The alternative data market was valued at USD 6.27 billion in 2023 and is projected to reach USD 79.22 billion by 2029, growing at a CAGR of 52.61% during the forecast period.

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Alternative Data Market Size 2025-2029

The alternative data market size is valued to increase USD 60.32 billion, at a CAGR of 52.5% from 2024 to 2029. Increased availability and diversity of data sources will drive the alternative data market.

Major Market Trends & Insights

North America dominated the market and accounted for a 56% growth during the forecast period.
By Type - Credit and debit card transactions segment was valued at USD 228.40 billion in 2023
By End-user - BFSI segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 6.00 million
Market Future Opportunities: USD 60318.00 million
CAGR from 2024 to 2029 : 52.5%

Market Summary

The market represents a dynamic and rapidly expanding landscape, driven by the increasing availability and diversity of data sources. With the rise of alternative data-driven investment strategies, businesses and investors are increasingly relying on non-traditional data to gain a competitive edge. Core technologies, such as machine learning and natural language processing, are transforming the way alternative data is collected, analyzed, and utilized. Despite its potential, the market faces challenges related to data quality and standardization. According to a recent study, alternative data accounts for only 10% of the total data used in financial services, yet 45% of firms surveyed reported issues with data quality.
Service types, including data providers, data aggregators, and data analytics firms, are addressing these challenges by offering solutions to ensure data accuracy and reliability. Regional mentions, such as North America and Europe, are leading the adoption of alternative data, with Europe projected to grow at a significant rate due to increasing regulatory support for alternative data usage. The market's continuous evolution is influenced by various factors, including technological advancements, changing regulations, and emerging trends in data usage.

What will be the Size of the Alternative Data Market during the forecast period?

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How is the Alternative Data Market Segmented ?

The alternative data industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Credit and debit card transactions
  Social media
  Mobile application usage
  Web scrapped data
  Others


End-user

  BFSI
  IT and telecommunication
  Retail
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Type Insights

The credit and debit card transactions segment is estimated to witness significant growth during the forecast period.

Alternative data derived from credit and debit card transactions plays a significant role in offering valuable insights for market analysts, financial institutions, and businesses. This data category is segmented into credit card and debit card transactions. Credit card transactions serve as a rich source of information on consumers' discretionary spending, revealing their luxury spending tendencies and credit management skills. Debit card transactions, on the other hand, shed light on essential spending habits, budgeting strategies, and daily expenses, providing insights into consumers' practical needs and lifestyle choices. Market analysts and financial institutions utilize this data to enhance their strategies and customer experiences.

Natural language processing (NLP) and sentiment analysis tools help extract valuable insights from this data. Anomaly detection systems enable the identification of unusual spending patterns, while data validation techniques ensure data accuracy. Risk management frameworks and hypothesis testing methods are employed to assess potential risks and opportunities. Data visualization dashboards and machine learning models facilitate data exploration and trend analysis. Data quality metrics and signal processing methods ensure data reliability and accuracy. Data governance policies and real-time data streams enable timely access to data. Time series forecasting, clustering techniques, and high-frequency data analysis provide insights into trends and patterns.

Model training datasets and model evaluation metrics are essential for model development and performance assessment. Data security protocols are crucial to protect sensitive financial information. Economic indicators and compliance regulations play a role in the context of this market. Unstructured data analysis, data cleansing pipelines, and statistical significance are essential for deriving meaningful insights from this data. New

The Alternative Data Market is Segmented by Data Type (Credit and Debit Card Transactions, Email Receipts, and More), End-User Industry (BFSI, Retail and E-Commerce, and More), Data Acquisition Method (Proprietary Sensor/IoT Feeds, Web Crawling and Scraping, and More), Application (Investment Signal Generation, Risk Management and Fraud Detection, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The global alternative data management market size was USD 9.54 billion in 2024 & is projected to grow from USD 15.07 billion in 2025 to USD 585.41 billion by 2033.
Report Scope:

The global alternative data market size attained a value of USD 6.31 Billion in 2024. The market is further expected to grow at a CAGR of 40.20% between 2025 and 2034, reaching a value of USD 185.14 Billion by 2034. The alternative data market is growing rapidly due to several key factors. Investment firms, particularly hedge funds, asset managers, and institutional investors, are increasingly leveraging alternative data to gain insights beyond traditional sources. This data includes geolocation data, social media, and foot traffic, providing a real-time view of market trends. By incorporating sentiment analysis, these players can enhance their credit decision-making processes and improve risk profiling.

The use of alternative data enables better forecasting and informed decision-making, especially in financial services, where precision is critical. Moreover, alternative data is driving innovation in investment strategies, helping firms stay ahead of market movements and offering a competitive edge in volatile environments. With its capacity to offer fresh perspectives on consumer behaviour and economic activity, alternative data is now an essential tool for shaping investment decisions and optimising portfolios, making it indispensable for firms focused on maximising returns and minimising risks.

The size of the Alternative Data Service market was valued at USD XXX million in 2024 and is projected to reach USD XXX million by 2033, with an expected CAGR of XX % during the forecast period.

The Alternative Data Market size was valued at USD 7.20 billion in 2023 and is projected to reach USD 126.50 billion by 2032, exhibiting a CAGR of 50.6 % during the forecasts period. Recent developments include: In April 2023, Thinknum Alternative Data launched new data fields to its employee sentiment datasets for people analytics teams and investors to use this as an 'employee NPS' proxy, and support highly-rated employers set up interviews through employee referrals. , In September 2022, Thinknum Alternative Data announced its plan to combine data Similarweb, SensorTower, Thinknum, Caplight, and Pathmatics with Lagoon, a sophisticated infrastructure platform to deliver an alternative data source for investment research, due diligence, deal sourcing and origination, and post-acquisition strategies in private markets. , In May 2022, M Science LLC launched a consumer spending trends platform, providing daily, weekly, monthly, and semi-annual visibility into consumer behaviors and competitive benchmarking. The consumer spending platform provided real-time insights into consumer spending patterns for Australian brands and an unparalleled business performance analysis. .

The size of the Alternative Data Vendor market was valued at USD XXX million in 2024 and is projected to reach USD XXX million by 2033, with an expected CAGR of XX % during the forecast period.

Alternative Data Market size was valued at USD 16.13 Billion in 2024 and is projected to reach USD 408.72 Billion by 2031, growing at a CAGR of 54.92% from 2024 to 2031.

Global Alternative Data Market Drivers

Growing Need for Alpha Generation: Investors are continuously looking for fresh sources of alpha, or excess returns over a benchmark, in the fiercely competitive financial markets. Insights from alternative data are distinct from those from traditional sources, which helps investors spot opportunities and obtain a competitive advantage. Technological Developments: The mass gathering and examination of alternative data has been made easier by technological developments, especially in fields like artificial intelligence, machine learning, and big data analytics. These technologies improve the value proposition of alternative data for investors by enabling complex data processing, pattern detection, and predictive modeling. Proliferation of Data Sources: Beyond traditional financial and economic indicators, there is a proliferation of data sources due to the internet and digital technology. Web traffic, satellite imagery, social media feeds, consumer transactions, and sensor data are just a few examples of the many sources that make up alternative data, which offers deep and varied insights into a number of fields and industries. Regulatory Environment: The gathering, storing, and use of alternative data may be affected by changes in regulations, such as the General Data Protection Regulation (GDPR) of the European Union and other comparable data protection legislation across the globe. Adherence to regulatory mandates is crucial for alternative data providers and consumers, as it molds the market environment and impacts data procurement tactics.

Alternative Data Market size was USD 1.8 billion in 2022 and is expected to register a revenue CAGR of 22.6% during the forecast period.

The size of the Alternative Data Provider market was valued at USD 2136 million in 2024 and is projected to reach USD 3854.81 million by 2033, with an expected CAGR of 8.8 % during the forecast period.

The Alternative Data Solutions market is booming, projected to reach $1557.8 million by 2025 with a 9.2% CAGR. This in-depth analysis explores market drivers, trends, restraints, key players (like Equifax & Quandl), and regional breakdowns. Discover the growth potential in BFSI, retail, and more!

The size of the Alternative Data (Alt-Data) market was valued at USD XXX million in 2024 and is projected to reach USD XXX million by 2033, with an expected CAGR of XX % during the forecast period.

Global Alternative Data Provider market size 2025 was XX Million. Alternative Data Provider Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The Alternative Data Platform market is experiencing robust growth, driven by the increasing demand for non-traditional data sources within the financial services sector. The market's expansion is fueled by several key factors: the rise of quantitative investment strategies that heavily rely on alternative data for alpha generation; the growing sophistication of data analytics techniques capable of extracting meaningful insights from complex datasets; and the increasing availability of diverse alternative data streams, including social media sentiment, satellite imagery, and transactional data. This market is segmented across various data types (e.g., web traffic, social media, satellite imagery), industry verticals (e.g., finance, retail, healthcare), and deployment models (cloud-based, on-premise). The competitive landscape is characterized by both established players and emerging fintech companies, leading to ongoing innovation and consolidation. We estimate the market size in 2025 to be $5 billion, with a compound annual growth rate (CAGR) of 25% projected through 2033. This signifies substantial future opportunities for vendors and investors alike. Significant trends shaping this market include the increasing adoption of cloud-based platforms for scalability and cost-effectiveness, the rise of AI-powered data analytics for enhanced insight extraction, and a greater focus on data security and regulatory compliance. However, challenges remain. These include the high cost of alternative data acquisition and processing, the need for specialized expertise in data science and analytics, and concerns related to data quality and bias. Despite these restraints, the overall market outlook is positive, with continued growth driven by the expanding use of alternative data across a broader range of industries and investment strategies. The competitive landscape includes companies like Accelex, Exabel, Similarweb, Preqin, and many others actively innovating and expanding their offerings to meet the evolving needs of the market. This ongoing innovation and competition ensure a dynamic and rapidly changing marketplace.

The Alternative Data Vendor market is experiencing robust growth, driven by the increasing need for enhanced investment strategies and improved business decision-making across diverse sectors. The market's expansion is fueled by the rising adoption of alternative data sources like credit card transactions, web data, and sentiment analysis, which offer valuable insights unavailable through traditional methods. This trend is particularly prominent in the BFSI (Banking, Financial Services, and Insurance) and IT & Telecommunications sectors, where the demand for real-time, granular data is paramount. The market is witnessing a shift towards sophisticated analytical tools and platforms, allowing businesses to effectively process and leverage alternative data for more accurate forecasting and risk management. Leading players are constantly innovating to enhance data quality, improve accessibility, and expand their data offerings to meet the evolving needs of clients. While regulatory hurdles and data privacy concerns present some restraints, the overall market outlook remains optimistic, projecting a continued strong growth trajectory for the foreseeable future. We estimate the market size in 2025 to be approximately $8 billion, based on reported market sizes and growth rates for similar data analytics markets. This will likely expand due to the increasing adoption of AI and machine learning, further unlocking the potential of alternative data and driving market expansion beyond 2033. The market is segmented by application (BFSI, Industrial, IT & Telecommunications, Retail & Logistics, Other) and data type (Credit Card Transactions, Consultants, Web Data and Web Traffic, Sentiment and Public Data, Other). North America currently holds the largest market share, followed by Europe and Asia Pacific. This is attributable to the high concentration of established financial institutions and tech companies in these regions, along with a robust regulatory framework encouraging innovation while addressing data privacy concerns. However, emerging markets in Asia Pacific are witnessing rapid growth, presenting significant opportunities for alternative data vendors. The competitive landscape is characterized by both established players and emerging startups, leading to a dynamic and innovative market environment. Continuous advancements in data analytics, along with increasing adoption of cloud-based solutions, are further propelling the market's expansion and providing alternative data vendors with a wider reach and scalability.

Explore the booming Alternative Data Solution market, driven by BFSI, retail, and tech. Discover key insights, market size projections, CAGR of 8%, and regional growth trends.

Global Alternative Data Solution market size 2025 was XX Million. Alternative Data Solution Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Alternative Data Platform Market Outlook

According to our latest research, the global alternative data platform market size reached USD 7.2 billion in 2024, driven by the surging demand for actionable insights across industries. The market is experiencing robust expansion, recording a CAGR of 20.7% from 2025 to 2033. By 2033, the market is projected to attain a value of USD 46.1 billion, reflecting the growing adoption of alternative data sources for advanced analytics and decision-making. The primary growth factor for this sector is the increasing reliance on non-traditional data streams to gain a competitive edge in financial services, retail, and other verticals.

The exponential growth of the alternative data platform market is primarily fueled by the rising appetite for data-driven decision-making across various sectors. Organizations are increasingly leveraging alternative data streams such as credit and debit card transactions, web scraping, and social sentiment analysis to supplement traditional data sources. This shift is particularly evident in the financial services industry, where hedge funds, asset managers, and investment banks seek to gain early insights into market trends and consumer behavior. The proliferation of big data technologies and advancements in artificial intelligence (AI) and machine learning (ML) further empower businesses to extract actionable intelligence from vast and unstructured data sets, accelerating market growth.

Another significant growth driver is the expanding digital footprint of consumers and enterprises. As individuals engage more with digital platforms—ranging from e-commerce websites to mobile applications—the volume and variety of alternative data continue to multiply. Companies are capitalizing on this data deluge to refine customer segmentation, enhance risk assessment, and personalize product offerings. Additionally, the integration of geospatial and satellite data is opening new avenues for industries such as agriculture, logistics, and real estate, enabling more precise forecasting and operational planning. The convergence of these diverse data sources on unified platforms is making alternative data increasingly accessible and valuable to a broader range of end-users.

The regulatory landscape is also evolving to accommodate the growing use of alternative data. Governments and regulatory bodies are introducing guidelines to ensure data privacy, security, and ethical usage, particularly in sensitive sectors like finance and healthcare. While these regulations present compliance challenges, they are also fostering trust and transparency, which in turn are encouraging more organizations to adopt alternative data platforms. Furthermore, the emergence of cloud-based deployment models is reducing the barriers to entry for small and medium-sized enterprises (SMEs), democratizing access to sophisticated analytics tools and fueling market expansion across regions.

Regionally, North America holds the largest share of the alternative data platform market, underpinned by the presence of leading technology providers and the early adoption of advanced analytics solutions. Europe is witnessing substantial growth, driven by stringent data regulations and a mature financial ecosystem. The Asia Pacific region is emerging as the fastest-growing market, propelled by rapid digitalization, expanding e-commerce sectors, and increasing investments in AI and big data analytics. Latin America and the Middle East & Africa are also showing promising potential, albeit at a relatively nascent stage, as organizations in these regions begin to recognize the strategic value of alternative data in shaping business outcomes.

Data Type Analysis

The data type segment forms the backbone of the alternative data platform market, encompassing a diverse array of sources such as credit and debit card transactions, web scraping, social and sentiment data, satellite and geospatial data, mobile application usage, and others. Among these, credit and debit card transactions have emerged as a pivotal data type, offering near real-time insights into consumer spending patterns and macroeconomic trends. Financial institutions, retail chains, and market analysts are increasingly relying on this data to forecast sales, detect anomalies, and optimize inventory management. The granularity and frequency of transaction data make it an indispensable tool for high-frequency trading and portfolio management,

The Alternative Data Market size is expected to reach a valuation of USD 109.54 billion in 2033 growing at a CAGR of 64.20%. The research report classifies market by share, trend, demand, forecast and based on segmentation.