physical store and online service fronts, launching short-term price discounting initiatives. These supermarket giants also rely on loyalty programs and promotions. Coles and Woolworths have displayed interest in data analytics, strengthening their relationships with analytics data giants like Palantir to optimise their marketing and operational processes. The ACCC's landmark supermarkets inquiry, while not finding evidence of price gouging, identified 20 key recommendations that would ensure a more sustainable market and avoid oligopolistic exploitation. Supermarket and grocery revenue rose significantly following the COVID-19 outbreak. A combination of panic buying, along with the suspension of many specials and promotions in supermarkets, boosted grocery turnover at the beginning of the period, spiking revenue for the two years through 2020-21. This high benchmark at the start of the period has resulted in an industry correction and an annualised revenue contraction of 0.4% to $144.3 billion over the five years through 2025-26. Revenue is estimated to climb 0.4% in 2025-26, reflecting the price-driven industry growth that falling tobacco sales have offset. Supermarkets and grocery stores are set to perform well, with industry revenue slated to climb at an annualised 1.5% through 2030-31 to $155.6 billion. Population growth will remain a key growth factor that stores rely on, as many continue a volume-driven business approach to generating revenue. Should the transparency-related recommendations from the ACCC's inquiry be implemented, some price-driven growth may be curtailed. Eventually, when inflationary pressures subside and consumer sentiment returns to a positive level, supermarkets and grocers will be well-positioned to take advantage of consumer appetite for value-added and premium goods. Strong growth in online sales is set to continue.

In 2024, the discount supermarket chain Aldi reported retail sales in the United States of approximately **** billion U.S. dollars. Compared to 2019, that was an increase of close to ** percent. Rise of discounters The U.S. grocery discount scene has recently transformed into a market with a major presence of European discount supermarket chains such as Aldi and Lidl. Although it opened its first store in Iowa in 1976, Aldi has risen to prominence only in the past decade, opening over ***** more stores since 2014. As of July 2025, the German discounter counted more than ***** stores in the United States. Its sales have grown at significant rates in recent years, and are set to trail right behind the country's major supermarket chains. Consumer behavior As of 2024, ** percent of respondents aged 30 to 49 years stated regularly shopping at Aldi, while among those between 18 and 29 years the share totaled ** percent. Overall between 2019 and 2024, Aldi had shown a significant growth in the foot traffic of its stores. Despite 2020 and 2021 showing a slight decrease in visits, 2024 showed the highest growth in foot traffic compared to the previous year.

European supermarkets’ revenue is forecast to inch upwards at a compound annual rate of 0.6% over the five years through 2025 to reach €1.7 trillion. European supermarkets face intense price competition amid lingering cost pressures. Though EU food inflation stabilised at 2.7% in April 2025 according to Eurostat, consumer focus on value remains high. Discounters like Aldi and Lidl continue to gain share as shoppers seek lower prices. Supermarkets are investing heavily in price-matching schemes, though sustaining these is financially challenging. Tesco and Sainsbury’s have begun scaling back such initiatives, while Asda has abandoned its price match strategy. Private label growth is reshaping the sector, with sales reaching €352 billion in 2024, the Private Label Manufacturers Association (PLMA) notes. Retailers are diversifying these ranges to balance value, quality and margins. Smarter product mixes are emerging as retailers prioritise local sourcing and premium niches to build loyalty. Strategies like Sainsbury’s ‘Supporting British’ and Mercadona’s local sourcing model resonate with values-driven shoppers. Loyalty programmes have become a strategic pillar, offering personalisation and margin-friendly growth. Programmes like Tesco Clubcard and Carrefour+ drive retention and profitability beyond price wars. Finally, rising labour costs add further pressure. Recent minimum wage increases across Europe have prompted supermarkets to pursue automation, cost savings, and operational efficiencies to protect profitability in an evolving retail landscape. In 2025, revenue is expected to grow at 0.9%, while profit is expected to reach 5.2%, a minor drop from 5.6% in 2020, thanks to intense price competition. Over the five years through 2030, supermarkets’ revenue is slated to climb at a compound annual rate of 2.9% to €2 trillion. Private label growth remains a structural trend while health, convenience and on-the-go meals are driving new demand, particularly among younger shoppers. Supermarkets must diversify their ranges to capture this growth, blending value, quality and functionality. Convenience is also fuelling an ongoing channel shift. Online grocery sales remain, with consumers willing to pay premiums for faster delivery. Retailers are scaling up e-commerce, partnering with delivery apps and innovating store formats to meet demand for flexibility. Smaller urban stores, hybrid models and grocerants are gaining traction. Supermarkets are accelerating investment in automation and AI to boost efficiency and margins. Personalised loyalty schemes are driving customer retention, while automation in warehouses and stores enhances productivity. Trials in drone delivery and robotic shelf scanning signal further innovation. Consolidation and integration are key to navigating sustained margin pressure. Larger grocers are pursuing M&A and pan-European alliances to drive scale, while moving upstream into food production for resilience. Supermarkets that adapt rapidly – blending private labels, convenience, technology and scale – will outperform in Europe’s increasingly competitive grocery landscape.

European supermarkets’ revenue is forecast to inch upwards at a compound annual rate of 0.6% over the five years through 2025 to reach €1.7 trillion. European supermarkets face intense price competition amid lingering cost pressures. Though EU food inflation stabilised at 2.7% in April 2025 according to Eurostat, consumer focus on value remains high. Discounters like Aldi and Lidl continue to gain share as shoppers seek lower prices. Supermarkets are investing heavily in price-matching schemes, though sustaining these is financially challenging. Tesco and Sainsbury’s have begun scaling back such initiatives, while Asda has abandoned its price match strategy. Private label growth is reshaping the sector, with sales reaching €352 billion in 2024, the Private Label Manufacturers Association (PLMA) notes. Retailers are diversifying these ranges to balance value, quality and margins. Smarter product mixes are emerging as retailers prioritise local sourcing and premium niches to build loyalty. Strategies like Sainsbury’s ‘Supporting British’ and Mercadona’s local sourcing model resonate with values-driven shoppers. Loyalty programmes have become a strategic pillar, offering personalisation and margin-friendly growth. Programmes like Tesco Clubcard and Carrefour+ drive retention and profitability beyond price wars. Finally, rising labour costs add further pressure. Recent minimum wage increases across Europe have prompted supermarkets to pursue automation, cost savings, and operational efficiencies to protect profitability in an evolving retail landscape. In 2025, revenue is expected to grow at 0.9%, while profit is expected to reach 5.2%, a minor drop from 5.6% in 2020, thanks to intense price competition. Over the five years through 2030, supermarkets’ revenue is slated to climb at a compound annual rate of 2.9% to €2 trillion. Private label growth remains a structural trend while health, convenience and on-the-go meals are driving new demand, particularly among younger shoppers. Supermarkets must diversify their ranges to capture this growth, blending value, quality and functionality. Convenience is also fuelling an ongoing channel shift. Online grocery sales remain, with consumers willing to pay premiums for faster delivery. Retailers are scaling up e-commerce, partnering with delivery apps and innovating store formats to meet demand for flexibility. Smaller urban stores, hybrid models and grocerants are gaining traction. Supermarkets are accelerating investment in automation and AI to boost efficiency and margins. Personalised loyalty schemes are driving customer retention, while automation in warehouses and stores enhances productivity. Trials in drone delivery and robotic shelf scanning signal further innovation. Consolidation and integration are key to navigating sustained margin pressure. Larger grocers are pursuing M&A and pan-European alliances to drive scale, while moving upstream into food production for resilience. Supermarkets that adapt rapidly – blending private labels, convenience, technology and scale – will outperform in Europe’s increasingly competitive grocery landscape.

Discount grocery chain Aldi had ***** stores in the United States in 2011. By July 2025, the number of Aldi stores in the country had grown to ***** locations, marking a clear growth in the brand’s rise to discount store prominence. Discount store market The discount market was once prominent in the United States, with dollar stores, and discount department stores dominating sales. European discount supermarkets like Lidl and especially Aldi have risen in popularity in the last decade, winning a share of the discount retailer market. ALDI Aldi is a German multinational owned discount supermarket founded in 1946, opening its first store in the United States in 1976. Globally, Aldi is one of the leading discount grocery retailers, and although it still has great competitors like Walmart and Dollar General, Aldi has risen to prominence in the past decade, with consistent sales growth and brand popularity.

Supermarkets Market is Segmented Into by Product Category (Fresh Food, Dry and Packaged Grocery, Beverages and More), Store Format ( Hypermarkets (Greater Than 60 K Sq Ft), Large Supermarkets (30–60 K Sq Ft) and More), Service Model / Channel (In-Store Only, Click and Collect, and More) Ownership Type (Chain-Owned Corporate, Franchisee-Operated and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

European supermarkets’ revenue is forecast to inch upwards at a compound annual rate of 0.6% over the five years through 2025 to reach €1.7 trillion. European supermarkets face intense price competition amid lingering cost pressures. Though EU food inflation stabilised at 2.7% in April 2025 according to Eurostat, consumer focus on value remains high. Discounters like Aldi and Lidl continue to gain share as shoppers seek lower prices. Supermarkets are investing heavily in price-matching schemes, though sustaining these is financially challenging. Tesco and Sainsbury’s have begun scaling back such initiatives, while Asda has abandoned its price match strategy. Private label growth is reshaping the sector, with sales reaching €352 billion in 2024, the Private Label Manufacturers Association (PLMA) notes. Retailers are diversifying these ranges to balance value, quality and margins. Smarter product mixes are emerging as retailers prioritise local sourcing and premium niches to build loyalty. Strategies like Sainsbury’s ‘Supporting British’ and Mercadona’s local sourcing model resonate with values-driven shoppers. Loyalty programmes have become a strategic pillar, offering personalisation and margin-friendly growth. Programmes like Tesco Clubcard and Carrefour+ drive retention and profitability beyond price wars. Finally, rising labour costs add further pressure. Recent minimum wage increases across Europe have prompted supermarkets to pursue automation, cost savings, and operational efficiencies to protect profitability in an evolving retail landscape. In 2025, revenue is expected to grow at 0.9%, while profit is expected to reach 5.2%, a minor drop from 5.6% in 2020, thanks to intense price competition. Over the five years through 2030, supermarkets’ revenue is slated to climb at a compound annual rate of 2.9% to €2 trillion. Private label growth remains a structural trend while health, convenience and on-the-go meals are driving new demand, particularly among younger shoppers. Supermarkets must diversify their ranges to capture this growth, blending value, quality and functionality. Convenience is also fuelling an ongoing channel shift. Online grocery sales remain, with consumers willing to pay premiums for faster delivery. Retailers are scaling up e-commerce, partnering with delivery apps and innovating store formats to meet demand for flexibility. Smaller urban stores, hybrid models and grocerants are gaining traction. Supermarkets are accelerating investment in automation and AI to boost efficiency and margins. Personalised loyalty schemes are driving customer retention, while automation in warehouses and stores enhances productivity. Trials in drone delivery and robotic shelf scanning signal further innovation. Consolidation and integration are key to navigating sustained margin pressure. Larger grocers are pursuing M&A and pan-European alliances to drive scale, while moving upstream into food production for resilience. Supermarkets that adapt rapidly – blending private labels, convenience, technology and scale – will outperform in Europe’s increasingly competitive grocery landscape.

In 2021, Aldi Group's net sales amounted to just under *** billion U.S. dollars, a **** percent growth compared to the previous year. This was the highest increase observed in the reported period, due to the spike in low-cost grocery demand during the COVID-19 pandemic. The net sales of Aldi Group were forecast to reach approximately ***** billion U.S. dollars in 2026, with an average annual growth rate of *** percent between 2022 and 2026.

European supermarkets’ revenue is forecast to inch upwards at a compound annual rate of 0.6% over the five years through 2025 to reach €1.7 trillion. European supermarkets face intense price competition amid lingering cost pressures. Though EU food inflation stabilised at 2.7% in April 2025 according to Eurostat, consumer focus on value remains high. Discounters like Aldi and Lidl continue to gain share as shoppers seek lower prices. Supermarkets are investing heavily in price-matching schemes, though sustaining these is financially challenging. Tesco and Sainsbury’s have begun scaling back such initiatives, while Asda has abandoned its price match strategy. Private label growth is reshaping the sector, with sales reaching €352 billion in 2024, the Private Label Manufacturers Association (PLMA) notes. Retailers are diversifying these ranges to balance value, quality and margins. Smarter product mixes are emerging as retailers prioritise local sourcing and premium niches to build loyalty. Strategies like Sainsbury’s ‘Supporting British’ and Mercadona’s local sourcing model resonate with values-driven shoppers. Loyalty programmes have become a strategic pillar, offering personalisation and margin-friendly growth. Programmes like Tesco Clubcard and Carrefour+ drive retention and profitability beyond price wars. Finally, rising labour costs add further pressure. Recent minimum wage increases across Europe have prompted supermarkets to pursue automation, cost savings, and operational efficiencies to protect profitability in an evolving retail landscape. In 2025, revenue is expected to grow at 0.9%, while profit is expected to reach 5.2%, a minor drop from 5.6% in 2020, thanks to intense price competition. Over the five years through 2030, supermarkets’ revenue is slated to climb at a compound annual rate of 2.9% to €2 trillion. Private label growth remains a structural trend while health, convenience and on-the-go meals are driving new demand, particularly among younger shoppers. Supermarkets must diversify their ranges to capture this growth, blending value, quality and functionality. Convenience is also fuelling an ongoing channel shift. Online grocery sales remain, with consumers willing to pay premiums for faster delivery. Retailers are scaling up e-commerce, partnering with delivery apps and innovating store formats to meet demand for flexibility. Smaller urban stores, hybrid models and grocerants are gaining traction. Supermarkets are accelerating investment in automation and AI to boost efficiency and margins. Personalised loyalty schemes are driving customer retention, while automation in warehouses and stores enhances productivity. Trials in drone delivery and robotic shelf scanning signal further innovation. Consolidation and integration are key to navigating sustained margin pressure. Larger grocers are pursuing M&A and pan-European alliances to drive scale, while moving upstream into food production for resilience. Supermarkets that adapt rapidly – blending private labels, convenience, technology and scale – will outperform in Europe’s increasingly competitive grocery landscape.

The supermarket sector in Germany is highly competitive. The expansion of the product range with supermarkets' own brands in the lower price segment, the growing number of branded products from discounters and the overall broader product range have contributed to the intensification of price and sales competition. As consumers increased their stock purchases at the start of the COVID-19 pandemic, industry sales rose significantly in 2020. With the start of vaccination and the easing of infection control measures, consumer purchasing behaviour has largely returned to normal in 2021, resulting in a decline in sales. Nevertheless, industry sales grew by an average of 0.9% per year in the period from 2020 to 2025. Consumer prices for food have risen significantly since 2022, which has had a positive impact on industry sales. In 2025, industry turnover is expected to increase by 1.1% to 282.5 billion euros.The pronounced market concentration has put pressure on industry players in recent years. At the centre of this was the price war with private labels, whose product ranges the companies expanded in both the lower and upper price segments in order to survive the competition in the sector. This in turn has put pressure on the already low profit margins of supermarkets and discounters. Increasing health and sustainability awareness and the growing demand for fresh produce have forced market players to make adjustments. More and more regional items and organic products have been added to the product range, which has had a positive impact on the sales of supermarkets and discounters. The integration of a gastronomic offer, a pleasant shop atmosphere and a comprehensive service at service counters is intended to offer consumers an attractive shopping experience.The growing online grocery trade is forcing industry players to offer further incentives to buy to ensure that the journey to bricks-and-mortar retail continues to pay off for consumers. At the same time, it is to be expected that other key players will follow the example of the Rewe Group and expand their own online offering. In the coming years, more and more online-only retailers are likely to enter the German grocery market. Nevertheless, the turnover of supermarkets and discounters is expected to increase by an average of 1.8% per year to 309.5 billion euros by 2030.

Conad was the second leading food retailer in Italy in 2025, with a **** percent of market share, just under Selex Gruppo Commerciale, which had a share of **** percent. Among the top ten retailers with the highest market share were also leading supermarket chains such as Coop Italia, Eurospin, Esselunga, and Lidl. Conad, always in the top two of leading supermarkets The Conad cooperative started in 1962 in Bologna, and since then, it has become one of the leading supermarkets. While previously featuring in the ranking, thanks to the purchase of Auchan in late 2019 Conad so much as topped the list of the market share of food retailers in 2020 and kept the first place for the following three years. As of October 2024, it ranked second under the Selex group, with a difference of only *** percent of market share. In 2023, Conad's revenue increased to ** billion euros, the highest figure in the last five years. Besides, in the same year, the number of employees of Conad also grew by over ***** compared to the previous year, reaching close to ****** employees. Coop, another supermarket cooperative at the top The retail food cooperative movement emerged in the 19th century and consolidated in the post-war years in Italy. The above-mentioned Conad is not the only cooperative that is still ranking high among leading supermarkets: Coop is another very successful cooperative-based supermarket. This is despite the fact that the cooperative saw its sales decrease in recent years, although its revenues had increased again as of 2023 at about *** billion euros, the highest value in the past 13 years.

In the United Kingdom, Sainsbury's, M&S Food, and Aldi were the most popular three supermarket chains in Q1 2025. Sainsbury's topped the ranking with 84 percent of respondents having a positive opinion of the food retailer. M&S Food and Aldi came in second and third places and were popular with 81 percent and 78 percent of those polled in this study, respectively. UK grocery market The entire UK grocery market was worth almost 227 billion British pounds in 2024, according to estimates. Market leader Tesco operated over 4,300 stores as of May 2025. In comparison, mixed retailer M&S operated close to 1,100 stores in the UK. Marks & Spencer as a grocery retailer M&S is a mixed retailer and sometimes not even included in statistics about the UK grocery market. When viewed as a grocery store, the company had a market share of slightly over three percent as of August 2021. Compared to other grocery and food retailers, M&S is only a minor player on the market. Since the first of September 2020, M&S grocery products can be ordered via the online grocery store Ocado.

In 2023, is was forecast that the grocery market in the United Kingdom would grow by around 6.1 percent. Growth hit an all-time high in 2020 at over eight percent and is forecast to decrease to 2.3 percent by 2026.

Market shares of grocery stores

As of August 2023, the four most important players on the grocery market were Tesco, Sainsbury’s, Asda, and Aldi. The market leader Tesco had a share of over a quarter of the market. Fifth-placed Morrisons was around 1.5 percent away from retaking fourth place from Aldi.

Sales channels

The most relevant grocery sales channels measured by generated monetary value are supermarkets and convenience stores. Discounters, a smaller channel in comparison, still surpassed online sales.

European supermarkets’ revenue is forecast to inch upwards at a compound annual rate of 0.6% over the five years through 2025 to reach €1.7 trillion. European supermarkets face intense price competition amid lingering cost pressures. Though EU food inflation stabilised at 2.7% in April 2025 according to Eurostat, consumer focus on value remains high. Discounters like Aldi and Lidl continue to gain share as shoppers seek lower prices. Supermarkets are investing heavily in price-matching schemes, though sustaining these is financially challenging. Tesco and Sainsbury’s have begun scaling back such initiatives, while Asda has abandoned its price match strategy. Private label growth is reshaping the sector, with sales reaching €352 billion in 2024, the Private Label Manufacturers Association (PLMA) notes. Retailers are diversifying these ranges to balance value, quality and margins. Smarter product mixes are emerging as retailers prioritise local sourcing and premium niches to build loyalty. Strategies like Sainsbury’s ‘Supporting British’ and Mercadona’s local sourcing model resonate with values-driven shoppers. Loyalty programmes have become a strategic pillar, offering personalisation and margin-friendly growth. Programmes like Tesco Clubcard and Carrefour+ drive retention and profitability beyond price wars. Finally, rising labour costs add further pressure. Recent minimum wage increases across Europe have prompted supermarkets to pursue automation, cost savings, and operational efficiencies to protect profitability in an evolving retail landscape. In 2025, revenue is expected to grow at 0.9%, while profit is expected to reach 5.2%, a minor drop from 5.6% in 2020, thanks to intense price competition. Over the five years through 2030, supermarkets’ revenue is slated to climb at a compound annual rate of 2.9% to €2 trillion. Private label growth remains a structural trend while health, convenience and on-the-go meals are driving new demand, particularly among younger shoppers. Supermarkets must diversify their ranges to capture this growth, blending value, quality and functionality. Convenience is also fuelling an ongoing channel shift. Online grocery sales remain, with consumers willing to pay premiums for faster delivery. Retailers are scaling up e-commerce, partnering with delivery apps and innovating store formats to meet demand for flexibility. Smaller urban stores, hybrid models and grocerants are gaining traction. Supermarkets are accelerating investment in automation and AI to boost efficiency and margins. Personalised loyalty schemes are driving customer retention, while automation in warehouses and stores enhances productivity. Trials in drone delivery and robotic shelf scanning signal further innovation. Consolidation and integration are key to navigating sustained margin pressure. Larger grocers are pursuing M&A and pan-European alliances to drive scale, while moving upstream into food production for resilience. Supermarkets that adapt rapidly – blending private labels, convenience, technology and scale – will outperform in Europe’s increasingly competitive grocery landscape.

Total Aldi Group revenue in Germany amounted to close to ** billion euros in 2024, having shown steady growth during recent years. Aldi is a popular chain of German discounter supermarkets. Aldi Süd supermarkets are located in the south of Germany, while Aldi Nord populates the north. All to Aldi Aldi is one of the ten largest retail groups in the world. Together with main competitor Lidl, the two Aldi companies Aldi Nord and Aldi Süd compete for the position as the largest food retailer in the world and are among the most financially successful, with an annual revenue of around *** billion euros in Germany alone. Aldi still boasts more than ***** locations in Germany in 2023. ***** of those belonged to Aldi Nord, while the other ***** were part of the southern German branch Aldi Süd. Discounters’ place in food retail Based on recent figures, the food retailer Edeka generated the highest gross revenue of all food retailers in Germany. Aldi came in fourth place, defending their market share of over ** percent in the grocery sector.

European supermarkets’ revenue is forecast to inch upwards at a compound annual rate of 0.6% over the five years through 2025 to reach €1.7 trillion. European supermarkets face intense price competition amid lingering cost pressures. Though EU food inflation stabilised at 2.7% in April 2025 according to Eurostat, consumer focus on value remains high. Discounters like Aldi and Lidl continue to gain share as shoppers seek lower prices. Supermarkets are investing heavily in price-matching schemes, though sustaining these is financially challenging. Tesco and Sainsbury’s have begun scaling back such initiatives, while Asda has abandoned its price match strategy. Private label growth is reshaping the sector, with sales reaching €352 billion in 2024, the Private Label Manufacturers Association (PLMA) notes. Retailers are diversifying these ranges to balance value, quality and margins. Smarter product mixes are emerging as retailers prioritise local sourcing and premium niches to build loyalty. Strategies like Sainsbury’s ‘Supporting British’ and Mercadona’s local sourcing model resonate with values-driven shoppers. Loyalty programmes have become a strategic pillar, offering personalisation and margin-friendly growth. Programmes like Tesco Clubcard and Carrefour+ drive retention and profitability beyond price wars. Finally, rising labour costs add further pressure. Recent minimum wage increases across Europe have prompted supermarkets to pursue automation, cost savings, and operational efficiencies to protect profitability in an evolving retail landscape. In 2025, revenue is expected to grow at 0.9%, while profit is expected to reach 5.2%, a minor drop from 5.6% in 2020, thanks to intense price competition. Over the five years through 2030, supermarkets’ revenue is slated to climb at a compound annual rate of 2.9% to €2 trillion. Private label growth remains a structural trend while health, convenience and on-the-go meals are driving new demand, particularly among younger shoppers. Supermarkets must diversify their ranges to capture this growth, blending value, quality and functionality. Convenience is also fuelling an ongoing channel shift. Online grocery sales remain, with consumers willing to pay premiums for faster delivery. Retailers are scaling up e-commerce, partnering with delivery apps and innovating store formats to meet demand for flexibility. Smaller urban stores, hybrid models and grocerants are gaining traction. Supermarkets are accelerating investment in automation and AI to boost efficiency and margins. Personalised loyalty schemes are driving customer retention, while automation in warehouses and stores enhances productivity. Trials in drone delivery and robotic shelf scanning signal further innovation. Consolidation and integration are key to navigating sustained margin pressure. Larger grocers are pursuing M&A and pan-European alliances to drive scale, while moving upstream into food production for resilience. Supermarkets that adapt rapidly – blending private labels, convenience, technology and scale – will outperform in Europe’s increasingly competitive grocery landscape.

In 2025, the leading grocery stores in the United States held close to two thirds of the total industry market share. Walmart held the top position with **** percent, followed by Kroger at just under **** percent. Kroger Co. As one of the leading supermarket chains, Kroger has been become a favorite among consumers. Founded by Bernard Kroger in 1883, the company opened its first store in Cincinnati, Ohio and now operates more than ***** grocery retail stores in the United States. Grocery shopping behavior Among the diverse options for food acquisition, supermarkets and superstores are the preferred for consumers. Even though online grocery shopping is on the rise, it is still not up to par with warehouse clubs or discount stores. When it comes to frequency, grocery shopping trips have decreased since the early 2000s, perhaps to adapt to economic pressures like inflation, which has drastically changed the way consumers shop.

Woolworths Group held the largest share of the grocery retail market in Australia as of May 2024, with a share of ** percent. Woolworths' major competitor, Coles Group, came in second with a little over a quarter of the market share. Aldi and IGA remain behind their competitors, with shares of less than ** percent of the market. Growth of online grocery shopping in Australia While physical stores remain the most prevalent grocery shopping channel among Australians, online grocery shopping has gained momentum across Australia recently as consumers and supermarket retailers were forced to adapt to the COVID-19 pandemic. Woolworths and Coles dominate Australia’s online grocery sales, with e-commerce platform Amazon, encompassing Amazon Fresh and Amazon Pantry, the next largest competitor. Grocery price inflation in Australia Price rises continue to be witnessed across many grocery product categories in Australia, with fruit and vegetables accounting for the largest annual price increase in the year to March 2025. As a result of rising grocery costs, an increasing number of Australian households cite grocery expenses as a major source of stress. To lessen the impact of cost-of-living pressures, many shoppers are adopting strategies to reduce their grocery bills, such as cutting back on non-essentials, switching to cheaper brands, shopping across various stores, and using coupons when shopping.