In 2024, Alphabet's revenue from Google websites (including YouTube advertising) amounted to around 234.23 billion U.S. dollars, up from 206.5 billion U.S. dollars in the previous year. Google Search is by far the biggest revenue segment of Alphabet. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.

In fiscal year 2024, Alphabet's revenue by segment (products & services) are as follows: Google Cloud: $43.23 B, Google Network: $30.36 B, Google Search & Other: $198.08 B, Google Subscriptions, Platforms, And Devices: $40.34 B, Other Bets: $1.65 B, YouTube Ads: $36.15 B.

In the most recently reported fiscal year, Alphabet's revenue amounted to 350 billion U.S. dollars, up from 307.3 billion U.S. dollars in the previous year. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google, along with several other companies previously owned by or tied to Google. Alphabet business segments Alphabet has several operating segments, including Google and Other Bets. Google is the only reportable segment, as none of the other segments meet the quantitative revenue thresholds to qualify as reportable segments. In 2024, Google segment revenue amounted to 348.1 billion U.S. dollars. During the same fiscal period, the Other Bets segment revenue amounted to 1.64 billion U.S. dollars in total. According to the company, the Google product segment includes “revenues from the company’s main products Ads, Android, Chrome, Google Cloud, Google Maps, digital content distribution platform Google Play, Hardware, Search and YouTube. Google generates revenues primarily from advertising; sales of apps, in-app purchases, digital content products, and hardware; and licensing and service fees, including fees received for Google Cloud offerings.” Alphabet’s Other Bets segment mainly generates revenues through the sales of TV and internet services through Access, in addition to R&D services and licensing through Verily. Alphabet businesses Calico, CapitalG, GV, Waymo and X are also included in this segment.

In fiscal year 2024, Alphabet's revenue by geographical region are as follows: Americas Excluding United States: $20.42 B, Asia Pacific: $56.82 B, EMEA: $102.13 B, UNITED STATES: $170.45 B.

Advertising remained the main revenue-generating segment for Google in 2024. During the examined year, 77.8 percent of Google’s revenue came from advertising on Google properties and YouTube. The Google Cloud revenue segment generated 10.8 percent of the company's revenues, up from 4.3 percent in 2018.

In the second quarter of 2025, Alphabet's revenue amounted to over 96.42 billion U.S. dollars, up from 84.74 billion U.S. dollars during the same quarter a year prior. The company's main revenue source is advertising through Google Sites and online products. Alphabet's Other Bets segment also includes businesses such as Access/Google Fiber, Calico, Nest, Verily, GV, Google Capital, X, and other ventures.

In 2024, 49 percent of Alphabet's revenue was generated in the United States and 29 percent in Europe, the Middle East, and Africa. Among all the presented regions, the least share of revenue company's revenue came from Latin America. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.

In 2024, Alphabet's Other Bets segment generated 1.64 billion U.S. dollars in revenue, up from 1.06 million U.S. dollars in the preceding fiscal year. Meanwhile, Alphabet's annual revenue in 2023, was more than 350 billion U.S. dollars, up from around 307.3 billion in the previous year.

Introduction

Google Revenue Statistics: Google, which functions underneath Alphabet Inc. as an associate company, is still one of the biggest tech companies in the world, generating billions of dollars in income every year. Its revenues come from many different internal segments of the company, such as advertising, cloud services, and hardware.

For the year 2024, however, Google is still the market leader in any of the countries within the world’s scope of search engines that operate on advertisement return, which is considerably boosting their mother company's revenues. Here is an analysis of Google's revenue statistics for the year 2025 in detail.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

In the second quarter of 2025, Google's revenue amounted to over 95.94 billion U.S. dollars, up from the 84.377 billion U.S. dollars registered in the same quarter a year prior. The company amounted to an annual revenue of 348.16 billion U.S. dollars throughout 2024, its highest value to date, with most of its earnings being powered by advertising through Google sites and its network. Google advertising The foundations of Google's earnings are its advertising revenues, generated through its Google Ads platform, which enables advertisers to display ads, product listings, and service offerings across its extensive network (properties, partner sites, and apps) to web users via programs like AdSense or AdSearch. In 2024, Google accounted for most of its parent company Alphabet's annual revenues with 234.2 billion U.S. dollars in Google website ad revenues alone. Other sources of revenue Google's multitude of income sources also includes digital content products and apps sold through the digital content distribution platform Google Play, as well as hardware including Chromecast devices and smartphones. Geographically, the biggest single country share of Alphabet’s revenue comes from the United States, and close to 30 percent of revenues originate from the EMEA region.

In the third quarter of 2024, Google's parent company Alphabet reported a net income of over 34.5 billion U.S. dollars. This represents an increase of 45 percent from the 23.6 billion U.S. dollars generated in the corresponding quarter of the previous year, and is the highest quarterly net income registered by the company so far.

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The location-based advertising market has the potential to grow by USD 82.26 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 17.78%.

This location-based advertising market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by type (push and pull) and geography (North America, Europe, APAC, South America, and MEA).

What will the Location-based Advertising Market Size be in 2021?

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Location-based Advertising Market: Key Drivers and Trends

The growing demand in location-based mobile advertising for small businesses is notably driving the location-based advertising market growth, although factors such as inaccuracies caused by poor data interpretation, high urban density, or outdated data may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the location-based advertising industry. The holistic analysis of the drivers will help in predicting end goals and refining marketing strategies to gain a competitive edge.

This location-based advertising market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Location-based Advertising Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

Adux
Alphabet Inc.
Facebook Inc.
Foursquare Labs Inc.
GroundTruth
International Business Machines Corp.
Near Pte. Ltd.
Telefonaktiebolaget LM Ericsson
Telenity Inc.
Verve Group Inc.

The vendor landscape of the location-based advertising market entails successful business strategies deployed by the vendors. The location-based advertising market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the location-based advertising market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Which are the Key Regions for Location-based Advertising Market?

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33% of the market’s growth will originate from North America during the forecast period. The US is the key market for location-based advertising in North America.

The report offers an up-to-date analysis of the geographical composition of the market. North America has been recording a significant growth rate and is expected to offer several growth opportunities to market vendors during the forecast period. The improved user experience in advertising will facilitate the location-based advertising market growth in North America over the forecast period. The report offers an up-to-date analysis of the geographical composition of the market, competitive intelligence, and regional opportunities in store for vendors.

What are the Revenue-generating Type Segments in the Location-based Advertising Market?

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The location-based advertising market share growth by the push segment has been significant. This report provides insights on the impact of the unprecedented outbreak of COVID-19 on market segments. Through these insights, you can safely deduce transformation patterns in consumer behavior, which is crucial to gauge segment-wise revenue growth during 2021-2025 and embrace technologies to improve business efficiency.

This report provides an accurate prediction of the contribution of all the segments to the growth of the location-based advertising market size. Furthermore, our analysts have indicated actionable market insights on post COVID-19 impact on each segment, which is crucial to predict change in consumer demand.

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    Accelerate

In 2024, YouTube's global advertising revenues amounted to approximately ***** billion U.S. dollars, up by almost eight percent from the **** billion U.S. dollars in the preceding fiscal period. Whereas the owned online video platform does not generate the same amount of revenue as Google's key segment Search, it is nonetheless a significant money-maker for parent company Alphabet.

The global mobile advertising market, valued at $403.77 billion in 2025, is projected to experience robust growth, driven by the escalating adoption of smartphones and mobile internet usage worldwide. The Compound Annual Growth Rate (CAGR) of 14.27% from 2025 to 2033 indicates a significant expansion, fueled by several key factors. Increased in-app advertising spending, particularly from large enterprises leveraging targeted advertising campaigns for enhanced customer engagement, contributes significantly. The burgeoning popularity of short-form video content and the rise of influencer marketing on platforms like TikTok and Instagram are also major drivers. Furthermore, advancements in mobile ad technologies, such as programmatic advertising and improved ad targeting capabilities using AI and machine learning, are optimizing campaign effectiveness and attracting further investment. While data privacy concerns and increasing ad-blocking software present challenges, the market's overall trajectory remains strongly positive, fueled by continuous innovation and evolving consumer behavior. The market segmentation reveals a diversified landscape. The search, display, and video segments are the key revenue generators, with search advertising dominating due to its high effectiveness and targeting precision. Large enterprises represent a substantial portion of the market, owing to their significant budgets and established digital marketing strategies. However, the small and medium-sized enterprise (SME) segment is also exhibiting healthy growth, driven by the increasing accessibility of mobile advertising platforms and the decreasing costs associated with campaign execution. Geographically, North America and APAC (specifically China and India) are currently leading the market, but significant opportunities exist in other regions as mobile penetration and digital literacy continue to improve. Key players like Alphabet Inc., Meta Platforms Inc., and others are continuously innovating and consolidating their market positions through strategic acquisitions and technological advancements. Competition within this dynamic market is expected to remain intense, emphasizing the importance of continuous innovation and adaptation for sustained growth.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

The in-game advertising market, specifically game placement ads, is experiencing robust growth, driven by the expanding gaming industry and increasing player engagement. While precise market sizing data is unavailable, considering the significant revenue generated by mobile and computer games globally, a reasonable estimate for the 2025 market size could be around $2 billion, projecting a Compound Annual Growth Rate (CAGR) of 15% over the next decade. This growth is fueled by several key factors. Firstly, the increasing sophistication of in-game advertising formats, transitioning from static banners to more immersive dynamic ads integrated seamlessly into game environments, enhances player experience and advertiser engagement. Secondly, advancements in ad tech solutions allow for more targeted and personalized advertising, improving campaign effectiveness. Finally, the expanding reach of mobile gaming globally contributes significantly to the market expansion, offering access to previously untapped audience segments.
However, challenges remain. Concerns regarding user experience and the potential for intrusive advertising are significant. Maintaining a balance between monetization and preserving the enjoyment of the game is crucial for sustained growth. Furthermore, the regulatory landscape around data privacy and advertising practices continues to evolve, creating uncertainty and potential compliance costs for advertisers and game developers. Competition among established players and emerging ad tech companies is fierce, making technological innovation and strategic partnerships vital for success. Segmentation within the market reveals a strong preference for dynamic ads over static ones, reflecting the industry trend towards more engaging and less disruptive advertising. The regional distribution indicates strong potential in North America and Asia-Pacific, fueled by high mobile game adoption and substantial advertiser investment.

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The automotive HD maps market has the potential to grow by USD 954.88 million during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 16.86%. This automotive HD maps market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The market report also offers information on several market vendors, including Alphabet Inc., CARMERA, Civil Maps, DeepMap Inc., HERE Global BV, Intel Corp., Maxar Technologies Inc., NavInfo Co. Ltd., The Sanborn Map Co. Inc., and TomTom International BV among others. Furthermore, this report extensively covers market segmentation by application (passenger cars and commercial vehicles) and geography (North America, Europe, APAC, MEA, and South America).

What will the Automotive HD Maps Market Size be in 2021?

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Automotive HD Maps Market: Key Drivers and Trends

Based on our research output, there has been a negative impact on the market growth during and post-COVID-19 era. The rising adoption of cloud-based HD maps is notably driving the market growth, although factors such as high cost associated with semi-autonomous and fully autonomous technologies may impede the market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the market.

This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth.

Who are the Major Automotive HD Maps Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

Alphabet Inc.
CARMERA
Civil Maps
DeepMap Inc.
HERE Global BV
Intel Corp.
Maxar Technologies Inc.
NavInfo Co. Ltd.
The Sanborn Map Co. Inc.
TomTom International BV

The automotive HD maps market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Which are the Key Regions for Automotive HD Maps Market?

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41% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for automotive HD maps in North America.

The report offers an up-to-date analysis of the geographical composition of the market. North America has been recording a significant growth rate and is expected to offer several growth opportunities to market vendors during the forecast period. The accuracy and precision offered by HD maps will facilitate market growth in North America over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors.

What are the Revenue-generating Application Segments in the Automotive HD Maps Market?

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The market share growth by the passenger cars segment has been significant. This report provides insights on the impact of the unprecedented outbreak of COVID-19 on market segments. Through these insights, you can safely deduce transformation patterns in consumer behaviour, which is crucial to gauge segment-wise revenue growth during 2021-2025 and embrace technologies to improve business efficiency.

This report provides an accurate prediction of the contribution of all the segments to the growth of the market size.

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What are the Key Factors Covered in this Automotive HD Maps Market Report?

CAGR of the market during the forecast period 2021-2025
Detailed information on factors that will drive market growth during the next five years
Precise estimation of the market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behaviour
The growth of the market across North America, Europe, APAC, MEA, and South America 
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

    Automotive HD Maps Market Scope




    Report Coverage


    Details




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    Base year


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    Forecast period


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    Growth momentum & CAGR

In the fiscal year 2024, Google's revenue through non-major, miscellaneous channels amounted to 40.340 billion U.S. dollars. These revenues include sales of apps and digital media content from the Google Play Store as well as Google-branded hardware, non-advertising YouTube revenues such as subscriptions, and other products and services. In 2019, Alphabet started to report Google Cloud and YouTube advertising as separate segments, resulting in some changes in presentation.

Video and content streaming has undergone significant changes over the past five years, reshaping viewer experiences and provider strategies. With cord-cutters continuing to drive industry growth, revenue has grown at a CAGR of 12.8% to $97.6 billion, maintaining a 14.8% profit margin, as less profitable streamers enter the market. A key focus has been on original content. Giants like Netflix, Amazon Prime and Disney+ are investing billions in producing their series and films. This strategy aims to secure viewer loyalty, differentiate platforms and cater to various demographic segments and regional tastes. Original content helps mitigate the impact of content licensing disputes, which streamers also incorporate into their libraries, creating a delicate balance. Data analytics and personalized user experiences have emerged as crucial as competition rises. Many streamers have maximized their subscribers by catering to price-sensitive viewers, implementing tiered subscription plans to capture all demographics. Video streamers have also invested heavily in the live event space, a new trend that has emerged over the past five years. Starting with Amazon's 2022 deal to air a package of NFL games, other prominent video streamers, such as Netflix and Apple, have also entered the market, recognizing the infinite value that live events provide. Moving forward, viewing experiences will continue to evolve, as each video streamer aims to edge out competition within the highly competitive market. Companies currently benefiting from the backing of larger media companies will face increased pressure to discover sustainable operating models with new mergers becoming possible. Meanwhile, new developments, such as a ban on TikTok and the incorporation of AI solutions have the potential to alter market shares moving forward. With cord-cutting anticipated to decelerate, industry revenue will rise at a slower CAGR of 6.8% over the next five years, reaching $135.6 billion by 2030.