Alternative Data Provider Market Outlook

The global alternative data provider market size was valued at approximately USD 2.5 billion in 2023 and is expected to reach around USD 11 billion by 2032, growing at a robust CAGR of 18% during the forecast period. The surge in market size is primarily driven by the increasing demand for unique insights that alternative data provides to investment firms, hedge funds, and other financial institutions.

One of the prominent growth factors fueling the alternative data provider market is the escalating number of data sources. With the digital footprint expanding across social media, web scraping, credit card transactions, and satellite data, firms are constantly seeking new ways to gain a competitive edge. Social media platforms alone generate an immense volume of data daily, enabling businesses to derive real-time insights into consumer behavior, market trends, and sentiment analysis. This vast pool of unstructured data, when properly processed and analyzed, provides a goldmine of information for investment strategies and risk management.

Another significant growth driver is the increasing adoption of advanced analytical tools and artificial intelligence (AI). These technologies enable the efficient processing and analysis of large datasets, thus enhancing the accuracy and reliability of the insights derived. AI algorithms, in particular, are adept at identifying patterns and trends that may not be immediately apparent to human analysts. Moreover, the integration of machine learning techniques allows for continuous improvement in data analysis capabilities, making alternative data an indispensable tool for financial institutions aiming to stay ahead of the market.

Furthermore, the growing regulatory emphasis on transparency and accountability in financial markets is driving the adoption of alternative data. Regulatory bodies across the globe are increasingly scrutinizing traditional data sources to ensure fair trading practices and risk mitigation. In response, financial institutions are turning to alternative data providers to gain a more comprehensive view of market dynamics and to comply with stringent regulatory requirements. This shift toward greater transparency is expected to further bolster market growth.

Regionally, North America dominates the alternative data provider market, owing to the early adoption of advanced technologies and the presence of major financial hubs. However, other regions such as Asia Pacific and Europe are rapidly catching up. In Asia Pacific, the burgeoning fintech sector and the increasing number of start-ups are contributing significantly to market growth. Europe, on the other hand, is witnessing a surge in demand due to stringent regulatory frameworks and a growing emphasis on sustainable investing practices.

Data Type Analysis

The alternative data provider market can be segmented by data type into social media data, web scraped data, credit card transactions, satellite data, and others. Social media data is a significant segment that impacts the market due to the sheer volume and variety of data generated through various platforms like Facebook, Twitter, and LinkedIn. This data includes user posts, comments, likes, shares, and other forms of engagement that can be analyzed to gauge market sentiment and predict consumer behavior. Social media data is invaluable for real-time analysis and immediate insights, making it a crucial component for investment and marketing strategies.

Web scraped data is another vital segment, offering an extensive array of information collected from various online sources like e-commerce websites, news sites, blogs, and forums. This data type provides insights into market trends, product popularity, pricing strategies, and consumer preferences. Web scraping tools extract relevant information efficiently, which can then be analyzed to provide actionable insights for businesses looking to optimize their operations and investment strategies.

Credit card transaction data is a high-value segment, offering precise insights into consumer spending patterns and financial behaviors. This data can be used to track economic trends, monitor the performance of specific sectors, and forecast future spending habits. Financial institutions and hedge funds rely heavily on this type of data to make informed investment decisions and to develop targeted marketing campaigns. The granularity and accuracy of credit card transaction data make it a powerful tool for financial analysis.

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Alternative Data Market Size 2025-2029

The alternative data market size is forecast to increase by USD 60.32 billion, at a CAGR of 52.5% between 2024 and 2029.

The market is experiencing significant growth, driven by the increased availability and diversity of data sources. This expanding data landscape is fueling the rise of alternative data-driven investment strategies across various industries. However, the market faces challenges related to data quality and standardization. As companies increasingly rely on alternative data to inform business decisions, ensuring data accuracy and consistency becomes paramount. Addressing these challenges requires robust data management systems and collaboration between data providers and consumers to establish industry-wide standards. Companies that effectively navigate these dynamics can capitalize on the wealth of opportunities presented by alternative data, driving innovation and competitive advantage.

What will be the Size of the Alternative Data Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with new applications and technologies shaping its dynamics. Predictive analytics and deep learning are increasingly being integrated into business intelligence systems, enabling more accurate risk management and sales forecasting. Data aggregation from various sources, including social media and web scraping, enriches datasets for more comprehensive quantitative analysis. Data governance and metadata management are crucial for maintaining data accuracy and ensuring data security. Real-time analytics and cloud computing facilitate decision support systems, while data lineage and data timeliness are essential for effective portfolio management. Unstructured data, such as sentiment analysis and natural language processing, provide valuable insights for various sectors. Machine learning algorithms and execution algorithms are revolutionizing trading strategies, from proprietary trading to high-frequency trading. Data cleansing and data validation are essential for maintaining data quality and relevance. Standard deviation and regression analysis are essential tools for financial modeling and risk management. Data enrichment and data warehousing are crucial for data consistency and completeness, allowing for more effective customer segmentation and sales forecasting. Data security and fraud detection are ongoing concerns, with advancements in technology continually addressing new threats. The market's continuous dynamism is reflected in its integration of various technologies and applications. From data mining and data visualization to supply chain optimization and pricing optimization, the market's evolution is driven by the ongoing unfolding of market activities and evolving patterns.

How is this Alternative Data Industry segmented?

The alternative data industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeCredit and debit card transactionsSocial mediaMobile application usageWeb scrapped dataOthersEnd-userBFSIIT and telecommunicationRetailOthersGeographyNorth AmericaUSCanadaMexicoEuropeFranceGermanyItalyUKAPACChinaIndiaJapanRest of World (ROW)

By Type Insights

The credit and debit card transactions segment is estimated to witness significant growth during the forecast period.Alternative data derived from card and debit card transactions plays a pivotal role in business intelligence, offering valuable insights into consumer spending behaviors. This data is essential for market analysts, financial institutions, and businesses aiming to optimize strategies and enhance customer experiences. Two primary categories exist within this data segment: credit card transactions and debit card transactions. Credit card transactions reveal consumers' discretionary spending patterns, luxury purchases, and credit management abilities. By analyzing this data through quantitative methods, such as regression analysis and time series analysis, businesses can gain a deeper understanding of consumer preferences and trends. Debit card transactions, on the other hand, provide insights into essential spending habits, budgeting strategies, and daily expenses. This data is crucial for understanding consumers' practical needs and lifestyle choices. Machine learning algorithms, such as deep learning and predictive analytics, can be employed to uncover patterns and trends in debit card transactions, enabling businesses to tailor their offerings and services accordingly. Data governance, data security, and data accuracy are critical considerations when dealing with sensitive financial d

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Transact Signal EUR includes consumer transaction data on 6.7M+ credit cards, debit cards, direct debit accounts, and direct transfer accounts, including 5.3M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 5K+ merchants, 3K+ brands mapped to 600 global parent companies (500 publicly traded), and deep geographic breakouts with demographic breakouts coming soon for UK. Brick & mortar , and ecommerce direct-to-consumer sales are recorded on transaction date and purchase data is available for most companies as early as 5 days post-swipe.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel

Public and private investors can leverage insights from CE’s synthetic data to assess consensus estimates and investment opportunities, while consumer marketing and retailers can gain visibility into transaction data’s potential for competitive analysis, shopper behavior, and consumer insights.

Most popular use cases among public and private investors include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details

Alternative Data Market size was valued at USD 16.13 Billion in 2024 and is projected to reach USD 408.72 Billion by 2031, growing at a CAGR of 54.92% from 2024 to 2031.

Global Alternative Data Market Drivers

Growing Need for Alpha Generation: Investors are continuously looking for fresh sources of alpha, or excess returns over a benchmark, in the fiercely competitive financial markets. Insights from alternative data are distinct from those from traditional sources, which helps investors spot opportunities and obtain a competitive advantage. Technological Developments: The mass gathering and examination of alternative data has been made easier by technological developments, especially in fields like artificial intelligence, machine learning, and big data analytics. These technologies improve the value proposition of alternative data for investors by enabling complex data processing, pattern detection, and predictive modeling. Proliferation of Data Sources: Beyond traditional financial and economic indicators, there is a proliferation of data sources due to the internet and digital technology. Web traffic, satellite imagery, social media feeds, consumer transactions, and sensor data are just a few examples of the many sources that make up alternative data, which offers deep and varied insights into a number of fields and industries. Regulatory Environment: The gathering, storing, and use of alternative data may be affected by changes in regulations, such as the General Data Protection Regulation (GDPR) of the European Union and other comparable data protection legislation across the globe. Adherence to regulatory mandates is crucial for alternative data providers and consumers, as it molds the market environment and impacts data procurement tactics.

The Alternative Data Provider market, currently valued at $1252 million in 2025, is projected to experience robust growth, driven by increasing demand for data-driven insights across diverse sectors. A compound annual growth rate (CAGR) of 9% from 2025 to 2033 indicates a significant expansion of this market. Key drivers include the rising adoption of alternative data sources like credit card transactions, web data, and social media sentiment analysis for investment strategies, risk management, and improved business decision-making. The BFSI (Banking, Financial Services, and Insurance) sector is a major adopter, leveraging alternative data to enhance credit scoring, fraud detection, and customer segmentation. The growing sophistication of AI and machine learning algorithms further fuels market expansion by enabling more efficient processing and analysis of diverse data streams. While data privacy regulations present a potential restraint, the market's growth trajectory suggests that innovative solutions and increased regulatory clarity will mitigate these challenges. The market segmentation, encompassing various application areas and data types, indicates a diversified ecosystem with opportunities for specialized providers and integrated platforms. Companies like Preqin, Dataminr, and Bloomberg Second Measure are key players shaping this dynamic landscape through their innovative data solutions and analytics capabilities. Geographic expansion, particularly in regions with burgeoning financial technology and digital infrastructure, such as Asia-Pacific, will contribute to the market's overall growth. The rapid adoption of alternative data is fueled by its ability to provide a more comprehensive view compared to traditional data sources. This is especially crucial in rapidly evolving markets where traditional data might lag or be insufficient. The increased availability of diverse data sources, coupled with advancements in data analytics techniques, enables financial institutions and businesses to gain a competitive edge. While challenges related to data quality, integration, and regulatory compliance remain, the overall market outlook is extremely positive. This is driven by the continuous development of more sophisticated analytics tools, a growing understanding of the value of alternative data, and increasing investments in data infrastructure. The growing number of players, including both established financial data providers and emerging technology companies, indicates a vibrant and competitive market poised for sustained growth.

Alternative Data Solution Market Outlook

In 2023, the global market size of the Alternative Data Solution market is approximately USD 2.5 billion. With a compound annual growth rate (CAGR) of 40%, the market is forecasted to reach an astounding USD 38.7 billion by 2032. This rapid growth can be attributed to the increasing demand for data-driven decision-making across different industry verticals and the advent of advanced analytical tools that facilitate the extraction of valuable insights from diverse data sources.

One of the primary growth factors driving the Alternative Data Solution market is the exponential increase in data generation. With the proliferation of internet-connected devices, social media platforms, and other digital channels, the amount of alternative data generated daily has reached unprecedented levels. Organizations across various industry verticals are leveraging this data to gain deeper insights into market trends, consumer behavior, and competitive landscapes, thereby making more informed business decisions. The availability and accessibility of cutting-edge data processing technologies further amplify the potential for extracting actionable insights from these vast datasets.

Another significant growth factor is the rising adoption of artificial intelligence (AI) and machine learning (ML) technologies. These advanced technologies are instrumental in analyzing unstructured data, such as social sentiment data, email receipts, and satellite imagery, which traditionally posed challenges for conventional data analysis tools. By employing AI and ML algorithms, businesses can uncover hidden patterns, predict future trends, and optimize their operations. The synergy between alternative data and AI/ML technologies is revolutionizing industries such as finance, retail, and healthcare, driving the demand for robust alternative data solutions.

Regulatory changes and compliance requirements also play a pivotal role in the market's expansion. Financial institutions, in particular, are under increasing pressure to adhere to stringent regulatory standards and mitigate risks. Alternative data solutions provide these institutions with valuable insights that can enhance risk assessment, fraud detection, and compliance monitoring. Moreover, the integration of alternative data with traditional financial data enables more comprehensive and accurate credit scoring, investment analysis, and portfolio management, further propelling market growth.

Data Type Analysis

The "Credit and Debit Card Transactions" segment represents a significant portion of the market, driven primarily by the financial services industry. These transaction records offer valuable insights into consumer spending patterns, preferences, and overall economic activity. Financial institutions, hedge funds, and asset managers utilize this data to develop algorithms that predict market trends and make informed investment decisions. The increasing adoption of digital payment systems and the shift towards a cashless society are expected to further augment the demand for this type of alternative data.

"Email Receipts" data is another crucial segment, particularly for the retail and e-commerce sectors. Email receipts provide detailed information about consumer purchasing behavior, including product preferences, purchasing frequency, and price sensitivity. Retailers and marketers use this data to personalize marketing campaigns, optimize inventory management, and enhance customer experience. The growing trend of online shopping and the surge in e-commerce activities globally are anticipated to drive the growth of this segment in the coming years.

"Geo-location (Foot Traffic) Records" are invaluable for businesses seeking to understand consumer movement patterns and foot traffic in physical locations. Retailers, urban planners, and transportation companies leverage this data to optimize store locations, manage traffic flow, and enhance urban infrastructure. With the increasing use of mobile devices and location-based services, the availability and accuracy of geo-location data have improved significantly, contributing to the growth of this segment.

"Mobile Application Usage" data is gaining traction due to the widespread adoption of smartphones and mobile applications. This data provides insights into user preferences, engagement levels, and app usage patterns. Companies in the technology, media, and entertainment sectors leverage this data to improve user experience, develop targeted advertising strategies, and enhanc

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The alternative data solutions market, valued at $2,882.2 million in 2025, is experiencing robust growth driven by the increasing need for enhanced investment strategies and improved business decision-making. The rising adoption of data analytics and machine learning across various sectors, including BFSI, retail & logistics, and IT & telecommunications, fuels this expansion. Credit card transactions and web traffic currently represent significant data sources, though mobile application usage is rapidly gaining traction. While data privacy regulations present a challenge, the market's resilience is evident in the diverse range of alternative data providers, including established players like Equifax and emerging companies like Alternative Data Group and FinScience, constantly innovating to meet evolving market demands. The market's segmentation by application and data type reflects the versatility of alternative data, catering to specific industry needs. For example, BFSI institutions leverage alternative data for credit scoring and fraud detection, while retail and logistics firms use it for supply chain optimization and customer behavior analysis. Geographic distribution shows strong growth potential across North America and Europe, with Asia-Pacific emerging as a key region for future expansion. This growth is fuelled by increasing digitalization and the proliferation of data sources in these regions. The forecast period (2025-2033) anticipates sustained growth, propelled by technological advancements and the growing recognition of alternative data’s value in unlocking actionable insights. The competitive landscape is dynamic, with both established players and agile startups contributing to market innovation. Companies are continuously developing sophisticated analytical tools and expanding their data sources to offer comprehensive solutions. Furthermore, partnerships and collaborations between data providers and technology companies are further accelerating market growth. The continuous evolution of data analytics techniques and the increasing sophistication of AI-driven insights further contribute to market expansion. The market is expected to consolidate somewhat in the coming years, with larger players potentially acquiring smaller, more specialized firms to broaden their data offerings and expand their market reach. This market growth, coupled with ongoing innovation, positions alternative data solutions as a crucial element of modern business intelligence.

The Alternative Data Services market is experiencing robust growth, driven by the increasing demand for non-traditional data sources among financial institutions and investment firms. The market's expansion is fueled by several key factors. Firstly, the need for enhanced investment strategies and improved risk management is pushing firms to explore alternative data sources beyond traditional financial statements. This includes incorporating web scraping, social media sentiment analysis, satellite imagery, and transactional data to gain a competitive edge in market prediction and portfolio management. Secondly, advancements in data analytics and machine learning capabilities have made it easier to process and interpret this complex, unstructured alternative data, leading to more actionable insights. Finally, the rising availability of alternative data providers, many specializing in niche data segments, has fostered a dynamic and competitive market. While the exact market size in 2025 is unavailable, a reasonable estimation based on a plausible CAGR of 25% (a common growth rate for rapidly expanding technology sectors) from a hypothetical base year 2019 figure of $5 Billion, would place the 2025 market size at approximately $15 billion. This estimate acknowledges the market's dynamic nature and potential for faster or slower growth based on economic conditions and technological advancements. However, the upward trend remains undeniable. The market's segmentation includes various data types and service models. Companies are categorized into providers specializing in specific data sources (e.g., transactional data, satellite imagery) and those offering integrated platforms that combine multiple data types. Geopolitically, North America currently dominates the market, given the concentration of financial institutions and technology firms in the region. However, significant growth is expected from Asia-Pacific and Europe, driven by increasing adoption of alternative data in developing financial markets. Restraints include challenges related to data quality, regulation, and data privacy concerns. The increasing regulatory scrutiny around the use of alternative data necessitates robust compliance strategies for both data providers and users. Despite these challenges, the long-term outlook for the Alternative Data Services market remains extremely positive, with a projected substantial increase in market size over the next decade. This growth will be driven by continuous technological innovation, expanding data availability, and the increasing demand for data-driven investment decision-making.

Global Alternative Data market size is expected to reach $36.29 billion by 2029 at 39.2%, segmented as by data type, credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage

The Alternative Data Platform market is experiencing robust growth, driven by the increasing demand for non-traditional data sources within the financial services sector. The market's expansion is fueled by several key factors: the rise of quantitative investment strategies that heavily rely on alternative data for alpha generation; the growing sophistication of data analytics techniques capable of extracting meaningful insights from complex datasets; and the increasing availability of diverse alternative data streams, including social media sentiment, satellite imagery, and transactional data. This market is segmented across various data types (e.g., web traffic, social media, satellite imagery), industry verticals (e.g., finance, retail, healthcare), and deployment models (cloud-based, on-premise). The competitive landscape is characterized by both established players and emerging fintech companies, leading to ongoing innovation and consolidation. We estimate the market size in 2025 to be $5 billion, with a compound annual growth rate (CAGR) of 25% projected through 2033. This signifies substantial future opportunities for vendors and investors alike. Significant trends shaping this market include the increasing adoption of cloud-based platforms for scalability and cost-effectiveness, the rise of AI-powered data analytics for enhanced insight extraction, and a greater focus on data security and regulatory compliance. However, challenges remain. These include the high cost of alternative data acquisition and processing, the need for specialized expertise in data science and analytics, and concerns related to data quality and bias. Despite these restraints, the overall market outlook is positive, with continued growth driven by the expanding use of alternative data across a broader range of industries and investment strategies. The competitive landscape includes companies like Accelex, Exabel, Similarweb, Preqin, and many others actively innovating and expanding their offerings to meet the evolving needs of the market. This ongoing innovation and competition ensure a dynamic and rapidly changing marketplace.

The Alternative Data Market is Segmented by Data Type (Credit and Debit Card Transactions, Email Receipts, and More), End-User Industry (BFSI, Retail and E-Commerce, and More), Data Acquisition Method (Proprietary Sensor/IoT Feeds, Web Crawling and Scraping, and More), Application (Investment Signal Generation, Risk Management and Fraud Detection, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Transact Signal USA includes consumer transaction data on 100M+ credit and debit cards, including 35M+ with activity in the past 12 months and 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants, 800+ parent companies, 80+ same store sales metrics, and deep demographic and geographic breakouts. Brick & mortar, DTC, and ecommerce sales are recorded on transaction date and purchase data is available for most companies as early as 4 days post-swipe.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel

Public and private investors can leverage insights from CE’s synthetic data to assess consensus estimates and investment opportunities, while consumer marketing and retailers can gain visibility into transaction data’s potential for competitive analysis, shopper behavior, and market intelligence.

Most popular use cases among public and private investors include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details

The Alternative Data Vendor market is experiencing robust growth, driven by the increasing demand for non-traditional data sources to enhance investment strategies and business decision-making. The market's expansion is fueled by the proliferation of digital data, advancements in data analytics, and a growing need for more comprehensive and nuanced insights across various sectors. The BFSI (Banking, Financial Services, and Insurance) sector remains a significant driver, leveraging alternative data for credit scoring, fraud detection, and risk management. However, growth is also witnessed in industrial, IT and telecommunications, and retail and logistics sectors as businesses seek competitive advantages through data-driven decision-making. The diverse types of alternative data, including credit card transactions, web data, sentiment analysis, and public data, cater to a wide range of applications. While data privacy and regulatory concerns pose challenges, the market is overcoming these hurdles through robust data anonymization and compliance strategies. The competitive landscape features both established players like S&P Global and Bloomberg, along with emerging technology-driven companies, fostering innovation and market expansion. We project a steady compound annual growth rate (CAGR) resulting in a substantial market expansion over the next decade. This growth is expected to be distributed across regions, with North America and Europe maintaining leading positions due to early adoption and developed data infrastructure. The forecast period from 2025 to 2033 anticipates continued market expansion, propelled by factors such as increasing data availability from IoT devices, refined analytical techniques, and expanding applications across new sectors. The market's segmentation by application and data type is expected to further evolve, with niche players focusing on specific data sets and industries. This specialized approach allows for deeper insights and catering to specific client needs. Geographic expansion will continue, with growth in Asia-Pacific particularly driven by the increasing adoption of digital technologies and expanding economic activity. Strategic partnerships and mergers and acquisitions will likely shape the competitive landscape, fostering consolidation and further innovation in alternative data solutions. Despite challenges related to data quality, security, and ethical considerations, the overall outlook for the Alternative Data Vendor market remains highly positive, with substantial growth opportunities over the long term.

The Alternative Data Services market is experiencing robust growth, driven by the increasing need for sophisticated investment strategies and enhanced decision-making across various sectors. The market, estimated at $15 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $50 billion by 2033. This expansion is fueled by several key drivers, including the rising adoption of alternative data sources like credit card transactions, web data, and social media sentiment analysis for gaining competitive advantages in investment and business operations. The BFSI (Banking, Financial Services, and Insurance) sector is currently the largest adopter, followed by the IT and Telecommunications industries. However, growing adoption across retail, logistics, and other industries suggests a broadening market reach. Trends like the increasing availability of big data analytics tools and the demand for real-time insights are further propelling market expansion. While data privacy concerns and the high cost of data acquisition pose some restraints, ongoing technological advancements and increasing regulatory clarity are likely to mitigate these challenges. The market is segmented by application (BFSI, Industrial, IT & Telecom, Retail & Logistics, Other) and type of alternative data (Credit Card Transactions, Consultants, Web Data & Web Traffic, Sentiment & Public Data, Other), offering diverse opportunities for providers and investors. The competitive landscape is characterized by a mix of established players and emerging innovative companies. Large players like S&P Global and Bloomberg Second Measure leverage their existing infrastructure and brand recognition to offer comprehensive alternative data solutions. Meanwhile, smaller, more specialized firms such as Earnest Analytics and RavenPack cater to niche segments and provide highly focused data offerings. This dynamic market structure fosters both intense competition and significant collaborative opportunities, particularly through strategic partnerships and data sharing initiatives. Geographic expansion, particularly in the rapidly developing economies of Asia-Pacific and other emerging markets, presents a significant growth avenue for alternative data providers. The future growth trajectory hinges on the continued development of advanced analytical techniques, regulatory changes related to data privacy and security, and the increasing sophistication of user needs across various business sectors.

The Alternative Data Solutions market is experiencing robust growth, projected to reach $1557.8 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 9.2% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing availability and affordability of alternative data sources, such as credit card transactions, email receipts, and web traffic, empower businesses to gain deeper insights into consumer behavior and market trends. Furthermore, the rising adoption of advanced analytics and machine learning techniques allows for more sophisticated data processing and interpretation, leading to improved decision-making across various sectors. The BFSI (Banking, Financial Services, and Insurance) sector is a major adopter, leveraging alternative data for credit scoring, fraud detection, and risk management. The IT & Telecommunications and Retail & Logistics sectors also show significant uptake, using these solutions for customer segmentation, supply chain optimization, and targeted marketing campaigns. However, challenges such as data privacy concerns, data quality issues, and the need for specialized expertise to effectively utilize alternative data sources act as potential restraints on market growth. The market is segmented geographically, with North America currently holding a dominant market share due to early adoption and well-established technological infrastructure. However, growth in the Asia-Pacific region is expected to accelerate as businesses in emerging economies increasingly recognize the value of alternative data analysis. The competitive landscape is characterized by a mix of established players and emerging startups. Established data providers offer extensive data sets and robust analytical tools, while smaller companies specialize in niche areas or offer innovative data solutions. The ongoing innovation in data acquisition technologies and analytical methods is expected to further propel market expansion. Over the forecast period (2025-2033), the market will witness further consolidation, with larger players potentially acquiring smaller firms to expand their data offerings and market reach. The ongoing demand for enhanced risk management, improved customer understanding, and data-driven decision-making across various sectors points towards a consistently positive outlook for the alternative data solutions market. This trend is likely to be reinforced by continuing technological advancements and the growing availability of alternative data sources.

CE Transact Signal USA is the premier merchant attributable alternative data set tracking consumer spend on credit and debit cards, available as a panelized aggregated feed.

The global alternative data service market is projected to reach USD 121.1 billion by 2033, exhibiting a CAGR of 32.4% during the forecast period (2025-2033). The increasing adoption of alternative data sources, such as web data and traffic, sentiment and public data, by various industries to gain actionable insights into market trends and consumer behavior is driving market growth. The growing demand for alternative data from the financial services industry, particularly for credit risk analysis and portfolio management, is also contributing to market expansion. The expansion of the alternative data service market is facilitated by several emerging trends, including the rise of artificial intelligence (AI) and machine learning (ML) technologies. These technologies enable the automated analysis of large volumes of alternative data, enhancing the ability to extract meaningful insights. Additionally, the growing awareness and adoption of ESG (environmental, social, and governance) data are expected to create opportunities for alternative data providers in the coming years. However, concerns regarding data privacy and security may pose challenges to the market's growth. Alternative data services provide actionable insights by analyzing non-traditional data sources such as credit card transactions, social media, and internet traffic. This rapidly growing industry offers valuable information for various industries and applications.

The Alternative Data market report offers a thorough competitive analysis, mapping key players’ strategies, market share, and business models. It provides insights into competitor dynamics, helping companies align their strategies with the current market landscape and future trends.

The Alternative Data Provider market, currently valued at $1.252 billion (2025), is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 9% from 2025 to 2033. This expansion is driven by several key factors. Firstly, the increasing demand for more granular and timely insights across various sectors – BFSI (Banking, Financial Services, and Insurance), industrial, IT and telecommunications, retail and logistics – fuels the adoption of alternative data sources beyond traditional financial data. Secondly, the sophistication of analytical techniques and AI/ML-powered solutions allows for more effective processing and interpretation of diverse data types, including credit card transactions, web data, sentiment analysis, and public records. This enables businesses to make more informed, data-driven decisions. Finally, the emergence of specialized providers catering to niche needs within these sectors has created a competitive yet innovative marketplace. While regulatory hurdles and data privacy concerns pose challenges, the overall market trajectory remains positive, indicating strong potential for future growth and investment. The market segmentation reveals a diverse landscape. Application-wise, BFSI currently holds a significant share due to the sector's reliance on real-time insights for risk management and investment strategies. However, the IT and telecommunications and Retail and Logistics sectors are exhibiting strong growth potential, driving demand for alternative data solutions to improve operational efficiency and customer understanding. Regarding data types, credit card transactions and web data are currently dominant, but sentiment and public data are gaining traction due to their ability to provide nuanced understanding of market trends and consumer behavior. Leading companies such as Preqin, Dataminr, and others are constantly innovating their offerings, focusing on the development of advanced analytics and data integration capabilities to capture a larger market share in this dynamic space. Geographical expansion, particularly in the Asia-Pacific region driven by increasing digital adoption and economic growth, presents significant opportunities for future market expansion.