Alipay, one of the flagship products from Chinese e-commerce giant Alibaba Group, is leading the online payment market in China. In November 2024, Alipay recorded over 640 million monthly active users in the country.

AliPay and WeChat Pay are believed to remain dominant mobile payment methods in China, as they are forecast to reach a combined user base of nearly 2.5 billion users. The apps, owned respectively Ant Financial and Tencent Holdings, were estimated to account for over 90 percent of Chinese mobile payments, making the country the largest for proximity mobile payment use. Part of their success and early adoption was their connection with the WeChat and Alibaba ecosystem: Both Alipay and WeChat stem from what originally was a social platform and do not need a separate stand-alone app to function. This concept of "an app within an app" is different from, say, PayPal in the United States that originally functioned outside of an app like Amazon.

As of June 2019, China's leading third-party payment application Alipay recorded around 900 million domestic users, surging from 451 million in 2016. Alipay is the most used third-party payment tool in China.

This statistic shows the number of accounts registered on Alipay from 2004 to June 2012. In 2004, Alipay, the leading third party payment platform in China, had 3 million registered users.

Alipay adoption for POS payments in China was lower in 2024 than it was in early 2020, although its use among consumer remained high. This is according to two different questions asked throughout multiple surveys from Statista's Consumer Insights. The numbers shown here refer to the share of respondents who indicated they used Alipay in the last 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping. Nine out of 10 respondents from China indicated they had used Alipay in a POS setting between July 2023 and June 2024 - with an additional nine out of 10 respondents saying they used Alipay during this same time for online payments.

In November 2024, Alipay, launched by Alibaba Group, was the leading payment app in China with over 640 million monthly active users. Sunshine Life from China Everbright Bank and UnionPay followed with a wide margin.

The dataset used in the paper is Alipay, Tmall, and Alimama. These datasets are used for click-through rate (CTR) prediction. The datasets contain user and item features, as well as user behavior sequences.

As of May 2024, Alibaba's Alipay amassed about 661 million users of its mini-programs in China, which means over two-thirds of the Alipay users were using the services. Alipay launched a mini program platform in 2018, which is an ecosystem of cloud-based embedded apps within the mobile payment app.

Alipay adoption for POS payments in Italy was lower in 2024 than it was in early 2020, as its use among consumers was relatively small. This is according to two different questions asked throughout multiple surveys from Statista's Consumer Insights. The numbers shown here refer to the share of respondents who indicated they used Alipay. Less than one out of 10 respondents from Italy indicated they had used Alipay in a POS setting between July 2023 and June 2024 - with no additional respondents saying they used Alipay during this same time for online payments.

Alipay was available as a payment check-out option on 11,000 more websites from China than on websites that originated from the United States. This according to data from an intelligence tool that tracks the adoption of certain technologies. The Chinese payment option was especially popular domestically, although countries like the United States, the United Kingdom, and Canada did also offer on it some websites. Note that the numbers provided only include website figures, and do not include figures for point-of-sale.

Alipay adoption for POS payments in Australia was lower in 2024 than it was in early 2020, as it was used relatively less often by consumers. This is according to two different questions asked throughout multiple surveys from Statista's Consumer Insights. The numbers shown here refer to the share of respondents who indicated they used Alipay in the last 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping. About one out of 10 respondents from Australia indicated they had used Alipay in a POS setting between July 2023 and June 2024 - with no additional respondents saying they used Alipay during this same time for online payments.

The global Payment Service Provider market is projected to reach a value of $74.27 billion by 2033, exhibiting a CAGR of 5.48%. This growth is attributed to the increasing adoption of digital payments, the rise of e-commerce, and the growing popularity of mobile wallets. Additionally, the increasing demand for online financial services and the need for secure payment transactions are driving the market forward. Major market players include PayPal, Payoneer, Visa, Braintree, Stripe, Venmo, Adyen, Skrill, American Express, Authorize.Net, Revolut, Worldpay, Alipay, Mastercard, and Square. The market is segmented based on payment method (credit card, debit card, digital wallet, bank transfer, cryptocurrency), deployment type (on-premise, cloud-based, hybrid), service type (payment processing, payment gateway, fraud detection, merchant services, risk management), end user (retail, e-commerce, hospitality, financial services, healthcare), and region (North America, South America, Europe, Middle East & Africa, Asia Pacific). North America holds the largest market share, followed by Europe and Asia Pacific. Recent developments include: Recent developments in the Global Payment Service Provider Market have seen significant advancements and strategic movements among key players such as PayPal, Stripe, and Adyen. PayPal announced enhancements to its payment processing capabilities, aiming to increase transaction efficiency for e-commerce platforms. Meanwhile, Stripe expanded its services in emerging markets, enhancing its competitive stance. Visa made headlines with its acquisition of a fintech startup to bolster its digital payments infrastructure, which aligns with the growing trend towards integrated financial solutions. Payoneer also announced a strategic partnership aimed at simplifying global payment processes for SMEs. Additionally, notable growth in market valuations has been influenced by consumer shifts towards online transactions, with Square reporting substantial increases in user engagement and revenue. Alipay and WeChat Pay continue to dominate the Asian markets, driving investments in mobile payment technologies. Furthermore, American Express has invested in enhancing its loyalty programs, thereby addressing the evolving expectations of consumers. These moves reflect an industry increasingly focused on digital innovation, improved user experiences, and strategic alignment to accommodate the rapid growth in global e-commerce and the demand for seamless payment solutions.. Key drivers for this market are: Digital wallet integration, Cross-border payment solutions; Mobile payment innovations; E-commerce growth acceleration; Subscription-based revenue models. Potential restraints include: Technological advancements, Regulatory changes; Increasing e-commerce transactions; Rising demand for mobile payments; Growing focus on cybersecurity.

This statistic shows the online payment transaction volume in China from 2009 to 2014, with a projection until 2019. In 2012, the online payment transaction volume in China amounted to 3.7 trillion yuan. Online payment in China - additional information

Online payment transactions made between users and merchants on the internet have increased rapidly over a relatively short period of time in China. In 2009, only about 505 billion yuan were transacted online whereas in 2015 online transactions were estimated at 11,900 billion yuan. Business to Consumer (B2C) e-commerce is still the most used type of online payment transaction, followed by flight ticket booking, but other types of online payment transactions are growing as well. There are a variety of third-party payment platforms which are licensed to complete online payment transactions, Alipay being the largest third-party platform with over 30 percent share of the market. Other less used payment platforms include Tenpay, Chinaums and others. There is still significant room for market penetration as around 70 percent of internet users are using online payment services.

The report covers China Payment Industry Statistics and it is segmented by Mode of Payment (Point of Sale (Card Payments, Digital Wallet, Cash), Online Sale (Card Payments, Digital Wallet)), and by End-user Industries (Retail, Entertainment, Healthcare, Hospitality). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

Over two-thirds of Alipay app users in China had used its mini-programs, the light version of apps built within Alipay's ecosystem. In May 2023, Mobile Top Up was the most popular mini-program on the Chinese mobile payment app with 96.6 million active users in China. Daily Bills Mini Program and Alipay Merchant Services followed with a wide margin.

As of 2019, China was the global leader in terms of proximity mobile payment adoption. Over 81 percent of smartphone users in the country had made a proximity mobile payment in the past six months. In 2018, the most popular third-party mobile payment providers in China were Alipay and Tenpay.

The global e-wallet market is experiencing robust growth, projected to reach $85.38 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 21.49%. This expansion is driven by several key factors. The increasing adoption of smartphones and mobile internet penetration globally fuels the convenience and accessibility of e-wallets, particularly in emerging markets with rapidly growing digital economies. Furthermore, the integration of e-wallets into various online and offline payment ecosystems, coupled with attractive features like loyalty programs and cashback incentives, stimulates user adoption. Government initiatives promoting digital financial inclusion and reducing reliance on cash transactions further bolster market growth. The preference for contactless payment options, heightened by the recent pandemic, significantly contributed to the surge in e-wallet usage. Competitive pressures among established players and new entrants alike lead to constant innovation in features, security measures, and user experience, driving market dynamism. However, despite the significant growth potential, certain challenges remain. Concerns regarding data security and privacy are paramount, particularly with the increasing volume of sensitive financial data handled by e-wallet platforms. Regulatory hurdles and varying compliance standards across different jurisdictions can complicate market expansion for global players. The digital divide, particularly in underserved communities with limited access to technology and digital literacy, restricts widespread adoption. Overcoming these challenges requires a collaborative approach involving technology providers, governments, and financial institutions to ensure secure, inclusive, and reliable e-wallet services. The market is segmented by technology (Proximity and Remote) and geographically spans North America, South America, Europe, the Middle East & Africa, and Asia Pacific, with Asia Pacific anticipated to be a key growth region given its large and rapidly digitalizing population. The competitive landscape includes a mix of established financial institutions and technology giants, each employing unique strategies to capture market share.

Alipay adoption for POS payments in Finland increased in the first two quarters of 2024 and its use among consumers remained similar to in early 2020. This is according to two different questions asked throughout multiple surveys from Statista's Consumer Insights. The numbers shown here refer to the share of respondents who indicated they used Alipay. Two percent of the respondents from Finland indicated they had used Alipay in a POS setting between July 2023 and June 2024 - with no additional respondents saying they used Alipay during this same time for online payments.

According to the recent report by Future Market Insights (FMI), the super apps market is estimated to stand at US$ 887.30 billion by 2033. Over the forecast period, the market is assessed to trail at a CAGR of 27.5%. For the year 2023, FMI has estimated the market to be worth US$ 78.16 billion.

Increasing Screen Time on Mobiles, Many Downloads of Apps, and Easy Mobile Payments Contributing to Market Growth

Attribute	Details
Super Apps Market Value (2023)	US$ 78.16 billion
Super Apps Market Forecast Value (2033)	US$ 887.30 billion
Super Apps Market CAGR (2023 to 2033)	27.5%

Scope of Report

Attribute	Details
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	US$ billion for Value
Key Regions Covered	North America Europe Asia Pacific Latin America The Middle East and Africa
Key Countries Covered	The United States, Canada, Germany, the United Kingdom, France, Italy, NORDICS, Spain, Russia, Poland, BENELUX, China, Japan, India, ASEAN, Oceania, South Korea, Brazil, Mexico, Argentina, GCC Countries, South Africa, Northern Africa, Türkiye
Key Segments Covered	Platform, Device, Application, End-user, and Region
Key Companies Profiled	WeChat (Tencent) Paytm Gojek tech (goto) Tata Neu (Tata Sons Private Limited) Grab Rappi Inc. Revolut Ltd LINE Corporation Alipay (Ant Group CO., Ltd.) PhonePe (Flipkart.com) Kakao Corp.
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

As of 2024, around 1028.91 million people used mobile payments in China, 75 million more users compared to a year ago. After the growth rate of new users began to taper off after 2017, the outbreak of COVID-19 caused an influx of many new users. Digital money over hard cash Two companies have completely changed commerce in China. Alibaba and Tencent are the two main providers of mobile payments in the country with their platforms WeChat Pay and Alipay. A high penetration rate of mobile phones and the popularity of e-commerce have aided the popularization and adaption of mobile payments. Today, mobile payments are the primary vehicle to transfer money. The next step After payments have become digital, the currency is going to become digital next. In 2017, the Chinese government greenlighted the plans of the country’s central bank to develop a digital currency. Since 2020, the Digital Yen was slowly rolled out to the public through several testing circles. According to the People’s Bank of China, a digital currency would help regulators to reduce money laundering, corruption, and other illicit activities.